Missy Mwac

Missy Mwac My specialty is thinking things and then saying them out loud.

14/01/2025

Dear Makers of Professional Cameras,

Two words to ponder: heated handgrips.

Sincerely,
Every Photographer Who Works Outside in the Winter

19/12/2024

(WARNING: LONG POST AHEAD.)

Please feel free to share it. Or not. It’s good either way. I just had to write this. People, the thoughts have to go somewhere.)

I have been in the photography industry a very long time. It’s not that I’m terribly old, it’s just I started when I was terribly young. 19 years old, to be exact. Yes, kids, I’ve been around.

I am tape-the-negative-to-the-aperture-card old.

The professional photography industry has been my entire life.
Yes, I adore other things, like writing, and maybe one day I will segue to just writing, and people will buy my book or pay $5 a month to support my writing on Substack but it’s hard to imagine. Because photography is my core, it is my base.

It is the thing that has literally given me my Life.

Like so many of you, I’m not playing at this photography thing. It’s not “Plan B.” Photography has always been my business and although I don’t take myself seriously, I do take the professional photography industry VERY seriously. I have to.

If you make your living with your camera, you have to, too.

And since I was 19, PPA has been a part of my photography journey. I have been a member off and on but even during times when I allowed my membership to lapse, I have had the utmost respect for the organization. Many a time found me in an elevator at an event with some old dude or gal with a ribbon around their neck adorned with little gold print merit bars. Some of these people had so many, I wondered how they stood upright.

But I never scoffed at those bars. They represented quality work. Now, to be fair, there have always been people with way more gold bars than actual business—business success and gold bars are not the same thing—but that doesn’t mean I didn’t respect the crap out of their accomplishments.

PPA always loomed large in my mind. They were trusted; they were legit; they were the pinnacle of professional photography organizations.

As the cool kids would say, they were “the shiz.”

And I took comfort in the knowledge that PPA was a non-profit organization. I don’t know why that feels better to me, but it always has.

Actually, I do know why—it has to do with accountability.

I felt good that PPA was not comprised of a handful of people holding onto power and calling the shots or manipulating others…it was governed by a Council and a Board.

There was a system of checks and balances, and kids, checks and balances are stupid important. It keeps organizations in line and on the right track. When you only answer to yourself and the people who feel the same as you do, well, it’s easy to get a little drunk with power and turn into the non-profit version of “Mean Girls.”

Yes, all my life, I have supported and defended PPA. Even when I've been critical of their antics, I have still stood firm in my belief that they were best hope to preserve the integrity of the professional photography industry.

I can't do that any more.

Because with the recent events, it’s no longer .
Not even close.

I wish it was. I want it to be. I hope it will be again. But just like trying unsuccessfully to make myself like Kale, I can no longer pretend all is well. I can’t laugh this one off. And there’s not much I can’t laugh off.

Now, I’ve received a plethora of messages since PPA’s Chairman of the Board sent her letter out to some of the Council members and the President made his FB statement following the Board coup and multiple "special elections."

The Board had two choices before them: make it right with a “Mea Culpa,” or double down. They picked the double down.

Now, I know your time is precious. So is mine. I mean, it's a week to Christmas. None of us have time for this silliness.
So let me summarize the sequence of events for you. I have literally picked through the word salad for this. It was not easy. This is the form my love for you takes.

SEQUENCE OF EVENTS
The vote for officers took place early October. The results of this election saw the current VP and Treasurer moving into the offices of President and Vice President. They both ran unopposed. REMEMBER, they were already on the board in chair positions. All was well.

But then a strange thing happened.

The Board “forgot” the motion to formalize the October election results. (Note: NO SUCH MOTION went forth in last years' election, either. But now? Well, now they need a vehicle to try to stop the election results.)

So, another Board meeting was called a month later.

But it wasn’t to formalize the election results. If that was the case, I wouldn’t even be writing this. No, the Board wanted to meet again to “address concerns about the future of the Executive Committee (the officers, notably, the incoming President) and its "leadership style." (Important point there.)
At this second meeting, just a month later, the motion did NOT pass for the incoming president to move forward into her position. The incoming president contested the election results on the basis of procedural negligence (I would have, too. This is nonsense.)

The board ended up voiding the previous October vote. It’s like it never happened. A third election was scheduled.

(My take: This second meeting was to find a way to invalidate the October vote and stop the incoming President from taking office. And they did just that. It’s so nice when a coup goes to plan.)

The final election took place November 25.
This time, the CURRENT PRESIDENT ran against the incoming President.
Wait…WHAT?
At this last meeting, the Board voted out the incoming President and elected the current President to stay in office for a SECOND term.
This is unheard of, kids.
This also meant the Chairman of the Board (who had been the president prior) also gets to stay in office and in charge ANOTHER year.

But wait! There's more!

In, in their final act, the Board kicked the current VP and Treasurer off the nominating committee altogether and put in their place the new incoming officers.

No reason was given for these shenanigans other than the “the Board carefully evaluated each candidate’s actions, leadership style, and the trust required to serve in executive roles.”
Oh, and there was this line: “these decisions were not made lightly. They reflect the Board’s careful assessment of the leadership qualities and trust required to advance PPA’s mission effectively."

Now, remember kids: Allison and Pete, the rightful incoming President and VP, were already serving on the Board.
They were both directors for years.
Allison then moved into the role of Treasurer.
The next year, Allison moved into the role of VP and Pete was voted in as Treasurer.
That’s how it works.
Once elected to the Executive Committee, the goal is to work through the seats. Each seat is training for the one ahead of it.
Pete and Allison were simply moving up the chairs, as one does.
And no one had a problem with any of it until Allison was ready for the office of President. Clearly, no one questioned their “actions and leadership style” as they moved up the chairs.
No one questioned the necessary “trust required to serve in executive roles.”
These are kind, helpful, encouraging, positive individuals.
But now?

It appears these lovely people, Allison and Pete, are such a threat to the power dynamic of the board and personal agendas, that they must be removed.

Now, I could beat around the bush and word salad it up with a side of Ranch, much like the PPA's "non-explanation" explanation letters and statements, but I don’t work that way. I don’t play games. (Well, except Settlers of Catan. I love Settlers of Catan.)

I do my darnedest to approach situations with humor and logic (and yes, a healthy amount of snark) so, let me take a moment to say what I THINK is going on here. After all, thinking things and saying them out loud is my specialty. And cocktails. I’m really good at those, too.
You can agree with me, disagree with me…it doesn’t matter. I’m good either way.

And what I think is that this isn’t about trust, nor leadership qualities. Those terms are often used for their lovely vagueness. It’s like Washington politics-talk, namely, speaking in circles and saying nothing.

What I do think it is about, however, is leadership style. Namely, a style that doesn’t jive with the power players on the board. (And those off the board who still act as though they are on the board. Hey oh! Yeah, I said what I said.)

As my friend, Donald so astutely pointed out, what if the ousted members were guilty of “wrong-think?”
What if their crime was having an opposing view?
Of daring to think differently.
Of operating from a place of full transparency and accountability.
Of desiring to remove from the carpet all the things swept under it.
Of insisting on by-the-book procedures.

And what if you, as someone on the board, didn’t want that? What if you had an agenda and you had someone threatening to get in the way of that agenda? Or what if you looked to Regina George as a role model and wanted to get rid of the people in your “PPA Burn Book?”

What would be the best way to remove them and ensure YOUR opinions, views and “projects” go forward?
Boom! This is how it's done.

And, having said all of this, I fully realize that some people simply don’t care, even PPA members. They know something is going on, and there are rumblings, and they think “OMG, is Missy really writing about this? Nobody is really talking about it, so whatever. It must not be THAT big of a deal. Who cares?”

I think people who deal in shadiness kind of hope for that “who cares” attitude. A “Pay no attention to the man behind the curtain” sort of thing. That's why explanations other than the truth have to be mucked up in the hopes people lose interest.

Listen, I can’t make something important to you if it’s not important. I get that. I say this all the time with photography itself:
“The photographer you use depends entirely on how important photographs are to you.”
If it’s not important, anyone with a cheap price and a smart phone will do the trick. But if it IS important, you’ll care about it. The same applies here.

See, when you love something, you defend it. You protect it. You throw yourself in front of it to prevent it from being harmed. And, after a lifetime in photography, that’s how I feel about this wonderful industry and the hard working men and women in it. They deserve to have people fighting for them, not mocking them, not belittling them. They deserve to know the professional photography organization they give their money to is transparent and fair and not engaged in “boardroom politics” and “high school cafeteria room antics.”

So friends, if you are one who cares, know that it’s okay to demand answers. To talk about it. This a non-profit photography organization and not some underground secret society. This isn’t Fight Club. Your dues pay some really big salaries-the CFO and CEO each make well over half a million a year- it’s your right to speak up for accountability and transparency.

Now, a petition has gone out to PPA Council to recall the board. If you care about this, contact your PPA Council members. (Link in comments) Ask them to sign the petition so we can right this ship.

Remember, the Board of PPA exists to serve YOU…not the other way around.

Go forward and make it better. Speak up. Don’t be rude or condescending, but also, don’t be a door mat. Cloak yourself in common sense. Refuse to accept the nonsense.

And together, let's make PPA something we can be proud of once again!

07/12/2024

I wonder if in Whoville right now, the Grinch is busy taking Christmas mini photos of Whos dressed up as humans.

04/12/2024

It's been a hot minute since I've done a sing-along, but all that changed today. Today, Lady Gaga and inspiration flooded my soul.

I wrote this while drying my hair this morning.

It's a song about a girl who wants to love her photography organization again, but they are making it really really hard. And it doesn't have to be. Silly photography organization.

Please listen and sing and pass it along.

The share button is your friend, just as you are mine.

03/12/2024

I don't watch Hallmark Christmas movies, but this doesn't mean I couldn't write one. Like this inspired script sure to become a holiday classic for photographers everywhere!

"When small town photographer Holly Snapper returns to her charming home of Evergreen Falls for Christmas, she soon finds her holiday dreams have turned to nightmares, thanks to the suspicious dealings of the local photography organization, “Focus on Us,” headquartered in Evergreen Falls and their big city CEO, Nick Chisel, a man as slick as a lens wipe and twice as charming. Holly suspects he’s hiding more than just a smile.

Determined to save the photography industry, Holly dives into the shady secrets of FU, uncovering an unspoken agenda of corruption and power. With the help of her quirky best friend, and a grumpy but lovable Christmas tree photographer, Holly sets out to expose the corruption before Focus on Us turns the town’s holiday memories into pixelated profit for themselves.

But, as sparks fly between her and Nick, Holly must decide if she can TRUST him to change his ways…or if their connection will simply flash and burn and she will be nothing more than the latest FU victim.

Will Holly expose the truth about FU and remind the town of the true meaning of photography, and maybe even find love under the mistletoe, or will she let Nick and his FU buddies ruin Christmas and photography forever?

Grab a hot chocolate, climb into your favorite pajamas, and join us this holiday season as Hallmark presents: “SHUTTERED FOR THE HOLIDAYS.”

03/12/2024

Glitterbomb of Truth:

You don’t instill confidence by refusing to answer questions.
You don’t grow accountability by turning opaque that which should be transparent.

Honesty doesn’t need to wait weeks to “spin a response”
and the trustworthy never spend time scheming.

When people refuse to tell you the truth, they are telling you something far more important...that you aren't worthy of the truth in their eyes.
And you ARE.

I tell you true, it would be SO much easier in life if liars’ pants really did catch on fire.

I don’t know who needs to hear this, but you WILL make it through your mountain of Christmas orders. Do one at a time. D...
01/12/2024

I don’t know who needs to hear this, but you WILL make it through your mountain of Christmas orders.
Do one at a time. Do them well. And move on.

Do not freak at the state of your house or your children. Simply Febreeze them both and call them “clean.” Tip the pizza delivery guy well-you’re gonna see him a lot this month.

Do not get overwhelmed at what’s ahead, just focus on what’s in front of you. Send up a prayer or happy thought for each person you edit. Congratulate your unshowered self for helping the planet save water. Invest in hats to cover the dirty mess on your head.

And keep the coffee coming.

(Okay, it’s me. I needed to hear this.)

26/11/2024

Dear Professional Photographers of America,

I'm troubled, PPA. Troubled, I say.

It would appear underhanded happenings are afoot in your board ranks.

Wait. Why am I telling you this?
You KNOW this, of course. You've had the meetings.
And I've got to say, these covert operations are making the angels weep, PPA.

I have some serious concerns which have resulted in serious questions. Shall we just dive in? Great!

Why did you kick out your incoming president and vice president? Did they put ketchup on their eggs? Kick a puppy? Run a red light?
What possible reason could you have to justify such a move?
Are there legit reasons or, are you engaging in middle school bathroom drama?
Where are the minutes of that meeting where this decision was made? May we see them, please?
And having removed these two individuals, who is going to be the new president? Or are you gonna pull a third world banana republic move and keep the current president? No, you're not gonna do that right, are you? Are you? OMG. ARE YOU???

And why are you doing all this? I would expect this from other photography organizations, but not PPA. It's like the oldest photography organization has gone the way of the neighborhood camera club. Or the Facebook photography page where people are booted because the admin doesn't like them.

Next thing we know, you guys are going to be winning your own contests.
Dear Baby Jesus in a manger....

Listen, if you want to be trusted, you have to be trustworthy. Ain't gonna happen any other way. And clandestine maneuvers in leadership seemingly intended to "get your own people in" isn't helping in the "trust" department.

All that being said, I can't wait for the council meeting at Imaging.

22/11/2024

Glitterbomb of Truth:

An "A.I. "Photo" rendering" is to real photography what lab grown meat is to real beef.

Actually, I'm wrong about that.

The lab grown "meat" is still more real.

17/11/2024

Glitterbomb of Truth:
Over-shooting is a lot like over-drinking: you don't realize you're doing it and even if you do, it seems like a good idea at the time. It's not, of course, but you won't realize that until it's time to edit.

There should be some kind of Support Group for this.

05/10/2024

I posted an AI fake image yesterday. It's a scene of a little girl clutching a dog in a rowboat. It has been shared numerous times across Social Media Land as a photo from the aftermath of Hurricane Helene.

Except it's not real. It's a fake image. It's A.I.

I shared it as an example of how easy it is for many to be tricked into thinking fake is real. Sort of a cautionary post.

The image was NOT about politics, though some tried to take it there. Not on this page, kids, although I appreciate passion on both sides of the aisle.

I shared it as I shared my thoughts about fake computer generated images, aka, A.I.

Listen, I don't live in the region affected by the hurricane, but I know so many lovely people who do and my heart breaks for them. There is mind boggling devastation occurring; we don't know the half of it.
And there are so many REAL photographs out there of this life shattering aftermath, the scenes from which make your heart catch in your throat. ACTUAL footage; ACTUAL images of real people, real moments, real heartache.

THESE photos are the images that matter. Because they're honest. Because they're real.

See, people use AI imagery for many different things. For me, I used to license stock images from Adobe for my articles and blog posts, but lately, half the "stock photos" are AI, so I've ended up throwing something together myself.

But what I will never do is use an AI generated image to try to trick people into thinking it's a REAL photo in any way. You know, 'cause it's NOT.

And when these fake images of things that never happened are put out into the world, especially in the wake of a tragedy, it's done so for clicks and likes and hearts and shares. Again, there is no shortage of actual photos depicting the horror taking place in the Southeast, so why make a fake photo? To profit off tragedy.

Yeah, I said what I said.

So, to those still unsure after this rambling post as to why I view an AI image with the same distaste I reserve for kale and grasshoppers, let me be clear:

Because it’s not a photograph.
Because it never happened.
Because it only adds to a world where nothing can be believed.
Because many post this fakery simply for the follows, likes and hearts.
Because there are THOUSANDS of heart wrenching actual photographs of the very real, very raw, very true devastation in Appalachia and the Gulf Coast, making this fake image unnecessary clickbait.
Because it's not photography.

Missy out.

Glitterbomb of Truth:
05/10/2024

Glitterbomb of Truth:

04/10/2024
Well, look at that. It's the photographer formerly known as "My Pal Sal." (Please don't ask me to explain the "former." ...
04/10/2024

Well, look at that.

It's the photographer formerly known as "My Pal Sal."
(Please don't ask me to explain the "former." The pain is still raw. I never knew how much a heart could break until I added that adjective. My heart was broken and blocked all at the same time. WHY, SAL, WHY?)

The buzz this Friday is over safety. To be specific, underwater photography safety.

Now, kids, it is IMPERATIVE you know what you are doing when engaging in underwater photography. I liken it to the handling of a newborn. This is NOT a thing to be taken lightly. People have died while being photographed underwater.

Hello? UNDERWATER.

And while everyone starts somewhere, you want to get a lot of experience under your belt, or “underwater weighted belt” before attempting to teach others, not just for your safety, but also theirs.

However, while we're talking about it, please consider purchasing my new workshop on: "Photographing Among the Grizzlies."

I have a camo vest and a can of bear spray. We'll be fine.

Would you champion a photographer who has done only a couple newborn sessions and admits they don't really know how to pose a baby to post to You Tube how to easily photograph newborns?

Well apparently this week Sal Cincotta, who admits to only doing a few underwater photography sessions, took to You Tube to show you how easy it is to get started.

Surprising no one, some said this is not a great way to present a genre of photography you are unfamiliar with as it can be dangerous for the photographer and client.

Photo by Jakob Owens on Unsplash.

https://photostealers.substack.com/p/wtf-sal-cincotta

30/09/2024

Glitterbomb of Truth:

If you advertise a product or event and you don't deliver that product or event; you don't deliver what was advertised...
you refund the money.

If your plans fall through, you give the money back.
If you are unwell, you give the money back.
If you are overwhelmed, you give the money back.
If you car was broken into, you give the money back.
If your great Uncle on your dad's side died, you give the money back.
If you drop the ball, you give the money back.
If your kids are sick, you give the money back.
If your dog was hit by a car, you give the money back.

Regardless of the reason, if you do not deliver what was paid for, repeat after me...YOU GIVE THE MONEY BACK.

What you don't do is use the money as your own personal piggy bank.

Or, you can. I mean, nothing is stopping you from swindling people out of their hard earned money. And yes, it is swindling if you don't deliver what is paid for. (Side note: I like the word "swindling." It sounds like it should be fun: "Hey, you guys want to grab a beer and swindle?" Yeah, it sounds like it should be fun, but it's SO not.)

Now, if you do keep the money and refuse to refund, you might be called a thief.
But if you engage in this behavior multiple times to multiple people over a span of many years, your title changes.

You're not just an "artist."
You are a Scam Artist.

And you should be made to add the S.A. after your name until you make it right.

Thank you for sharing the message, Atlantic Photo Supply!Give them a click and check them out!
07/09/2024

Thank you for sharing the message, Atlantic Photo Supply!
Give them a click and check them out!

04/09/2024

I was asked a question today. It’s a very good question which deserves an answer.

“Missy Mwac, I have a question! What’s your thoughts on new-ish photographers snagging photos online and using them in their advertisements. I have my opinion, but I see a ton of new people do this. I just saw another tog this morning post an advertisement with a clearly stolen image.”

Oh yeah… I’ve got some thoughts on this. And I really don’t have to go into depth about these thoughts because they are born of common sense.

When faced with the decision of whether to use an image or not, ask yourself one simple question:

“DID I TAKE THIS?”

If the answer is “yes, “use it. Put it everywhere: Facebook, Instagram, direct mailers, sponsored ads, billboards, even. Wallpaper your bathroom with it…
go crazy.

But if the answer is “no,” then absolutely positively don’t use it. You didn’t take it, which means it isn’t yours.

‘Cause there’s a word for when you take something that isn’t yours.
And that word is STEALING.

I love discussion and healthy debate. The respectful exchange of ideas and perspectives is essential if we are to grow, ...
02/09/2024

I love discussion and healthy debate. The respectful exchange of ideas and perspectives is essential if we are to grow, both individually and as a society.

But sometimes, that’s not possible.

When the individual with whom you are engaged in discussion can not stay on topic; when they go on and on and on in a way that even the Energizer Bunny couldn’t match; when they insult you for what you believe and a spirit of unhingedness shows up to the extent you actually worry for their mental health…well, at that point the opportunity for the open exchange of ideas is gone.
Squashed.
As dead as a T-Rex.

And when this happens, the desire for many is to continue to engage. I get that. Completely. But for me, when it gets to that point, it’s pointless. Some people are highly addicted to outrage. I suspect they feel it gives them purpose, and so they jump in to argue at every turn, at every article, at every post, at every topic. And they can, of course. It’s their right to do so.

But I refuse.

Instead, I prefer to live by the wise words of George Bernard Shaw who said: “Never wrestle with pigs.”

Why is that? Please tell us, George.

“You both get dirty and the pig likes it.”

So, with Mr. Shaw’s wise words stamped on my brain, I decided a long time ago never to wrestle with “pigs.” If someone wants to roll around in the dirt, go for it. Get good and dirty. Live it up.
Yeah, there is no way I'M gonna participate, but I’m happy to stand here and watch them do it.

Sometimes it’s so entertaining, I make corn dogs and pretend I’m at the fair.

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