Strategic, well-written content will make you a thought leader in your industry. Content marketing is king. Technical subject matter is my specialty.
I develop valuable content for target audiences in the most efficient and cost-effective way possible. I have 19 years of experience providing professional, content marketing, strategic writing and public relations, with a focus on B-to-B and technical subject matter. However, I have experience in managing marketing communication programs for B-to-C clients as well. My interest spans from small pr
ojects to large campaigns that include content marketing, case studies, thought leadership articles, websites, white papers, news announcements, social media, events, trade shows, newsletters, media relations, brochures, magazines, sales literature, POP materials and books. I welcome partnerships with marketing communications agencies, B-to-B companies, B-to-C companies, non-profits and publishers of all sizes. Specialties: manufacturing, packaging, industrial machinery, automation, motion control, food ingredients, food processing, food science, dairy, construction, plant operations, material handling, metalworking, power generation, water/wastewater treatment & non-profit.
Written by Lisa Balcerak.
Santa’s Workshop has always bustled with busy elves building toys, but now cobots are boosting production in preparation for the big delivery day.
Santa’s Workshop has always bustled with busy elves building toys, but now cobots are boosting production in preparation for the big delivery day.
Written by Lisa Balcerak
PM is like a spa day for your robot Your robots work hard—day in and day out. They consistently produce quality parts exactly the way you tell them. They work 24/7 without taking a lunch break or…
By Lisa Balcerak
Two women won silent auction prizes to IMTS, but the funds they raise have a bigger purpose- to benefit the Women in Manufacturing Education Foundation, which offers education and professional development programs for women in the manufacturing industry.
https://www.imts.com/read/article-details/Auction-Bidders-Win-Trips-to-IMTS-2022-and-Support-Education/1266/type/Read/1
By Lisa Balcerak
While the Production Part Approval Process (PPAP) is a common method injection molders use to ensure a new part meets expectations, New Berlin Plastics takes additional steps to streamline the entire project launch process.
New Berlin Plastics uses exhaustive process validation and mold qualification processes to get parts into production faster, saving time and cost for OEMs.
By Lisa Balcerak
Steve Alexander, Vice President of Operations at Acieta Inc. answers the most common questions about standard robotic systems.
Steve Alexander, Vice President of Operations at Acieta Inc. answers the most common questions about standard robotic systems. Q: What are standard robotic systems? A: Standard solutions are pre…
By Lisa Balcerak
A non-profit in Chicago is helping introduce young people in underrepresented communities to STEM and manufacturing careers.
https://www.imts.com/read/article-details/Project-SYNCERE-Helps-Bring-More-Racial-Diversity-to-Manufacturing/1664/type/Read/1/tab/all-articles?page=1
By Lisa Balcerak
Fueled by a vision to make 3D technology accessible to everyone, Somerset Community College is providing free training and additive manufacturing equipment to underserved populations in Kentucky.
Fueled by a vision to make 3D technology accessible to everyone, Somerset Community College is providing free training and additive manufacturing equipment to underserved populations in Kentucky.
By Lisa Balcerak
Three generations of owners at Ketchie Inc. have been finding inspiration at IMTS, and this year is no different for current owner Courtney Silver.
Three generations of owners at Ketchie Inc. have been finding inspiration at IMTS, and this year is no different for current owner Courtney Silver.
By Lisa Balcerak
Year of the Cobot: Cobots Make Automating Easier Than Ever
Companies that once never considered robotic automation are now adopting cobots in their operations because today’s cobots are simple to operate and can handle a wide variety of previously impossible tasks.
https://www.imts.com/read/article-details/Year-of-the-Cobot-Cobots-Make-Automating-Easier-Than-Ever/1474/type/Read/1/tab/all-articles?page=1
By Lisa Balcerak
Ode to a Legend
An industry legend. A pioneer. A visionary. All those words describe John Burg, who has been integral in expanding the use of robotics in the manufacturing industry for the last four decades.://www.acieta.com/blog/ode-to-a-legend/
We offer our thanks to robotics pioneer John Burg on his retirement By Robby Komljenovic, Acieta Chairman & CEO An industry legend. A pioneer. A visionary. All those words describe John Burg…
By Lisa Balcerak
Keep Calm and Plan On
The new Cybersecurity Maturity Model Certification (CMMC) 2.0 may sound scary and overwhelming for smaller companies to comply with, but there are some simple steps manufacturers can take now to get a handle on their current cybersecurity situation and future needs.
https://www.imts.com/read/article-details/Keep-Calm-and-Plan-On/1366/type/Read/1/tab/all-articles?page=4
By Lisa Balcerak
Upcoming bans on hexavalent chromium (chrome VI) in the European Union are leaving some parts manufacturers wondering how these regulations will impact their businesses.
https://www.imts.com/read/article-details/Chrome-VI-Ban-Offers-Challenges-and-Opportunities/1674/type/Read/1/tab/all-articles?page=1
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