20/09/2024
🐟 This month the Connors Brothers fish factory announced mass layoffs. Back during the Great Depression, that same factory saw Blacks Harbour thrive under its visionary owners Neil and Allan McLean.
The McLean brothers had been asked by another set of brothers, the Connors who the factory is still named after, to buy them out in the 1920s.
When the McLeans first visited Blacks Harbour and found a mess. Most homes were tar paper shacks. The cannery was only open in Summer. Surrounding it was a vast camp where summer workers pitched the tents they lived in.
The McLeans looked around and saw potential. Together they bought the Connors Brothers fish plant and ordered production to be doubled. Then they doubled it again.
They embarked on building workers housing and expanding to different types of seafood that could keep the factory running year-round instead of only in summers.
Just when things were going well, the Great Depression hit.
The McLeans vowed there would be no layoffs, declaring to their worried employees: “If anybody goes broke then we will all go broke together.”
Neil in particular was outspoken, publicly demanding that government and businesses stop cutbacks and begin deficit spending to boost the economy, declaring that the cuts were “stopping the pain by killing the boy.”
In a remarkable public spat with a government Minister, he tried to explain his economic theory in smaller words: “A man or woman labors and receives money. He or she then spends money at a store … goods and not money represents income.” What he meant was that what mattered wasn’t the number of dollars a worker made, but whether that was enough to actually buy the consumer goods they needed.
Exasperated, he added, “Finance ought to take its rightful place in New Brunswick’s school textbooks!”
The brothers put their own money where their mouths were, spending their cash reserves and savings on keeping their workers employed. With nobody buying their canned fish, they ordered a variety of make-work projects.
New housing for workers was constructed. They established their own shipyard and began building boats. Their cannery was expanded in every direction on a mind-boggling scale. By 1936, the Connors Brothers factory, which sat empty, held the title of “The Largest Sardine Cannery in the British Empire.”
That year they resumed production with a card up their sleeves. A huge problem they faced was that the protectionist British House of Lords declared that only canned herrings from the Mediterranean island of Sardinia could be labelled “sardines.” The same product sold under the name “canned herrings” sold poorly.
Working with Canadian diplomats, the McLeans had secretly spent the Depression successfully convincing the governments of every other country in the Commonwealth (except for Britain) to allow them to call their product “sardines.”
With production resuming with the new brand name “sardines” and focussing on markets from Australia to South Africa, Blacks Harbour became an icon of economic prosperity as the rest of the Maritimes languished.
In a curious twist, the current owners of the Connors Brothers factory that ordered the mass layoffs earlier this month is a massive British hedge fund.
📰 The full version of this week’s article (with more photos) can be read here: https://backyardhistory.ca/f/the-fish-that-saved-a-town
📸 This photo was taken in the 1950s and a handwritten note on the back proudly boasts "Today, Connors Bros. is Canada's leading canned fish producer!" (Provincial Archives of New Brunswick P93\CH\288 [colourized])
📘 Order the book ‘Backyard History: Forgotten Stories From Atlantic Canada’s Past’ here: backyardhistory.ca/book