09/02/2024
Demons. 👹
LUMBRE
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LUMBRE is an animation and design studio based in Buenos Aires that specializes in broadcast design and entertainment. Executive Producer Pablo Encabo and Creative Director Sergio Saleh have joined forces to produce superior work by combining the practical and the imaginative with a personal touch. They leverage their extensive industry network to build flexible teams tailor-made for the unique ch
allenges of each individual project. Wearing the hats of an agency, production company and consulting firm, they provide creative direction, copywriting, design and production. Their satisfied clients include such names as National Geographic Channels International, Fox International Channels, ID Discovery, Fox Sports, ESPN, TyC Sports, TDA Argentina, Zee Entertainment India, Endemol, Carburando, Turner and Nick. LUMBRE’s rapidly increasing international recognition has been reinforced by numerous awards and conferences.
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Con foco en la dirección integral de proyectos globales audiovisuales, de publicidad y de entretenimiento; trabaja con los principales estudios y profesionales del sector. Ofrece un servicio flexible y cercano, con ideas creativas a medida, gestión eficiente, pleno compromiso y calidad. National Geographic Channels, FOX Internacional, FOX Latam, ZEE Entertainment Enterprises India, TyC Sports, Carburando, Endemol, Canal Encuentro, Plataforma TDA (Television Digital Argentina), son algunos de sus clientes.
25/10/2023
More styleframes that were killed, but that remain alive in our hearts (and social networks).
24/10/2023
Some sketches that didn’t make the cut.
27/07/2022
Celebrating our first 10.6k friends on Instagram!
Sound design by: (Feliz cumple!)
21/04/2022
Celebrating our first 10k friends on Instagram!
14/02/2022
“Paso A Paso” program packaging.
14/02/2022
“Paso A Paso” program packaging.
19/01/2022
We created a 10-second commercial for Coca-Cola Zero Sugar to be played in Atlanta’s Mercedes-Benz Stadium.
We used fluid simulations, 2D animation, and 3D animation to build a spot that could take over the stadium’s more than 2,000 screens during games for the Falcons and United FC.
Check the link in our bio for the complete project.
-cola
18/01/2022
A classic.
Should we mint it as an NFT?... 🧐
Or maybe we should draw some bored animal... mhm...
10/12/2021
Tests. Tests and more tests.
It works for finding the wines you like and the simulations as well. Here are some of our test simulations for our Ménage à Trois commercial.
10/12/2021
Tests. Tests and more tests.
It works for finding the wines you like and the simulations as well. Here are some of our test simulations for our Ménage à Trois commercial.
13/10/2021
TRT1 is the flagship channel for Turkey’s TRT. We started with the idea of all the different parts of Turkey that come together to make one nation. After various evolutions, we settled on four IDs representing four attributes that the channel and the nation aspire to.
An ID of fabric to represent caring: "Hello babies. Welcome to Earth. It's hot in the summer and cold in the winter. It's round and wet and crowded. On the outside, babies, you've got a hundred years here. There's only one rule that I know of, babies-'God damn it, you've got to be kind.’" Red fabric representing the Turkish flag wraps around itself in a warm embrace.
05/10/2021
TRT1 is the flagship channel for Turkey’s TRT. We started with the idea of all the different parts of Turkey that come together to make one nation. After various evolutions, we settled on four IDs representing four attributes that the channel and the nation aspire to.
An ID of fabric to represent caring: "Hello babies. Welcome to Earth. It's hot in the summer and cold in the winter. It's round and wet and crowded. On the outside, babies, you've got a hundred years here. There's only one rule that I know of, babies-'God damn it, you've got to be kind.’" Red fabric representing the Turkish flag wraps around itself in a warm embrace.
01/10/2021
Here is some process from the Ident “Land” we created for Turkey’s TRT1.
29/09/2021
TRT1 is the flagship channel for Turkey’s TRT. We started with the idea of all the different parts of Turkey that come together to make one nation. After various evolutions, we settled on four IDs representing four attributes that the channel and the nation aspire to.
An ID of mountains to represent optimism: "There have been good and bad times, but, in Turkey, the sun always rises.” Dawn breaks on a mountain shaped like the 1 from the TRT 1 Logo representing the Turkish territory.
29/09/2021
TRT1 is the flagship channel for Turkey’s TRT. We started with the idea of all the different parts of Turkey that come together to make one nation. After various evolutions, we settled on four IDs representing four attributes that the channel and the nation aspire to.
An ID of mountains to represent optimism: "There have been good and bad times, but, in Turkey, the sun always rises.” Dawn breaks on a mountain shaped like the 1 from the TRT 1 Logo representing the Turkish territory.
21/09/2021
Happy Spring Equinox! (or Autumnal Equinox if you are on the other side of the world)!
In honor of today we’d like to share an ID we created for Turkey’s TRT1 of flowers to represent bravery: "Bravery is both when you have the advantage and when you are on your back foot. The Turkish people are brave.” Beautiful flowers that seem fragile, but withstand the onslaught of strong winds when they are together.
21/09/2021
Happy Spring Equinox! (or Autumnal Equinox if you are on the other side of the world)!
In honor of today we’d like to share an ID we created for Turkey’s TRT1 of flowers to represent bravery: "Bravery is both when you have the advantage and when you are on your back foot. The Turkish people are brave.” Beautiful flowers that seem fragile, but withstand the onslaught of strong winds when they are together.
21/09/2021
Happy Spring Equinox! (or Autumnal Equinox if you are on the other side of the world)! In honor of today we’d like to share an ID we created for Turkey’s TRT1 of flowers to represent bravery: "Bravery is both when you have the advantage and when you are on your back foot. The Turkish people are brave.” Beautiful flowers that seem fragile, but withstand the onslaught of strong winds when they are together.
14/09/2021
TRT1 is the flagship channel for Turkey’s TRT. We started with the idea of all the different parts of Turkey that come together to make one nation. After various evolutions, we settled on four IDs representing four attributes that the channel and the nation aspire to.
An ID of tree roots to represent inclusion: "We are all unique individuals who come together to comprise Turkish culture and the Turkish nation.” The country is represented by roots that form the TRT1 Logo.
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“A good traveler has no fixed plans and is not intent upon arriving. A good artist lets his intuition lead him wherever it wants. A good scientist has freed himself of concepts and keeps his mind open to what is. Thus the Master is available to all people and doesn’t reject anyone. He is ready to use all situations and doesn’t waste anything. This is called embodying the light. What is a good man but a bad man’s teacher? What is a bad man but a good man’s job? If you don’t understand this, you will get lost, however intelligent you are. It is the great secret.” We made this show opening for Insight TV’s travel show, Kung Fu Wise. #show #tvshow #kungfu #kungfuwise #broadcast #broadcastdesign #ahowopening #aftereffects #photoshop #travel #china #chinatravel
Life is a series of rituals that we repeat year after year. As we grow, our world changes and so do our rituals. However, we always maintain our essence, what we bring with us from birth and what our elders transmit to us. In this series of “Rituals” we try to ask ourselves what our essence is: what remains intact in this world that is becoming increasingly dynamic.
Life is a series of rituals that we repeat year after year. As we grow, our world changes and so do our rituals. However, we always maintain our essence, what we bring with us from birth and what our elders transmit to us. In this series of “Rituals” we try to ask ourselves what our essence is: what remains intact in this world that is becoming increasingly dynamic. Happy new year! 🔥
🔥 Happy 2024! 🔥
🔥 Happy 2024! 🔥
“Caliente”. Channel branding. Bumper “Fútbol”. Client: TDS
“Caliente”. Channel branding. Bumper “MMA”. Client: TDS
“Caliente”. Channel branding. Bumper “Basketball”. Client: TDS
“Caliente”. Channel branding. Bumper “Football”.
“Caliente”. Channel branding. Bumper “Boxing”.
“Caliente”. Channel branding. Bumper “Baseball”.
You may have seen our Dollaritas commercial that week on air a while back. You have gone to @applebees and had one or twelve #Dollarita’s. Now you can check out an edit of some of the alternative scenes and ideas we explored while developing the spot. It was a pleasure to work with @grey and Townhouse on this. Cheers!
How many years have we been saying to our clients that we didn’t have a defined style, without knowing that we were building it project by project?… . . . Music by @paralelo33o . . . #digitalart #motiondesign #gsgdaily #mdcommunity #design #ballpitmag #graphicgang #designinspiration #thedesigntip #motiongraphics #concept #identity #brandingdesign #motionmass #3d #3dart #mgcollective #character #tiki #characterdesign #characteranimation #mechanic
We’ve completed a Ménage à Trois kaleidoscope trilogy. Our brief was to take what we had done with the previous two commercials and bring it to another level as a kind of “greatest hits.” Using what we learned over the previous couple years enabled us to push the envelope further, but a project of this complexity is not without its unexpected challenges: I know it was you, Fredo. You broke my heart. Overcoming the challenges, we were able to bring our new what we learned on the technical side from the first two installments and use them to bring more romance and ambience to the overall product. We guess it is time to start thinking about prequels. Link in bio> The Ménage à Trois Trilogy case study. @menageatroiswines #wine #winelover #winenotes #bottle #3d #caleidoscope #kaleidoscope #caleidoscopio #cgi #3dart #3dartist #artdirection #artdirector #sketch #sketchbook #behindthescenes #bts #makingof #flower #houdini #houdinifx #simulation #liquid
We’ve completed a Ménage à Trois kaleidoscope trilogy. Our brief was to take what we had done with the previous two commercials and bring it to another level as a kind of “greatest hits.” Using what we learned over the previous couple years enabled us to push the envelope further, but a project of this complexity is not without its unexpected challenges: I know it was you, Fredo. You broke my heart. Overcoming the challenges, we were able to bring our new what we learned on the technical side from the first two installments and use them to bring more romance and ambience to the overall product. We guess it is time to start thinking about prequels. Link in bio> The Ménage à Trois Trilogy case study. @menageatroiswines #wine #winelover #winenotes #bottle #3d #caleidoscope #kaleidoscope #caleidoscopio #cgi #3dart #3dartist #artdirection #artdirector #sketch #sketchbook #behindthescenes #bts #makingof #flower #houdini #houdinifx #simulation #liquid
We’ve created “trois” Ménage à Trois commercials to complete our kaleidoscope trilogy. Our brief was to explore and expand on the inspiration of the two reflected dancers on the label. In these examples, we compare similar moments across the three commercials to illustrate how the concept evolved and developed through the three projects. Link in bio> The Ménage à Trois Trilogy case study. @menageatroiswines #wine #winelover #winenotes #bottle #3d #caleidoscope #kaleidoscope #caleidoscopio #cgi #3dart #3dartist #artdirection #artdirector #sketch #sketchbook #behindthescenes #bts #makingof #flower #houdini #houdinifx #simulation #liquid
We’ve created “trois” Ménage à Trois commercials to complete our kaleidoscope trilogy. Our brief was to explore and expand on the inspiration of the two reflected dancers on the label. In these examples, we compare similar moments across the three commercials to illustrate how the concept evolved and developed through the three projects. Link in bio> The Ménage à Trois Trilogy case study. @menageatroiswines #wine #winelover #winenotes #bottle #3d #caleidoscope #kaleidoscope #caleidoscopio #cgi #3dart #3dartist #artdirection #artdirector #sketch #sketchbook #behindthescenes #bts #makingof #flower #houdini #houdinifx #simulation #liquid
We’ve created “trois” Ménage à Trois commercials to complete our kaleidoscope trilogy. Our brief was to explore and expand on the inspiration of the two reflected dancers on the label. In these examples, we compare similar moments across the three commercials to illustrate how the concept evolved and developed through the three projects. Link in bio> The Ménage à Trois Trilogy case study. @menageatroiswines #wine #winelover #winenotes #bottle #3d #caleidoscope #kaleidoscope #caleidoscopio #cgi #3dart #3dartist #artdirection #artdirector #sketch #sketchbook #behindthescenes #bts #makingof #flower #houdini #houdinifx #simulation #liquid
Center field in a baseball ID for Sportsnet Central. Sportsnet Central is the flagship sports news program on Rogers Media’s Sportsnet in Canada. Airing multiple times a day, it is the go-to source for the latest news from Canada’s #1 Sports Media Brand. It was a pleasure working with them. Full project coming soon! #broadcast #animation #tv #packaging #tvshow #cgi #cgiart #motiongraphics #motiongraphicscollective #3d #3dart #3dartist #baseball #baseballlife
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