Missing Ingredient, Inc.

04/07/2024

As we celebrate our country’s independence, we also honor those who serve to preserve our freedoms.
Wishing everyone a day full of laughter, love and special moments, filled with new opportunities and endless possibilities in the spirit of freedom.
Happy July 4th!
Team MI

31/05/2024

Ready for something new? You can’t go wrong with Not a Perfume: this skin scent is a love at first spray kind of fragrance. Want more of Not a Perfume? Douse yourself in Not a Perfume Superdose, a stronger version of its big sister.

“This time, I have created a perfume out of this one ingredient. A perfume that won’t be one, in the conventional sense of the word.”—Romano Ricci, Brand Founder and Perfumer

“I would describe Superdose as a fresh woody modern fragrance. A musky crystaline scent that connects with your skin and enhances your natural smell. It smells like you but better! Your olfactive signature is your uniqueness, it’s your magic…. the secret ingredient is, the one who wears it, YOU.”—Romano Ricci

15/05/2024

Looking for a fresh, pretty spring to summer look? Join us, we’re blushing in the best way! is the hottest collection of skincare-infused essentials created by twin sisters Simi & Haze to enhance, not cover with textures as unique as you are.

Apply Sun Flush multiuse tint for cheeks and eyes in Baby (pink) . It’s infused with skin-soothing ingredients for a filtered, flushed-from-within effect.

Next, reach for the Super Slick Tinted Lip Balm in Sweet (light pink). Featuring a custom-dome tip for easy application, this unique oil-balm melts into lips on contact, leaving a sheer tint of color with wet, glossy shine.

Last, check your look in the mirror and smile, because YOU ARE BEAUTIFUL!

17/04/2024

Consider yourself a beauty enthusiast? Love haircare, skincare, makeup, transformative beauty tools and fragrance? Want to represent the hottest names in beauty at the stores you love to shop? You’re just a step away! Simply fill out your contact info on missing-ingredient/careers, or drop us a dm. We can’t wait to connect!

01/04/2024

Today is the first day of Earth Month 🌎, and we couldn’t be more excited to highlight the launch of the NEW Don’t Despair, Repair!™ Rich Rice Water Shampoo Concentrate.

This sustainably formulated and packaged shampoo is concentrated with 92% naturally-derived ingredients and water-activated to gently cleanse severely damaged hair while strengthening it with vital nutrients.

Briogeo’s unique color-safe formula is three times more concentrated than traditional shampoos, vegan, gluten-free, cruelty-free and packaged in a fully recyclable aluminum tube.

Briogeo is Clean + Planet Positive at and part of Conscious Beauty at . Looking to repair your hair and be kind to the planet? This one’s for you!

15/03/2024

It’s FRIDAY!
Join us TODAY to celebrate the NEW Bond Repair Leave-In Treatment by PRO.

These customizable, lightweight leave-in treatments are designed for straight/wavy and curly/coily hair to address all signs of damage caused by coloring, heat tools, and bleaching.

In a clinical study on hair that was bleached 2 times, after 1 use, results showed:

⭐️ Breakage was reduced up to 6X

⭐️ Hair was strengthened up to 6X

⭐️ Strands were smoothed up to 3X

And, you can customize further with up to 2 Function of Beauty PRO Hair Goal Concentrates.

Meet PRO Stylists for a touch up and recommendations for the best products for your best hair day every day! And, receive a GWP with qualifying purchase.

Ask for us at , see you at 12noon!

06/03/2024

Calling all Beauty Enthusiasts, Missing Ingredient is looking for YOU! Join our team and expand your career as a Brand Ambassador.

Applying is simple:
⭐️Go to missing-ingredient.com/careers
⭐️Type in your contact info
⭐️We’ll reach out to you for more!

Can’t wait to speak with you soon, your MI Team

23/02/2024

Getting ready for the weekend? So are we!
The Body Butter is an intensely nourishing formula with argan oil, hyaluronic acid and a blend of shea, cocoa and mango butters that absorbs quickly without leaving a greasy feel.

It is fragranced with the Moroccanoil signature scent of spicy amber and sweet floral notes and packaged in a recyclable glass jar.

We’re feeling all the good Body Butter vibes, see you ❤️

16/02/2024

December may have New Year’s Eve, but February hosts the Lunar New Year! 2024 is welcomed as the Year of the Dragon, symbolizing strength, power, wisdom, good fortune and success. says this is definitely up Juliette’s alley – and it’s right up ours too!
Wishing you a Happy Lunar New Year - may all your great intentions come true ❤️ Enjoy the weekend!

15/02/2024

Feeling the love! Get your skin ready for superstar status by mixing That Blockbuster Hydrating Cream (or That Big Screen SPF 30 Moisturizer) with That Star Filter Complexion Boosters. Star Filters are sheer liquid highlighters in gorgeous shades to boost skin’s radiance with light bouncing mineral pigments and a wash of tone-evening color. Fan fave tip: You can also add That Star Filter to Smooth + Seduce Contouring Body Cream to give your legs a gorgeous glow!

23/01/2024

Capturing the irresistible scent of wild roses and Mirsalehi honey, this new, iconic fragrance by evokes memories of their beloved Wildflower Bee Garden in the Netherlands. Intensified with warm notes of vanilla and bergamot, this wild yet romantic fragrance inspires confidence and serenity. The Honey Infused Hair Perfume- Wild Rose (swipe for photos of the launch party!) delivers a long-lasting fragrance while adding shine and hydration with Mirsalehi honey and argan oil. We’ll see you at !

23/11/2023

Happy Thanksgiving to our Missing Ingredient Team, to our Brand and Retail Partners, to one and all. May your holiday be filled with family, friends, feasts and kindness.
Dina Cianchetti & Terry Lawrence
President, COO/CFO Missing Ingredient

22/06/2023

08/08/2022

WE ARE HIRING! 💋

Missing Ingredient is looking for the best of the best in beauty to fill the following management roles across the US:
• Northeast Coordinator (must be based in NYC)
• Midwest Coordinator (must be based in Chicago)
• Southeast Coordinator (must be based in Miami area)
• Northwest Coordinator (must be based in San Francisco)

Visit our site to apply and/or email your resume to [email protected]

13/07/2022

Founder/President Dina Cianchetti and CFO/COO Terry Lawrence at Cosmoprof North America 2022 ✨

27/04/2022

to the BEAUTIFUL Meet the Founders event at Westfield Century City! 🐯♥️

27/04/2022

President Dina Cianchetti with at Sephora for ✨

25/02/2022

Come and Meet the Founders of this weekend! 🐅

WHEN: February 26 & 27, 11 AM to 6 PM
WHERE: Westfield Century City, Level 1 Oasis

09/02/2021

Our beautiful Andrea in store with DevaCurl at 💚

13/03/2020

Our Brand Ambassador Judy sharing the love at Neiman Marcus in Houston!

11/03/2020

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Start the day off golden with our Self Tan Express Gel ✨ Just choose your time to choose your tan - 1, 2 or 3 hours for a light, medium or dark tan. Which has your vote?

11/03/2020

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WE DO MAKEUP, YOU DO YOU! ❤️
⁣And these are some of the tools that are at your disposal. ⁣They are colorful, aren't they?! 🐜🐢🐋🐈🦑🐦
⁣That's common for us because we love ALL THE COLORS! 🌈🌈🌈
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09/03/2020

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💕 Today is not only about celebrating our achievements but continuing to open new doors. Together, we can make change happen. Find Florence at .

09/03/2020

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This one’s brand-new (and we’re really excited about it). 🎉

Our Smooth Style Ceramic Heated Brush combines the heat styling abilities of a flat iron with the convenience of a paddle brush to give you sleek, frizz-free strands in a single step—and minimizes heat damage in the process. 🙌 Talk about a win, win.

08/03/2020

“A woman should be two things: who and what she wants” - Coco Chanel 💕 Happy International Women’s Day from some of the wonderful women who truly make Missing Ingredient what it is! ✨

05/03/2020

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we know you reached for the dry shampoo this morning, it’s ok 👌 the verb dry shampoo conveniently adjusts to your hair color!⁣
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🤍Light - a purple-hued dry shampoo for a gentle cleanse + add natural volume while enhancing blonde tones between salon visits. ⁣
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🤎Dark - a brown-tinted dry shampoo designed to gently cleanse + add natural volume while avoiding a white cast when applying. ⁣ ⁣ ⁣🛍️available at

05/03/2020

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A couple of beach bums having fun in the sun 😉 🌞 🏝

05/03/2020

Luna Mini 3 is here! Glow smarter, way faster 💕 get yours TODAY at your local 😻

04/03/2020

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I’m doing Hair & Skin Demos with at San Diego locations this month. As the weather keeps changing keep your hair & skin extra hydrated with body soufflé, dry body oil & hair hydrating styling cream. *also samples are available while samples last

03/03/2020

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Make memories with the smell of flirtation with hints of Spicy Lily and Blood Orange.