You defined the future of experiential travel last week. Shook hands and squeezed shoulders. Kept pushing what our industry can do and be. All while thinking, โThese are my people.โ
This is what keeps The Movement going, after all โ the moments between you all. An experience as special as those that define your life and work.
Whether this was your first PURE or not, we hope you enjoyed a homecoming 15 years in the making. Letโs do it all again next year!
#PURE2024 #TheseAreMyPeople #ChangeWorlds
โ๐๐ก๐๐ฌ๐ ๐๐ซ๐ ๐๐ฒ ๐๐๐จ๐ฉ๐ฅ๐โ.
Wherever weโve looked this week, itโs been on everyoneโs faces. The feeling of finding other true individuals โ again, or at last. Changing Worlds together ๐ซ
But weโre not done yet! The sun may be setting on four days of extraordinary business, except thereโs one more event to come. And honestly, itโs going to blow our mavericks awayโฆ
Full details will be revealed soon ๐
#PURE2024 #TheseAreMyPeople #ChangeWorlds
Thereโs so much more to PURE than the best meetings of your professional life.
Like a smile you catch at one of the lounges. A revelation at the pool. Cutting apart a hot topic with your lunch.
Off the cuff is the good stuff ๐ From then to now, weโve always believed that.
#PURE2024 #TheseAreMyPeople #ChangeWorlds
Well, thatโs another day of World Changing completed โ
๐
Weโve seen emotional reunions, off-the-cuff love and so much action around the Palais des Congrรจs in PUREโs first day of meetings. And right now, weโre barely halfway through the whole show ๐ณ
Sorry, gotta go โ the PURE Awards Party starts soon. Look out for more sparkling highlights tomorrow โจ
#PURE2024 #ChangeWorlds #TheseAreMyPeople
Last night in an emoji? ๐๐๐
PUREโs Opening Party was an elegant intro to a week of extraordinary networking. With a touch of red, of course ๐คฉ
#PURE2024 #TheseAreMyPeople #ChangeWorlds
Okay, so Day One of PURE was something else ๐ฎ
Weโre trying to find words, but meanwhile, we put a video togetherโฆ
Watch highlights from Open House, our showcase for the brightest minds and personalities in experiential travel. This is where dreams resonate. Where practical moves make the impossible happen. Whether youโre onstage or in the crowd, youโre thinking, โThese are my people.โ
@palais.namaskar gave us a breathtaking venue to do our thing. A massive thank you to our first dayโs host ๐
#PURE2024 #OpenHouse #ChangeWorlds
Today, over 100 mavericks joined our Community Project Hike โฐ๏ธ A morning weโll never forget.
These PUREists saw Change-Making in action. @travellinkfoundation have been building an educational hub for local women and children, and led us through their amazing work in the Atlas Mountains โ supported by PURE donations ๐
Thanks, everyone, for smashing the trail! We hope the sights, entertainment and Berber breakfast hit the spot as well ๐
#PURE2024 #CommunityProject #ChangeWorlds
This is what big discussions look like in paradise ๐ ๐ด Innovation Lab 2024 has just concluded, sending our 12 PURE Awards finalists off to Marrakech to join the rest of you!
If you see anyone with an Innovation Lab bracelet or Awards finalist sticker at PURE tomorrow, ask them what they learned and shared in the pursuit of a more resilient industry โ our major theme for the year.
Kudos to @lasultanamarrakechofficiel for hosting and helping ideas take flight on the coast.
#PURE2024 #TheseAreMyPeople #ChangeWorlds
How far can you go with a low-carbon footprint? Letโs show you โ on the train trip of a lifetime.
Six nights. No flights. After last yearโs pioneering partnership with Intrepid Travel, weโre planning to take a small group of mavericks across three countries to PURE without a plane ticket ๐ฎ๐๐
Theyโll start in London on Tuesday 3 September and travel by train through Paris, Barcelona, Seville, Tangier and Fes, arriving in Marrakech on Sunday 8. With an Intrepid guide for logistics and local pointers ๐
Want to experience what sustainable travel is really capable of? PUREists, check your inbox! Weโve sent you an email with details on how to book and whatโs included ๐คฉ
#PURE2024 #ChangeWorlds #ExperientialTravel #Marrakech #Morocco #London #Paris #Seville #Barcelona #Tangier #Fes
The conversations. The triumphs. The PURE personalities. Theyโve all grown and evolved since 2009, but one thingโs remained the same. Our community has kept pushing experiential travel further forward than anyone ๐ฅ
Worth celebrating, no? At PURE 2024 weโre reminding you to recognise, โThese Are My People.โ The people who never settle for the tame or traditional in our industry. Who disrupt with a conscience. Who know that business is about more than the bottom line.
Even if this is your first PURE, youโve always been a maverick. Letโs welcome you home to your people ๐ ๐ ๐
Hit our bio link to learn more about The Movement!
#PURE2024 #thesearemypeople #community #changemakers #mavericks #transformationaltravel
#experientialtravel #marrakech
PURE Open House Launch 2024
The brightest thinking. All under one roof ๐ ๐
Open House, our thought leadership festival, is returning this year. And whether you're coming to PURE or not, you really can't miss it.
We'll be hosting some of the industry's most influential speakers across stages, breakout areas and (of course) the poolside on Monday 9 September. Open House kicks PURE off and keeps it spinning. Together, we discuss everything that matters in experiential travel - from AI and hiring strategies to your regenerative potential and powering profit with purpose.
So, you can expect all that . . . But there's much more in store. Some ideas we'll share closer to the show ๐คซ
Are you taking a Hidden Gem stand? Bring a colleague to Open House for double exposure.
What if you didn't make the cut for PURE 2024? No worries - grab a ticket for this opening event anyway.
Check your inboxes and buy a ticket. We'd hate for you to miss out!
Find out more about Open House here: https://purelifeexperiences.com/open-house/
#OpenHouse #PURE2024 #mavericks #community #ChangeWorlds #changemakers #PURELifeExperiences
Our 2024 Exhibitor List is Live!
Creative. Uncompromising. The world at their door. These are our exhibitors at PURE 2024 โ The List is live ๐
Head to our site for an early look at the people and businesses eager to greet you on our showfloor. Weโre honoured, as ever, to host such blazing talent.
From experiential travel veterans to the best hotels and operators breaking onto the scene, each of them has proven their mission and vision for the market. And they want to take you with them . . .
Want a spot on The List too? Weโre reviewing final applications. Get yours in now ๐ค
#PURELifeExperiences #transformationaltravel #PURE2024 #TheList #experientialtravel #PUREists #ThisisBeyond #changemakers #ChangeWorlds #mavericks #community #exhibitors
PURE's 2023 Innovation Lab Think Tank
We came. We surfed. We conquered ๐ช
The 2023 Innovation Lab was a great success. Our admirable Awards finalists spent two days away from the boardroom and by the beach, bonfire and beautiful surrounds of @La Sultana Oualidia blazing a trail for experiential travel. We couldn't think of a better setting to delve into the minds of these mavericks than La Sultana Oualidia โ thank you for having us. ๐ซถ
๐กWhat did we discuss as the sun rose and fell? Well, in a nutshell we asked our industry leaders this important question: How can high-end travel become a force for good in a troubled world? Turning travellers into champions of change takes more than a fluffed pillow, after all.
As for the rest... ๐คซ We'll reveal all in the New Year. Look out for the full Innovation Lab report coming to our site soon ๐ซก
#ChangeWorlds #PUREists #changemakers #innovators #InnovationLab #ThisisBeyond #PURE #mavericks #experientialtravel #PURELifeExperiences #transformationaltravel #LaSultana #Morocco
Season's Greetings from PURE!
Season's greetings, PUREists ๐
We hope you're wrapping up work, stretching out and perhaps packing your bags for somewhere exciting. It's been an unpredictable year. We still can't believe how many of our mavericks came together after the Moroccan earthquake, sharing and dedicating your skills in a genuine disaster ๐
We like to say we #ChangeWorlds. In a whole new way, you helped us do it again ๐
๐๏ธ This shot of the snow-capped Atlas Mountains reminds us of standing up, staying strong and seeing far beyond what's right in front of us. We're keeping the people of Morocco in our hearts this holiday season, and in the spirit of generosity, we kindly ask those who can to donate to Education For All by following this link: https://www.globalgiving.org/projects/earthquake-crisis-appeal/. It's an incredible charity that gives girls and young women a life-changing education ๐ฒ๐ฆ
#ChangeWorlds #PUREists #changemakers #community #ThisisBeyond #PURE #mavericks #experientialtravel #PURELifeExperiences #transformationaltravel #Marrakech #Morocco #educationforall #seasonsgreetings
Takeaway's from PURE's Earthquake Relief Event
โค๏ธ On 10 September, 419 PUREists on the ground in Morocco gathered to achieve something remarkable in the aftermath of the earthquake. ๐ฒ๐ฆ
Between donating money and shopping for trucks full of essential supplies, our community came together to discuss the bigger picture - how our industry can be better, and act smarter in the face of disaster.
Listen as Joss Kent, CEO of andBeyond Travel unpacks how we can effectively react as an industry in the face of crisis management. Joss's "get on the plane and go" mentality (once given the green light from affected governments) truly inspires and resonated with many at the time.
We were also lucky to have Penny Rafferty, Executive Officer of Luxury Lodges of Australia speak on how everyone in the travel ecosystem has "a real responsibility to inform themselves" and ask the questions necessary to understand what a country in crisis actually needs.
We couldn't have said it better than these two mavericks. ๐ The longterm strategy behind getting tourism back up and running as quickly as possible after disaster is essential, particularly in a place like Morocco, whose economy relies so heavily on tourism.
๐ซถ Our relief event was a proud day for us, and will go down as one of the most meaningful reunions in the history of PURE.
#ChangeWorlds #PUREists #changemakers #community #ThisisBeyond #PURE #mavericks #experientialtravel #PURELifeExperiences #transformationaltravel #Marrakech #Morocco #crisismanagement