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Experience Wool The American Wool Council is a nonprofit working to better the American wool industry

There’s a lot we don’t know about this picture. But we do know, we like these vibes.      📸: recordsafari
19/02/2024

There’s a lot we don’t know about this picture.

But we do know, we like these vibes.


📸: recordsafari

16/02/2024

I guess we call it slow fashion because it all comes together, well, slowly.

If you’ve ever wondered how Livestock Guardian Dogs get rid of predators using just their bark, check out this clip from...
15/02/2024

If you’ve ever wondered how Livestock Guardian Dogs get rid of predators using just their bark, check out this clip from National Geographic TV which shows guard dogs stopping a puma from hunting sheep in the pitch black Patagonian mountains, https://cdn.jwplayer.com/previews/4vXCoPJY

A recent survey led by Hotwire found that 47% of internet users worldwide had ditched products and services from a brand...
09/02/2024

A recent survey led by Hotwire found that 47% of internet users worldwide had ditched products and services from a brand that violated their personal values.

Protecting the environment topped that list.

If you’re ready to make a switch to earth-friendly brands and products, start by visiting our Shop page.

08/02/2024

Today’s moment of zen brought to you by John Muir.

01/02/2024

For more than 20 years, Pendleton has produced wool blankets in collaboration with the American Indian College Fund. About $50,000 in Native student scholarships are supported annually by a share of the blanket line's sales. Pendleton also contributes to a scholarship endowment that’s valued at over $1 million. Watch this short video to see how the bold patterns and bright colors of the Columbia River region continue to inspire blanket designs at Pendleton today!


Pendleton Woolen Mills

🐶🐾 Are your cozy wool blankets covered in pet hair? No worries, a vacuum or lint roller will work OK, but here’s a hack ...
24/01/2024

🐶🐾 Are your cozy wool blankets covered in pet hair? No worries, a vacuum or lint roller will work OK, but here’s a hack to keep your couch and bed blankets fur-free:⁣

💦 Slip on a rubber glove then get it slightly damp under cool water. ⁣
🧤 Run your hand over the blanket in a light sweeping motion and watch the hair grab on like magic! ⁣
🚿 Rinse the glove, wipe with a paper towel, and go again. ⁣

Do you spend time outdoors, even in the cold and wet winter months? It’s time to consider upping your wardrobe game if y...
22/01/2024

Do you spend time outdoors, even in the cold and wet winter months? It’s time to consider upping your wardrobe game if you’re not already using wool base layers. Both your body and the environment will appreciate it when you choose wool. Wool is all-natural, biodegrades back into the earth once it’s served its purpose, and won’t contribute to microplastics in our waterways (unlike those pesky synthetics…) – all of that and it can absorb more than 30% of its weight before it even feels damp.⁣

Visit our Shop page for brands that use American wool and up your base layer game today. ⁣

Caring for sheep isn’t anything new for American wool producers. Enter Katie. She’s one of the founding partners of Righ...
18/01/2024

Caring for sheep isn’t anything new for American wool producers. Enter Katie. She’s one of the founding partners of Right Choice Shearing, a North Texas shearing company she and partner Darian founded and operate today. Both women hold animal science degrees from Texas A&M University and are experienced in shearing, sheep breeds, and animal welfare.

Click through to our blog where they help us cover some of the most common misperceptions surrounding sheep shearing.

The Dance by American Wool | Dec 10, 2020 | Shearing, Sheep, wool | 0 comments Sheep Shearing. The World's Oldest and Most Misunderstood Dance “A necessary evil. That’s how some people see us,” says Katie, one of the founding partners of Right Choice Shearing, a North Texas shearing company sh...

Save this tip! 🍷 Did you spill red wine on your fave wool sweater over the holiday season? Next time, follow these tips:...
15/01/2024

Save this tip! 🍷 Did you spill red wine on your fave wool sweater over the holiday season? Next time, follow these tips:

1️⃣ Grab a clean cloth or paper towel and gently blot the stain with club soda. Don’t rub, that will make it worse.

2️⃣ Sprinkle salt or baking soda liberally on the garment. Cover the stained area and let it sit for a few minutes to absorb the wine (this helps to prevent the stain from setting.)

3️⃣ If the stain is stubborn, rinse stained area under cold water and blot. Repeat the treatment if needed.

4️⃣ Still there? At this point all you can do is let it go and enjoy the party. 🎉 At first opportunity, wash it as per the instructions on the garment label.

On this cold winter day, let's take a moment to salute our wool producers! From colonial days until now, American Wool g...
12/01/2024

On this cold winter day, let's take a moment to salute our wool producers! From colonial days until now, American Wool growers and processors have been the epitome of hard work, resilience, and the remarkable ability to transform a soft and fluffy fleece into reliable, renewable, and comfortable clothing 👗❄️

Happy New Year to everyone who brings us the gift of warmth wrapped up in the magic of wool. 🧶✨

10/01/2024

Thank you to Sarah Maki Smith and everyone who helps to keep the standards for American wool care so high. ⁣

Sarah’s work with Washington State University establishes animal care standards for wool producers and private companies who buy American wool. In partnership with ranchers, who have been taking good care of their flocks, sometimes for 3 or 4 generations, these standards help to ensure that any business who works with animals is thinking and acting in the animal’s best interest: 🌱 Food and Drink 🐑 Reproductive Care 🩻 Medical Needs 🐺 Predator Management. ⁣

WSU Pullman

The National Western Stock Show kicked off last week in Denver, Colorado for 2 weeks of community development through li...
08/01/2024

The National Western Stock Show kicked off last week in Denver, Colorado for 2 weeks of community development through livestock and equestrian education, innovation, entertainment and competition. ⁣

From wool shows and sheep lead contests to breeding sheep exhibitions, the National Western Stock Show offers a variety of events to showcase one of the largest segments of the western livestock industry.⁣

Here’s what the NWSS has to say about their sheep segment: Known for their ability to graze in poor conditions, sheep are popular with farmers in the arid, almost desert-like, climates of the western United States. In addition to producing two marketable products, meat and wool, they also are raised with a lower overhead budget than most cattle. A standard at the National Western Stock Show since it first years, sheep and wool events continue to make up a major segment of the West’s premier livestock exhibition. The National Western breeding sheep show features nine popular wool breeds exhibiting their best quality stock of rams, ewes and lambs.⁣

🎉 Wishing a happy birthday to designer Alexander Wang! His penchant for minimalistic yet undeniably seductive chic ensem...
26/12/2023

🎉 Wishing a happy birthday to designer Alexander Wang! His penchant for minimalistic yet undeniably seductive chic ensembles has propelled him to must-have status among top celebrities and discerning fashion connoisseurs.

We appreciate Alexander for his unwavering dedication to wool fabrics. He’s even become the subject of a captivating Annie Leibovitz photograph, for an ad campaign championing Merino wool. Cheers to a designer who not only dazzles us with style but champions sustainable fashion!

The first step to recognizing sustainable fashion is understanding what your clothes are really made of. Let’s take a lo...
20/12/2023

The first step to recognizing sustainable fashion is understanding what your clothes are really made of. Let’s take a look at GORE-TEX. GORE-TEX is made of synthetic materials; the core material is expanded polytetrafluoroethylene (ePTFE), which is a synthetic polymer. ePTFE is a type of plastic composed of carbon and fluorine atoms and is known for its waterproof properties. It is widely used in outdoor clothing and footwear because of its ability to provide protection from the elements.

There might be some instances where you’ll choose petroleum-based textiles. We’re here to encourage you to choose natural whenever possible.

18/12/2023

Today’s moment of Zen brought to you by this Livestock Guardian Dog.

15/12/2023

Did you know the world’s most famous man wears wool?


@ ja.felt

13/12/2023

If you take care of the land, it’ll take care of you.

Watch ‘Wide Open Spaces’ a short clip on how America works hard for ranchers. And ranchers work hard for America.

Physical space plays a large role in the quality and duration of your sleep. Recommendations for improving sleep include...
11/12/2023

Physical space plays a large role in the quality and duration of your sleep. Recommendations for improving sleep include “setting the bed for success,” and we know that sleep quality can be affected by the fabric of bed linens and sleepwear. A combination of wool sleepwear and bedding has been shown to produce a deep and longer sleep, with sleepers waking less frequently.

What are you waiting for? Head to our Shop page now and set yourself up for success with some wool sleepwear!

IWTO

You’ve seen the labels: eco-friendly, sustainable, recycled, biodegradable. And because you’re a conscious consumer you ...
08/12/2023

You’ve seen the labels: eco-friendly, sustainable, recycled, biodegradable. And because you’re a conscious consumer you likely make purchasing decisions based on these labels. Well, be sure you do your research if you’re letting those marketing claims drive where you spend your dollars – because, believe it or not, some of them are just that…marketing claims.

Check out this article from Outside Magazine to help you recognize when you’re being deceived. And remember, no marketing ploys here, wool is a natural fiber that is fully renewable and biodegradable.

Deceptive eco-marketing techniques prey on consumers looking to make responsible purchases. Follow these tips to avoid getting duped.

“Every synthetic fiber manufacturer is trying to duplicate the quality of wool. Wool takes color beautifully.Has wonderf...
04/12/2023

“Every synthetic fiber manufacturer is trying to duplicate the quality of wool.

Wool takes color beautifully.
Has wonderful performance characteristics.
It’s comfortable and it’s sustainable.

It’s a wonderful, beautiful fiber.”

-John Bishop, CEO, Pendleton


Pendleton Woolen Mills

Great news, wool lovers. Today's wool goodies, from cozy socks and mittens to trusty under layers, are a breeze to clean...
01/12/2023

Great news, wool lovers. Today's wool goodies, from cozy socks and mittens to trusty under layers, are a breeze to clean at home! Here’s how to do it right. ⁣

🐑 Choose the wool cycle on your washing machine ⁣
🫧 No wool cycle? Look for the delicate cycle or do a gentle hand wash ⁣
🚫 Just say NO to fabric softener or bleach⁣

While it's generally recommended to air dry wool socks, some blends may be dryer-safe on low heat 🔥⁣

As always, be sure to check those labels before doing anything!⁣

REPOST from @ sheepinc: 🧶In the 18th century Merino wool became a symbol of luxury and refinement. European royalty and ...
29/11/2023

REPOST from @ sheepinc: 🧶In the 18th century Merino wool became a symbol of luxury and refinement. European royalty and nobility sought out garments made from this precious fiber, treasuring its incredible softness against their skin. It was truly fit for kings and queens 👑

There are several breeds of dogs who work together to protect sheep from coyotes, cougars, wolves, and even bears. Can y...
27/11/2023

There are several breeds of dogs who work together to protect sheep from coyotes, cougars, wolves, and even bears. Can you name this one?

While many guardian dogs have a strongly protective instinct, this tough and fast athlete has a predator instinct and will pursue a threat if necessary. Weighing in at up to 140 pounds, this breed will confront and challenge coyotes who are daring enough to ignore warnings. To learn more about this and other amazing species of livestock guardian dogs check out our blog: americanwool.org/livestock-guardian-dogs

Drop your guess in the comments ⬇️

We’re here to remind you to “Support Small” this holiday season (and always). And it shouldn’t be too hard – there are m...
25/11/2023

We’re here to remind you to “Support Small” this holiday season (and always). And it shouldn’t be too hard – there are more than 33 million small businesses across America. When you buy from brands who source domestic materials like American wool, you’re helping real people who work hard day in, and day out, to support their families. When you support small, more often than not, you’re supporting local too, on average:⁣

✅ 67 cents stays in the community⁣
✅ 44 cents goes to the owner and their employees⁣
✅ 23 cents gets reinvested in other local businesses ⁣

Colorful twist to the Thanksgiving story. Pilgrims weren't all about stiff uncomfortable black and white outfits with bi...
23/11/2023

Colorful twist to the Thanksgiving story.

Pilgrims weren't all about stiff uncomfortable black and white outfits with big buckles. Take Plymouth's William Brewster, Church Elder. In his estate, they found green pants 🟢, a red cap 🔴, a violet coat 🟣, and a blue suit 🔵. So, why do we associate pilgrims with somber black clothing? It turns out black dye ⚫was expensive so it was reserved for only the finest garments. When it came time to sit for a portrait paintings, guess what every pilgrim proudly wore—their best black suit.

And, no surprise here, from socks on up, Pilgrims wore wool all over their bodies 🐑

About 700K tons of clothing are thrown out in France every year. But a new program lead by the French government is tryi...
21/11/2023

About 700K tons of clothing are thrown out in France every year. But a new program lead by the French government is trying to fix that by offering to help subsidize the cost to mend and repair clothing items that have more life left in them. ⁣

But remember, it doesn’t take a nationwide program to mend clothes and shoes leading to longer wear -- check out this mending guide from Life Kit series.

There's no need to give up on a sweater with a hole in the elbow or a shirt with a tear in the collar. Visible mending is beginner friendly, highly creative and helps extend the life of your clothes.

🙋🏽‍♀️Raise your hand if you used wool pellets in your garden last year? If you didn’t…You. Are. Missing. Out. ⁣⁣Check ou...
17/11/2023

🙋🏽‍♀️Raise your hand if you used wool pellets in your garden last year? If you didn’t…You. Are. Missing. Out. ⁣

Check out this article from Ranching Traditions Fiber to learn about some of the great benefits wool pellets offer to gardeners with gardens of all sizes. Things like:⁣

🌱Reduced Grow Time⁣
💦Water Conservation⁣
🐞Pest Control⁣

Have you heard of a wool pellet?

And 70% of those 100 billion items are plastic. Synthetic. Petroleum based.   is something to be aware of so that you ca...
15/11/2023

And 70% of those 100 billion items are plastic. Synthetic. Petroleum based.

is something to be aware of so that you can avoid purchasing these items and help others to know what harm their fast-fashion habit is having on Mother Earth (polluted waterways, plastic-ridden seafood, overflowing landfills).

Buy natural when you can. And use the old adage when in doubt: Reduce. Reuse. Recycle.

13/11/2023

In areas with a high risk of wildfires, the accumulation of dry, overgrown vegetation can act as fuel for fires. By grazing on this vegetation, sheep can reduce the amount of flammable material on the forest floor. With proper management, sheep can play a key role in preventing wildfires across the nation.

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