We are your retail field team, committed to representing your brand with excellence. Missing Ingredient was established in 2004 by Dina Cianchetti.
We are the Missing Ingredient your brand needs to become a leader in the highly-competitive retail beauty industry. With an extensive background in the beauty and cosmetic industry, Dina founded the company with the vision to support the retail development of niche brands and the reinvention of brands that may have lost their way. In 2010, the company began its evolution to where we are today-- t
he leading service provider for TESS (training, education and sales support). Our proven formula and strategies have created many success stories and long-term relationships with many well-known beauty, cosmetic and skincare brands.
We provide our services to brands who require a complete retail field team across the United States, or brands who may only require our services in select markets or retailers. Because we know the retailers and their protocols well, we have the expertise to uniquely formulate a plan for every brand. Missing Ingredient employs dedicated Field Managers strategically positioned across the United States to ensure the brand's plan and message is on point and consistent.
Our experience will calm and focus your road to retail success. Please contact us today!
As we celebrate our country’s independence, we also honor those who serve to preserve our freedoms.
Wishing everyone a day full of laughter, love and special moments, filled with new opportunities and endless possibilities in the spirit of freedom.
Happy July 4th!
Team MI
Ready for something new? You can’t go wrong with Not a Perfume: this skin scent is a love at first spray kind of fragrance. Want more of Not a Perfume? Douse yourself in Not a Perfume Superdose, a stronger version of its big sister.
“This time, I have created a perfume out of this one ingredient. A perfume that won’t be one, in the conventional sense of the word.”—Romano Ricci, Brand Founder and Perfumer
“I would describe Superdose as a fresh woody modern fragrance. A musky crystaline scent that connects with your skin and enhances your natural smell. It smells like you but better! Your olfactive signature is your uniqueness, it’s your magic…. the secret ingredient is, the one who wears it, YOU.”—Romano Ricci
Looking for a fresh, pretty spring to summer look? Join us, we’re blushing in the best way! is the hottest collection of skincare-infused essentials created by twin sisters Simi & Haze to enhance, not cover with textures as unique as you are.
Apply Sun Flush multiuse tint for cheeks and eyes in Baby (pink) . It’s infused with skin-soothing ingredients for a filtered, flushed-from-within effect.
Next, reach for the Super Slick Tinted Lip Balm in Sweet (light pink). Featuring a custom-dome tip for easy application, this unique oil-balm melts into lips on contact, leaving a sheer tint of color with wet, glossy shine.
Last, check your look in the mirror and smile, because YOU ARE BEAUTIFUL!
Consider yourself a beauty enthusiast? Love haircare, skincare, makeup, transformative beauty tools and fragrance? Want to represent the hottest names in beauty at the stores you love to shop? You’re just a step away! Simply fill out your contact info on missing-ingredient/careers, or drop us a dm. We can’t wait to connect!
Today is the first day of Earth Month 🌎, and we couldn’t be more excited to highlight the launch of the NEW Don’t Despair, Repair!™ Rich Rice Water Shampoo Concentrate.
This sustainably formulated and packaged shampoo is concentrated with 92% naturally-derived ingredients and water-activated to gently cleanse severely damaged hair while strengthening it with vital nutrients.
Briogeo’s unique color-safe formula is three times more concentrated than traditional shampoos, vegan, gluten-free, cruelty-free and packaged in a fully recyclable aluminum tube.
Briogeo is Clean + Planet Positive at and part of Conscious Beauty at . Looking to repair your hair and be kind to the planet? This one’s for you!
It’s FRIDAY!
Join us TODAY to celebrate the NEW Bond Repair Leave-In Treatment by PRO.
These customizable, lightweight leave-in treatments are designed for straight/wavy and curly/coily hair to address all signs of damage caused by coloring, heat tools, and bleaching.
In a clinical study on hair that was bleached 2 times, after 1 use, results showed:
⭐️ Breakage was reduced up to 6X
⭐️ Hair was strengthened up to 6X
⭐️ Strands were smoothed up to 3X
And, you can customize further with up to 2 Function of Beauty PRO Hair Goal Concentrates.
Meet PRO Stylists for a touch up and recommendations for the best products for your best hair day every day! And, receive a GWP with qualifying purchase.
Ask for us at , see you at 12noon!
Calling all Beauty Enthusiasts, Missing Ingredient is looking for YOU! Join our team and expand your career as a Brand Ambassador.
Applying is simple:
⭐️Go to missing-ingredient.com/careers
⭐️Type in your contact info
⭐️We’ll reach out to you for more!
Can’t wait to speak with you soon, your MI Team
Getting ready for the weekend? So are we!
The Body Butter is an intensely nourishing formula with argan oil, hyaluronic acid and a blend of shea, cocoa and mango butters that absorbs quickly without leaving a greasy feel.
It is fragranced with the Moroccanoil signature scent of spicy amber and sweet floral notes and packaged in a recyclable glass jar.
We’re feeling all the good Body Butter vibes, see you ❤️
December may have New Year’s Eve, but February hosts the Lunar New Year! 2024 is welcomed as the Year of the Dragon, symbolizing strength, power, wisdom, good fortune and success. says this is definitely up Juliette’s alley – and it’s right up ours too!
Wishing you a Happy Lunar New Year - may all your great intentions come true ❤️ Enjoy the weekend!
Feeling the love! Get your skin ready for superstar status by mixing That Blockbuster Hydrating Cream (or That Big Screen SPF 30 Moisturizer) with That Star Filter Complexion Boosters. Star Filters are sheer liquid highlighters in gorgeous shades to boost skin’s radiance with light bouncing mineral pigments and a wash of tone-evening color. Fan fave tip: You can also add That Star Filter to Smooth + Seduce Contouring Body Cream to give your legs a gorgeous glow!
Capturing the irresistible scent of wild roses and Mirsalehi honey, this new, iconic fragrance by evokes memories of their beloved Wildflower Bee Garden in the Netherlands. Intensified with warm notes of vanilla and bergamot, this wild yet romantic fragrance inspires confidence and serenity. The Honey Infused Hair Perfume- Wild Rose (swipe for photos of the launch party!) delivers a long-lasting fragrance while adding shine and hydration with Mirsalehi honey and argan oil. We’ll see you at !
Happy Thanksgiving to our Missing Ingredient Team, to our Brand and Retail Partners, to one and all. May your holiday be filled with family, friends, feasts and kindness.
Dina Cianchetti & Terry Lawrence
President, COO/CFO Missing Ingredient
WE ARE HIRING! 💋
Missing Ingredient is looking for the best of the best in beauty to fill the following management roles across the US:
• Northeast Coordinator (must be based in NYC)
• Midwest Coordinator (must be based in Chicago)
• Southeast Coordinator (must be based in Miami area)
• Northwest Coordinator (must be based in San Francisco)
Visit our site to apply and/or email your resume to [email protected]
Founder/President Dina Cianchetti and CFO/COO Terry Lawrence at Cosmoprof North America 2022 ✨
to the BEAUTIFUL Meet the Founders event at Westfield Century City! 🐯♥️
President Dina Cianchetti with at Sephora for ✨
Come and Meet the Founders of this weekend! 🐅
WHEN: February 26 & 27, 11 AM to 6 PM
WHERE: Westfield Century City, Level 1 Oasis
Our beautiful Andrea in store with DevaCurl at 💚
Our Brand Ambassador Judy sharing the love at Neiman Marcus in Houston!
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Start the day off golden with our Self Tan Express Gel ✨ Just choose your time to choose your tan - 1, 2 or 3 hours for a light, medium or dark tan. Which has your vote?
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WE DO MAKEUP, YOU DO YOU! ❤️
And these are some of the tools that are at your disposal. They are colorful, aren't they?! 🐜🐢🐋🐈🦑🐦
That's common for us because we love ALL THE COLORS! 🌈🌈🌈
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💕 Today is not only about celebrating our achievements but continuing to open new doors. Together, we can make change happen. Find Florence at .
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This one’s brand-new (and we’re really excited about it). 🎉
Our Smooth Style Ceramic Heated Brush combines the heat styling abilities of a flat iron with the convenience of a paddle brush to give you sleek, frizz-free strands in a single step—and minimizes heat damage in the process. 🙌 Talk about a win, win.
“A woman should be two things: who and what she wants” - Coco Chanel 💕 Happy International Women’s Day from some of the wonderful women who truly make Missing Ingredient what it is! ✨
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we know you reached for the dry shampoo this morning, it’s ok 👌 the verb dry shampoo conveniently adjusts to your hair color!
🤍Light - a purple-hued dry shampoo for a gentle cleanse + add natural volume while enhancing blonde tones between salon visits.
🤎Dark - a brown-tinted dry shampoo designed to gently cleanse + add natural volume while avoiding a white cast when applying. 🛍️available at
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A couple of beach bums having fun in the sun 😉 🌞 🏝
Luna Mini 3 is here! Glow smarter, way faster 💕 get yours TODAY at your local 😻
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I’m doing Hair & Skin Demos with at San Diego locations this month. As the weather keeps changing keep your hair & skin extra hydrated with body soufflé, dry body oil & hair hydrating styling cream. *also samples are available while samples last
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Make memories with the smell of flirtation with hints of Spicy Lily and Blood Orange.
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Luna Mini 3 is here! Glow smarter, way faster 💕 get yours TODAY at your local @sephora 😻
#Repost @noelgarciaoficial ・・・ My new bebes @artisbrush! #artist #makeupartist #mua #art #makeup
#Repost @glamitupsa ・・・ Foreo has the spirit! Come see us today and purchase $125 or more and also receive a gift of Beauty black clutch with samples and Foreo is giving a gift with purchase also!!! Neiman Marcus San Antonio at La Cantera open until 9pm! See you soon! @missingingredientinc #foreo
#Repost @sephora_bishopranch ・・・ Now we have DevaCurl holiday sets, get your hydration on for the winter! ❄️@devacurl @missingingredientinc @candygrm1
#Repost @sephora_natick ・・・ Wanna play with fun colors in your hair? Or see what your hair would look like if it were a couple shades darker? The @moroccanoil Color Depositing Mask will allow you to play around with your hair without the damage or commitment!! #colorfulcare
Did you know that continuous training results in 50% higher net sales?
Dina, on the need to prepare for success at retail:
One of our many St Tropez Tan events! See how much fun our Missing Ingredient Brand Ambassadors have while supporting a brand:
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