Follow me at www.larrygifford.com, , email me at [email protected], view videos at http://www.youtube.com/user/LarryGifford Awards
Larry Gifford is a radio management consultant and talent coach who wants to help lead radio and audio streams into the future with integrity and purpose. A mindful, conscious leader, Larry is a proven radio pro focused on respectful, effective leadership and creating positive, unique, compelling content for ears -- be it radio, internet, satellite, new car in-dash systems, or other. Larry has a t
rack record of success as a spoken-word radio programmer and talent coach, motivating and empowering "A" players on and off the air to create content that cuts through and is consistent with the station's brand. He is a creative catalyst who inspires employees, partners, clients and fans through compelling copywriting and unique fan experiences. Larry Gifford is available for ongoing or project based consulting for U.S. and international radio groups, stations and talent. Larry Gifford: The Journey
With more than 20 years experience on and off the radio, Larry has collected a wealth of knowledge that could be exactly what is needed to take you or your company to the next level. Most recently, Larry was program director for KIRO Radio 97.3 FM and AM 770 KTTH for Bonneville Seattle. He is also the former program director of the ESPN Radio Network and Sports Director of Fox Sports Radio. Larry has worked alongside and coached some of the biggest talents in talk and sports radio including Dan Patrick, Keith Olbermann, Colin Cowherd, Mike & Mike, Mason & Ireland, Andrew Siciliano, Mychal Thompson, Kirk Herbstreit, Chris Spielman, Erik Kuselias, Jalen Rose, Michael Irvin, Ron & Don, Dori Monson, Dave Ross, Linda Thomas, John Curley and more. As a reporter, anchor and host, Larry anchored coverage of both Gulf Wars, he was the international pool radio reporter for the Dayton Accord ending the Bosnian War, he's covered presidents, Super Bowls, every major sport, and is an award-winning program director, news anchor and sports anchor. Larry Gifford: Optimist
Audio consumption is evolving and the possibilities are endless. While some see technology advances as a canary-in-the-coal-mine moment for radio, Larry sees the potential and opportuntinities that are now available for traditional radio stations, other media and brands who create content and non-media brands that have the ability to create a unique audio touchpoint with fans. The world is listening. Larry can help make sure they're hearing your message loud and clear. Larry lives in Seattle with his wife Rebecca and son Henry. Stops along the way...
•SEATTLE:
KIRO-FM Program Director
KTTH-AM Program Director
•ESPN RADIO NETWORK: Program Director
•FOX SPORTS RADIO NETWORK: Sports Director
•LOS ANGELES:
KSPN-AM Program Director
KXTA-AM Anchor
•PHILADELPHIA: WWDB-FM Sports Director, Talent
•COLUMBUS:
WBNS-AM Program Director
WTVN-AM Anchor
•DAYTON: WHIO-AM Executive Producer, Anchor
Awards & Stuff
•2012 Crystal Award - KIRO-FM won this NAB award for its year-long commitment to public service
•2007 Sports Radio Program Director of the Year; Rick Scott & Associates Sports Radio Conference
•2004 Who's Who in Young Professional Executives
•1999 Best Regularly Schedule Sports in Pennsylvania - Associated Press (talent)
•1999 Best Regularly Schedule News in Pennsylvania - Associated Press (editor)
•1999 Best Sports in Philadelphia - A.I.R.
In this episode, Niki and I talk to my colleagues and bosses about how their adjusting to my PD diagnosis, get advice from my neurologist Dr. Jonathon Squires, Neuropsychologist Dr. Robert Duff, and employment lawyer Lior Samfiru. I also chat with Jim Redmond about being a teacher with PD and Jonny....
You are either doing something good, interesting or controversial when you get invited onto the Sound Off Podcast. I really appreciate the conversation around radio and podcasting and the chance to share details on my new project When Life Gives You Parkinson's.
https://www.soundoffpodcast.com/single-post/2018/09/18/Larry-Gifford-When-Life-Gives-You-Parkinsons
Larry Gifford has Parkinson's. On his Radio Stuff Podcast last April, Larry announced that he had Parkison's Disease. If you get the chance, please give that ep...
An honour to be featured in 10 questions on All Access. I note differences in U.S. and Canadian radio, chat about When Life Gives You Parkinson's, wade into U.S. politics and offer some radio advice.
https://www.allaccess.com/news-talk-sports/10-questions/archive/28872/10-questions-with-larry-gifford
BRIEF CAREER SYNOPSIS: 12-years as a news & sports anchor/reporter at WTVN-AM & WBNS-AM (Columbus, OH), WHIO-AM (Dayton, OH), WWDB-FM (Philadelphia, PA), XTRA 1150 (Los Angeles, CA), Fox Sports Radio, KIRO-AM (Seattle, WA). 15-years as a Sports Director/Program Director at Fox Sports Radio, ESPN Rad...
Hi media friends. I've launched a new podcast "When Life Gives You Parkinson's." 10 million people around the world have been diagnosed with Parkinson's disease. There is no cure. This podcast chronicles my journey. Please listen, subscribe and share. And book me as a guest on your radio show, TV show, podcast, e-newsletter, blog etc. Thanks
https://t.co/bp3otmOzUG
Download past episodes or subscribe to future episodes of When Life Gives You Parkinson's by Curiouscast for free.
What I learned about interviewing and the power of storytelling from sharing my Parkinson's story seven times in one day.
https://t.co/MCKLJHTk0a
April is Parkinson’s awareness month. I used my media connections and talents (such as they are) to share my story of being diagnosed with Parkinson’s in my 40’s, with a son, a wi…
I'm told by Facebook there are 248 followers who are just sitting there waiting for me to say something. I haven't written in a while.
Sorry about that. Didn't mean to leave you hanging.
Here goes.
In a job interview it is okay to be self-confident, boastful, assert yourself and even show off a bit... be a bit revealing.
This is advice for the interviewee. Not the interviewer (*cough* Charlie Rose *cough*).
Sponsored by PromoSuite
Episode 146 - Casting Audio; Broad and Pod. Lessons learned from Podcast Movement with Chris "Dunner" Duncombe and Matt Cundill. Plus KROQ's Bean interviews a PD from a one-of-a-kind radio station. And Red Robinson signs off at 80 in Vancouver.
https://soundcloud.com/radio-stuff-podcast/episode-146-casting-audio-pod-broad
***Sponsored by PromoSuite Next www.promosuite.com/radiostuff *** August 29, 2017 More than 15 takeaways from the Podcast Movement conference, how it applies to radio, and what we need to worry abou
iHeartMedia Inc., the biggest operator of radio stations in the U.S. and headed by Bob Pittman of MTV fame, plans to include language in its next quarterly report warning investors that it may not survive another year.
The biggest operator of radio stations in the U.S., the iHeartRadio parent headed by Bob Pittman of MTV fame, will include language in its next quarterly report warning investors that it may not survive another year, according to a regulatory filing.
New TV ad for News Talk 980 CKNW in Vancouver, BC
https://www.youtube.com/watch?v=xAfzgKjutA0
Description
BLOG: 7 Podcasts Helping to Make Great Radio
I love radio. I love making it, making it better, making it relevant and accessible, making it meaningful and making it informative. I love listening to radio and being entertained, amazed, challen…
BLOG: The lessons for radio gleaned from watching Hillary Clinton and Donald Trump run for President. https://larrygifford.wordpress.com/2016/10/02/would-your-listeners-vote-for-you/
I’ve been thinking about how running a Presidential campaign is similar to being a radio personality. We are judged each day by listeners who vote for us by listening and against us by swit…
In case you missed it, a panel discussion at last week's
NAB Radio Show, destroyed a number of myths about radio;
• Myth: "AM/FM radio has very low weekly reach" (Fact: A perception of 64% vs. 93% in reality)
• Myth: "TV is the way to reach millennials" (Fact: AM/FM radio has a weekly reach of 93% among 18-34-year-olds, compared to 73% for television)
• Myth: "Audience shares of Pandora and Spotify are almost equal to AM/FM" (Fact: AM/FM radio shares are 8 times that of Pandora and 19 times that of Spotify)
• Myth: "In the world of the connected car, the number one thing people do is stream online radio on their smartphones" (Fact: AM/FM radio owns a 71% share of in-car audio time among those 18+)
• Myth: "No one under 35 listens to AM/FM radio any more" (Fact: Nielsen statistics show that millennials account for the largest AM/FM listening audience at 67 million)
• Myth: "Six out of 10 agencies/marketers believe radio listening is dropping" (Fact: From July 2015-July 2016, radio listening was up 5% for persons 18-34, 6% for those ages 25-54 and 5% for persons 18-49)
• Myth: "Today's optimal media plan: Put all your money into mobile and social" (Fact: The Advertising Research Foundation's Optimal Media Mix proposes a media mix of 78% traditional and 22% digital)
• Myth: "There's a total lack of ROI and sales lift evidence for radio" (Fact: The average Nielsen Return on Advertising Spend: $8 for every $1 spent on AM/FM radio)
An old blog with new relevance.
Dodgers radio play-by-play announcer Charley Steiner was seven years old when he first heard Vin Scully calling Brooklyn Dodgers baseball games while growing up in New York. Today, he is friends an…
BLOG: Radio might just be rocket science!
Over the course of the last few months, I’ve had the honor and responsibility to help launch new News-Talk radio shows on air in Vancouver and Winnipeg. Not that I’d know, but it seems a bit …
This is Rob Brown, the Chief Engineer of Corus Radio Vancouver, modeling new t-shirts we made for the staff after the AM 730 transmitter caught fire. Thanks for bringing the station back from the ashes Rob!
BLOG: Tuning In To Your Audience.
I am not a regular church goer. Last Sunday though, in the wake of shootings and protests and chaos in Minnesota, Baton Rouge, Dallas and elsewhere, my family decided maybe we needed a community, s…
Blog: Our Multi-Platform World -- notes from in Toronto https://larrygifford.wordpress.com/2016/06/04/our-multi-platform-world/
It is certainly not a new idea, but from the first answer of the first session “in the Bear Pit,” at the 2016 RTDNA Canada National convention in Toronto, “multi-platform” was on the tip of everyon…
Are you or someone you know looking to start a career in radio or hoping to launch a podcast and you're not sure how to get started?
Check out www.broadcastingbootcamp.com!
A brand new home study course I've been collaborating on. Learn how to interview, develop topics, be a great storyteller, host a show, edit audio, and more!
New Blog! Two interns decline part-time radio jobs in a week. https://t.co/FG4iH9EUGR
In the past week I have offered part-time work to interns. They both declined the offer choosing instead to pursue opportunities that are more aligned with their career goals. I wondered aloud on t…
Best Rock PDs in USA
The 25 rock programmers here, at 20 different outlets, are identified by label executives surveyed by Billboard as among the most influential in getting exposure for new rock repertoire. They are ranked by the size of their markets and their industry impact.
I'm moving to Canada. Here's why. Plus, key distinctions between U.S. and Canadian radio.
I am moving to Canada. (This is me and the view from my new office.) —> Let’s get the two most popular questions out of the way first. No, I’m not hightailing north of the border in antici…
I was an HD critic in U.S. But a fan in Canada - it works! I'll say it, "I listen to HD radio." Here's proof.
BLOG: Finding hope and opportunity while navigating change.
Change is scary and uncomfortable for most people. It just is. Humans like to know they are safe and secure. We want to know we have enough money for food and someplace hospitable to rest our head …
Trump would be an outstanding morning guy in Upper Iowa
Radio Lessons From The Real World - #24 Trump
BLOG: Inspiration and Desperation. Lessons learned after 10 hours of streaming, on-demand radio and podcasts. https://larrygifford.wordpress.com/2016/03/20/inspiration-and-desperation/
I listened to 10 hours of streaming, on-demand radio and podcasts. Non-stop. I didn’t seek out fringe offerings. I was doing due diligence to hear what some consider to be the best news and talk of…
BLOG: Teasing is an artform. Some are masterpieces. Others are like this.
I heard this tease today on the radio on one of the most successful radio stations in America… “Coming up next? Dave!” Dave? Who is Dave? There are few people that are worthy of t…
BLOG: Radio can be better than bad TV banter. But were still not there all the time. https://larrygifford.wordpress.com/2016/03/08/be-better-than-bad-tv-news-banter/
This happened Monday night on TV in Vancouver… Female Anchor: Did you guys see Prime Minister Justin Trudeau on 60 Minutes last night? Male Co-Anchors: No. Nah. Female Anchor: (visibly shocked) {Aw…
BLOG: Oscars provide a radio lesson...
Every day in radio we have a choice to make. What is our show or station going to be about today? What do you want to be “famous” for today? What do you want people talking about, react…
BLOG:: Man meets Morning Host. True Story...
Man Meets a Radio Morning Host True story. Names changed. Man: Aren’t you Jim in the Morning? Jim: That’s me! Man: I listened to you once. You’re funny. Jim: (confused) Once? Man: Yeah, maybe twice...
BLOG: For the Love of Radio. Just in time for Valentine's...
The other day my six-year-old son and I were in the home studio. I was cleaning up some stuff from past video sessions and he made a bee-line for the mixing board. He grabbed the headphones, dramat...
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