The mobileYouth Tour

10/03/2015

THIS FACEBOOK PAGE IS NOW CLOSED. I ONLY KEEP IT ON FACEBOOK FOR GOOGLE RANKINGS :)

If you want to connect >> http://www.linkedin.com/in/grahamdbrown

08/03/2015

Latest data from the Total Youth Mobile Report 2015 gives us a better insight into how Millennials use Snapchat. Rather than use Snapchat to network with strangers or their wider network, Millennials use the private messenger service to share content with their most intimate of friends.

Latest data from the Total Youth Mobile Report 2015 gives us a better insight into how Millennials use Snapchat. Rather than use Snapchat to network with strangers or their wider network, Millennials...

08/03/2015

With smartphone ownership nearing 100% in the Millennial market, what happens next? 97% of Millennials confessed using a smartphone in the bathroom. It’s a revealing statistic. Less so about their bathroom habits and more about their emotional relationship with the device.

7 Millennial Insights presentation from the Total Youth Mobile Report. With smartphone ownership nearing 100% in the Millennial market, what happens next?

04/03/2015

A family of six sits crouched over a tiny 13-inch screen. Ed Sullivan — charming and poised — speaks directly to what felt to be all of America. Television programming was conceived to bring families together. And at the time, that was exactly what we needed.

Tech-savvy, thrifty millennials demand instant gratification, and the way they consume TV is changing.

02/03/2015

http://www.slideshare.net/totalyouthresearch/7-millennial-insights-from-the-total-youth-mobile-report

With smartphone ownership nearing 100% in the Millennial market, what happens next? 97% of Millennials confessed using a smartphone in the bathroom. It's a rev…

25/02/2015

New presentation on Slideshare: From Twitter Usage to Smartphone Data. Statistics on the 2.5 billion Millennial market -> http://www.slideshare.net/totalyouthresearch/15-mobile-millennial-statistics

There are 2.5 billion Millennials globally, today in 2015. Millennials are the biggest consumer group of all. They are also driving change in every industry, e…

25/02/2015

Many studies have shown that not only are transportation tastes changing, but the whole car sales process itself is undergoing a transformation.

Many studies have shown that not only are transportation tastes changing, but the whole car sales process itself is undergoing a transformation. Millennials, as well as most other demographic groups,...

18/02/2015

This article is by Paul Do Forno, senior VP of eCommerce at Razorfish. The generation currently edging towards the 20-year-old mark has, in the minds of marketers, generally been tacked on to the back-end of the “Millennials.

This article is by Paul Do Forno, senior VP of eCommerce at Razorfish. The generation currently edging towards the 20-year-old mark has, in the minds of marketers, generally been tacked on to the back-end...

18/02/2015

The biggest TV drama among millennials is playing off screen. So far this season, younger viewers, the most important audience for advertisers, have ditched their TV sets at more then double the rate of previous years, new Nielsen figures show.

The biggest TV drama among millennials is playing off screen. So far this season, younger viewers, the most important audience for advertisers, have ditched their TV sets at more than double the ra...

17/02/2015

That same old sales pitch will not work on the next generation of consumers. In fact, brands that rely on traditional marketing tactics are often perceived by millennials as too long, irrelevant, boring, and stupid. So marketers take note.

A recent study by NewsCred reveals that marketers can successfully build brand loyalty among millennials by generating content that is informative, authentic, meaningful, and actually relevant to the...

13/02/2015

Bizarre story

Watch more 'Viral Videos' videos on Know Your Meme!

13/02/2015

What are the differences between Generation X and Millennial Generation?: originally appeared on Quora: The best answer to any question. Ask a question, get a great answer. Learn from experts and access insider knowledge. You can follow Quora on Twitter, Facebook, and Google+. Answer by Anne K.

What are the differences between Generation X and Millennial Generation?: originally appeared on Quora: The best answer to any question. Ask a question, get a great answer. Learn from experts and access...

13/02/2015

Did you know that by the year 2020 millennials will control more than $1.4 trillion in spending power? So how do you reach them?

Did you know that by the year 2020 millennials will control more than $1.4 trillion in spending power?

13/02/2015

Did you know the word “love” or “heart” features in 7 of the 10 best selling English language songs of all time since the 1960s? I’m sure you’ll see similar patterns in every language.

Love is universal. So, it seems a little crazy that being such a part of our daily lives, we should only celebrate love once a year on Valentines and it should be, too, only an afterthought in the marketing world when it defines great youth brands like Apple, Zappos and Starbucks.

https://www.linkedin.com/pulse/11-lessons-love-marketers-valentines-graham-brown

50 years ago, Lennon and McCartney penned those immortal words,...Cause I don't care too much for money, For money can't buy me loveThe word “love” or “heart” features in 7 of the 10 best selling English language songs of all time since the 1960s. I’m sure you’ll see similar patterns in every langua…

12/02/2015

The Verge would be lost without its incredible video team, who regularly lug hundreds of pounds of equipment to hell and back — all in the name of art and making us look good. They're brilliant.

The Verge would be lost without its incredible video team, which regularly lugs hundreds of pounds of equipment to hell and back — all in the name of art and making us look good. They're brilliant....

11/02/2015

I was told by a mom at my daughter’s school recently that most of the kids have cellphones by the age of 11 or 12. And by high school, social networks such as WhatsApp often drive the social interaction before the real-life gatherings, i.e.

Numbering around two billion, youngsters born after 1995 are unaware of a world without Internet, and live a life that seems a million miles removed from the hopes, dreams and morals of previous generations.

11/02/2015

Technology progresses at a heady rate, making it difficult to think of a time without smartphones, let alone the days before widespread email and social media use.

Our generation is simply a testbed for the latest technology concepts, says V3 reporter Roland Moore-Colyer

11/02/2015

Turning 12 or 13 years old used to mean entering the “awkward years.” Now, it means entering the mobile world, based on Rocket Fuel polling conducted in December 2014.

Preteens and teens used to get excited about getting a personal phone line at home, but those days are gone. Parents are most likely to purchase mobile phones for their children when they are 12 or 13...

10/02/2015

Like most of you, I’ve read dozens of articles over the past few years about all the ways millennials are different from previous generations: as employees, as consumers, and as innovators.

Like most of you, I’ve read dozens of articles over the past few years about all the ways millennials are different from previous generations: as employees, as consumers, and as innovators. But it wasn’t...

10/02/2015

The future belongs to the young. But what if there are not many of them? Nowhere is this more evident than in Europe, a rapidly aging region facing severe economic challenges.

What the dwindling youthful population of Europe believes and how their views differ from their aging and far more numerous elders may go a long way toward determining Europe’s fate.

10/02/2015

Millennials are banking differently than any preceding generation, embracing mobile banking and alternative digital payment options. Reaching this segment also differs from previous generations, reflecting growing digital preferences.

Millennials bank and communicate differently than previous generations, preferring mobile banking, alternative payments and digital channels.

09/02/2015

Messaging app Line, which aspires to be more than just a communication tool, announced today that it will launch an investment fund to grow its network of services. Called LINE Life Global Gateway, it is worth about 5 billion yen (or $42 million).

Messaging app Line, which aspires to be more than just a communication tool, announced today that it will launch an investment fund to grow its network of..

09/02/2015

Forty years ago, Stanley Kubrick showed us 2001. The first 90 seconds are without dialogue and solid black. It's hard to imagine that working as the intro to a YouTube video today. Instead, our finger is on the mouse trigger, ready to leave in a moment.

Forty years ago, Stanley Kubrick showed us 2001. The first 90 seconds are without dialogue and solid black. It's hard to imagine that working as the intro to a YouTube video today. Instead, our finger...

09/02/2015

08/02/2015

Pictures on Snapchat may vanish within seconds, but don’t expect the app, which has steadily gained popularity since launching in 2011, to disappear any time soon. With an estimated 200 million users, Snapchat is expanding.

Pictures on Snapchat may vanish within seconds, but don’t expect the app to disappear any time soon.

08/02/2015

Want to get millennials to follow you on Twitter? Offer a coupon. According to fall 2014 research by the University of Massachusetts Dartmouth Center for Marketing Research, US millennials were most likely to follow a brand or company on Twitter to get a coupon or discount, cited by 85%.

Want to get millennials to follow your company or brand on Twitter? Offering a coupon or discount works best. Don't expect this deal-seeking group to spend too much when making purchases through Twitter,...

07/02/2015

The Superbowl: are millennials, Gen Y and Gen Z actually paying attention? When it comes to the Millennial market, is the Superbowl a showcase of creativity or a festival of irrelevance?

The media world once again geared up for the biggest advertising spectacle of the year. But, are millennials, Gen Y and Gen Z actually paying attention? In this video, I look at the latest trends, insights...

07/02/2015

This story is part of the New Boom series on millennials in America. For the last few months, NPR has been telling stories of the millennial generation — the largest and most diverse cohort in American history. To help give them a face, we asked 18-34-year-olds to take a selfie.

Millennials are the largest and most diverse generation in American history. Some 18- to 34-year-olds say the act of taking a selfie for the taught them more about themselves — and others.