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We Uncover Films Telling stories that disrupt belief systems, challenge collective conditioning & explore transformation of self & society. - April 2024.

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udience. We have existing relationships with some of the top creative minds and use their talents as you need them to maximize cost and campaign effectiveness. We hold ourselves accountable to your team and your goals with comprehensive analysis and customized reporting. It allows us to build on successes and recalibrate tactics when necessary to maximize every dollar spent.

Excited to announce the success of our film “The Other”, winning Best Documentary at our sold-out premiere at Boston Int...
15/05/2024

Excited to announce the success of our film “The Other”, winning Best Documentary at our sold-out premiere at Boston International Film Festival and a Special Jury Award for “Bridging Cultures” at Arizona International Film Festival – a testament that it’s time for a message of humanity. 🫂

Joy Sela

We're thrilled to announce that System Ali, an incredible hip-hop group comprised of 10 Palestinian and Israeli artists,...
05/04/2024

We're thrilled to announce that System Ali, an incredible hip-hop group comprised of 10 Palestinian and Israeli artists, will be performing at our world premiere of "The Other" at the Boston International Film Festival! Joining us are two of their talented members, Neta and Samira, who will also be featured on our panel alongside director Joy Sela. Their music is the result of a charged and uncompromising encounter between identities, personal stories, and sources of inspiration.

The band's activity extends beyond music, as they have grown an organization, Beit System Ali, that has expanded over the past 15 years into an extraordinary cultural engine for community development. Beit System Ali operates unique educational programs that hold deep encounters, courageous multicultural discourse, and a model for a shared society between communities of different cultures. Their diverse activities have a common and clear goal - raising awareness of burning social issues such as segregation, racism, gender violence, police violence and more through music, performing arts, master classes, workshops and accompanying young artists.

Purchase ticket link in our bio - Session 3 Friday.

05/04/2024

For 6 years, Joy Sela followed people pursuing peace including the Parents Circle, to create this documentary. It features Robi, Bushra, Bassam, Rami, Arab, Yigal, and more.

The Other: A documentary exploring the complex relationship of shared humanity, culture and connection between Israelis & Palestinians- and the transformative journey that follows when they are faced with meeting ‘the other’ amidst the difficulty of the conflict & occupation- providing an extraordinary example of what we are all capable of as humans. Premiering at the Boston International Film Festival on April 12th. We Uncover Films

Tickets are for Friday Session 3:
https://filmfreeway.com/BostonInternationalFilmFestival/tickets

02/04/2024

Join us on Friday, April 12th at the Boston International Film Festival for the world premiere of “The Other” documentary, which shines a light on the ecosystem of peace builders and activists in Israel/Palestine working together towards a better future.

Featured above: The Orchard of Abraham’s Children - “A unique kindergarten for Jewish, Christian and Muslim children that reflects their interfaith way of living and beliefs. Founded by Ihab and Ora, a Muslim Arab and Jewish couple, The Orchard is a multicultural kindergarten, based on love and acceptance for all religions and cultures in the Holy Land.”

Ticket link in our bio - Session 3 Friday.

*The Other was filmed from 2017-2023 and completed before October 7th.

Director/Filmmaker Joy Sela

Join us on Friday, April 12th at the Boston International Film Festival for the world premiere of “The Other” documentar...
02/04/2024

Join us on Friday, April 12th at the Boston International Film Festival for the world premiere of “The Other” documentary, where we’ll be joined on our panel by Sulaiman Khatib, the inspiring Nobel Peace Prize nominated activist from Combatants for Peace. Combatants for Peace (CFP) is a non-profit joint community of Palestinians and Israelis working in solidarity to end the occupation and all forms of oppression. Guided by the values of nonviolent resistance, they are showing the world that there is another way. Ticket link in our bio - Session 3 Friday.

*The Other was filmed from 2017-2023 and completed before October 7th.

Director/Filmmaker Joy Sela

Join us on Friday, April 12th at the Boston International Film Festival for the world premiere of “The Other”, a documen...
02/04/2024

Join us on Friday, April 12th at the Boston International Film Festival for the world premiere of “The Other”, a documentary exploring the complex relationship of shared humanity, culture and connection between Israelis & Palestinians- and the transformative journey that follows when they are faced with meeting ‘the other’ amidst the difficulty of the conflict & occupation- providing an extraordinary example of what we are all capable of as humans. Given the enormity of recent events this film’s message of humanity has become even more relevant. In the face of such atrocities and polarization, The Other showcases another reality, an entire ecosystem of peace builders and activists in Israel/Palestine working together towards a better future.

Featuring a panel with director/filmmaker Joy Sela, Nobel Peace Prize nominated activist from Combatants for Peace, Sulaiman Khatib, acclaimed Middle Eastern hip-hop group System Ali, including a live performance by System Ali- made possible with support from Libby Lenkinski and .

Ticket link in bio: Session 3 Friday- Boston International Film Festival



*The Other was filmed from 2017-2023 and completed before October 7th.

Buy tickets and passes for Boston International Film Festival.

02/04/2024

Filmed from 2017-2023, The Other focuses on Israeli & Palestinian peace-builders, anti-occupation activists, artists, academics, ex-fighters, bereaved parents, and many more living the reality on the ground. Whether in non-violent co-resistance, peace-building, or shared community, we witness those who have only known each other through hate, bloodshed, inequality, and war, transcend beyond narratives & belief systems. They teach us that unlearning deep-seated conditioning is possible and that we can liberate ourselves from generational trauma, hatred and fear—no matter how ingrained and legitimate those fears are.

Premiering at on April 12th - Ticket link in bio. Session 3 on ticket page.

The Other: A documentary exploring the complex relationship of shared humanity, culture and connection between Israelis & Palestinians- and the transformative journey that follows when they are faced with meeting ‘the other’ amidst the difficulty of the conflict & occupation- providing an extraordinary example of what we are all capable of as humans.

*The Other was filmed from 2017-2023 and completed before October 7th.

Director/Filmmaker Joy Sela

The Other: A documentary exploring the complex relationship of shared humanity, culture and connection between Israelis ...
02/04/2024

The Other: A documentary exploring the complex relationship of shared humanity, culture and connection between Israelis & Palestinians- and the transformative journey that follows when they are faced with meeting ‘the other’ amidst the difficulty of the conflict & occupation- providing an extraordinary example of what we are all capable of as humans. Premiering at on April 12th - Ticket link in bio. Session 3 on ticket page.

*The Other was filmed from 2017-2023 and completed before October 7th.

Director/Filmmaker Joy Sela

08/06/2020
  ABMB. Repost :Thank You  : I had a great time seeing inspiring work, connecting with beautiful & talented people, medi...
13/12/2017

ABMB. Repost :
Thank You : I had a great time seeing inspiring work, connecting with beautiful & talented people, meditating on the beach and putting out in the streets via Place & Plant. Thank you to everyone for sharing their “Love Is” messages, I love you.

Place & Plant   Edition with Joy Sela: If you see a sign, post it with the   hashtag. 💥Love Reflections in this photo br...
08/12/2017

Place & Plant Edition with Joy Sela: If you see a sign, post it with the hashtag. 💥

Love Reflections in this photo brought to you by Hank Willis Thomas Snobette Jasmine Solano

01/11/2017

Season is upon us and we’re so excited to be working on digital strategy for the biennial.

Ribbon Cutting for opening day at ’s LES skate park takeover with Steve Rodriguez and Volcom



Joy Sela, Jess Conatser As We Are

PERFORMA 17Biennial x Barbara Kruger
30/10/2017

PERFORMA 17Biennial x Barbara Kruger

The limited-edition cards will be available in four subway stations starting Wednesday.

We loved working on 'Place & Plant', created by Jess Conatser @ As We Are for Joy Sela's Positive Disruption initiative....
27/09/2017

We loved working on 'Place & Plant', created by Jess Conatser @ As We Are for Joy Sela's Positive Disruption initiative. We placed & planted crowd-sourced 'Love Is' messages all over NYC parks last weekend!

If you see a sign, post it with hashtag. 💥

@ Union Square Park

Jess Conatser Joy Sela

See you tonight, NYC and shoutout to Conscious City Guide for the feature!
21/06/2017

See you tonight, NYC and shoutout to Conscious City Guide for the feature!

Please join us for the third installment of We Mirror–Part I of Joy Sela’s ongoing project, The Four Pillars–for an uplifting, interactive discussion around mirroring love and sharing in Positive Disruption with our fellow humans. The talk will create a dialogue that aims to break down the barrier a...

Talk moderated by our Creative Director Joy Sela with Jonathan Mannion, Ashley Owens & Jamel E Robinson  | Repost Joy Se...
23/03/2017

Talk moderated by our Creative Director Joy Sela with Jonathan Mannion, Ashley Owens & Jamel E Robinson | Repost Joy Sela:

Last night we talked about finding love within ourselves and maintaining it in the face of challenge to promote and uphold unity. Thank you to Ashley, Jonathan, & Jamel for sharing your unique and powerful points of view. Thank you to the audience for creating this experience with us. Thank you for being open and having a conversation with us that isn’t always comfortable but is rewarding. Through sharing these ideas with each other, I was reminded that we’re all human. We all have past conditioning we need to unlearn and we all have faced challenging experiences we’ve had to overcome to continue to love ourselves and our fellow human. Thank you for showing up. Thank you for listening, sharing, and being open. I love you.

| Photo Tim Gibson Photography

Tonight in NYC, our Creative Director Joy Sela is hosting a We Mirror short screening & live conversation with Jonathan ...
21/03/2017

Tonight in NYC, our Creative Director Joy Sela is hosting a We Mirror short screening & live conversation with Jonathan Mannion, Jamel E Robinson, & Ashley Owens. Check out Joy Sela's page tomorrow for the video recap.

Portrait Photography by Andrew Boyle

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