SimpleRooms is making gamification part of the hotel booking process, and is encouraging people to trial the platform with a competition to win a weekend for two at Dublin’s Morgan Hotel. SimpleRooms is improving hotel room yields by increasing a hotel’s up-selling opportunities at the point of booking and have introduced a fun SimpleRooms game to find out exactly what their customers want. and di
scount options (no housekeeping, no breakfast, etc...) CEO and founder Peter Devlin explains "My background is in media and music and I spent many years living in hotels. I worked late nights so the first thing I did when checking in to a hotel was hang a 'Do Not Disturb' sign on the door. I rarely made it to the breakfast buffet on time and thought, I should be getting a discount for not using these services, or at least be able to book the things I really need like an early checkin or late check out. We identified a gap in the OTA (Online Travel Agency) market because these options still aren't available online today". Co-founder John Taylor spoke about their novel approach to research - "There's a really enjoyable gamification aspect to our booking system and we're getting a lot of positive feedback. We're finding out what people's priorities are when it comes to their ideal weekend break - it's either party or peaceful!".
