✨ Dream Day Out summer campaign success!
Our Dream Day Out campaign exceeded expectations this summer, giving York and our partners outstanding visibility. Here’s what we achieved:
📍 Audience spanned the UK, with 40% from London, 27% from Yorkshire
✨ 238 social media posts reached 813,200 people, up 18% vs 2023
🎥 Video content achieved 408,800 views, a 167% increase vs 2023
📈 Summer content reached 464,300 page views, 25k more than last year
📧 eNews reached 89,575 readers, a 17% boost from last summer
Keep an eye out for our upcoming campaigns! To get involved, contact [email protected]
Our brand new #HauntedYork campaign has officially launched! 👻
Running until early November, this campaign showcases York as Europe’s Most Haunted City with a feature-film style trailer aimed at inspiring potential visitors. Paired with social media, YouTube ads, eNewsletters, and wider marketing activity, Haunted York is designed to captivate visitors this autumn. 🕯️
Find out more at visityork.org/haunted-york
Exciting news for York's visitor economy! 🌟
We are thrilled to share the latest data on York’s thriving tourism sector, showcasing its significant impact on our local economy. In 2023:
💷 Tourism contributed £1.82 billion to York’s economy.
💼 Tourism supported 16,017 FTE jobs.
🧳 9 million visitors, including both day and overnight stays (up 2.2% vs. 2022).
💰 Direct visitor expenditure: £1.2 billion.
🛏️ Average length of stay: 3.2 nights.
These figures underscore York’s position as a premier destination for both domestic and international visitors and we remain committed to further enhancing York’s reputation as a world-class destination.
Read more: makeityork.com/news/2024/09/yorks-thriving-tourism-sector-continues-to-grow/
Boost your awards chances! 🚀
Visit York Tourism Award judges have generously shared advice for crafting a standout application for the Visit York Tourism Awards 2025.
#VYTA25
From supporting evidence to proofreading tips, get all the details! 🌟🔗
Learn more and apply: visityork.org/members/events/visit-york-tourism-awards/application-workshop
❄️ York Ice Trail returns in 2025! ❄️
If your business would like to take part in this fantastic event, there is still time to get in touch for more details.
Participating in the York Ice Trail is a unique marketing opportunity to showcase your brand and engage with new audiences.
Email [email protected] to find out how you can get involved.
✨ York Ice Trail 2025 is on the horizon! 🧊
If your business would like to take part in this fantastic event, there is still time to get in touch for more details.
Participating in the York Ice Trail is a unique marketing opportunity to showcase your brand and connect with new audiences.
Reach out to [email protected] for more information.
York Ice Trail returns! 🧊✨
Make It York are bringing back the York Ice Trail on Saturday 1st and Sunday 2nd February 2025. This year’s theme, "Origins", will showcase York’s unique history and creativity, drawing visitors to experience the city in a new light.
This event is a prime opportunity to promote York and support local businesses during the winter season.
Read more: makeityork.com/news/culture/2024/08/york-ice-trail-2025-date-and-theme-announcement/
🌟 Don't Miss Out! 🌟
Visit York Tourism Award judges have shared their top tips to help you succeed this #VYTA25!
Learn how to present your best qualities, recent improvements, and future plans effectively. Apply now and stand out! 🏆
Details here: visityork.org/members/events/visit-york-tourism-awards/application-workshop
🧊 York Ice Trail is returning for 2025! ❄️
If your business would like to take part in this fantastic event, there is still time to get in touch for more details.
Participating in the York Ice Trail is a unique marketing opportunity to showcase your brand and reach new audiences.
Contact us at [email protected] to learn more.
York Christmas Market returns... 🎄✨
Make It York is bringing back the beloved market from 14th November to 22nd December 2024. It will be promoted alongside festive offerings from Visit York members, highlighting York as a top Christmas destination.
Prepare to showcase York at its festive best!
visityork.org/christmas
💡 Thinking about applying for the Visit York Tourism Awards 2025?
Visit York Tourism Award judges have shared expert tips to help you craft a winning application.
#VYTA25
Get the inside scoop and submit your best work! 🌟🔗
Find out more: visityork.org/members/events/visit-york-tourism-awards/application-workshop
📢 Attention Visit York Members! 📢
Visit York Tourism Award judges have revealed their secrets to a successful application.
From highlighting top qualities to presenting future plans, get all the insights you need. 🏆 #VYTA25
Learn more here: visityork.org/members/events/visit-york-tourism-awards/application-workshop
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