LUMBRE

LUMBRE is an animation and design studio based in Buenos Aires that specializes in broadcast design and entertainment. Executive Producer Pablo Encabo and Creative Director Sergio Saleh have joined forces to produce superior work by combining the practical and the imaginative with a personal touch. They leverage their extensive industry network to build flexible teams tailor-made for the unique ch

allenges of each individual project. Wearing the hats of an agency, production company and consulting firm, they provide creative direction, copywriting, design and production. Their satisfied clients include such names as National Geographic Channels International, Fox International Channels, ID Discovery, Fox Sports, ESPN, TyC Sports, TDA Argentina, Zee Entertainment India, Endemol, Carburando, Turner and Nick. LUMBRE’s rapidly increasing international recognition has been reinforced by numerous awards and conferences.

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Con foco en la dirección integral de proyectos globales audiovisuales, de publicidad y de entretenimiento; trabaja con los principales estudios y profesionales del sector. Ofrece un servicio flexible y cercano, con ideas creativas a medida, gestión eficiente, pleno compromiso y calidad. National Geographic Channels, FOX Internacional, FOX Latam, ZEE Entertainment Enterprises India, TyC Sports, Carburando, Endemol, Canal Encuentro, Plataforma TDA (Television Digital Argentina), son algunos de sus clientes.

Demons. 👹
09/02/2024

Demons. 👹

More styleframes that were killed, but that remain alive in our hearts (and social networks).
25/10/2023

More styleframes that were killed, but that remain alive in our hearts (and social networks).

Some sketches that didn’t make the cut.
24/10/2023

Some sketches that didn’t make the cut.



27/07/2022

Celebrating our first 10.6k friends on Instagram!
Sound design by: (Feliz cumple!)

21/04/2022

Celebrating our first 10k friends on Instagram!

14/02/2022

“Paso A Paso” program packaging.



14/02/2022

“Paso A Paso” program packaging.



19/01/2022

We created a 10-second commercial for Coca-Cola Zero Sugar to be played in Atlanta’s Mercedes-Benz Stadium.

We used fluid simulations, 2D animation, and 3D animation to build a spot that could take over the stadium’s more than 2,000 screens during games for the Falcons and United FC.

Check the link in our bio for the complete project.

-cola

18/01/2022

A classic.

Should we mint it as an NFT?... 🧐
Or maybe we should draw some bored animal... mhm...

Tests. Tests and more tests. It works for finding the wines you like and the simulations as well. Here are some of our t...
10/12/2021

Tests. Tests and more tests.
It works for finding the wines you like and the simulations as well. Here are some of our test simulations for our Ménage à Trois commercial.



10/12/2021

Tests. Tests and more tests.
It works for finding the wines you like and the simulations as well. Here are some of our test simulations for our Ménage à Trois commercial.



TRT1 is the flagship channel for Turkey’s TRT. We started with the idea of all the different parts of Turkey that come t...
13/10/2021

TRT1 is the flagship channel for Turkey’s TRT. We started with the idea of all the different parts of Turkey that come together to make one nation. After various evolutions, we settled on four IDs representing four attributes that the channel and the nation aspire to.

An ID of fabric to represent caring: "Hello babies. Welcome to Earth. It's hot in the summer and cold in the winter. It's round and wet and crowded. On the outside, babies, you've got a hundred years here. There's only one rule that I know of, babies-'God damn it, you've got to be kind.’" Red fabric representing the Turkish flag wraps around itself in a warm embrace.

05/10/2021

TRT1 is the flagship channel for Turkey’s TRT. We started with the idea of all the different parts of Turkey that come together to make one nation. After various evolutions, we settled on four IDs representing four attributes that the channel and the nation aspire to.

An ID of fabric to represent caring: "Hello babies. Welcome to Earth. It's hot in the summer and cold in the winter. It's round and wet and crowded. On the outside, babies, you've got a hundred years here. There's only one rule that I know of, babies-'God damn it, you've got to be kind.’" Red fabric representing the Turkish flag wraps around itself in a warm embrace.

01/10/2021

Here is some process from the Ident “Land” we created for Turkey’s TRT1.

TRT1 is the flagship channel for Turkey’s TRT. We started with the idea of all the different parts of Turkey that come t...
29/09/2021

TRT1 is the flagship channel for Turkey’s TRT. We started with the idea of all the different parts of Turkey that come together to make one nation. After various evolutions, we settled on four IDs representing four attributes that the channel and the nation aspire to.

An ID of mountains to represent optimism: "There have been good and bad times, but, in Turkey, the sun always rises.” Dawn breaks on a mountain shaped like the 1 from the TRT 1 Logo representing the Turkish territory.

TRT1 is the flagship channel for Turkey’s TRT. We started with the idea of all the different parts of Turkey that come t...
29/09/2021

TRT1 is the flagship channel for Turkey’s TRT. We started with the idea of all the different parts of Turkey that come together to make one nation. After various evolutions, we settled on four IDs representing four attributes that the channel and the nation aspire to.

An ID of mountains to represent optimism: "There have been good and bad times, but, in Turkey, the sun always rises.” Dawn breaks on a mountain shaped like the 1 from the TRT 1 Logo representing the Turkish territory.

Happy Spring Equinox! (or Autumnal Equinox if you are on the other side of the world)! In honor of today we’d like to sh...
21/09/2021

Happy Spring Equinox! (or Autumnal Equinox if you are on the other side of the world)!

In honor of today we’d like to share an ID we created for Turkey’s TRT1 of flowers to represent bravery: "Bravery is both when you have the advantage and when you are on your back foot. The Turkish people are brave.” Beautiful flowers that seem fragile, but withstand the onslaught of strong winds when they are together.

Happy Spring Equinox! (or Autumnal Equinox if you are on the other side of the world)! In honor of today we’d like to sh...
21/09/2021

Happy Spring Equinox! (or Autumnal Equinox if you are on the other side of the world)!

In honor of today we’d like to share an ID we created for Turkey’s TRT1 of flowers to represent bravery: "Bravery is both when you have the advantage and when you are on your back foot. The Turkish people are brave.” Beautiful flowers that seem fragile, but withstand the onslaught of strong winds when they are together.

21/09/2021

Happy Spring Equinox! (or Autumnal Equinox if you are on the other side of the world)! In honor of today we’d like to share an ID we created for Turkey’s TRT1 of flowers to represent bravery: "Bravery is both when you have the advantage and when you are on your back foot. The Turkish people are brave.” Beautiful flowers that seem fragile, but withstand the onslaught of strong winds when they are together.

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