Data science, research, branding, and marketing firm with over 90+ years of experience.
We are a data science, research, branding, and marketing firm with our own proprietary approach and analytic methods, combined with 90+ years of diverse experience.
People are in relationships with brands. Where does your brand stand? Customers come to know you by how you behave, not by how you say you behave. Brands are evaluated and understood by their actions, not necessarily by their intentions. Above all, your brand must be meaningful and relevant to your....
Whose responsibility is it to take ownership of a customer-first strategy? Customer experience is key to the success of any company, and ensuring this positive relationship with your brand depends on your ability to truly know your customer, and ultimately deliver on your brand promise. Only when yo...
I'm guessing you're like me. Your calendar is jam-packed with meetings. But the one with the most meetings doesn't necessarily win. Listen in for an idea to plan time in your day.
At the end of all of the planning, you need to execute. What are the right tactics that reach your target customer at the right time, regardless of whether you're building awareness, generating interest, or making the sale?
What's your brand's product or service differentiation strategy? Do you even have a point of differentiation?
You want to change. Tried with the status quo. But what resistance do you need to overcome to achieve that change?
Take a short break from your day - how persistent are you in your marketing activities?
Take a short break from your day. How relevant is your brand messaging to your customers?
Take a short break from your day! Let's talk about the importance of research.
Take a short break from your day to talk Brand
Take a short break from your day to listen to how consistency is key in your marketing.
Jason Locklin, Founder and CEO of CloudCompli joined me at the Business Growth Cafe for a frank conversation about the ups and downs of starting and growing a business.
Krista Hollingsworth, Chief Revenue Officer for Consilien, joins me at the Business Growth Cafe to talk about CyberSecurity, Risk medications and Ransomware, and how to protect yourself. www.consilien.com Listen on your favorite platform: https://linktr.ee/BusinessGrowthCafe
Is there a right time to bring in a sales coach/trainer for your organization? Joining me at the Business Growth Cafe is Leslie Groene, President of Groene Consulting. Leslie's company has been helping companies for over 24 years set up, train, and manage sales organizations. In this episode, we'll....
INBRACE CEO John Pham joins me at the Business Growth Cafe to discuss how his company focuses on improving people’s lives. We explore his experience launching startups helped him to build a new kind of company; integrating advanced orthodontic methods, practice development, healthcare software sys...
Leilani Quiray, CEO of be the change HR joins me once again on the Business Growth Cafe to bring her year-long journey as she traveled the US while growing her business, and personally as well. As a regular guest on the show, Leilani shares life and business lessons that everyone can benefit from. w...
Sales and Marketing are your growth engines for your business. That's why it's important that the relationship between sales & marketing are in alignment to drive business growth and profitability. Today my guest, Rich Cocuzzo, President of Sales Velocity Advisors, and I discuss the relationship bet...
Karl Pontau, founder of Squash and Stretch Productions joins me at the Business Growth Cafe to discuss the power of storytelling and animation to communicate complex ideas, simply. Karl’s mission is to improve the lives of people around the world by telling engaging stories that build empathetic c...
Steve Hoffman, CEO of Founders Space, one of the world’s leading startup accelerators, with over 50 partners in 22 countries joins me on the Business Growth Cafe to explore and discuss the world of startups. Founders Space was ranked the #1 incubator for overseas startups by Forbes and Entrepreneu...
It's time for a brand refresh! Changing our name...keep an eye on this space.
www.craftmarketingarchitects.com
The Great Resignation is here! In the United States alone, 4.3 million employees have quit their jobs. On top of that, there are over 11 million open jobs in the U.S. How has this impacted your business? Or, if you're the one looking for a new job, what has been your strategy. Join me this week at t...
Supply Chain consultant Richard Montellano, the founder of RAM Supply Chain Inc., joins me, Angelo Ponzi, on the Business Growth Cafe podcast to discuss current supply chain issues and their impact on businesses in the US and worldwide.
What are the key issues you're facing that might impede your business growth in 2022? The internal and external factors that you need to address. Do you know what they are? Have you held your company planning session yet? If not, what are you waiting for? 2022 is right around the corner. In the epis...
You screwed up. Made a bad decision. Now if you’re human, this has happened to you. It’s inevitable. Whether you’re an employee or business leader it has happened. And, I’m sure it has happened in your personal life as well. The question is, how do you deal with this bad decision? And, what ...
Joining me at the Business Growth Cafe is Jeff Brown, Founder, and President of Brown and Associates, specializing in improving large-scale systems to develop and adopt a culture that eliminates waste and improves operational effectiveness. With 25 years of experience creating, building, and growing...
Joining me at the Cafe this week is Meredith Bell, co-founder, and President of Performance Support Systems, a global software company providing assessment and development tools for the workplace. Meredith is an expert in leader and team communications, the author of two books, and the host of the S...
Originally published 10/2019 Storytelling has been used to shape and redefine events in order to persuade and change possible outcomes in history. Storytelling evolved as a way to ensure that history was handed down from generation to generation, so historical events were retold over and over to edu...
Joining me at the Business Growth Cafe is Joanie Connell, Ph.D., is a talent management expert, organizational consultant, author, public speaker, and a leadership and career coach for people across job levels, ages, and industries, and especially loves helping technical people improve their people....
Join me, Angelo Ponzi, and my guest, Andy Peters, Founder and Managing Partner at AAKEN Business Brokerage. Andy and his team are engaged when a business struggles and needs a fresh perspective, change directions, or someone to make the hard choices. In addition, they are brought in when an owner wa...
If you’re in business, you most likely have a LinkedIn profile. However, most people don’t have an effective profile. Why, because we’re not LinkedIn experts! Today at the Business Growth Café I have Rhonda Sher, a LinkedIn expert to discuss the ins and outs of optimizing your LinkedIn profil...
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It's time for a brand refresh! Changing our name...keep an eye on this space. www.craftmarketingarchitects.com
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