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05/10/2020

“You can only become truly accomplished at something you love. Don’t make money your goal. Instead, pursue the things you love doing, and then do them so well that people can’t take their eyes off of you.” -- Maya Angelou

Look inside your heart to find what you truly desire to do. And ask these questions :

1. Who do you want to help the most?

All of us want to make a difference in someone else's life. Be specific on what group of people you want to help. Do you wish to help overwhelmed CEOs? Underprivileged youth? Marketers struggling to find customers, the list goes on.

2. What problem do you want to solve the most?

What specific problem do you wish to offer a solution to help the group of people you want to help the most?

Maybe you want to help underprivileged youth apply for scholarships so they can attend college debt-free. Or maybe you want to help overwhelmed CEOs learn how to get organized and delegate their responsibilities. Or perhaps you want to help marketers with great products turn their email subscribers into paying customers.

3. What solution do you want to provide the most?

Your passion may come from a specific problem you want to solve, or from a specific solution you want to provide.

If you want to help overwhelmed CEOs get organized and learn to delegate, and you’re a really great writer, then your solution might be to launch a blog that gives these CEOs the content they need to get organized.

Finding your passion leads you to a group of people you deeply care about, problems you’re passionate about, and solutions you’re capable of providing.

And understanding what your passion is and how you can offer a solution to improve someone else's life will lead you to live and work like no one else.

credit : 1. @ Ken Coleman 2. Kapwing

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02/10/2020

24hrs, that's what all of us have in a day.

But why is it that some people seem to squeeze more from that time than others?

Here are some actionable steps on how to be productive

Take Inventory
Take note of how you spend your day. How much time do you spend on tasks? What do you do in between tasks? Write it all down to find out what occupies your time. Set goals and prioritize your tasks.

Analyze
Break down your time and see how you spend it. Can you go without some tasks? When are you most productive? Do you become sidetracked between tasks? For every minute wasted, is a missed opportunity.

Make Changes
After taking notes and analyzing how you spend your hours, it's time to make adjustments and improvements.

It's important for you to take action if you want to reach your goals and make the most of your daily 24 hours.

Plan, prioritize, and spend the hours you have wisely.

There's no better time to do it, than now!

credit : ThriveCourses

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28/09/2020

A logo is like the front door of a business.

What makes a successful logo design?

Successful logos are immediately recognizable, reflect a brand’s message, and stand out from the crowd.

They build trust, look timeless, and professional. Effective logos also work at any size, with or without color and text. The top iconic logos manage to do all this and more.

Typography, layout, patterns, and color have a huge impact on how people perceive a logo.

Let's take a look at how one big brand raised the bar with its logo design and what we can learn from it.

Coca-Cola
The history
1886 - Coca-Cola introduced its first black-and-white logo
1958 - It's famous red and white colors officially became part of the logo.
Over time, the logo has evolved, but the classic, script lettering has largely remained the same.

The design
•Originality and class.
•The Coca-Cola logo design reflects classic Americana; which gives the company both a nostalgic and cross-generational appeal.
•Red is a very powerful color and it evokes excitement, energy, and passion. Red also stimulates the appetite, which undoubtedly works in a soft-drink company’s favor!

The lesson
•Coca-Cola has an original, innovative and simplistic design.
•Lead with color. Coca-Cola and red are synonymous. The company goes all-in when it comes to pushing its brand colors into its products and marketing—and it works.
•Use color psychology to find a primary color that fits your brand to “stimulate the appetite” of your own consumers.
•Consider custom fonts. The Coca-Cola logo is particularly impressive because of the way the font clearly matches the personality and identity of its brand. That’s because it’s completely custom.
•As you develop your brand, get creative with how you can use or reimagine fonts, letters, and shapes that aren’t off-the-shelf to make your brand truly unique.

Have you tried to check on what made the other iconic logos stand out? Have you got any other fun facts to share on how the famous brands developed their awesome logos? Please comment below, thanks. ❤️👇

credit : World's Most Famous Logos By Chris Paish (99designs)

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23/09/2020

Craft The Story For Your Holiday Marketing Strategy

Don't underestimate the power of storytelling on your holiday marketing strategy.

Tell your customers the story they want to hear and how their lives will change when they buy your product.
zieber via DigitalMarketer shares how to cut through the noise of the season by crafting an emotionally driven story that hits on the desires of your audience http://bit.ly/StoryforHolidayMarketingStrategy.

• Figure Out What Your Customers Want
The first step to creating a great story around your product or service is to know what your customers want. And what story they want to see themselves in.

• Decide How Your Product or Service Fits In
With some holidays, one idea is that you might be providing a "great gift that will charm and impress their loved ones" or "a comforting environment and a joyful experience". Make sure to capture the "extra special emotions" associated with your product in your marketing story.

• Craft a Story Where Your Customer is the Main Character
In every marketing “story”, your customer is the star. The messaging's focus is not on the product but on the customer and how he/she will feel and be transformed after buying and using the product.

Have you prepared your marketing strategy for the coming holidays? Please share a few of your holiday marketing tips, would love to hear from you.

credit (images) - sokolov

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21/09/2020

"A good reminder:
When we count our blessings, our love for God grows bigger.
When we face our struggles, our faith in God gets stronger.
When we share our blessings, we bring hope to others.
Faith, Love, and Hope are so much needed and we need to share these with others."
~ Francis Kong

A grateful heart and a spirit that endures always come from knowing God and trusting Him in every circumstance.

"But the fruit produced by the Holy Spirit within you is divine love in all its varied expressions: joy that overflows, peace that subdues, patience that endures, kindness in action, a life full of virtue, faith that prevails, gentleness of heart, and strength of spirit." ~ Galatians 5:22 (TPT)
















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18/09/2020

Great news for small businesses owners.

Facebook Shops will soon be combining artificial intelligence, augmented reality, and even digital assistants, to take “social first” shopping to the next level.

Plus some exciting new developments as shared by Mari Smith via Bank of America 👉 https://bit.ly/2Fcqr4l

By MARI SMITH

16/09/2020

Social Media is like a not so exclusive club where everyone wants to look their best.

Most people are there to reach out and stay in touch with families and friends, others are there for entertainment and to be updated with the news, while businesses use it to promote their brands.

And Facebook, as the no. 1 social media network in the world with 2.6 billion users is a gold mine for marketers and business owners.

Think about the great opportunity of reaching 2.6 potential customers for your business.💡

And to help business owners and marketers come up with the best Facebook strategies for their business, here are some great points to consider when setting up your business on Facebook as shared by via ContentCal http://bit.ly/FBPageForBusiness2020

Facebook is ....

A great way of reaching customers from around the world… Hooray!🙌
An easy place to get lost among all the other pages… Oh no!🤦
A great way to engage your current customers and make them advocates of what you do… Hooray!🙌
A difficult place to differentiate yourself among your competition, who are also on Facebook… Oh no!🤦

credit (images) : (Pexels)

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14/09/2020

“The more that you read, the more things you will know. The more that you learn, the more places you'll go.” ~ Dr. Seuss

As freelancers, we need to stay on top of new developments.

We should never stop learning to gain more knowledge of the latest market trends and automation tools and upgrade our skills.

These are essential to stay competitive and help us improve our career prospects.

images credit : Cotton. Studio Video and Graphics (Pexels)















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06/09/2020

Learn how to leverage Linkedin as a freelancer/small business owner.

Gladys Anna Guañez shares her 5-Step Linkedin Strategy to help freelancers/small business owners reach out to new clients on Linkedin.

Read on to find out her valuable/actionable tips on how to build your brand, network with other business professionals and land new clients, with bonus sample scripts you can use.👇

Gladys Anna Guañez on Linkedin • 7 min read • (with Sample Scripts) by Gladys Anna Guañez If you are a High-Ticket Coach who targets...

26/08/2020

📈
Here are some great tips on how to create an effective social media content strategy.👇

via Socialbakers

Identify key qualities of a strong social media content strategy to rock social media platforms and get amazing results for your business. Read on!

21/08/2020

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Visual branding is a powerful tool for a business, and an important part of the overall marketing strategy.
It gives an instant impression of your brand's personality, story and values, without saying a single word.
And since it is the first thing people see, it is vital to have a solid audience persona in place. Knowing who your audience is will not only define your visual style, it will also guide most of your business decisions.
Visual Branding :
- makes your brand stand out
- grows your brand awareness
- helps strengthen your brand message
- convert the audience into lifelong followers
- builds trust with your customers
- creates amazing opportunities
With strong visual branding, you can turn your social media pages into highly effective marketing tools to attract clients and turn them into brand advocates.
source : Later​ ( : https://later.com/blog/visual-branding-on-instagram/
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credit : video editor FlexClip

19/08/2020

Sharing Mari Smith's post on Branding via Entrepreneur https://www.linkedin.com/…/marismith_connecting-the-world-w…

And I agree 💯, that Branding isn't only how your business looks and feels.
It's everything about your business - how you market yourself,
how you create loyal employees and loyal customers aside
from how you present the unique value you offer.

A brand distinguishes you from the crowd and can give you a competitive edge to go up against bigger players in your market

17/08/2020

Trust in God, He is in total control.
“Let your life reflect the faith you have in God. Fear nothing and pray about everything. Be strong, trust God's word, and trust the process.” ~ Germany Kent
It's amazing how God brings happiness, peace and order in our lives.
As we give thanks and honor God in all we do, He gives us more than strength and wisdom to overcome hardships and achieve our goals.
credit video : (Pixabay)

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14/08/2020

Please join Mari Smith on Tuesday, 18th August for a free webinar on how your small business can shine through Facebook and Instagram Stories!

This webinar is part of Verizon's Small Business Webinar Series!

Please register now!👇

Link to Mari's tweet :
https://twitter.com/MariSmith/status/1294000542595846162…



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Mari Smith is a premier Facebook marketing expert and author of “The New Relationship Marketing.” Hired by Facebook to teach programs throughout the US, she shares her experience on how your small business can tell its story and shine on social media duri...

10/08/2020

"The best and most beautiful things in the world cannot be seen or even touched - they must be felt with the heart." - Helen Keller
True happiness is being grateful for what we have. Always focus on the positive and spread positivity around you ~ it's contagious.
As William D. Hoard said "Happiness doesn't depend on what we have, but it does depend on how we feel toward what we have. We can be happy with little and miserable with much."
Image credit : Antonino Visalli (Unsplash)


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05/08/2020

Content Marketing and Digital PR

📈Digital marketers are always looking for the best ways to achieve organic growth.

🏆Amanda Milligan shares the proven strategy to elevate organic growth and how early on you can expect wins.

👀Find out more interesting details in her blog post via Moz.👇

👉 https://ryze.ly/58b989d6








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Sure, everyone wants links now, but where does the real growth come in, and how long does it take? People want to know what wins they can report on to their superiors, even in the short-term. There are so many benefits to a combination of content marketing and digital PR, and Amanda walks through wh...

31/07/2020

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🔥 Ever wondered what's the secret to generating sales?
👀 Sharing a video based on ClickFunnels Hook, Story, Offer slider post...where an emphasis was placed on the importance of these 3 elements, to drive people into action.
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29/07/2020

🔥Sharing Mari Smith's latest video on How to Set-Up Facebook Shops to Sell Your Products.

Here's what you'll 👀 inside the tutorial - updates on FB shop tools, 5 key areas that are brand new on FB shop, FB set-up walk through and more...

⚡📺❤️

Does your business sell physical products? Wondering how to sell your products using Facebook Shops? Facebook marketing expert Smith explains what you ...

27/07/2020

Resources are limited, Creativity is unlimited" - John E. Mackey (Conscious Capitalism)
Creativity thrives when resources are limited.
Not having enough resources brings out the best in us - to persevere, improvise and innovate to find the best solution.
Credits :
Videos - Tripfilms , Sam_afro
Music - AShamaluevMusic

24/07/2020

FUN.😂. FRIDAY
Sending you "a curve that sets everything straight" 😉
Spread it around, it's contagious...(no, not like this 🦠)
Stay safe everyone 🚇😷🛒
God bless🙏❤️
video credit : The Open University: STEM, The Open University

20/07/2020

To achieve our dreams, we need to make good decisions and take actions - consistently.
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And if something gets in the way, we must use our full potential to stay motivated and keep on working until we succeed.
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"Desire is the first element of realization" - Tony Robbins
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15/07/2020

Want to find out how to use hashtags on Facebook to help increase your organic reach?

Sharing The Facebook Hashtag's Definitive Guide by Mari Smith to get you started.

Facebook is now pushing the use of hashtags in posts, stating that by adding hashtags, you can improve your reach. Increase organic reach on Facebook!

14/07/2020

Catanduanes...Land of the Howling Winds

Mamangal Beach🏝
📍Virac, Catanduanes, Philippines



📷janelledvargas
instagram.com/janelledvargas

14/07/2020

The colors of Turkey...

13/07/2020

THE SECRET TO A LIFE OF HAPPINESS ...

Treat life's challenges as an opportunity to grow.

"One of the most effective tools for personal growth is learning how to put the best frames on ANY experience.

There are ways to see our biggest problems as our greatest opportunities — if only we can step out of our trained patterns of perception." - TONY ROBBINS

video credit : Tony Robbins