Being socially responsible shows that a business is about more than just making profits, it’s also about contributing to the community. Besides, it also makes business sense as it helps build your brand image, increases credibility and improves brand loyalty. In Nagaland, as of today, we don’t have big corporations that can undertake CSR activities on their own; hence a collective effort of busine
ss houses in Dimapur is a more pragmatic approach. Keeping that in mind, we have conceptualized this idea of a Tiger 5 Football tournament, with participation of over 30 business and non-business organizations in Dimapur. The participation fees will be used in organizing the event and remaining will go towards the Charity fund. We have identified a local NGO as an event partner, called Young’s Club Dimapur (YCD) a Youth led NGO, who work with educational programs, especially with Children infected and affected by HIV/AIDS and victims of Drugs and alcohol abuse. They also work on projects related to women’s empowerment, youth development with Drop out Students and an overall Community Service. The NGO is also a recipient of the Nagaland State Best Youth Club Award 2013, bestowed by the Nehru Yuva Kendra. This event will also serve as a platform for local businesses to network with other business organizations in Dimapur, who will collaborate for the first time for such a cause. Zatara Pvt. Ltd is the main organizer for the event along with event partners such as :
1. Design Stash
2. Maple Tree
3. Young’s Club
The Community Cup will have a Food Court, wherein local eateries and restaurants will serve their specialties, and part of their proceedings will go towards the cause. Some fun games and outlets will also be organized for children as well as adults. The event aims to provide a wholesome family experience to all visitors with the main objective of collectively contributing to the cause.
