Janus Advertising

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Janus Advertising Janus Advertising offers intuitive solutions to bring your business to the next level. Branding, advertising and marketing solutions for everyone. Let's talk!

We create intuitive solutions to help your business succeed. Since 2015, Janus Advertising has partnered with brands and agencies to create one-of-a-kind experiences, customized to fit each unique situation. Our process is smart and our people are among the brightest in our industry. Leaning into our 25+ years of “big agency” experience, we use our carefully developed project methodologies to crea

te a consistent, efficient and effective experience for you and your business. Our clients are startups looking to make a name for themselves. They’re already-established brands who are ready to take themselves to the next level. They’re agencies who need no-strings-attached support to fill in the gaps in their capabilities or current staffing situation. They are all unique, but all have one thing in common: they rely on our expert team to support them where they need it the most. Finding the right solution fuels us. Our team is nimble, solution-driven, and always looking for the best answer to hard questions. With industry experts in digital, print, video, social, events and project/account management (to name a few), our team makes it our business to help your business succeed. Ready to take your business to the next level?

Dealing with website headaches? What is your biggest obstacle right now? Whether it’s endless blog updates, tricky JavaS...
06/09/2024

Dealing with website headaches? What is your biggest obstacle right now? Whether it’s endless blog updates, tricky JavaScript issues, or struggling to boost conversions, we know how much time these tasks can eat up.

At Janus Advertising, we’re here to help! Your website is your brand’s storefront, but all those behind-the-scenes tasks can pull you away from what really matters in your business.

Let us handle the website maintenance and quality checks, so you can focus on what you do best. Ready to team up? Let’s talk! 👍

What's your go-to way to connect with your customers?​Email marketingSocial media marketingPaid marketingDirect marketin...
04/09/2024

What's your go-to way to connect with your customers?

Email marketing
Social media marketing
Paid marketing
Direct marketing

We’re here to support all your marketing needs Let’s collaborate to create the perfect marketing experience for your customers, so you can focus on what you love most. 🙌

Would you show up at someone's front door and not announce who you are? We didn't think so.🤭That’s why branding matters....
30/08/2024

Would you show up at someone's front door and not announce who you are? We didn't think so.🤭That’s why branding matters.

Your brand is your most valuable asset—it shapes how the world sees your company, products, and services. A powerful and cohesive brand captures attention and highlights your value.

At Janus Advertising, we understand what it takes to build and become a strong brand.

With our strategic branding approach, we help your customers see who you truly are and why they need you. Ready to tell the world who you are? Let’s do it together, today. ​ https://www.janusadvertising.com/ -solutions

28/08/2024

Just how crucial is good content? We believe it’s VITAL! 📢

In an earlier post, we addressed the importance of telling a story. Not just any story, a good one. That includes making sure your content showcasing that story is good across all platforms; digital and print.

Great content educates, informs, and sells. This leverages your expertise, network, and unique selling points to make you the top choice in your industry.

Ready to create optimized and engaging content? Send us a message to get started! 😊

👋Meet our Lead Social Media Marketing Strategist: Karen! ​As our Lead Social Media Marketing Strategist at Janus, Karen ...
26/08/2024

👋Meet our Lead Social Media Marketing Strategist: Karen!

As our Lead Social Media Marketing Strategist at Janus, Karen harnesses the transformative power of social media in building community-centric brand strategies. With over 15 years of management and entrepreneurial experience, Karen’s work emphasizes personalized, creative, and inclusive marketing solutions.

A Duke University alumna with a Master’s degree in Environmental Management, she integrates sustainability into her marketing practices. Karen is deeply committed to community service, serving on boards like the American Marketing Association and the National Association of Women Business Owners.

When not crafting impactful social media campaigns, she enjoys tending to her plants, spending time with her fur baby, and being with family and friends.

Ready to have Karen and our whole team work to grow your business? Connect with us! https://www.janusadvertising.com/

Whether you’re a startup or an established business, which aspect of your advertising is eating up most of your time?-Ma...
23/08/2024

Whether you’re a startup or an established business, which aspect of your advertising is eating up most of your time?
-Managing social media
-Creating content
-Maintaining your website
-Developing your brand
-Something else?

These tasks can feel overwhelming but are crucial to address for brand longevity.
That’s why we're here to help! Let us do the heavy lifting (with over 25+ years of experience, we’re kind of good at it 😉) ​ so you can focus on what matters most!

🤔Thinking about partnering with a white label advertising firm but unsure if it’s the right move?​Answer these questions...
21/08/2024

🤔Thinking about partnering with a white label advertising firm but unsure if it’s the right move?

Answer these questions:
Are advertising tasks piling up because you lack the time to complete them?

Do you find yourself needing specialized expertise for your marketing efforts?

Feeling overwhelmed and wishing for some support to lighten your load?

If you find yourself nodding your head, yes, it might be time for a white label partner!

We get it! That's why so many clients turn to us as their white label partner. We have the tools and processes to deliver top-quality work, allowing you to focus on what you love most in your business.

Ready to collaborate? Let’s make it happen!

👋Meet our Founder and Project Manager: Heather Janus Traum!​A project manager by trade, Heather founded Janus Advertisin...
20/08/2024

👋Meet our Founder and Project Manager: Heather Janus Traum!

A project manager by trade, Heather founded Janus Advertising in 2015 after spending nearly 20 years in the “big agency” world.

Working with some of the biggest names in advertising and marketing within the life science space (among other industries), Heather has a large network of “agency peeps”, a love for science, and a passion for smart branding and purpose-driven technology.

We’re so glad she took her expertise and created Janus. With her leading the way, we’ll continue helping businesses succeed!

16/08/2024

“We can just have AI do it” 🤯

While artificial intelligence can be helpful in some scenarios, one thing it can’t do? Tell a HUMAN story. When it comes to creating a social media strategy that aims at generating leads and sales, do you really want a bot in control of that? 🤖

Here at Janus, we appreciate what AI is trying to do but we're also relieved that our jobs are safe 😅Why? Because we’re humans who know how to create strong strategies that are built for other humans, not bots!

Our team works to deliver top-tier, efficient, and human results.

Because where bots may automate, we know how to captivate.

Ready for marketing that is human-crafted, not machine-generated? Connect with us (real-life people) 😉now: https://www.janusadvertising.com/ -us

🔍 Quality control may sound like technical term but it’s crucial for every website, including yours!​Your customers dese...
14/08/2024

🔍 Quality control may sound like technical term but it’s crucial for every website, including yours!

Your customers deserve a seamless browsing experience that guides them to the information they need and the actions you want them to take. So, how can you tell if your website is hitting the mark? Here are some key indicators:

✅ Are you seeing results like increased purchases or engagement?
✅ Is your site continually growing through optimizations like blogs, offers, and service pages?
✅ Is your website loading quickly (under 3 seconds)?
✅ Have you received any feedback about your website's user experience through reviews, emails, or word-of-mouth?

Paying attention to these factors and regularly analyzing your website's performance ensures your quality control is on the right track.

👋 Say hi to Jen H! Anyone who has worked with Jen knows she is the backbone of our operation here at Janus. As our VP of...
12/08/2024

👋 Say hi to Jen H! Anyone who has worked with Jen knows she is the backbone of our operation here at Janus. As our VP of Operations and a developer by trade, Jen handles and oversees front-end development and digital content management.

Jen graduated from LaSalle University with degrees in both Psychology and Business Administration, and she also holds a Health and Life Producer license.

With her well-rounded background and her keen ability to problem-solve just about anything, she continues to drive our team to new heights in both the operations and digital realms.

We’re proud to have such a rock-solid VP of Operations!

09/08/2024

🔍 Have you given your branding a check-up? Whether you're a newbie biz or a seasoned pro, it's crucial to keep your branding consistent everywhere—from paper to the wild web!

We often see brands drifting (and it’s not just about the logo!). When your online words (social posts, marketing collateral, website) don’t sync up with your branding, it gets tough to stay aligned with your mission and goals. 🚀

Why are we sharing this? Because we care. We’re here to help you not only nail your branding but also ensure it shines consistently across every touchpoint, both online and off.

Your brand’s voice, mission, and goals should always be in harmony, and we’re here to make it happen! You don’t have to review your branding alone. Let’s connect and get your branding on point.

https://www.janusadvertising.com/

07/08/2024

One of the coolest things about our work? We bring the powerhouse skills of a big agency, but keep it top-notch and budget-friendly! 🌟

Over the years, we’ve teamed up with countless organizations, delivering not just stellar work, but jaw-dropping results—all without breaking the bank. 💪

How do we do it? Low overhead, streamlined processes, and laser-focused strategies mean we’re all about getting it done right for your marketing and advertising needs.

Think we’d be a perfect fit? Drop us a message today!

06/08/2024

🚀 Have we mentioned we LIVE for collaboration? Need an extra hand with a project or account? We’ve got you covered. At Janus Advertising, we provide role scaling to ensure you're always staffed appropriately. Whether it’s short-term or long-term, we’ll help you get the job done.

So go ahead and accept that client statement of work – we’ll be here to support you every step of the way!

05/08/2024

🤔 Worried the company you're working with doesn’t play well with others?

At Janus Advertising, we don’t just play well with others – we thrive on collaboration! 🤝

We even offer white labeling to help you impress your clients with our expertise. Partnering with us isn’t just a win-win; it’s a win for your clients too! 🌟

🔑One key takeaway from this week’s   conference? No matter how good your Alzheimer's investigational therapy is, it hold...
31/07/2024

🔑One key takeaway from this week’s conference? No matter how good your Alzheimer's investigational therapy is, it holds little value if it can’t be clearly and coherently communicated toward physicians, patients, and caregivers.

Your website is a great resource for improving your company’s outreach to these audiences! Whether you’re trying to recruit patients for a clinical trial or simply want to share more information about your drug in a more lay-friendly manner, our team can help you design and create the perfect subpage.

We have experience (like 25+ years experience!) in helping multiple types of organizations create physician and/or patient-focused subpages, from small and large biotechs to nonprofits.

Reach out today to learn how we can help your company as well! https://www.janusadvertising.com/

👋We're here! The week we proudly join the brightest minds in Alzheimer’s research and patient care as they come together...
29/07/2024

👋We're here! The week we proudly join the brightest minds in Alzheimer’s research and patient care as they come together in Philadelphia for , discussing topics such as:
• Potential new biomarkers and drug targets for Alzheimer’s
• New tools and resources to help physicians and caregivers provide better care for patients, including remote care
• New insights that can potentially help detect disease earlier, particularly for patients who have no or mild cognitive impairment
• How Alzheimer’s manifests differently in different populations

The whole team at Janus Advertising wishes everyone a great conference! Connect with us, we’re happy to help!

Say hello to Ashley, our Marketing & Strategic Advisor at Janus! Before joining us, Ashley led commercial strategy consu...
26/07/2024

Say hello to Ashley, our Marketing & Strategic Advisor at Janus! Before joining us, Ashley led commercial strategy consulting at top global firms like DT Consulting, Slalom, and Capgemini. Her guiding principle? Always putting the customer first.
Ashley measures her success by the people and communities she listens to and helps transform. She finds inspiration in those she inspires to envision new possibilities and take fresh approaches. 🌍

When you work with Janus, you get our incredible team in your corner!

24/07/2024

“So what does Janus Advertising do anyway?” If you’ve been asking yourself this question, we’ve got the answer: ​ We help businesses succeed!

We have over 25 years of experience and offer many services your business needs to be successful and scale! We fit where you need us! Finding the right solution for your business fuels us. Our team is nimble, solution-driven, and always looking for the best answer to hard questions. Take a look at the abundance of solutions we offer and then, let’s chat!
https://www.janusadvertising.com/ -solutions

22/07/2024

Shoutout to our amazing friends in the biotech and life sciences industries!

At Janus Advertising, we’re all about helping you shine with top-notch advertising and marketing support. One question we often hear is, "Why is video content crucial for my social media strategy?" 🤔

We love this question because we offer stellar video services, and we’re here to tell you why video is a game-changer! 🎥

-Educate & Engage: Video lets you visually and audibly educate your audience about your products or services. Perfect for visual learners!

-Concise Messaging: Videos deliver clear, concise messages, making complex info easier to digest compared to lengthy blog posts (we still love blogs, though!).

-Real-Time Interaction: Live videos provide a real-time peek into your business, allowing consumers to ask questions on the spot.

-Authenticity: Well-crafted videos showcase the authentic side of your business, your team, and your values.

-Boost Visibility: Algorithms love video content! Easily shareable, videos can amplify your message more effectively
than text-based formats. 🚀

If video isn’t part of your social media strategy yet, it’s time to reach out to us at Janus Advertising!

19/07/2024

🔍 When it comes to project management, where do you find the best resources for your company?

Online publications
Public job boards (online/local)
Referrals
Google search

Let us know! We're eager to learn how we can better support YOU

17/07/2024

🍂 Can you believe it? Fall conferences are already on the horizon! Whether you're tabling, presenting, or just attending, having professional collateral to hand out is a must.

We know the process can be time-consuming, and not everyone has design skills. But before you panic, we’ve got you!

Imagine having eye-catching, professionally designed materials ready to impress your next potential client or collaborator. Sounds great, right?

Don't attend your next trade show empty-handed. Showcase your amazing business with top-notch event materials!


Reach out to us and get your conference collateral ready today.

Meet Alin, our skilled Technical Team Lead with a decade of experience in delivering successful digital products. With d...
15/07/2024

Meet Alin, our skilled Technical Team Lead with a decade of experience in delivering successful digital products. With deep expertise in PHP, frameworks, content management systems, databases, and application programming interfaces, Alin excels at building, managing, and guiding his diverse team of developers. His commitment to excellence ensures our projects are always top-notch.

We're proud to have Alin on the Janus Advertising team! 💼

Thinking about reaching out to Janus Advertising? 🤔 We'd love to hear from you!​Curious about who we work with? Here's t...
12/07/2024

Thinking about reaching out to Janus Advertising? 🤔 We'd love to hear from you!

Curious about who we work with? Here's the scoop:

Our clients range from ambitious startups aiming to make a splash, to established brands ready to level up, to agencies seeking flexible support to fill capability gaps or staffing needs. Each client is unique, but they all rely on our expert team to provide the support they need most.

Does this sound like you? If so, let's connect and start building on your marketing and advertising goals today! 🚀 https://www.janusadvertising.com/

🔥The weather isn’t the only thing that’s been heating up this July! This week cell and gene therapy experts from around ...
10/07/2024

🔥The weather isn’t the only thing that’s been heating up this July! This week cell and gene therapy experts from around the world are gathering in Boston for the Cell & Gene Therapy Summit, where they’ll be discussing some of the hottest topics in the field such as:
· Discovering new immune checkpoints that can be interrogated with cell therapies
· Innovations in developing pluripotent stem cell-based therapies
· Advances in treating diseases that were once out of reach, such as ocular diseases, advanced liver diseases, and certain types of cancer
· Types of innate immune cells that can also be used for cell therapies, such as macrophages and dendritic cells
· New types of gene therapy delivery vectors with improved safety, efficacy, and cell targeting
· Tools and methods that can give cell therapies a supercharged boost
· Better ways to manufacture, purify, and scale cell and gene therapies for commercialization
If you’re a company that’s looking for a helping hand, whether that be taking your corporate deck to a new level, creating your company’s website, or refreshing your brand and marketing strategy to make an impact, reach out and let’s chat! Our team is able to understand the intricacies of your approach, helping you stand out from the competition while you focus on the science.

Janus Advertising provides intuitive solutions, crafted for your unique needs. As agency experts, we make it our business to help your business succeed.

08/07/2024

🚀 As we hit the mid-year mark, it's time for a project management check-in!

For business owners, it's tempting to keep pushing full steam ahead, but regular check-ins can reveal crucial gaps in your team's workflow, both individually and collectively.

Spotting these gaps allows you to refocus on key tasks, potentially leading to significant business growth. At Janus Advertising, we pride ourselves on our project management expertise, enhancing existing protocols and empowering teams to collaborate more effectively and build out robust systems and delegation tasks.

By checking in on your project management, you can:

🔍 Identify process gaps
🔍 Address unmet needs and close those gaps
🔍 Set new project goals
🔍 Gain a clear understanding of scope, budget, and more through data analysis

Need help with your project management? We're here to assist with one or multiple tasks in your business.

🌟Get to know Janus Advertising and Meet the Team!​Say hi to Sarah E., Scientific Copywriter here at Janus 🌟​Sarah brings...
05/07/2024

🌟Get to know Janus Advertising and Meet the Team!

Say hi to Sarah E., Scientific Copywriter here at Janus 🌟

Sarah brings extensive experience in biotech storytelling, crafting compelling, differentiated narratives that resonate with key audiences.

Her expertise lies in simplifying complex scientific topics for investors, journalists, and biotech enthusiasts. With a Ph.D. and a background as Managing Editor for a leading life science media publication, Sarah's knowledge spans immunology, oncology, infectious diseases, CNS, rare diseases, and cell/gene therapy.

We’re thrilled to have her on the Janus Advertising team to help lead the charge in Scientific Copywriting! 💼

03/07/2024

🔍 Quality Assurance: It only counts if it’s done right. 💯

That’s one of our mottos here! At Janus Advertising, our commitment to excellence means delivering results that meet the highest standards. From test planning to test script ex*****on, our dedicated quality assurance team is involved in every step of the process to ensure everything runs smoothly and efficiently. 🛠️✨

Partner with us and experience the difference of meticulous quality assurance. Because when it comes to your business, only the best will do.

02/07/2024

🔬 At Janus Advertising, we understand the unique challenges life science brands face when it comes to digital marketing, especially social media. In today’s online world, having a solid digital presence can make or break an organization!

That’s where we can help. From social media strategy to content creation and management, our team understands that two-way communication with your customers and stakeholders is a crucial part of your business. Even the most basic social strategy implementation gives you a leg up over your competitors and builds authentic relationships with key stakeholders.

We utilize our years of social expertise to create a custom solution specific to your needs. Whether organic or paid, full-service or just the basics, we’ll come up with the right way for you to keep your brand’s voice at the center of it all.

Ready to elevate your online presence? Reach out to us for a quote and let’s ignite the conversation. https://www.janusadvertising.com/ -solutions

28/06/2024

Your website is your brand’s storefront, window display, and the showpiece of your organization. But if your content isn’t fresh and up-to-date, users will exit quickly and not return. 😱💨


Before panic sets in, there’s hope. It’s us! 🌟 We understand that after your site launches, the world keeps turning. Your business evolves, and your customers’ needs are always changing. We have the expertise to not just keep up with these changes but get ahead of them, ensuring your site stays fresh at all times! 🚀✨

Let us take the worry away by maintaining and updating your site, so you can focus on what you do best!

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