08/08/2017
Quick Preview of Patanjali Products in Retail Store
Link : https://www.youtube.com/watch?v=hDvmJOz0ZXI
Patanjali Ayurved, maker of ayurvedic consumer products, is the fastest growing consumer company in India.
The Patanjali Ayurved Limited is an Indian FMCG company whose Manufacturing units and headquarters are located in the industrial area of Haridwar while the registered office is located at Delhi.
Patanjali is the fastest growing FMCG Company in India. It is valued at Rupees 30 billion ($470 million) and some predict revenues of Rupees 5,000 crore (US$780 million) for the fiscal 2015–16.
Patanjali is clearly targeting much older fast-moving consumer goods (FMCG) majors like Colgate-Palmolive, Nestle, Dabur and HUL; its wide array of products including spices, pulses, chyvanprash, toothpaste, shampoo, toothbrush, instant noodles, tea, jam, corn flakes and beauty products. Patanjali is also taking on the big players in other geographies, exporting its products to Canada, the USA, Mauritius and UK, among other countries.
Baba Ramdev established the Patanjali Ayurved Limited in 2006 along with Acharya Balkrishna with the objective of establishing science of Ayurveda in accordance and coordination with the latest technology and ancient wisdom.
Patanjali manufactures more than 900 products including 45 types of cosmetic products and 30 types of food products.
Patanjali has launched beauty and baby products. Patanjali Ayurvedic manufacturing division has over 300 medicines for treating a range of ailments and body conditions, from common cold to chronic paralysis. Patanjali has around 50 manufacturing units across India. Patanjali Ayurved sells through nearly 4,700 retail outlets as of May 2016.
Patanjali Ayurveda products are also available in modern trade stores including Reliance retail, Hyper city and Star Bazaar apart from online channels.
In 2016, Patanjali has announced to enter the textile manufacturing centre. The company is reported to manufacture not only traditional clothes such as Kurta Pajamas but also popular western clothes such as jeans.
Patanjali products are not only cheap but they are effective as well. They are made using herbal ingredients and are considered pure. They are free from harmful preservatives and are available easily. If you also want some pocket-friendly products that work then here is a Product List with the price.
1) Patanjali Tejus Beauty Cream (Price : Rs 60) : This cream contains Aloe Vera, sandal, holy basil and turmeric, all these ingredients are very good for skin.
2) Patanjali Tejus Tailum (Price : Rs 60) : It is a good oil for body massage and is economical. Ingredients of this oil are Badam Tail, Jaitun Tail, Akhrot Tail, Surajmukhi Tail, SoybeanTail Mungfuli Tail, sarson Tail, Araund Tail. It is useful for hair and skin glow and improves strength.
3) Patanjali Crack Heel Cream (Price : Rs 60) : It helps in repairing cracked heels. This cream gets absorbed easily. One tube lasts for a month. The Regular application also prevents dry feet which are a major problem for most of the people.
4) Divya Badam Rogan Almond Oil (Price : Rs 100) : It is useful for dry and sensitive skin. This oil can also be used for hair. Almond oil is a good makeup remover as well. It keeps skin soft and baby-like.
5) Patanjali Tejus Coconut Oil (Price : Rs 40) : This coconut oil is double filtered and not made using the bleaching or refining methods. It is free from any preservatives. It can be used as a makeup remover and also for oil cleansing. This coconut oil is useful for treating minor skin problems as well. It is a good moisturiser.
6) Patanjali Tejas Anti Wrinkle Cream (Price : Rs 150) : It suits all skin types especially combination to oily skins. It helps in tightens skin and helps in fading acne scars. It does not break out the skin.
7) Patanjali Kesh Kanti Milk Protein Hair Cleanser (Price : Rs 95) :
It cleans hair thoroughly and does not leave any product behind. It is milder as compared to other commercial shampoos, so it can be used 3-4 times a week. It has a pleasant flowery fragrance.
8) Patanjali Amla Candy (Price : Rs 160) : It helps to build up resistance against respiratory track diseases like a cough, cold, sore throat etc. Amla also cures acidity, indigestion and skin disorders. Amla has Vitamin E and beta-carotene which are well-known antioxidants.
Note :
1) Baba Ramdev has played a huge part in the brand’s gaining visibility, by marketing it in the numerous yoga camps that he holds across the country.
2) Patanjali has the advantage of being associated with a personality, Baba Ramdev, a yoga guru with a following of millions who popularises this brand through his camps.
3) Patanjali has stepped up its advertising and promotional spend and was one of the top three brands advertised on television in last week of November as per Broadcast Audience Research Council (BARC).
4) Patanjali could reach a net turnover of Rs 20,000 crore by FY20.
Consideration :
1) Patanjali Ayurved Ltd has in a short span of less than a decade, recorded a turnover higher than what several companies have managed to achieve over several decades. There is no doubt that Patanjali is a disruptive force in the FMCG space and is a credible threat for the incumbents.
2) Priced anywhere between 10%-30% cheaper than other products, Patanjali poses serious challenge to flagship products of many companies.
3) It was one of the top three brands advertised on television in last week of November of year 2016.
4) Patanjali likely to more than double its revenue to Rs 5,000 crore in FY16 from Rs 2,000 crore in FY15.
5) With the launch of Patanjali products, it is set to eat market share of some of the FMCG majors present in oral care, hair care and OTC (over the counter) products with its economical pricing across its brand portfolio.
6) Ghee, biscuits and Ayurvedic medicine will be the main contributors to Patanjali’s turnover.
7) Patanjali Noodles got failed in the food quality test which was organized by the District Food Safety Department.
Patanjali sources products directly from farmers and cuts on middlemen to boost profits. It makes 20% operating profit. This is the difference between total income and expenditure.
Patanjali products are sold through three types of medical centres. These include Patanjali Chikitsalaya which are clinics along with doctors, Patanjali Arogya Kendra which are health and wellness centres and Swadeshi Kendra, non-medicine outlets.
Patanjali has 5,000 franchisee stores. Profit margins for retailers are 10-20% across product categories.
Patanjali is clearly targetting much older fast-moving consumer goods (FMCG) majors like Colgate-Palmolive, Nestle, Dabur and HUL; its wide array of products...
