14/09/2015
marketing is the link between creating awareness and lead generation. Its the foundation of a strong strategy and a powerful earned/owned media plan.
Content is a way of creating and sharing content to promote ideas, engage targeted audiences and encourage them to take action. It’s an integrated approach to marketing, with quality content at its heart.
Just as the heart powers the body, content powers online marketing success. Quality content in the form of blogs, social media posts, -optimized articles and so on is a driving factor in attracting new customers and loyalty.
