At the forefront of Vancouver's streetwear and fashion scene, Raif is best known for his "F**k I Love You Series", his longtime relationship with Stussy Tribe, retail store Richard Kidd, and his own private collection. Mixing up exquisite fabrics and high-end cuts with an original and authentic attitude, HERMAN offers pieces that are distinct and unique. Produced exclusively in Vancouver, the coll
ection is made with carefully selected fabrics and trims, using hand spun, hand knit wools and cashmere, and finest cottons. Inspired by Raif’s time spent in Los Angeles during the late 80's and 90's, HERMAN Market embodies the surf, skate and music scene of those eras. “The eighties and nineties were influential years in my life, ”He explains. "It's the fluidity of the brand, style, attitude and s*x appeal that came out of those years. Fashion was customized and individual - you either had style or you didn't." Raif designs with the idea of creating something truly authentic for someone who knows how to wear it. “I love the idea of picturing a woman who has a certain sense of sophistication, confidence, but is still a bit rough around the edges. She has a presence absent of ego.”
"HERMAN is an experience, an accessory for those with a true sense of style. It’s more about style and less about the clothing.”
HERMAN Market and Raif Adelberg have been worn by stars including Kendall Jenner, Future, Rihanna, Jared Leto and more.
