Our Story
Our main motivation is the preservation of the pristine nature of Iceland. As kids we traveled all over the country, camping and hiking in this amazing landscape. As tourism here has grown the strain on nature, especially around popular attractions, has become apparent and action is needed in order for future generations to enjoy it as well. We figured that if we offered a way for people to minimize their effect without having to actually do anything, we just might be able to make tourism a little more responsible. How, you might ask, we wanted to create a marketplace of tours available in Iceland where everyone could find the tours they WANTED to do and then take a portion of our commission and put it towards environmental initiatives. One of those initiatives being carbon offsetting. We also wanted to take the responsibility out of responsible travel in the sense that we don’t want it to be tiresome. Being responsible has always been considered boring and we wanted to make an attempt to change that. We realized, people don’t want to be told what not to do. When people are on vacation, they want to live life, have meaningful experiences, and enjoy everything that the country has to offer. So, we say: “Do the activities and tours you want to do, but do them through us and help us give back to nature!”.