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Steadfaster Media Creative Boutique | Record Label This is a world of multi-taskers. Unfortunately, great visuals and great sounds don’t necessarily guarantee a great experience.

Consumers listen to iPods while watching You Tube clips while replying to emails on their smartphones, all while you’re trying to get a moment of their attention. They are stingy creatures that value their time and only care when they know something’s in it for them. They want to experience entertainment and you are ready with your best visuals and sounds hoping to seal the deal. That’s where we c

ome in. At Steadfaster, our sole mission in life is to help you make your media project so compelling using audio, video and photo that it captivates your audience and permeates their hearts and minds, creating the end product of “WHOA, that’s awesome.” Your consumers will not merely see and hear your media, they will FEEL IT…and nobody forgets a great feeling. Crazy? Perhaps. Achievable? Absolutely. Give us a ring. We’d love to chat with you and share how we can achieve greatness together.

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08/10/2024

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12/05/2024

“The only victory that counts is the one over yourself.” – Lionel Messi

Super THANK YOU to  for providing the back drop for this visual. What a beautiful venue!❤️🎥 Powered by Steadfaster.     ...
10/05/2024

Super THANK YOU to for providing the back drop for this visual.

What a beautiful venue!❤️

🎥 Powered by Steadfaster.
 

Thoroughly enjoyed telling this story for  and team .Alessandra was such a sport, braving the not so warm waters of Rich...
10/05/2024

Thoroughly enjoyed telling this story for and team .

Alessandra was such a sport, braving the not so warm waters of Richmond, CA😂

On a personal note, I’m forever grateful for a thought that I had long ago when I was still introducing myself to the industry:

“Forget the tools and just tell a really good story, every single time”.

It sounds elementary but so much needs to happen in order to tell a really good story, much of which requires soft skills rather than the obvious material necessities required to pull of a good picture. There lies the main difference, as a good picture seldom guarantees a great story.

Understanding your subject in detail requires mountains of empathy in order to “see” them; to see and feel another’s essence.

Once the essence of the individual is captured the next task is to translate that essence in a way that enables many others to connect - insert more mountains of empathy here.

Creatives - if you want to make something beautiful, then SEE people beautifully.

PS - when you get to the party, tell your ego to wait outside.

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15/04/2024

3 tips for great storytelling:

1. Bring all of your empathy - get rid of the “I” and employ more of a “we” mentality. If you’re hired to tell a story, then it’s obvious you know what you’re doing and you’re good at your craft, be it cinematography, lighting or sound design. Stop boring the client with tech talk and start making a valiant effort to get to actually know them and understand what is most important to THEM; take a holistic approach. If you can’t see them, the audience won’t either.

2. No one cares about the gear - there is no camera or sound recorder that will save a botched or undercooked story. If you can’t craft a great story with an iPhone/Android then that RED or Sony Venice won’t help.

3. Pacing is everything! - this point can actually be tied back to the first point of empathy. What does the story FEEL like? How does it flow? How is it presented? I have found that cooking for someone is the closest activity that resembles storytelling because you have to seriously consider how someone else will receive the meal. There is a huge difference between cooking to not make a mistake for self preservation of one’s image and cooking to genuinely give someone an indelible experience.

I remember the first video shoot at these properties when the area was a mere heap of dirt!A few months later with over ...
06/04/2024

I remember the first video shoot at these properties when the area was a mere heap of dirt!

A few months later with over 500 units built, the sprawling build spans over a good portion of area in Natomas, CA.

Magic!🪄

🎥 Powered by Steadfaster.
 

Many hands make light work! 💪🏿💪🏿💪🏿Documenting construction for InterWest Co. 🏯🎥 Powered by Steadfaster.                 ...
06/04/2024

Many hands make light work! 💪🏿💪🏿💪🏿

Documenting construction for InterWest Co. 🏯

🎥 Powered by Steadfaster.
 

I'm often asked to suggest the best tools for different tasks in production for digital storytelling and the truth is, t...
11/01/2024

I'm often asked to suggest the best tools for different tasks in production for digital storytelling and the truth is, the tool doesn't matter without a solution-based mindset and a heart full of empathy.

What good are all the tools you've dreamed of using when the ability to connect to the desired audience is amiss?

Of all the digital settings and plug-ins we check before the camera rolls, the most important setting to check is the analog connection to the audience.

How is your connection?

Do you have a big audience or do you have a tribe?

Soccer has the ability to transcend language, culture, and politics. The World Cup, held every four years, is a perfect ...
05/04/2023

Soccer has the ability to transcend language, culture, and politics. The World Cup, held every four years, is a perfect example of this. The tournament brings together teams from all over the world, creating a space where differences are set aside, and a common love of soccer is shared.

Soccer is not just a sport, but a cultural phenomenon that has captured the hearts of people all over the world. Its accessibility, skill requirements, history, and ability to unite people make it the best sport in the world!

New 💎 from .Click the link in bio to watch now.😀
03/04/2023

New 💎 from .

Click the link in bio to watch now.😀

Creativity is not limited by what we see.It's in the rhythm of the music that moves us.Its not limited by rules or bound...
03/04/2023

Creativity is not limited by what we see.

It's in the rhythm of the music that moves us.

Its not limited by rules or boundaries, nor time or space.

It's the boundless creativity within us that drives us forward.

Creativity is about pulling from all of our experiences to create something truly unique.

It's the fearlessness to explore the unknown and the willingness to take risks.

Creativity is limitless, free to roam wherever your imagination takes you.

Entertaining the masses is cool but there is truly nothing more rewarding than working on projects that I like to term a...
31/03/2023

Entertaining the masses is cool but there is truly nothing more rewarding than working on projects that I like to term as “legacy work”, that is, work that is enriching and educational for the culture, work that stands through the tests of time - work that your seeds can look at years from now and proudly say, “my Daddy did that”.

One of the greatest and most ignored investments that you will make as a digital artist is hard drives. In that same bre...
31/03/2023

One of the greatest and most ignored investments that you will make as a digital artist is hard drives. In that same breath, one of the greatest days in your life as a digital artist is when you recover files from a corrupted hard drive.

This song by .0 is such a gem that speaks to current affairs and I’m glad this behind the scene footage was saved!

ODS Fridays by
18/02/2023

ODS Fridays by

Brand new gem for  dropped today!
18/02/2023

Brand new gem for dropped today!

“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with th...
06/12/2022

“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”

Steve Jobs

Beautiful faces in beautiful spaces. Please tag the people you know!
06/12/2022

Beautiful faces in beautiful spaces. Please tag the people you know!

An amazing event full of creatives focused on health and wellness at  was a delight. The mimosas were on point, too!Tag ...
06/12/2022

An amazing event full of creatives focused on health and wellness at was a delight.

The mimosas were on point, too!

Tag the people you know!

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