18/02/2021
This week we spotlight Augustine Agency - a marketing partner of Tourism Expert Network. Here's more about Augustine:
Where are you based and have additional offices?
Augustine Agency is based in the Greater Sacramento area with a sister office in the DFW metroplex and satellite offices in Reno and Las Vegas.
What is the background of Augustine Agency?
Augustine Agency was founded in 1996 in the Greater Sacramento area and is now one of the top fully-integrated marketing agencies known for their award-winning creative and unparalleled service.
Starting in the homebuilder industry 25 years ago, Augustine has morphed into a multi-vertical marketing agency, continuously offering a greater return on investment and driving higher brand performance through their suite of creative and digital tech-led marketing solutions. Augustine represents a diverse set of local and national clients including food, destination, homebuilder, and government verticals, among many more.
Currently, the agency has nearly 50 full-time employees specialized in consumer and category insights, brand development, creative strategy and design, public relations, media planning and buying, website design and development, social media and digital marketing.
Over the years, Augustine’s energetic mix of visionaries has helped hundreds of brands with their marketing. Some client highlights include selling more than 100,000 homes, increasing consumer package goods sales by 75% and putting dozens of destinations on the map.
What prompted Augustine to transition into the tourism and hospitality space?
After more than a decade in business in 2007-08, Augustine Agency had a lion’s share of homebuilders in Northern California and Northern Nevada that they represented. That time period also marked Augustine’s diversification into the travel/destination industries and beyond. If they could move people to make the biggest purchasing decision of their lifetimes (a home!), they were confident they could move people to action when trip planning.
What clients in the tourism industry do you currently represent?
Discover Torrance, Visit Conejo Valley, North Lake Tahoe, Downtown Napa, Visit Yolo, Visit Tuolumne County, Ukiah and Visit Bastrop.
What services do you provide for your clients?
Anything and everything! Augustine is known as the get it done agency, you need it, we’ll make it happen! Augustine is a full-spectrum agency specialized in consumer and category insights, brand development, creative strategy and design, public relations, media planning and buying, website design and development, social media and digital marketing which ensures consistency across all marketing efforts and allows clients to maximize their budgets.
What are you communicating to your clients for this year in how best to adapt to the wake of and pivot to impact by the pandemic?
As we continue to navigate the pandemic into 2021, we communicate to our clients a recommended phased approach that is flexible enough to pivot back-and-forth pending COVID-19 changes county, state and worldwide. These plans encompass all earned, owned and paid media channels, with each playing an important part within the various phases and using the best channels to reach target audiences. We’re in this together with our clients and we have hope for the future this year and beyond.
Feel free to add anything you think relevant that was not specifically asked for here.
Augustine Agency is typically listed year-after-year as one of the top Sacramento Area Advertising Agencies by the Sacramento Business Journal. Throughout the past 25 years, Augustine has won multiple honors including a Visit California Poppy Award, Major Achievements in Marketing Excellence (MAME) Awards, American Advertising Awards, BANN-ER Awards, a National Association of Home Builders Award, PRSA awards and many more.