29/05/2024
Great news coming from American Airlines today as they plan to part ways with their CCO after his drive to lead passengers to book direct in lieu of travel agencies, a strategy which angered many and included gutting their sales department. In February, American had also announced they would limit ways AAdvantage members could earn miles when booking through agencies. That decision has been reversed because of the disruption it would create for consumers. 👏🏼👏🏼
According to CEO Robert Isom at the Bernstein Strategic Decisions Conference this morning, they're going to "get back on the road" to sell to corporate customers. The airline has shed sales staff, and also support staff for agencies. Another element of the shift in strategy to "more carrots than sti...