Originally formed in 2011 as an event promotion company, National Seat Filling has since expanded to include music industry consultation and artist booking. NSF founder Mackenzie McAninch has over 17 years of experience in the music industry having been a venue talent buyer, artist manager, artist booking agent, event planner, fundraising coordinator, music writer and editor, radio DJ, promoter, s
ocial media marketer and photographer. NSF is proud to represent Stephanie Anne Johnson and her band The Hidogs, acting as their current booking agent. "In an industry that offers no definitive owner’s manual, those with important questions must look to consult with experts whose minds are like Rolodexes. Questions are often multi-faceted and their answers, as a result, must include information from an interconnected web strung together by experience, talent, resourcefulness and strong relationships. And, in this way, National Seat Filling founder Mackenzie McAninch is rich with silken threads. With experience in an array of fields, including event production, management and fund-raising, McAninch, who helped build the burgeoning career of Seattle guitar virtuoso, Ayron Jones and is currently working with vocal powerhouse Stephanie Anne Johnson, has proven successfully time after time he knows how to eye a goal and then achieve it. As such, he has helped raise hundreds of thousands of dollars for charities and organizations like Healthcare for All-WA, Seattle Humane Society and several music-based radio stations. With a deep appreciation of music and photography, the Ohio-born entrepreneur has used his passion to offer insight and advice to countless up-and-comers. For him, the drive to help is innate and shows up in each of his projects, whether working to guide a young front person or creating events that better his community and beyond. His is a generous outlook. And one that understands full well that, in some way, everything is connected."
