Featuring the latest in interior design, artistic landscaping & state-of-the-art technology, this event inspires Calgarians to dream big. Street of Dreams events provide visitors the unique opportunity to tour incredible luxury show homes reflecting all the latest trends in architecture, colors, interior finishes, and technologies. The convenient format, where all the homes are within easy walking
distance on one street in a premiere community, creates an educational and entertaining experience for attendees. Street of Dreams is the most popular luxury lifestyle and housing event in North America and is returning to Calgary for the first time since 1997 to host two exclusive shows. The first takes place at Willow Creek in Bears Paw, a premiere country residential community in Calgary’s sought-after Bearspaw area. Explore luxury homes built by four of Calgary’s premier builders during this six-week event. The 4,000 – 5,000 square foot custom homes will feature the latest in interior design, artistic landscaping and state-of-the-art technology as part of this lifestyle event. Come to buy a home or pick up new lifestyle concepts that can be applied to your own home. The second Calgary show is sceduled for fall of 2012 at Artesia at Heritage Pointe. About Developers
A Street of Dreams event attracts an average of 40,000 visitors who pay admission to tour show homes within an upscale development. This traffic and the attendant advertising and publicity campaign generate momentum that accelerates absorption, increases prices, and improves cash flows for the host development. The promotion has been used as a Grand Opening event as well as an effective way to draw attention to an established project. About Builders
The show homes featured in Street of Dream events are built on either a speculative basis or as a custom home for a specific buyer. Historically, over half the houses in a show sell prior to, or during, the run of the Street of Dreams show. Participating builders generate an average of four new custom-build contracts per builder from show attendees. About Interior Designers
Each of the interior design firms that participate in the event are drawn from the local metropolitan areas, and are pre-qualified by Street of Dreams, Inc. to ensure that it has the experience and resources to fully furnish and accessorize a show home. A typical Street of Dreams ebook home has over $250,000 worth of furniture and accessories on display, not including artwork and sometimes priceless antiques.
