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South West 660 South West 660 is an iconic road trip, following the beautiful coastline of South West England.
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Thank you so much to Sainsbury's Magazine for featuring us as a full page image and lead recommendation for their 'Best ...
18/02/2025

Thank you so much to Sainsbury's Magazine for featuring us as a full page image and lead recommendation for their 'Best of British' staycation inspiration.

The image is of glorious Sidmouth on Route 3 taken by our official SW660 photographer Gary Holpin Photography.

There is also a little mention for SW660 Partners Scarlet as a perfect wellbeing option.

We're absolutely delighted to announce that Rockfish are now a Trusted Partner! Having already enjoyed a successful rela...
12/02/2025

We're absolutely delighted to announce that Rockfish are now a Trusted Partner!

Having already enjoyed a successful relationship with them as one of our many lovely Partners, this 'upgrade' enables us to align our ethos and passion for promoting the South West as a destination even further.

With 8 venues along our routes, and 3 more to come, it's an exciting time for their sustainable seafood enterprise.

Perfect pub alert!SW660 Trusted Partners, St Austell Brewery, have quite the collection of venues under their hospitalit...
10/02/2025

Perfect pub alert!

SW660 Trusted Partners, St Austell Brewery, have quite the collection of venues under their hospitality belt.

A favourite is The Masons Arms, Branscombe on Route 3, where we popped in for a pint on the way back from a day out on Route 2.

Nestled in the picturesque village of Branscombe, it a quintessential English thatched pub brimming with rustic charm and character. We enjoyed their Mena Dhu stout, and their Proper Job 0.5% along with a board game from their collection.

With their cozy fireplace or outdoor firepit, traditional brick and beam pub decor to the modern accommodation, from the mouth-watering, locally-sourced menu, to a crisp chilled pint of local ale, it's a great pitstop.

Whether you're hiking along the Jurassic Coast, on a SW660 road trip or just seeking a delightful countryside retreat, The Masons Arms warmly welcomes you.

Helpful Holidays  invites you to ‘Guide to Holiday Letting’, a free, informative event for new and experienced holiday h...
06/02/2025

Helpful Holidays invites you to ‘Guide to Holiday Letting’, a free, informative event for new and experienced holiday home owners in the South West.

They’ll share their extensive knowledge on holiday letting, covering topics including:
- The health of the staycation market in the South West and key marketing strategies
- Tips to optimise your property’s booking and revenue potential
- Step-by-step guidance for first time holiday home owners
- Updates on holiday letting regulations and tax

Following the presentation, there will be complimentary refreshments and the chance to network with the Dartmoor-based Helpful Holidays team, as well as other local industry professionals.

Book your FREE place now: https://Guide-To-Holiday-Letting-2025.eventbrite.com

Plenty of deliciousness along Route 3 and 4 of the   - thanks to Devon Life Magazine for the feature.
04/02/2025

Plenty of deliciousness along Route 3 and 4 of the - thanks to Devon Life Magazine for the feature.


Natalie Millar-Partridge takes a food-themed South West 660 road tour of the South Devon coast

📆 February events along the South West 660.🌼 Snowdrop Valley 🍽️ Exmoor Food Fest
01/02/2025

📆 February events along the South West 660.

🌼 Snowdrop Valley
🍽️ Exmoor Food Fest

📝 Our latest blog is live!  💕 With two weeks until Valentine's Day, and as we say jog-on Jan, and hello fabulous Februar...
31/01/2025

📝 Our latest blog is live! 💕 With two weeks until Valentine's Day, and as we say jog-on Jan, and hello fabulous February, why not take yourself away for some self-care or treat a special someone to a romantic getaway?



These are some of the most romantic spots and dreamy stays on the South West 660, ones that you won't want to miss out on.

Cornish Cottage Holidays presents their free event for holiday home owners, ‘Successful Holiday Letting’!Join their loca...
30/01/2025

Cornish Cottage Holidays presents their free event for holiday home owners, ‘Successful Holiday Letting’!

Join their local team for an informative evening, with up to date statistics on how the holiday let market is performing, key customer booking trends and their expectations for the year ahead.

Other topics will include:
- The health of the staycation market in Cornwall and key marketing strategies
- Tips to optimise your property’s booking and revenue potential
- Step-by-step guidance for first time holiday home owners
- Updates on holiday letting regulations and tax

Following the presentation there will be complimentary refreshments, as well as the opportunity to network with the Redruth-based Cornish Cottage Holidays team and other local industry professionals.

Book your FREE place now: https://Successful-Holiday-Letting-2025.eventbrite.com

🛣️ Take your time, and meander along Route 9 - St Ives to Padstow The drive along the north coast of mid-Cornwall is pro...
28/01/2025

🛣️ Take your time, and meander along Route 9 - St Ives to Padstow

The drive along the north coast of mid-Cornwall is probably packed with more trendy hotels, stylish beach bars and gourmet restaurants than any other stretch of the South West 660. But even the coolest driftwood tables, hipster waiters and lobster salads can’t disguise that this is part of Cornwall’s wilder side.

The rocky headlands and vast sandy beaches of the north shoreline catch the brunt of Atlantic breakers and ocean-force winds, making the 60-mile shoreline a more inspiring and rugged version of the county’s gentler south coast.

That means the St Ives to Padstow route is an inspiring stretch that perfectly suits surfers, walkers and explorers… just as it suits fashionable foodies and boutique B&B bohemians. Look out too for the romantic ruins of stone towers and crumbling industrial architecture – they are intriguing clues to the region’s mining World Heritage Site status.

Seek out one of our Partners to rest your head or fill your tummy.

Stay:
🌊 Three Mile Beach
🛋️ Scarlet
🫧 Bedruthan Hotel & Spa
💤 Egret View Newquay
🌊 Watergate Bay Hotel
🛏️ The Esplanade Hotel
🫧 Fistral Beach Hotel & Spa
🛏️ Old Custom House, Padstow
🏨 The Pig Hotel, Harlyn Bay
🌊 Tolcarne Beach

Dine:
🍴 Chomp at Three Mile Beach
🍛 The big green shed
🥘 The Old Custom House
🍽️ Watergate Bay Hotel

📷📍Wheal Coates, St Agnes

Find out more about Route 9 here: https://southwest660.com/route/st-ives-to-padstow

A tasty, one-night-only, offer is back! 🍽🐟🍟In November, we enjoyed a one night only, dine-in offer from Partners, Rockfi...
27/01/2025

A tasty, one-night-only, offer is back! 🍽🐟🍟

In November, we enjoyed a one night only, dine-in offer from Partners, Rockfish, for battered fish and unlimited chips for £10.

With light crispy batter on super fresh fish, a moreish and endless supply of chips and a side of good 'ol mushy peas, it was a delicious bargain!

They are doing it again on the 5th February! Book your seat now at one of their many coastal restaurants...

https://therockfish.co.uk/pages/10-fish-chips

(Drinks not included)

📆 January Events Along the South West 660🌼 Snowdrop Valley on Route 12.
22/01/2025

📆 January Events Along the South West 660

🌼 Snowdrop Valley on Route 12.

The Trencherman's Guide Awards final voting closes tomorrow at 11pm! Discover which restaurants, hotels, pubs and chefs ...
21/01/2025

The Trencherman's Guide Awards final voting closes tomorrow at 11pm!

Discover which restaurants, hotels, pubs and chefs have been shortlisted in the Trencherman’s Awards 2025, then vote for your favourites in the final round, including Partners:

⭐ Paul Ainsworth at No6
⭐ Lympstone Manor - Relais & Châteaux
⭐ The Priory Wareham
⭐ The Gurnard's Head
⭐ Àclèaf at Boringdon Hall Hotel
⭐ The Angel - Taste of Devon
⭐ Ogo at Bedruthan Hotel & Spa

Find out more and vote here:
https://trenchermans-guide.com/trenchermans-awards/trenchermans-awards-2025/

The final round of voting is now open for the Trencherman's Awards 2025, which will be held at Homewood near Bath in March

Our latest newsletter is live! Featuring our latest blog posts📝, sneak peek of a new podcast🎙️, some special events and ...
20/01/2025

Our latest newsletter is live!

Featuring our latest blog posts📝, sneak peek of a new podcast🎙️, some special events and offers from Partners ⭐ plus we've packed a suitcase full of 2025 events (over 50!) for you to plan your adventures around this year! 🛄

📰 ➡️ https://mailchi.mp/southwest660/january-2025-newsletter

📸 Bedruthan Hotel & Spa, one of over 20 wellness options from our Partners in our latest blog

Our latest blog is live, seek out wellness along the   at a variety of our Partners                  Knoll House Hotel, ...
18/01/2025

Our latest blog is live, seek out wellness along the at a variety of our Partners



Knoll House Hotel, THE PIG Hotel, Moonfleet Manor Hotel, Dart Marina Hotel, Dartmouth, Cary Arms, Thurlestone Hotel, Boringdon Hall Hotel Gaia Spa Boringdon, Fowey Hall Hotel, St Michaels Resort, Polurrian on the Lizard, Hotel Meudon, Tregenna Castle, Three Mile Beach, Scarlet, Bedruthan Hotel & Spa, Watergate Bay Hotel, Fistral Beach Hotel & Spa, Bath Hotel Lynmouth, The Luttrell Arms Hotel and Bossington Hall, Luxury Bed and Breakfast.

Here is your guide to wellness along the South West 660 route. Pamper yourself with pools, saunas and treatments!

We're so excited to be sponsoring this new podcast 'At My Table South West' by well known journalist and editor, Andy Co...
17/01/2025

We're so excited to be sponsoring this new podcast 'At My Table South West' by well known journalist and editor, Andy Cooper.

Some of our Partners will be featured along the way too!

Keep your eyes (and ears) peeled for the first one, coming out soon!

📢 Route 11 Partners, The Carlton Hotel Ilfracombe, invite you to join them on Saturday 25th January, to celebrate Robbie...
15/01/2025

📢 Route 11 Partners, The Carlton Hotel Ilfracombe, invite you to join them on Saturday 25th January, to celebrate Robbie Burns with an extraordinary six-course Scottish supper in The Brasserie.

🍽️Experience a true taste of Scotland, featuring classics like Cullen Skink (smoked haddock & potato cream soup), haggis with neeps and tatties, Exmoor Park beef fillet with a whisky peppercorn sauce, fresh salmon fillet, Cranachan, and a Tipsy Laird. The meal concludes with a selection of Scottish cheeses, chutney, and crackers, finished with coffee and truffles.

🎶A piper will welcome guests and later pipe in the haggis as part of our
celebration of good food and good company
🫛Vegan, Gluten free and Coeliacs catered for
🛏️ Make it a weekend with their special package to include two nights, Burns night supper, Devon cream tea and welcome drink on arrival.

More information can be found on their website: https://www.ilfracombecarlton.co.uk/eat/burns-night/

Time to plan a date with Route 8 - Penzance to St Ives.🗺️ The far corner of the southwest peninsula is perfect for a mea...
11/01/2025

Time to plan a date with Route 8 - Penzance to St Ives.

🗺️ The far corner of the southwest peninsula is perfect for a meandering coastal road trip. West of Penzance and St Ives there are no towns or dual carriageways – just a fascinating selection of remote villages, rocky shores and wild moorland.

It’s a perfect demonstration of why we recommend taking smaller coastal roads. Most visitors speed across the middle of Penwith on the largely anonymous A30, lacking in interesting sights.

🛣️ Instead we recommend SW660 drivers explore the coastal roads. You’ll discover some of Britain’s most beautiful and rugged coastal views and drive entirely within an area of outstanding natural beauty. Those A30 speedsters miss some extraordinary sights, including an open-air theatre carved into a cliff and mine workings so special they have been UNESCO World Heritage status.

❓Did you know?
The most spectacular mine works are here though, clinging to rugged cliffs in the far west of Cornwall. At the National Trust shoreline of Botallack and Levant you’ll spot engine houses that served as prominent locations in TV’s Poldark series and at Geevor visitors can don hard hats to explore a tin mine where tunnels extend a mile under the sea.

Find our Partners on this route:

Stay the night or stop and dine:
🏰 Tregenna Castle
🛏️ The Gurnard's Head
💤 Pedn Olva
🏨

📍 Penwith Peninsula

More info on Route 8 and our Partners can be found here: https://southwest660.com/route/st-ives-to-padstow

Back by popular demand,   Partner, Coast & Country Cottages invites you to ‘Holiday Letting Secrets’.  🎤 Join their loca...
09/01/2025

Back by popular demand, Partner, Coast & Country Cottages invites you to ‘Holiday Letting Secrets’.

🎤 Join their local team for an informative evening, with up to date statistics on how the holiday let market is performing in Devon, key customer booking trends and their expectations for the year ahead.

Other topics will include:
• The health of the staycation market and key marketing strategies
• Tips to optimise your property’s booking and revenue potential
• Holiday let tax advice, from specialists Zeal Tax
• Step-by-step guidance for first time holiday home owners
• Updates on holiday letting regulations

Suitable for new, experienced or aspiring holiday home owners, there will be an opportunity to network with the Salcombe and Dartmouth based Coast & Country Cottages team, plus local industry professionals.

📅 Book your FREE place now: https://Holiday-Letting-Secrets-2025.eventbrite.com

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