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Magnetic North Travel

Magnetic North Travel offers a personal service to create your perfect holiday to Scandinavia, Northern Europe and Canada.

29/07/2024

Thank you to the wonderful Luk family for sharing some memories of their recent adventure to Iceland. Our team arranged every kind of hot and cold experience imaginable! Geothermal bathing, snorkeling between the tectonic plates, super jeep adventures, glacier lagoon exploration, snowmobiling and a hike inside the volcano to name but a few. Thank you for these wonderful photos!

18/07/2024

Our Annie has been living in the UK for over 6 years but still calls the Lofoten Islands home. So easy to see why! She sent these photos to the team from Unstad, Rorvik and Kabelvåg. Dreamy landscapes. Oh and thankfully Annie came back to her “second home”. 😊

28/06/2024

🚀 It’s not too late to book a late summer adventure to Europe’s cooler destinations! The new travel buzzword ‘coolcation’ is trending as travelers look to escape the heat of southern Europe for the cooler climes of the Nordic countries. At Magnetic North Travel, we've always championed holidays in the northern latitudes. Here we share some of our top tried and tested trip ideas with last minute availability for this summer! 📞Get in touch with our team to make your plans a reality. 🛶🚴‍♂️🌳🧭🏞️

https://www.magneticnorthtravel.com/blog/details/embrace-the-coolcation-your-guide-to-cooler-adventures-in-northern-europe

15/05/2024

The last of the team Spring adventures has taken founder Laura to Jasper National Park in Alberta, Canada this week exploring new trip itineraries for 2025. It seemed like there was wildlife around every corner: bears, moose, elk, eagles - amid spectacular mountain scenery. The journeys were varied: ebike, motorbike (sidecar), helicopter and hiking. Just wow! We're looking forward to bringing these treats to our clients.

25/04/2024

Today started with an early morning dip in the Tromso fjord for our Yasmin, who, since joining the MN team has discovered a love for cold water dipping (and floating!). She’s a tough cookie for sure. ♥️

11/04/2024

Braving the elements to bring us a snapshot of the Sognefjord as she awakens from her winter slumber, our Sophie enjoyed a spring adventure in the Norwegian fjords last week.

Among the many highlights, spring sunshine and a locally crafted cider proved to be a perfect combination, along with a RIB safari to a hidden branch of the Sognefjord. This region of Norway is a spectacular setting for an adventure all year round as Sophie found out. For inspiration visit our trip itinerary below and get in touch with our expert team to craft your perfect trip.

https://www.magneticnorthtravel.com/tour/details/Discover-Sognefjord-King-of-the-Fjords

06/03/2024

"Not all Norwegians were born with skis and not all kids like skiing."

A simple fact demonstrated by our Annie and our Harry whilst enjoying their respective multi activity adventures in Finland recently. Annie loves the revs of the snowmobile and the dash of the dogs. Whilst Harry loves to fish, meet the husky pups and the reindeer. Skiing isn’t for them. And guess what! We can please all people all the time! It just takes a little Magnetic North wizardry to give the downhill skiers their fill on the slopes while the rest of the gang immerse themselves in outdoor adventuring.

We're here to help make your multi-generational, multi-interest group dynamic work beautifully with parallel and shared adventures throughout. Read some top tips on our blog below and get in touch to start planning winter 2024/25!

https://www.magneticnorthtravel.com/blog/details/how-do-skiers-and-non-skiers-adventure-together-in-the-nordic-countries

21/02/2024

So good to try out the new Masto slopes at Ruka Ski Resort, what a treat. All we have to say is the snow is good, the weather is good and we are having a lot of fun! Winter 2025 now booking!

19/02/2024

Our intrepid clients have just tested the delights of our brand new adventure at Highland Base. So few get to experience Iceland's frozen interior in deepest winter and boy did they have an adventure! When the transfer can take anything between 2 and 8 hours, a flexible mindset is essential which these clients exuded. The hotel offers seclusion and luxuries like the hot pools and fabulous restaurant. They also snapped the latest volcanic action from the aeroplane. Thank you for sharing your adventure!

If you fancy exploring this wildest of destinations, have a look at our itinerary at the link below:
https://www.magneticnorthtravel.com/tour/details/Stargazing-Northern-Lights-and-Highland-Wilderness-Adventure

10/02/2024

Be your own best friend this Valentine’s Day and plan a trip for you, and you alone in one of our solo friendly lodges. Love yourself first and surround yourself with others who have a positive outlook on the world. Read our blog post for inspiration and get in touch with our team to plan solo.

https://www.magneticnorthtravel.com/blog/details/best-northern-lights-lodge-stays-for-solo-travellers

06/02/2024

Today we're celebrating Sámi National Day which marks the date when the first Sámi congress was held in Trondheim in 1917. We're ever grateful for the many memorable encounters with Sámi people we enjoy on our travels and which we enable for our clients, whether in Finland, Norway or Sweden.

We're excited about a unique program in Swedish Lapland we've designed which includes a stay at the wonderful Sapmi Nature Camp where you can spend time with a Sámi family and learn about life with their herd of reindeer. This program can be adapted for summer and Fall as well as deepest winter:

https://www.magneticnorthtravel.com/tour/details/Highlights-of-Swedish-Lapland

17/01/2024

Braving the elements brings great rewards, proving that kayaking in winter is as much about attitude as it is aptitude. In fjord Norway you can often witness thick snow on one side of the mountains and on the other, the first signs of spring - best viewed from the water! On this trip guests combined skiing and kayaking on the same adventure which we think is awesome. 🛶⛷️

12/01/2024

Skiers and non-skiers unite! Our favourite Norwegian ski resort is sure to please everyone with its excellent downhill slopes, family friendly adventures, wilderness spa, great food and lodging (all at a reasonable price!).

Plans for Easter anyone? Get in touch with our team who'll put together a celebration of snow for the whole family. ❄️☃️⛷

https://www.magneticnorthtravel.com/tour/details/Downhill-skiing-multi-activity-holiday-Beitostolen-Norway

23/12/2023

Wishing all our wonderful clients and partners a peaceful and happy holidays from the Magnetic North team. Hyvää joulua… Gleðileg jól… God jul… Glædelig jul… Joyeux Noel 🎄

24/11/2023

Last Minute Availability alert❄☃️🎄! We're excited about this new beautiful lodge in Swedish Lapland and even more excited to tell you that there's availability at Christmas: 22nd-26th December 2023!

You'll Christmas like a pro with all the festivities, meals, snowmobiling, dog-sledding, Aurora hunting and more! Based on two sharing, the price is currently £2670 per person, including flights from London (£2050/$2590pp excl flights)! Take a look at the sample package and send us an enquiry if this adventure is for you. But be quick as there's only a couple of rooms left!

https://www.magneticnorthtravel.com/tour/details/Northern-Lights-Adventure-at-Mattarahkka-Lodge
[email protected]

29/10/2023

Let’s talk about the Faroe Islands folks. Our Annie has just returned and captured these beauties. We’re serious when we say, if you’d like to experience these islands in 2024, you need to get your ⛸️s on!
Get in touch and we’ll share some visionary itinerary ideas.

04/10/2023

Today is Cinnamon Bun Day! We're looking back over our favourite bun moments of 2023, in Sweden! Whether that's a gigantic Hagabullen in Gothenburg, or a fresh bake over the fire during an Autumnal wilderness hike. Fika has many moments of joy, and we love them all!

15/09/2023

Well hello there Northern Lights, you’re back in business for another season of adventures 😍 Caught on camera last night by our very own Russ who’s exploring Arctic Sweden, just a bit jealous 😄

02/09/2023

Beat the rush, and get the best options for your winter ski and activity holiday in Finland, Norway and Sweden, where we all know gets the best snow❄️ 😉

We have limited availability on our hosted Half Term adventure in Ruka, Finnish Lapland 18th-25th February. Enjoy stunning chalet accommodation close to beginner friendly slopes, challenging black runs and cross country ski trails. Add an optional husky, snowmobile or Aurora adventure, and you have the ingredients of a perfect winter trip.

https://www.magneticnorthtravel.com/tour/details/Rukan-salonki-Ruka-Finnish-lapland

Direct London STN flights 18th-25th February 2024, or via Helsinki with Finnair. From £1654 per adult ⛷🏂
Find out more below and get in touch with our team: [email protected] or call +44 207 550 9251

11/08/2023

Swapping four wheels for two is becoming the norm in Scandinavia for our active clients.

Traverse spectacular fjord and mountain scenery, divert for a kayak or a hike, and arrive to your destination with bags delivered ahead of you before tucking into a delicious meal at the end of an adventurous day.

Big thanks to our client Bruce travelling in Senja and Northern Norway by bike, sharing his wonderful impressions with us this week!

We're planning lots more guided and self-guided cycle adventures for summer 2024 in Sweden, Faroe Islands, Norway and Finland!

Find out more at the link below or get in touch with our team!
https://www.magneticnorthtravel.com/Cycling-Holidays-in-Sweden-Norway-Faroe-Islands-Finland-Scandinavia
[email protected]

02/08/2023

Exploring the Swedish outback by canoe, because we love the journey as much as the destination.

Humbling, inspiring and peaceful in all phases and lights.

For curated adventures immersing you into Scandinavia's wild beauty, talk to our team about guided or self-guided trips for friends, families and small groups. Discover luxury in simplicity and pure nature.

[email protected] or call +44 (0) 207 550 9251 / +1 646 520 0831

30/07/2023

Yesterday evening’s sunset and rainbow over the border between Norway and Sweden viewed from high up in the mountains while watching for bears and other wildlife. Absolutely stunning.

26/06/2023

"As the bear swam, its powerful strokes propelling it forward, a hushed excitement spread through the ship. It settled on its newfound refuge, a temporary sanctuary in a vast and ever-changing landscape... The encounter with the polar bear left an indelible mark on my soul."

These the words of MNT's travel specialist Annie who embarked on an incredible 10 day journey around Svalbard earlier this month. Read her blog post below and consider traveling on board one of our expedition cruise ships to witness nature in its raw, powerful and, yet fragile, beauty.

For a limited time in 2023, solo travellers pay no single supplement on many Arctic expeditions - contact us to find out more.

https://bit.ly/polar-bear-2023

Images: Micheal Baynes, Annie Fredvang

17/05/2023

Happy National Day to our Norwegian friends! 🇳🇴 Our very own Norwegian, Annie, recently completed this hike of Verahornet. She was rewarded with great views and of course Norwegian waffles. 😋 There's still time to plan an adventure in Norway for Summer/Fall 2023 if you fancy a hike and a panoramic view like this one... not to mention great lodging food and hospitality. We know the best spots. 😉

01/05/2023

And that's a wrap! Farewell to a beautiful winter of adventures. And thank you to a cast of great clients who bring our scripts to life. And hello to summer... the show goes on into a new season of Nordic adventures.

14/04/2023

This is what skiing looks like in Norway at Easter (we've just returned from sunshine and fresh powder slopes 😍). Not just amazing skiing, but also husky sledding, wilderness spa, ice holes, gorgeous chalets, hiking and kayaking! Beitostølen

31/03/2023

Secret cabin in the woods reached by snowmobile 🤫 Gorgeous snow conditions this March and into April

26/03/2023

Last night’s magical 👌 Part one of our Arctic adventure in Finland

08/03/2023

On we're celebrating the many encounters we've enjoyed with women hosts and guides during the past year. From ship's captains, fisherladies and wilderness guides through to craftspeople, artists and restauranteurs, what inspiration they share with us and our clients every day. Thank you! 😍👏

11/02/2023

Hello again Estonia… we’re back for winter adventures this time round. Windmills, manor houses, frozen forests and bogs, sauna rituals and vodka tastings.. not bad for a day’s work. 😉

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Behind the scenes at the Kirkenes Snowhotel

Whale watching Northern Norway

Bear watching in Finland's North

Weekend wildlife expedition cruise in Svalbard, Norway

Win a holiday to the Yukon

Shrove Tuesday in Sweden

Exploring the Yukon

Snowmobiling expedition in Finnish Lapland

Skiing in Finnish Lapland

Experience a magical winter on the Lofoten

River views in Swedish Lapland

Wilderness Fika

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Experience the Magnetic North

There's a reason why travellers book their holidays with destination specialists like ourselves. Ever since our founder spent her honeymoon in Scandinavia, she knew that the region had endless possibilities for adventure, wilderness, and encounters - both of the human and wildlife kind.

Here at Magnetic North Travel we’re continually searching for the best experiences throughout the Nordic countries and Canada, trying many of them ourselves so we can offer you real, first hand advice. This love for a region will never be diluted by yet more destinations - only deepened and updated every day by our team.

Your holiday starts with a conversation so we can listen to your dreams and design a holiday to match those dreams. Think of us as your inspiration, planners and back up.