
16/01/2025
Another favourite project from 2024 was the ‘Brand Refresh’ for Albury City Football Club 50th Anniversary.
The original logo had been lost and recreated many times over the past 50 years and was well overdue for a proper refresh including a cohesive brand identity system.
I love the original concept of the Club crest, which features the Olympic torch to pay homage to the clubs founders and Greek heritage. So rather than reinventing the wheel I focused on cleaning up minor issues like alignment/balance, typography and legibility.
I have also been a major sponsor of the club for the past two seasons helping them manage their merchandise and social media and will continue for the 2025 season!