PURE Life Experiences

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PURE Life Experiences Taking place once a year in Marrakech,PURE is the global marketplace for high-end experiential travel

Taking place once a year in Marrakech, PURE Life Experiences is the global marketplace for the high-end experiential travel industry. Our community of like-minded mavericks push boundaries to create life-enriching experiences. Together, we are a movement that is transforming the sophisticated traveller.

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Halloween - it isnโ€™t the only time of the year worth dressing up for ๐Ÿ’ƒโœจSo, we wanted to showcase some of the best-dresse...
31/10/2024

Halloween - it isnโ€™t the only time of the year worth dressing up for ๐Ÿ’ƒโœจ

So, we wanted to showcase some of the best-dressed PUREists and how they styled our different themes at the PURE 2024 parties.

Itโ€™s all treats and no tricks when it comes to connecting with your community ๐Ÿ‘ป

Happy Halloween!

๐’๐€๐•๐„ ๐“๐‡๐„ ๐ƒ๐€๐“๐„๐’ ๐Ÿ“Œ๐Ÿ“†Big news - weโ€™ve pinned down PUREโ€™s return! Our next show will take place in Marrakech on 8-11 Septembe...
30/10/2024

๐’๐€๐•๐„ ๐“๐‡๐„ ๐ƒ๐€๐“๐„๐’ ๐Ÿ“Œ๐Ÿ“†

Big news - weโ€™ve pinned down PUREโ€™s return! Our next show will take place in Marrakech on 8-11 September 2025 ๐Ÿ‡ฒ๐Ÿ‡ฆ

Two more dates for your diary as well:

11th November 2024 โ€” Exhibitor Bookings Open
26th November 2024 โ€” Buyer Applications Open

Bookmark this post to make sure you know which one to set your alarm for โฐ

The desert and the ocean donโ€™t often meet ๐Ÿฅต๐ŸŒŠ But when they do, itโ€™s gloriousโ€ฆFeel the heat in Saudi Arabia, then cool of...
28/10/2024

The desert and the ocean donโ€™t often meet ๐Ÿฅต๐ŸŒŠ But when they do, itโ€™s gloriousโ€ฆ

Feel the heat in Saudi Arabia, then cool off in style. The Red Sea is a study in blissful contrasts, where mountains and dunes flank some of the warmest waters in the world. Itโ€™s also the gateway to both Africa and the Middle East, inviting more exploration when youโ€™ve hung up the scuba gear ๐Ÿคฟ

Our friends at can prepare a dream itinerary for travellers with a Saudi soft spot:

โ›ฐ๏ธ Tread the footsteps of ancient traders on 130 km of mountain trails. The stars are ice-white at night. The mornings are even better.

๐Ÿชธ Dive in some of the most diverse coral reefs on Earth. The Red Sea has nine conservation zones, and 75% of its 90+ islands remain untouched.

๐Ÿฝ๏ธ Desert dining is mouthwatering. Try grilled najel fish, chicken majboos and spiced meat platters, with a glass of wine as the sun drops.

โ›ต๏ธ Find a blast of adrenaline on the water, as well as below. Canoeing, sailing, kitesurfing, paddle boarding and Efoiling are all favourites in The Red Sea.

Howโ€™s that for an experiential hotspot? ๐Ÿ”ฅ Keep an eye on Red Sea Globalโ€™s growing presence in the region.

Wish you were here? You could be. This table, this beach, these mavericks โ€” all yours if youโ€™re shortlisted for a PURE A...
22/10/2024

Wish you were here? You could be. This table, this beach, these mavericks โ€” all yours if youโ€™re shortlisted for a PURE Award ๐Ÿ† ๐Ÿ˜

Our 2024 finalists were whisked off to for PUREโ€™s Innovation Lab, where our leaders leapt into major industry topics on each award category. Hereโ€™s some of what we discussed:

1. Introducing guests to conservation specialists at the perfect time.
2. Shaping designs and product around nature in bold new ways.
3. Gauging the cost of cancellations โ€” both literally and for time spent on planning.
4. Giving staff the time, space and platforms to tell their stories, too.

Between it all, we dined on plate after plate of gourmet spider crab ๐Ÿฆ€ Donned wetsuits for paddle boarding ๐ŸŒŠ Clinked drinks stirred by genius ๐Ÿธ Took some fabulous walks on the bay as the sun rose and fell ๐Ÿ˜Œ

Each of our finalists left Innovation Lab with a weekendโ€™s worth of magic, right before PURE began. They also took a lot of ideas and inspo home. Seriously, the WhatsApp chat is still going ๐Ÿ’ฌ

Getting to the final round of the PURE Awards allows you to connect with other mavericks in an unbelievable, intimate setting. Even if you donโ€™t win, you gain something that may last a lifetimeโ€ฆ so start thinking about your 2025 application, which will open next spring! ๐Ÿ™Œ

Our community keeps making headlines๐Ÿ‘๐Ÿฅ‡Plenty of PUREists were recent winners in the coveted Condรจ Nast Traveler Readerโ€™s...
15/10/2024

Our community keeps making headlines๐Ÿ‘๐Ÿฅ‡

Plenty of PUREists were recent winners in the coveted Condรจ Nast Traveler Readerโ€™s Choice Awards, which recognises the Top 50 Hotels and Top 50 Resorts in the World for 2024 ๐ŸŒ๐Ÿ†

With 10 of this yearโ€™s PURE exhibitors making the cut, itโ€™s a testimony to the outstanding work our World-Changers do every day. One of the biggest voices in global travel loves to shout about them as much as we do ๐Ÿ—ฃ๏ธ

Congratulations to the following mavericks:

๐“๐จ๐ฉ ๐Ÿ“๐ŸŽ ๐๐ž๐ฌ๐ญ ๐‘๐ž๐ฌ๐จ๐ซ๐ญ๐ฌ ๐ข๐ง ๐ญ๐ก๐ž ๐–๐จ๐ซ๐ฅ๐

3rd - Six Senses Zighy Bay, Oman ๐Ÿ‡ด๐Ÿ‡ฒ
6th - Uxua Casa Hotel & Spa, Brazil ๐Ÿ‡ง๐Ÿ‡ท
7th - Jumby Bay Island, Antigua ๐Ÿ‡ฆ๐Ÿ‡ฌ
21st - NIHI Sumba, Indonesia ๐Ÿ‡ฎ๐Ÿ‡ฉ
26th - The Brando, Tahiti ๐Ÿ‡ต๐Ÿ‡ซ
29th - Southern Ocean Lodge, Australia ๐Ÿ‡ฆ๐Ÿ‡บ
44th - JOALI, Maldives ๐Ÿ‡ฒ๐Ÿ‡ป

๐“๐จ๐ฉ ๐Ÿ“๐ŸŽ ๐๐ž๐ฌ๐ญ ๐‡๐จ๐ญ๐ž๐ฅ๐ฌ ๐ข๐ง ๐ญ๐ก๐ž ๐–๐จ๐ซ๐ฅ๐

11th - La Mamounia, Morocco ๐Ÿ‡ฒ๐Ÿ‡ฆ
19th - COMO Castello Del Nero, Italy ๐Ÿ‡ฎ๐Ÿ‡น
26th - Fogo Island Inn, Canada ๐Ÿ‡จ๐Ÿ‡ฆ

Head over to for the full list of winners! Well done to every hotel and resort recognised, keep changing worlds ๐Ÿ™Œ

You came. You posed. You Changed Worlds. ๐Ÿ“ธโœŒ๏ธWeโ€™ve added a whole bunch of photos to our PURE 2024 galleries, so make sure...
11/10/2024

You came. You posed. You Changed Worlds. ๐Ÿ“ธโœŒ๏ธ

Weโ€™ve added a whole bunch of photos to our PURE 2024 galleries, so make sure you take a look and see if you can spot yourself ๐Ÿคณ

The link to view them is in our bio, where youโ€™ll also find all the photos taken by our partners at the Opening and Closing parties.

Well, can you believe itโ€™s already been one month since the start of PURE 2024? ๐Ÿ˜ฎThe time might fly by but the memories ...
09/10/2024

Well, can you believe itโ€™s already been one month since the start of PURE 2024? ๐Ÿ˜ฎ

The time might fly by but the memories of reuniting with your people will last forever ๐Ÿ˜Œ ๐Ÿซ‚ (or until you make new ones next year!)

Get To Know:๐Ÿ“๐Ÿ‡ช๐Ÿ‡จ EcuadorBeauty, colour and craftsmanship. For centuries, Ecuador has been a source of inexhaustible pleas...
02/10/2024

Get To Know:๐Ÿ“๐Ÿ‡ช๐Ÿ‡จ Ecuador

Beauty, colour and craftsmanship. For centuries, Ecuador has been a source of inexhaustible pleasures. From its fruit and chocolate to enrapturing biodiversity, the land of the equator โ€” literally โ€” inspired the theory of evolution. And today, it keeps evolving travel in South America ๐ŸŒŽ This is what we love about itโ€ฆ

๐€๐๐ซ๐ž๐ง๐š๐ฅ๐ข๐ง๐ž ๐ก๐ข๐ญ๐ฌ ๐Ÿง—โ€โ™‚๏ธ
Climb volcanoes in the Andes, such as Cotopaxi, or reach the highest point from Earth to space on Chimborazo. Paddle down the Amazon River or set out for the Quilotoa Loop. Thrill seekers โ€” sorted.

๐–๐ข๐ฅ๐ ๐ฐ๐จ๐ง๐๐ž๐ซ๐ฌ ๐Ÿข
Despite its size, Ecuador lays claim to many of the worldโ€™s most diverse ecosystems. Whether you run into an iguana, penguin, tree frog or humpback whale, thereโ€™s rarely a better chance to see nature in its fullest splendour.

๐“๐ข๐ฆ๐ž๐ฅ๐ž๐ฌ๐ฌ ๐œ๐ฎ๐ฅ๐ญ๐ฎ๐ซ๐ž๐ฌ ๐Ÿซ
Spanish and African influences make Ecuador a joy to uncover. Heritage cities like Cuenca and Quito have preserved swathes of Baroque-fusion and Andean architecture, as well as indigenous art.

๐”๐ง๐ฆ๐ข๐ฌ๐ฌ๐š๐›๐ฅ๐ž ๐๐ข๐ฌ๐ก๐ž๐ฌ ๐Ÿฝ๏ธ
A steaming plate of bronze pot-fried pork. Plantain cones stuffed with seafood. The tastiest chocolate in the Global South. When youโ€™re taking time out in Ecuador, spectacular food is never far away.

Like what you see? Save this post when planning your next South American expedition ๐Ÿ“Œ๐ŸŒŽ



PUREists on TV! ๐Ÿ“บ๐ŸŒŸMissing your community? Catch two of our 2024 PUREists on screen in BBCโ€™s ๐˜ผ๐™ข๐™–๐™ฏ๐™ž๐™ฃ๐™œ ๐™ƒ๐™ค๐™ฉ๐™š๐™ก๐™จ: ๐™‡๐™ž๐™›๐™š ๐˜ฝ๐™š๐™ฎ๐™ค๐™ฃ๐™™ ...
01/10/2024

PUREists on TV! ๐Ÿ“บ๐ŸŒŸ

Missing your community? Catch two of our 2024 PUREists on screen in BBCโ€™s ๐˜ผ๐™ข๐™–๐™ฏ๐™ž๐™ฃ๐™œ ๐™ƒ๐™ค๐™ฉ๐™š๐™ก๐™จ: ๐™‡๐™ž๐™›๐™š ๐˜ฝ๐™š๐™ฎ๐™ค๐™ฃ๐™™ ๐™ฉ๐™๐™š ๐™‡๐™ค๐™—๐™—๐™ฎ, a program known for taking a rarely glimpsed, behind-the-scenes look at some of the worldโ€™s most extraordinary hotels.

in Malaysia and in Bhutan played starring roles in Series 6 of the popular documentary, where presenters Rob Rinder and Monica Galletti immerse themselves in what makes each location so special. They also reveal the decisions and visions that guests may take for granted and find out more from the hotel owners โ€“ on subjects like design and environmental footprint ๐ŸŒฑ

You can watch the episodes (5 and 6, respectively) on BBC iPlayer right now.

Our community Changing Worldsโ€ฆlights, camera, action! ๐ŸŽฌ

Imagesยฉ๏ธ: BBC // Ken Spence // Eric Martin

Now that buzz has settled, can we just take a minute to appreciate all the ways our community showed up to change worlds...
26/09/2024

Now that buzz has settled, can we just take a minute to appreciate all the ways our community showed up to change worlds with their people โœจ๐Ÿ™Œ

The PURE 2024 showfloor was the hub for networking done differently, with PUREists making the most of the various social spaces, chill-out zones and creative activations for their world-changing conversations ๐Ÿ—ฃ๏ธ



19 PUREists. Seven stops. Five days. And absolutely zero flights โœˆ๏ธ ๐Ÿ™…We look back at our mavericks completing an extraor...
24/09/2024

19 PUREists. Seven stops. Five days. And absolutely zero flights โœˆ๏ธ ๐Ÿ™…

We look back at our mavericks completing an extraordinary Flight-Free Tour to PURE 2024. Picking up adventures and insights from more sustainable travel by railโ€ฆ

๐Ÿ“London
๐Ÿ“Paris
๐Ÿ“Barcelona
๐Ÿ“Seville
๐Ÿ“Tangier
๐Ÿ“Fez
๐Ÿ“Marrakech

Shoutout to for putting this pioneering journey together ๐Ÿ‘

These are your people. And ours loved meeting them again ๐ŸคFrom showfloor to dancefloor, souk to stage and everywhere in ...
18/09/2024

These are your people. And ours loved meeting them again ๐Ÿค

From showfloor to dancefloor, souk to stage and everywhere in between, last week our team mingled with many of the faces weโ€™re proud to have as part of The Movement.

Did you catch us for the first time this year? Or maybe reunited with us after missing us last year? Either way, we had too many great convos to count.

Missing you all already, mavericks โค๏ธ

To everyone who made PURE 2024 an astonishing homecoming, we want to say thank you.Thanks to our venue partners. Our sta...
13/09/2024

To everyone who made PURE 2024 an astonishing homecoming, we want to say thank you.

Thanks to our venue partners. Our staff, for staying caffienated. Our PUREists, of course, for coming together after two years apart ๐Ÿฅฐ

And to all of you, thanks for the memories. The past week has proven once again that experiential travel has no boundaries. Letโ€™s keep seeing how far you can take it, united ๐ŸŒ ๐Ÿ’ช

We closed out PURE 2024 the only way we know how โ€” loud, proud and free-spirited ๐Ÿ™Œ ๐Ÿ“ธ A final floral flourish before we r...
13/09/2024

We closed out PURE 2024 the only way we know how โ€” loud, proud and free-spirited ๐Ÿ™Œ ๐Ÿ“ธ A final floral flourish before we return to the real world ๐ŸŒธ

Check out the highlights from our Closing Party this year ๐ŸŒผ๐Ÿ˜ A huge thanks to too for supplying cuisine from some Michelin-starred superstars ๐Ÿฝ๏ธ

Till next year, Change-Makers.

Itโ€™s time to let loose and reflect on the power of your people, PUREists ๐ŸŽ‰Tonight, itโ€™s the PURE Closing Party. And till...
12/09/2024

Itโ€™s time to let loose and reflect on the power of your people, PUREists ๐ŸŽ‰

Tonight, itโ€™s the PURE Closing Party. And till this morning, weโ€™ve kept the location a secret ๐Ÿ˜ถ

Weโ€™re thrilled to send our mavericks off festival style, under starlight at ๐“๐ก๐ž ๐๐š๐ฅ๐ฆ๐ž๐ซ๐š๐ข๐ž! ๐ŸŒดโœจ The perfect place to consider all the ideas that have blossomed since Monday.

Even better? Our friends at are sending six Michelin-starred chefs ๐Ÿง‘โ€๐Ÿณ Yep: half a dozen world-class chefs in one place. The food will be just as jaw-dropping as our entertainment.

See you there, PUREists. And remember, ditch the heels for this one - youโ€™ve earned a dance ๐Ÿ‘

Mint tea in the medina. Leafy lunches. Indulgent hammam treatments and even equine therapy ๐Ÿซ–๐Ÿง–โ€โ™€๏ธOur media PUREists have ...
12/09/2024

Mint tea in the medina. Leafy lunches. Indulgent hammam treatments and even equine therapy ๐Ÿซ–๐Ÿง–โ€โ™€๏ธ

Our media PUREists have been taking exclusive tours of Marrakech ๐Ÿ‡ฒ๐Ÿ‡ฆ Which means theyโ€™ve got even more stories to tellโ€ฆ

Say hi to media delegates on our showfloor to get the full scoop on these experiences ๐Ÿ‘€

Last day, mavericks! ๐Ÿซถ We know youโ€™ve been on your feet (and at the top of your game) all week, so remember โ€” our partne...
12/09/2024

Last day, mavericks! ๐Ÿซถ We know youโ€™ve been on your feet (and at the top of your game) all week, so remember โ€” our partners have lounges set up for some R&R ๐Ÿ˜ฎโ€๐Ÿ’จ

, and all have beautiful spaces to reenergise โšกChill time could be just what you need between meetings, and before our showstopping Closing Party later.

Whatโ€™s new on Day Three at PURE? Thatโ€™s up to our mavericks. But some of you might crave a pick-me-up as networking roll...
11/09/2024

Whatโ€™s new on Day Three at PURE? Thatโ€™s up to our mavericks. But some of you might crave a pick-me-up as networking rolls on โ˜• ๐Ÿฅค

If you were up late celebrating the PURE Awards winners, caffeine is a superpower. have a barista coffee station on the showfloor. Or you can stop by and their nespresso machine.

Once youโ€™re refreshed, the shopping spirit could sneak up on you. Browse the souk for artisan threads and accessories ๐Ÿ‘œ

Enjoy more snapshots of the first half of our week, too, as PURE continues to Change Worlds.

Glitz. Glamour. Epic wins for Changing Worlds. Last night, we handed out our PURE Awards, recognising the most impressiv...
11/09/2024

Glitz. Glamour. Epic wins for Changing Worlds. Last night, we handed out our PURE Awards, recognising the most impressive travel projects you voted for in 2024 ๐Ÿ†๐ŸŒŸ

In the middle of a pool, ringed by fire, four trophies found their mavericks. Thanks to our PUREists for dressing up, and for staging the biggest night in the industry ๐Ÿ‘

The big reveal is here...introducing your 2024 PURE Award Winners! ๐Ÿฅ‡๐Ÿฅ‚Please join us in celebrating:1)  - proud owner of ...
11/09/2024

The big reveal is here...introducing your 2024 PURE Award Winners! ๐Ÿฅ‡๐Ÿฅ‚

Please join us in celebrating:

1) - proud owner of the Conservation Award, made for brands that sustain and regenerate their local regions.

2) - took home the Creativity Award for finding ways to help travellers see the world in a new light.

3) - winner of our Community Award for drawing potential out of people, everywhere they touch.

4) - our champions for the Change-Maker Award, handed to heroic, transformative figures who inspire us all.

Kudos, everyone ๐Ÿ‘๐Ÿป We loved welcoming you up to that stage last night.

Day Two has been a blast! Just look at all the PUREists catching up, as well as meeting for the first time. Good chemist...
10/09/2024

Day Two has been a blast! Just look at all the PUREists catching up, as well as meeting for the first time. Good chemistry = great business๐Ÿ‘Œ

We arenโ€™t the only ones taking photos either. Our partners have a poloraid booth on the showfloor. Join the mavericks snapping and sharing mementos ๐Ÿ“ท

Roll on Day Three! ๐Ÿ™Œ

A magical combination for PUREโ€™s 2024 Opening Party - the elegance of  and the emotion of reuniting with your people โœจ๐ŸชญW...
10/09/2024

A magical combination for PUREโ€™s 2024 Opening Party - the elegance of and the emotion of reuniting with your people โœจ๐Ÿชญ

We asked for a touch of red to honour our Moroccan home. And wow, did our mavericks deliver ๐Ÿ‘€ Just look at the outfits ๐Ÿ‡ฒ๐Ÿ‡ฆ

Smiling faces. A spectacular setting. Enjoy our gallery of a night for the scrapbooks!

Havenโ€™t checked into PURE yet? You can do it at tonightโ€™s Opening Party. Or just bring your ID to pick up your wristband...
09/09/2024

Havenโ€™t checked into PURE yet? You can do it at tonightโ€™s Opening Party. Or just bring your ID to pick up your wristband and delegate badge tomorrow at 8am at Palais des Congrรจs.

Your badge has some key info for the rest of the show:

- Weโ€™ve added lanyard colour codes to help you network even more easily. Exhibitors are ๐Ÿ”ต buyers and media are ๐ŸŸ 
- Flip it over for PUREโ€™s wi-fi log-in.
- Youโ€™ll also see a QR code to scan for transfer times, The List, our floorplan, the PURE app and more essentials.

Big thanks to for sponsoring our lanyards this year ๐Ÿ‘Œ Seek them out if youโ€™re looking for the perfect travel protection as you roam.

The sun is still high above another Open House. Soon weโ€™ll see where our community take the ideas shared today ๐Ÿง Our mave...
09/09/2024

The sun is still high above another Open House. Soon weโ€™ll see where our community take the ideas shared today ๐Ÿง 

Our mavericks are catching the concepts changing our industry across multiple stages and masterclasses. In between โ€” as ever โ€” weโ€™re seeing dozens of other conversations begin on beanbags, at the pool, and in the lush grounds of .namaskar ๐ŸŒด

Before the sun sinks to scarlet, weโ€™ll be wearing a touch of red for PUREโ€™s Opening Party ๐Ÿ’ƒ ๐Ÿฅ‚ Need to pick up something for your outfit? Head to Plan-It Moroccoโ€™s souk.

The first reunion of many this weekโ€ฆour Community Project Hike brought PUREists together, step by step, minds aligned in...
09/09/2024

The first reunion of many this weekโ€ฆour Community Project Hike brought PUREists together, step by step, minds aligned in the Atlas Mountains ๐Ÿ˜๐Ÿฅพ

Itโ€™s only made us keener to see your people find you again. United to Change Worlds once more โœจ

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