The Cannabis Trail

20/06/2024

There are a lot of awards that recognize the best 🍃 products, however, the companies that focus on the ancillary services and products have little to look forward to when it comes to recognition and awards. This is why The Emjays was created; a collaboration between Farechild Events and the largest cannabis trade show, MJBizCon.

We would love to see these awards go to our partners and friends uplifting small farmers, legacy and equity folks, and the "little guys" who are the heartbeat of The Trail! And of course, we would be honored to be among them.

Which is why we humbly ask for your Nomination of The Cannabis Trail's 2024 Coop Campaign for Best Marketing Campaign or Collaboration of the Year! Be sure to add your other favorites while you're there, but your vote counts even if you only nominate for one category. Thank you! 🙏

Nominate us at the link in the comments. 👇

14/06/2024

The secret's out, and The Emerald Triangle is ready! We were excited to see the recent piece in the LA Times highlighting Mendocino as part of "w**d country" - an alternative travel experience to wine country (or perhaps in complement to it). The Cannabis Trail is mentioned as a fun cultural journey, along with our partnership with local Destination Marketing Organizations in uplifting the stories and experiences unique to Northern California's cannabis country. From the article: "Since leisure-use cannabis legalization, Mendocino County tourism has seen a constant uptick in visitors, about 60% more annually since 2017 [based on Transient Occupancy Tax collections]," Ramon Jimenez said. "As travelers become more educated, they want to move past the lounges and dispensaries to an authentic place of source. ... This growth has spurred a new co-op between Visit Oakland, Visit Mendocino County and Humboldt County Visitors Bureau [focusing] on the Cannabis Trail." Landmarks in Mendocino who received a shoutout include Area 101, Plantshop and The Bohemian Chemist. Congrats all around on this amazing coverage just in time to plan an epic summer road trip!

Read the article at the link in the comments. 👇

07/06/2024

If it weren't for LGBTQ+ activists, we would be nowhere near legalizing access to the plant. The stories of both q***r and cann*bis liberation share entwined roots, and as we celebrate Pride this month we honor pioneers like Dennis Peron and Brownie Mary who risked it all to make sure that patients had access to this life saving medicine during the AIDS epidemic and beyond by creating Proposition 215 in California. And what better way to celebrate their legacies than by traveling the Trail where their stories come to life? Now is the perfect time to plan a journey along the Trail and visit some LGBTQ+ owned shops, lounges and experiences along the way. Check out our Pride-themed itinerary and hit the Trail! Happy Pride! 🏳️‍🌈

Plan your trip:

Explore the Shared Roots of the Cannabis and LGBTQ+ Movements Along the Cannabis TrailJun 4, 2024 | ArticlesThis Pride Month, we Invite You celebrate the shared roots of cannabis & q***r Liberation along the TrailIn the lush, scenic landscapes of Northern California lies a trail less trodden but ric...

28/05/2024

A short drive from the Bay Area, Mendocino County’s outdoor cannabis lounges are now becoming the go-to gathering places to escape the hustle and bustle of the city and celebrate the summer solstice in nature. A place where local growers, herbalists and community members can connect with visitors and travelers around a cultural ceremony and celebration.

For those travelers seeking a one-of-a-kind cannabis-infused solstice cultural experience, you are invited to escape to Plantshop Cannabis Lounge in Ukiah on June 21st, 2024. This celebration will include a Summer Solstice ceremony, mocktail social hour, and a silent auction to benefit the Mendocino Cannabis Alliance. Visit the Trail Landmark at Plantshop, support local farmers and celebrate the summer solstice in the beautiful lounge. Read our travel guide to plan your perfect Solstice weekend getaway in Mendocino:

Celebrating the Sun: A Summer Solstice Getaway to Mendocino CountyMay 23, 2024 | Articles, EventsCelebrate the Summer Solstice at Trail Landmark Plantshop in Mendocino CountyThe summer solstice is the longest day of the year in the Northern Hemisphere, and it has long been a time of sacred celebrati...

23/05/2024

Now that the Department of Justice has recommended that cannabis be rescheduled from Schedule I to Schedule III, they are soliciting public comments on the proposal. It's time to make your voice heard and stand up for the small farmers in the state legal industry who have already been through enough - insist that the plant should be removed from the CSA completely and regulated similarly to alcohol. If you're currently in the industry, your voice is especially important to share. The public comment period closes July 22nd and your feedback can be submitted online through Regulations.gov (at the link use the Submit a Formal Comment button to send your comments) - https://www.federalregister.gov/documents/2024/05/21/2024-11137/schedules-of-controlled-substances-rescheduling-of-marijuana

17/05/2024

Thank you to Thrillist for their recent coverage of the Trail! As the weather gets warmer, nature is calling and there are so many great places to explore along the Trail.

Why visit cannabis country? As Thrillist's Kelsey Allen puts it in the article, "For decades, Northern California has long been a pioneer in the cultivation and legalization of cannabis; the Emerald Triangle, which consists of Mendocino, Humboldt, and Trinity, is the largest cannabis-producing region in the United States due to its warm temperatures and access to water. Stretching from the Emerald Triangle to Santa Cruz, the Cannabis Trail educates travelers on the War on Drugs and the significance of the cannabis legalization movement, honoring the people and places that have contributed to policy changes."

Read more: https://www.thrillist.com/travel/san-francisco/cannabis-trail-emerald-triangle-landmarks-california

13/05/2024

In the heart of Mendocino County, a cinematic and cannabis convergence is set to unfold with the premiere of the award-winning documentary American Pot Story: Oaksterdam at the Mendocino Film Festival (MFF) on Friday, May 31st, at 7:30 pm. Come meet filmmakers Ravit Markus and Dan Katzir and the film’s primary subject, Dale Sky Jones, Executive Chancellor of Oaksterdam University. They are staying for a Q&A with the audience, after which you are invited to an exclusive gathering just a short walk away...

As June approaches, the stage is set for an unparalleled first-of-its-kind getaway weekend that promises to immerse attendees in the best of both worlds – cinematic magic and cannabis-inspired travel moments and memories. Experience the ultimate fusion of film, cannabis, and natural beauty at the Mendocino Film Festival on the stunning Northern California coast, and visit several Cannabis Trail landmarks along the way!

https://thecannabistrail.com/events/aps-oaksterdam-mendofilmfest/

07/05/2024

One of our Featured Storyteller Brands, Next Level Edibles, will be collaborating on a unique infused community meal in Oakland later this month. Elevated Plates is an infused dinner series led by the team at Euphorium. The goal of these dinners is to build community and culture through cannabis and food, and the next delicious dinner takes place on June 9th. (Note: Date has been updated from May 26th).

Each event is ticketed in collaboration with Chef Mike, an Oakland native and Foodie Extraordinaire. This event is a great opportunity to immerse yourself in a culinary adventure like no other and experience the potential of canna hospitality. Bon appetit! 🍽️

Get Your Tickets here: https://partiful.com/e/xqvPl5uhvBdoUon0XkKH

01/05/2024

2024 Marks a milestone year for The Cannabis Trail: This Collaborative Campaign supported by Visit Oakland, Visit Mendocino County, and the Humboldt County Visitors Bureau is the first collaboration of this kind, bringing together the worlds of cannabis and travel. The Trail is coming to life this year thanks to this collaboration and now is the perfect time to set off on a journey to explore it! https://thecannabistrail.com/news/tctcoop-pressrelease/

30/04/2024

Big news for the plant today! While it's a small step in the right direction and not the descheduling that we truly need, the DEA announced today that they would move forward with rescheduling cannabis from Schedule I to Schedule III - the biggest drug policy move in 50+ years. This change raises many more questions and our work is far from done, but it makes things like banking, scientific research, and tax write offs for business expenses possible for an industry that has been struggling. And any type of relief for our beloved community is definitely something to celebrate! 🙌 We hope that this change opens up the growing world of canna travel and tourism to more people as we continue to push for full descheduling. 🌱

Read more: https://apnews.com/article/marijuana-biden-dea-criminal-justice-pot-f833a8dae6ceb31a8658a5d65832a3b8

📸: Sugarhill Farm in the sun at The Bohemian Chemist - a landmark on the Trail

19/04/2024

The long days of spring seem a bit greener on 4/20 as a very California — and very San Francisco Bay Area — holiday celebrates local culture with its emerald buds and flowers... The Trail was honored with a mention in a recent San Francisco Chronicle article about the upcoming holiday: https://www.sfchronicle.com/entertainment/article/420-guide-bay-area-19369889.php

Wishing everyone a safe and happy 4/20 weekend! 🌱💛🌱

The top 420 events happening locally without the Hippie Hill party. Celebrate with cannabis-friendly events, stoner comedy, psychedelic art and a reggae cruise.

17/04/2024

Our cultural high holiday is coming up and we've rounded up a few opportunities to celebrate along the Trail. 4 / 20 is an opportunity to uplift the brands, shops, lounges, and events that most need our support, and it’s a great time to give back to the legacy and equity communities who have given so much to normalizing the plant. 🍃

This 4 / 20, make it an adventure. Explore the events and happenings along the Cann@bis Trail like these: https://thecannabistrail.com/events/celebrate-4-20-along-the-cannabis-trail-with-these-curated-4-20-california-events/

13/04/2024

Looking for something fun to do this 4 / 20 in the Bay? Try a trip along The Equity Path of Oakland’s Cann@bis Trail!

The Equity Path features the Equity-licensed and BIPOC owned shops, lounges, and brands of Oakland, while also spotlighting and sharing about 🍃 history and culture.

The Equity Path experience includes interactive Cultural Landmarks installations and Effect Pairings that showcase some of the best canna-complimentary art, food, and nature experiences The Town has to offer. This 4 / 20, Choose Equity!

Explore the Equity Path this high holiday - link in comments:

22/03/2024

You’re invited to travel The C@nnabis Trail – a journey through the heart of California’s rich canna culture. From the vibrant streets of Oakland to the serene landscapes of Mendocino County and ending in the rugged Humboldt hills, this curated adventure promises an immersive exploration of the plant’s journey from seed to consumption. Each of the landmarks represents a historical moment in counterculture or a pioneer in the fight for legalization and compassionate access to the plant.

As you travel The Trail, each landmark will have a map and signs that tell the story of the people, places, and benchmark moments of the California legalization movement. Scan the QR codes found on each storytelling sign to dive deeper into the history of the plant and the unique community in Northern California that spread its seeds and its stories.

In this Taste of the Trail, you’ll experience these landmarks and much more:
🌇 Oakland: Root’d in the 510, Blunts + Moore, Harborside
🌊 Mendocino: Plantshop, Bohemian Chemist, Sol de Mendocino
🌲 Humboldt: H**p Connection in Garberville, Huckleberry Hill Farm, Humboldt C@nnabis Tours

Read more here: https://thecannabistrail.com/the-trail/a-taste-of-the-trail/

02/03/2024

This video created last year by Boveda perfectly embodies why The Cannabis Trail was created - the stories of the traditional and legacy cannabis communities is an important one to tell. Pioneers like Pebbles Trippet and Landmarks like Huckleberry Hill Farms are showcased on this heart-wrenching look at legacy farmers in Southern Humboldt County.

The Emerald Triangle is a place unlike any other. Lush redwood forests coat the mountainous region, while mists from the Pacific Ocean cascade throughout the peaks…

01/03/2024

🙌👏🙌👏

The G***a Traveler welcomes you to Oakland, California, a groundbreaking cannabis scene where inclusivity, empowerment, and entrepreneurial spirit take center stage. We're bringing you on a guided tour through the Equity Path along The Cannabis Trail, where canna-curious travelers can experienc...

16/02/2024

Each year The Trail uplifts three brands that are authentic and purpose-driven, and led by humans that come from the culture. For 2024, we are proud to shine a light on the Farm Cut, Native Humboldt, and Next Level Edibles. Here are their stories:

🍃 Farm Cut
Farm Cut is a cooperative of 5 farms located in the heritage growing regions of California. Briceland Forest Farm and Whitethorn Valley Farm reside in Humboldt, Emerald Spirit Botanicals and Happy Day Farm are located in Mendocino County and Down Om Farm hails from Nevada County. All five farms use regenerative farming methods and cultivate food, medicinal herbs and practice land and animal stewardship. You can find Farm Cut in over 30 retailers across California.

🍃 Native Grown / Native Humboldt Farms
Lindsey Renner is a member of the Round Valley Indian Tribes of Northern California. She is Wailaki, and her farm is located on land that belonged to her tribe before white incursion. Lindsey founded Native Humboldt Farms in 2016. She is a 25 year plant advocate, and has been growing outdoors for 16 years. She uses natural and indigenous farming practices, and she uses her brand to help spread awareness of the history of her tribe and Native American culture. Her mission is to help support a regenerative supply chain from Humboldt County to the Bay Area through her microbusiness Native Oakland.

🍃 Next Level Edibles
Brothers Anthony and Cartier Jenkins share a similar experience with depression and anxiety/PTSD. When they were prescribed medications, both found that they made them feel worse without therapeutic relief. Until they discovered the healing benefits of cannabis. Drawing from his interest in baking from a young age, Anthony began infusing his gourmet creations. Cartier became passionate about cultivation. Thus, the origin of Next Level and their hand-crafted gourmet edibles. Now, asides from their critically-acclaimed baked goods, their infused oil provides the home chef a way to create their own delicacies.

Learn more: https://thecannabistrail.com/about-us/featuredbrands/

08/02/2024

This Black History Month it's important to honor and support Black owned businesses, especially since the Black community was disproportionately affected by the War on Drugs. Several BIPOC owned businesses and brands are honored as landmarks along The Cannabis Trail that highlights the culture and history of the canna community across nine counties in Northern California, including two in Oakland. This month is the perfect time to visit these landmarks and support them:

Tucky Blunt received the world’s first equity license to open his store Blunts + Moore which now hosts an outdoor lounge called The Happy Lounge that’s perfect for stopping by before games at the nearby stadium.

In the lively Temescal neighborhood, Root’d in the 510 is a gorgeous equity dispensary with a wide selection and helpful signage that highlights BIPOC, women, and veteran owned brands that they carry while you shop. They are working on an epic lounge and community gathering space that should be open sometime this summer, but the store alone is worth a visit!

You can find lots more Black owned businesses to support by following our friends at the Equity Trade Network. While you’re out supporting these Black-owned shops this month and all year long, may we suggest some fun effect pairing experiences to enjoy with your treasures - like legendary BBQ or a visit to a museum? We’ve got the perfect itinerary in Oakland planned out for you - come blaze The Equity Path along the Oakland Cannabis Trail.

https://storystudio.sfgate.com/blaze-the-equity-path-along-the-oakland-cannabis-trail/

03/01/2024

Travel the Cannabis Trail and hear the stories of pioneers in the cultural heritage of Northern California. Over the next year we'll be highlighting stops along the trail and sharing anecdotes from the rich history from Emerald Country to the Bay Area. So many great stories to share! Stay tuned.