Edge

11/08/2023

Our ECD Ben has a few words to say about the way the Australian marketing industry has underestimated the women’s World Cup. Read more on AdNews👏🏻👏🏻

07/04/2023

is a new e-commerce brand created, co-owned and launched by Edge. Killer sunnies that don’t kill the planet. You know what to do!

07/04/2023

Folkal is our new e-commerce brand dedicated to sustainable shades. Killer sunnies that don’t kill the planet? Get ‘em at 🙌🏻

05/04/2023

Stay Original legends.

08/03/2023

It’s International Women’s Day, and we’re donning 💜💚🤍 in honour!

08/12/2022

Yeeee-haw. Let the ho-ho-hodown commence.

27/10/2022

inner west

25/08/2022

Edge fam.

08/03/2022

Celebrating International Women’s Day with our group of powerhouse ladies, along with the fellas who equally support us in creating an empowering work environment 👊🏼

20/01/2022

Game, set, match 🎾
We’re kicking off 2022 with an ace. Who did it better? x or Harry & Dave?

New Glam Slam work for our friends with 🌈

25/12/2021

All of us Edgies wishing you a Merry Christmas and happy holidays! See you in 2023🎄🥂

13/12/2021

Cheers to the end of 2021 from our fab group of Edgies🥂✨

03/12/2021

Edge team supporting at the 🏆🥂

24/11/2021

🚨The Inside Edge is back!🚨Check out what’s got us buzzing:
💡Our Planning Director, Caitlin shares her take on Wendy’s & Burger King’s recent ‘Burger Wars’ - a battle between disruption & distinctiveness 🍔🥊
💡We put together a pack that explores what brands & businesses are doing to keep up with the changing ways we think about living & work spaces 🏡🏣
💡We share 🔗 to some weird & cool s**t doing the rounds online - from Netflix data to Web3 analysis👩🏻‍💻& brands turning their back on social 🤔
Head to our link in bio to read more👊🏼

04/05/2021

Happy Hump Day! We’ve got your mid week reading sorted in our latest newsletter:
👉 Our media manager Jaime muses on the rise of ‘blanding’
👉 We share a new study that found two thirds of iOS users are likely to block ad tracking when iOS 14.5 comes in
👉 We hook you up with a bunch of links - from Converse’s epic sustainable shoe campaign to some very clever store design

Read more: https://www.edge.agency/on-blanding-and-comms-effectiveness

11/03/2021

We’re excited to share that for the second year in a row Edge was named as one of Campaign Brief’s ‘Movers and Shakers’ for our Mitre 10 Talking Scotty campaign! Time for a coldie 🍺

10/03/2021

This week we tell you everything you need to know about ’s new targeting rules and we get way too excited about pink seesaws, data journalism and balloon art 🎈Read all about it at the link in our bio!

09/03/2021

Our lovely strategist Mil was given a collection of Dad jokes for Christmas and we couldn’t not share our favs *cue the pity laughs and eye rolls 🙄 @ Surry Hills, New South Wales, Australia

07/03/2021

Happy International Women’s Day from some (of the many) ladies at Edge ❤️👭

04/03/2021

New work alert! This week we launched ‘Me-Time’, a new brand platform for iconic coffee brand Moccona that encourages people to take a moment of alone time and enjoy an indulgent cup of coffee ☕️❣️

03/03/2021

How can brands embrace an inevitable shift to the circular economy? Our planning director Caitlin Ammann spills the tea in this week’s ☕️

Read more: https://www.edge.agency/on-the-circular-economy

01/03/2021

We’re live! Last week we launched a VERY different vitamin brand: meet Livvit 💊

Livvit offers personalised daily multivitamins packaged into one. single. capsule.

Shoutout to our partners Mutiny Group for taking care of the go-to-market thinking & data strategy👌

https://www.livvit.com/

26/02/2021

And that’s a wrap! Yesterday we had our our monthly all agency meeting showcasing a great collection of recent work ft. Livvit Moccona Jaycar Electronics Isuzu UTE Australia

24/02/2021

We talk why playing ads for laughs is a recipe for success 🏆

We also share an unfortunate/fortunate glue-hair story, a very long read on why Apple is in fact a baddie and a very worthy brand collab 👌

Read it all: https://www.edge.agency/on-humour-in-advertising

19/02/2021

We’ve recruited our best athletes,
gym fiends and couch potatoes to participate in the 55 Squat challenge this year. Stay tuned for our progress (and b***y gains) 🍑

10/02/2021