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BTS

BTS is a world leading strategy implementation firm. Our clients include AT&T, Chevron, Coca-Cola, H At our core, we believe people learn best by doing.

BTS is a global professional services firm headquartered in Stockholm, Sweden, with over 1,000 professionals in 34 offices located on six continents. We focus on the people side of strategy, working with leaders at all levels to help them make better decisions, convert those decisions to actions and deliver results. For 30 years, we've been designing fun, powerful experiences™ that have a profound

and lasting impact on people and their careers. We inspire new ways of thinking, build critical capabilities and unleash business success. It’s strategy made personal. We serve a wide range of strategy execution and talent development needs. Our services span the employee lifecycle from assessment centers for talent selection and development to strategy alignment and execution initiatives, and from business acumen, leadership and sales training programs to on-the-job business simulations and application tools. We partner with nearly 450 organizations, including over 30 of the world’s 100 largest global corporations. Our major clients are some of the most respected names in business: AT&T, Chevron, Coca-Cola, Ericsson, Google, GSK, HP, HSBC, Salesforce and Unilever. BTS is a public company listed on the Nasdaq OMX Stockholm exchange and trades under the symbol BTS B. For more information, please visit www.bts.com.

25/01/2025

As a leader, you understand the high cost of unproductive meetings. Without clear objectives and accountability, meetings consume time and energy—without driving meaningful progress. It’s time to transform them into a strategic advantage. Learn how to avoid the 5 most common meeting pitfalls and turn every meeting into a driver of results. Explore our latest blog for actionable insights. https://bit.ly/3MTFwGY

24/01/2025

AI is redefining the future of sales coaching! Join Bowen Moody, CEO of Verity, on Fearless Thinkers as he shares how Verity’s AI-driven tools are transforming how sales teams learn, coach, and perform. Don’t miss this chance to get an inside look at the new frontier of sales excellence. Listen now: https://go.bts.com/S3E13

22/01/2025

🎉 A big congratulations to Jessica Skon, President and CEO of BTS Group, for being named one of The Consulting Report's Top 25 Consulting Firm CEOs of 2024!

Jessica’s leadership over the past two decades has not only shaped BTS but also inspired organizations to think bigger, act bolder, and achieve extraordinary results.

Discover how Jessica and BTS are helping organizations tackle today’s toughest challenges and unlock new possibilities: https://go.bts.com/top-ceo

20/01/2025

👉 Register now! https://bts.com/events/future-proofing-critical-conversations/
📅 Date: Wednesday, February 26
🕒 Time: 11:00 AM EST | 4:00 PM GMT

Join BTS’s Bowen Moody, Eduardo Umanzor, and Fredrik Schuller as they reveal how advancements in AI conversation coaching are transforming organizational development programs.

✔️ Understand why traditional coaching falls short in delivering meaningful, lasting impact
✔️ Discover how AI accelerates executive learning with real-time, scalable, and personalized feedback
✔️ Explore how innovative organizations are using AI to build critical conversation skills in sales and leadership
✔️ Witness the transformation through real-world case studies with measurable results

This webinar is perfect for forward-thinking executives, HR leaders, and sales and leadership development professionals who want to elevate conversation performance and drive measurable growth.

Save your spot today!

19/01/2025

Excited to see our CEO, Jessica Skon, featured in Forbes alongside two other visionary CEOs. In the article, Jessica explains the power of engaging employees in your strategy and why it leads to stronger performance. She also emphasizes that fostering a culture where innovation thrives depends on creating an environment that encourages collaboration and experimentation.

Read the full article here: https://bit.ly/4duAEUI

18/01/2025

What if your organization could step into a simulation that not only mirrored your company’s current realities but also helped your leaders prepare for scenarios that could play out decades into the future? In our latest case study, discover how BTS partnered with a leading energy corporation to design an immersive, hands-on simulation experience that helped its leaders test strategies, align on culture, and unify the enterprise for long-term success.

Explore the full story and the innovative approach behind this transformation by reading the case study: https://go.bts.com/aligning-leadership-energy

17/01/2025

Why do so many mergers and acquisitions fail to deliver on their promise of transformative growth?

In our latest blog, we explore five pivotal moments in the M&A journey where people and culture determine success. Without leadership alignment and cultural integration, even the best deals can fall apart.

The key to success? Recognizing that M&A isn’t just about strategy and financials—it’s about people. Aligning leaders, merging cultures, and uniting teams are what turn deals into lasting value.

👉 Read the blog: https://go.bts.com/five-moments-MA

16/01/2025

🎙️ Is your leadership style fueling growth—or slowing it down?

In the latest Fearless Thinkers podcast, Zander Ross, BTS Change & Transformation expert, breaks down 5 common habits blocking leaders from driving growth—and how to overcome them.

You’ll walk away with:
✅ Tools to eliminate unproductive patterns and move forward faster
✅ Strategies to align your team and amplify results
✅ A clear roadmap to lead growth in uncertain times

It’s your move. Listen now: https://go.bts.com/S3E14

15/01/2025

👉 Register now! https://bts.com/events/ceo-perspective-on-executive-coaching/
📅 Date: Wednesday, January 22
🕒 Time: 10:00 AM PT | 1:00 PM ET

Join Jennifer Guckel Porter, SVP and Partner, Head of the Executive Coaching COE at BTS, and guest Greg Smith, CEO of Teradyne, for an inside look at how executive coaching shapes leaders to deliver results that matter.

Over a decade of partnership, BTS has helped Teradyne align executive coaching with its strategy and talent priorities. In this fireside chat, Greg will share his perspective on:
✔ How his view of coaching has changed through his leadership journey
✔ The qualities that define a valuable coaching partnership
✔ Why coaching is critical for senior leaders during pivotal career transitions

This webinar is designed for senior executives and business leaders who are serious about investing in leadership that moves the needle. Greg’s experience offers actionable insights for leaders like you—those responsible for building high-performing teams, driving growth, and leading organizations through complexity. Discover how coaching can unlock leadership potential and create a ripple effect of impact across the business.

14/01/2025

AI has the power to propel growth—but only if leaders approach it with transparency and empathy. This article reveals how open communication, addressing fears, and encouraging experimentation can help build trust and inspire teams to embrace AI as a partner in innovation, not a threat. Leaders will discover practical ways to make AI adoption a unifying force rather than a dividing one.

Learn more: https://go.bts.com/Guide-AI

13/01/2025

80% of customers say the experience a company provides is just as important as the product or service itself.

Your competitive edge isn’t just what you sell—it’s how you make people feel.

In his latest Entrepreneur Media article, BTS’s Rick Cheatham dives into what it takes to meet and exceed customer expectations, building loyalty, fueling growth, and setting your business apart: https://go.bts.com/customers-expectations

11/01/2025

Feeling the talent gap? Discover how to prepare your next generation of General Managers with our expert strategies. Download the whitepaper now: https://bit.ly/49mOUNX

10/01/2025

In tech, scaling growth brings immense opportunities—and equally immense challenges. How do you equip thousands of leaders to maintain momentum during rapid transformation?

A fast-growing cloud technology company faced this question as their workforce expanded from a small team to tens of thousands globally in just a few years. Leadership development wasn’t optional—it was essential to sustaining engagement and performance.

Partnering with BTS, they designed a 7-month journey for high-potential leaders, scaling leadership development to meet their unique needs. The program included:

✅Cinematic simulations to tackle real-world challenges
✅Coaching pods to drive deep learning and connection
✅ Stretch assignments to integrate leadership skills into daily work

With over 57,000 on-the-job actions completed, this program proved that leadership at scale isn’t just achievable—it’s transformational.

How are you preparing your leaders to grow with your business? https://go.bts.com/aspiring-leaders

09/01/2025

AI isn’t just a trend—it’s transforming business, with 65% of companies already using it and adoption expected to reach 72% by next year. The organizations embracing AI are boosting revenue, streamlining operations, and gaining a competitive edge, while those hesitating risk getting left behind. Our latest blog dives into these trends and encourages leaders to start experimenting with AI now to stay ahead—check it out for the full story! https://bit.ly/3MzWKsV

08/01/2025

👉 Register now! https://bts.com/events/ceo-perspective-on-executive-coaching/
📅 Date: Wednesday, January 22
🕒 Time: 10:00 AM PT | 1:00 PM ET

Join Jennifer Porter, SVP and Partner, Head of the Executive Coaching COE at BTS, and guest Greg Smith, CEO of Teradyne, for an inside look at how executive coaching shapes leaders to deliver results that matter.

Over a decade of partnership, BTS has helped Teradyne align executive coaching with its strategy and talent priorities. In this fireside chat, Greg will share his perspective on:
✔ How his view of coaching has changed through his leadership journey
✔ The qualities that define a valuable coaching partnership
✔ Why coaching is critical for senior leaders during pivotal career transitions

This webinar is designed for senior executives and business leaders who are serious about investing in leadership that moves the needle. Greg’s experience offers actionable insights for leaders like you—those responsible for building high-performing teams, driving growth, and leading organizations through complexity. Discover how coaching can unlock leadership potential and create a ripple effect of impact across the business.

07/01/2025

Are you prepared to develop future-ready executive leaders? Learn how to challenge your organization’s next generation of executive leaders in this case study: https://bit.ly/3ozsGW5

06/01/2025

We’re honored to be named one of Selling Power’s Top Virtual Sales Training Companies of 2024—our fourth consecutive year on this list!

This recognition reflects our dedication to pushing the boundaries of sales training, including the launch of Verity, our AI-powered tool that helps teams practice critical conversations with real-time feedback. Thank you to our clients and partners who trust us to innovate and deliver solutions that help teams thrive—wherever they work, whenever it matters most.

Learn more about this recognition and our innovative approach here: https://go.bts.com/sales-training

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Videos

Trust is key for successful AI implementation. Peter Mulford, Global Partner and CIO, shares secrets and strategies to ensure your organization has a seamless and transformative AI journey. Don't miss out on this opportunity to shape the future in this blog: https://bit.ly/49FAKag #StrategyMadePersonal #AIadoption #Innovation

💡 Leadership tip: create space for innovation and diverse ideas by asking, "How can I help?" instead of providing quick solutions. In this blog post, Laura Fay, Executive Advisor, shares how to transform your leadership style by making this small shift: https://bit.ly/3Fwa1iQ #StrategyMadePersonal #Innovation #Transformation #Leadership

From historical milestones to cutting-edge simulations, BTS is revolutionizing adult learning. Join Dan Parisi, Executive Vice President, as he takes you through 600 years of progress. Watch the full video here: https://bit.ly/4asawXX #StrategyMadePersonal #Simulation #AdultLearning #LeadershipDevelopment

What are the 6 questions CEOs need to be able to answer about AI? Find out what you're missing in this Chief Executive Group article by Andy Atkins and Peter Mulford: https://bit.ly/49lnvdP #StrategyMadePersonal #CEOLeadership #AI #BusinessIntelligence #StrategicAI #CEOMindset #AIUnderstanding #LeadershipDevelopment

Happy International Women's Day! Today, we honor the remarkable women who enrich our world with their strength, resilience, and achievement. Let's pay tribute to those who have blazed trails ahead of us and have served as beacons of inspiration for generations to come. Together with our clients, we hope to help strengthen a culture of support for women in the workplace. A special thanks to our own BTS trailblazing leaders Jessica Skon, President and Global CEO, and Kathryn Clubb, North America CEO, who remind us that empowered women help us shape the world for the better. #IWD2024♀️

What are the 6 questions CEOs need to be able to answer about AI? Find out what you're missing in this Chief Executive article by Andrew Atkins and Peter Mulford: https://bit.ly/49lnvdP #StrategyMadePersonal #CEOLeadership #AI #BusinessIntelligence #StrategicAI #CEOMindset #AIUnderstanding #LeadershipDevelopment

Reflect on Q4 in our latest newsletter! Explore key trends, impactful stories, and a glimpse into what the future holds. Dive into the content now: https://bit.ly/3Hwxz8c #StrategyMadePersonal #Q4Highlights #Newsletter #BusinessInsights #BusinessNewsletter

Exciting News! 🌟 We're honored to be named one of Training Industry's Top 20 Assessment and Evaluation Companies for 2023! Explore why BTS stands out in delivering exceptional consulting services. Discover the reasons behind our success and how we can elevate your business strategies to new heights: https://bit.ly/4ajwrSv #StrategyMadePersonal #Top20Company #ConsultingSuccess

Fearless Thinkers, Episode 14

In this episode of Fearless Thinkers, Barbara Adey, Vice President, Head of BTS Sales and Marketing North America, shares her insight on supporting leaders to better drive overall go-to-market effectiveness: bit.ly/3UKkcpj #StrategyMadePersonal #GoToMarket #SalesLeadership.

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