Cheryl Udrich BIO
Based out of Fort Lauderdale, Cheryl Udrich has been in the music industry for over 15 years. She started out as a road manager for the Freestyle Group NAS-T BOYZ, and moved on to artist representation for Tito Puente Jr and The Latin Rhythm Orchestra. She spent 9 years with the Florida Panthers Hockey Team and Bank Atlantic Center, a 20 thousand-seat venue that has hosted some
of the biggest tours in the nation, as Human Resources Manager. This experience later led her to start her own Artist Management and Production company called JC Entertainment in 2009. With her company she specializes in artist representation and is involved in major event bookings, giving upcoming artists the opportunity to showcase their talents. Some of these events include but are not limited to; The Kiwanis Calle Ocho Street Festival, the largest Hispanic festival in the US with over 1 million attendees, The NYC Puerto Rican Parade, a nationally broadcast event with over 2 million spectators. She has also worked with the 116th St Festival in NYC, now in it’s 25th year, Musikfest, a 10 day festival in Pennsylvania showcasing all genres of music, The Tropical Music Festival, an annual latin festival held in FL and NY, The Feria Chapina festival in Hollywood, CA. She has also been involved with the Miami Beach Gay Pride Festival, Royal Caribbean Cruise Events, and multiple charity events throughout the US. Cheryl assists artists with setting up media tours and appearances, some of which have included: Acceso Total on Telemundo, the largest Hispanic television broadcaster in the US, SOI TV, Time Warner Cable, Red Carpet appearances at the Billboard Latin Awards, Premios Juventud, Winter Music Conference, and numerous radio and TV interviews nationwide. Cheryl also handles artists’ social media content, imaging, marketing and branding. Entertainment based out of Orlando, Florida. Pat Armstrong was credited with discovering, managing and producing multi platinum artists such as Lynyrd Skynyrd, Molly Hatchet, and Quiet Riot. He also managed legendary acts such as Peter Noone of Herman's Hermits, Pat Travers, Bertie Higgins and Steven Seagal. Cheryl currently manages and consults a diverse group of artists, producers and DJ’s and has partnered up with Mixed Up Productions to develop and consult artists on taking their careers to the next level. She is affiliated with Sobe Recording Studios, world class recording facility featuring a top of the line SSL Duality console with a who’s who list of clients including Flo Rida, Justin Beiber, The Fliptones, Timbaland Productions, Diaz Bros, Angel y Kriz, Brisco, Young Money Cash Money, etc.
