PMG- The Buyer Engagement Company

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PMG- The Buyer Engagement Company

PMG - Engage buyers at every stage to accelerate and optimize revenue

Buyer-focused and revenue-oriented, PMG propels B2B pipelines to closed deals by generating qualified leads and engaging them with an excellent buyer experience at every stage of their journey.

17/12/2024

On this week’s episode of ABX and Cocktails🍸, Kfir Pravda & Or Moshkovitz had the privilege of sitting down with Kevin White, Head of Marketing at Common Room, to dive deep into signal-based selling and how it’s reshaping the way sales and marketing teams approach pipeline generation.

Kevin shares a wealth of insights from his journey at Common Room, unpacking the power of meaningful signals and how they can drive efficiency in go-to-market strategies.

What was discussed:
👉 How to prioritize and act on sales signals to accelerate pipeline creation
👉 Why aligning signals with your company’s GTM motion is a game-changer
👉 The underestimated role of LinkedIn in building brand awareness — and how to optimize for speed and learning in today’s fast-moving market

🎧 Tune in now to listen to the full episode: https://hubs.la/Q02_LzH80

12/11/2024

CRMs are slowing you down due to their monolithic structure.
Change my mind.

04/11/2024

Episode 23 is here! 🚀 Kfir and Or sit down with Ben Rotenberg, Head of Growth & Marketing Operations from Classiq, discuss how Generative AI (GenAI) is transforming business models and marketing strategies. They break down GenAI’s current and future impact on the industry—from practical applications to misconceptions.

Key Takeaways from the episode include:

- AI’s Disruptive Power: Traditional agency models and project management are ripe for transformation with GenAI.
- Quantum Marketing Challenges: Reaching the niche audience for quantum computing requires unique - strategies.
- Enhanced Lead Qualification: GenAI is pushing the boundaries of lead qualification and personalized marketing.
- Start Manual, Then Automate: Before diving into automation, master the manual processes.
- Training Matters: Employees need to understand GenAI tools to maximize their value.
- Data & Customization: GenAI can supercharge data analysis and tailor content for specific accounts.
- Stay Grounded: Avoid the GenAI hype—set realistic expectations.

The future of GenAI in marketing isn’t just promising; it’s actively redefining industry standards. How is your organization preparing to harness these changes? Tune in 🎧 now to learn more: https://hubs.la/Q02WJwdd0

08/10/2024

In our latest episode🎙️, Kfir Pravda and Or Moshkovitz sit down with Yuval Bramson, Global Head of B2B Marketing at Wolt Israel, to dive into his journey of building a B2B marketing strategy from the ground up. Yuval shares how Wolt transformed from a food delivery service into a broader retail platform and the challenges of establishing a new marketing function.

💡 Key insights include:

- Starting simple and leveraging existing resources
- Securing buy-in for marketing initiatives
- Building teams around existing strengths
- Understanding the product and industry is crucial for success
- Strategic persistence ("nagging") to secure investments
- Flexibility, learning, and knowing when to say no are essential skills
- Tune in now 🎧: https://hubs.la/Q02SvfFk0

23/09/2024

📢 Excited to share the latest episode of "ABX & Cocktails" with Dmitry Bergelson and Oleg Sobolev, co-founders of Extrovert!

The pair dive deep into the importance of building strong relationships in sales and how Extrovert helping sales teams maintain connections at scale.

Key takeaways from our conversation:

🤝 The power of relationship building on LinkedIn and overcoming its challenges
🎯 Diverse use cases for Extrovert across sales, account management, marketing, and customer success teams
📈 Why outbound outreach remains effective and the importance of diversifying outreach strategies
🤖 The impact of AI on sales and the ongoing importance of authentic communication
🗣️ The irreplaceable value of human involvement and active listening in the sales process

Catch the full episode to learn more about their journey and tips on scaling relationships effectively! Tune in now: https://hubs.la/Q02QqzWL0

17/07/2024

Tune in🚀 We have reached an amazing milestone: Episode 20 of "ABX & Cocktails"!🚀

Join Kfir & Or as they sit down with Avishai Sharon, CEO and co-founder Trendemon, to discuss the challenges and opportunities in B2B marketing.

Avishai shares his thoughts on:

🔍 The rise of buyer anonymity and understanding buyer interests
🤝 The need for alignment between teams to achieve unified revenue intelligence
🎯 Shifting from intent-based to interest-based marketing
🖋️ The value of quality human-produced content in the age of AI
🌐 Trends in website journey optimization
📈 Practical strategies for demonstrating marketing ROI and adapting to changing buyer behaviors

Tune in now to gain valuable insights and strategies: https://hubs.la/Q02G9Fhh0

10/07/2024

In episode 19 of “ABX & Cocktails,” Kfir and Or sit down with Daniel Zacks, Senior Manager of Revenue & Marketing Operations at Panorays, to dive deep into the world of tech stacks in marketing and revenue operations. 🎙️

Key Takeaways from the Discussion:
1️⃣ Evaluate tools based on their value and fit for your organization's specific needs, rather than just opting for the most popular solution.
2️⃣ Understand the impact had COVID-19 on purchasing decisions, emphasizing the necessity for data-driven justifications for expenses.
3️⃣ Daniel shares his approach to evaluating tools, recommending careful consideration of integration, cost, and onboarding ease.

Tune in to gain valuable insights for anyone involved in marketing and revenue operations. https://hubs.la/Q02zCl340

03/07/2024

Episode 18 is out! Join Kfir, Or, and Alexis Martial from SaaScale as they dive into the use of AI in sales processes and enhance personalization strategies! 🚀

Key topics covered include:

1️⃣ The challenges of implementing AI tools and the significance of understanding the buyer's journey.
2️⃣ The strategic approach to AI and the importance of validating hypotheses before scaling.
3️⃣ Navigating intent data and overcoming its challenges for effective utilization.
4️⃣ A focused strategy for leveraging AI in sales and marketing.

Don't miss out on these invaluable insights! Tune in to gain a deeper understanding of how AI can improve your sales and marketing efforts. https://hubs.la/Q02yBzhv0

26/06/2024

Join us on “ABX & Cocktails” as we delve into the power of second-party data with Robin Izsak-Tseng, VP of Revenue Marketing at G2! 🎙️

Discover actionable strategies to leverage intent data effectively across your marketing and sales endeavors, translating understanding into tangible results.

Key topics include:

🔍 Unveiling Buyer Intent's Three Pillars for market dominance and revenue efficiency.
🛣️ Decoding the Buyer's Journey to personalize your marketing strategies.
💼 Activating Intent Data for effective enterprise engagement and revenue growth.

Don't miss out on this invaluable discussion! Tune in now: https://hubs.la/Q02yBy4M0

19/06/2024

In episode 16 of "ABM & Cocktails" features, Adir Ron, CMO of Duve, a guest experience platform for the hospitality industry. Adir dives into transitioning to larger hotels and chains, discussing realignment of teams, reshaping materials, and implementing ABM. Join us as we explore tailored messaging, technical challenges, ABX strategy, and aligning Salesforce. https://hubs.la/Q02yz93B0

12/06/2024

What do lemons🍋 have to do with conferences? Our latest episode of "ABX & Cocktails"🎙️🍹, featuring Shiri Katalan, Head of Growth at GlobalDots, will be answering that question and more as we explore the world of unconventional marketing strategies.

In this conversation, we will discuss:

✨ The significance of crafting memorable experiences at conferences and events.
🍋 Shiri's innovative use of fruit and origami to engage potential customers.
💡 Emphasizing the importance of thinking outside the box and infusing fun into marketing efforts.
🌟 Plus, tips from Shiri on generating creative ideas.

Don't miss out on this insightful discussion! Join us on "ABX & Cocktails" to elevate your marketing game. https://hubs.la/Q02wT3HF0🎉 🚀🍹

05/06/2024

Excited to share our latest episode of "ABX & Cocktails"! 🎙️ In our third gifting installment, we dive into the power of gifting as a marketing and sales strategy, emphasizing personalization and recipient understanding. Tune in to explore how different departments can leverage gifting, integrating it into workflows, and measuring success. https://hubs.la/Q02yfm1T0

04/06/2024

Let's talk G2 buyer intent! With over 90 million verified users, G2 is the cornerstone for software buyers globally, offering data that lets teams engage with potential buyers at just the right moment. Find out more here: https://hubs.la/Q02zsLqS0

29/05/2024

Our recent in-person intent meetup provided amazing tips on leveraging intent data in sales and marketing strategies, featuring industry experts from leading companies:

🚀 Or Moshkovitz - AppsFlyer: Or stresses the importance of understanding individual motivations beyond demographics, introducing the concept of intent signals like online behavior for effective sales and marketing.

🔍 Kfir Pravda - PMG- The Buyer Engagement Company: Kfir emphasizes readiness and specific goals before investing in intent platforms, offering cheat sheets for evaluation and insights into automating intent-based workflows for scaling revenue operations.

📊 Roi Kaufman - Kaltura: Roi highlights leveraging first-party data, particularly from events and webinars, for better ABM outcomes, emphasizing prioritization, personalization, and sales collaboration.

🎯 Adi Hagag - metadata.io: Adi discusses the significance of second-party intent data, advising on crafting compelling messaging and multi-channel experiences, along with aligning conversion mechanisms with buyer perspectives.

💡 Daniel Bleichman - Cato Networks: Daniel shares Cato's success story in using intent data for marketing and sales, focusing on reaching relevant buyers effectively through personalization and sales alignment.

The panel explored various aspects of intent data's application, offering valuable insights for enhancing sales and marketing strategies. Thanks to all the panelists for their valuable contributions! You can tune in here: https://hubs.la/Q02yflk50

22/05/2024

🌟 Dive into the world of account-based marketing (ABM) with Sumner Vanderhoof, CEO of Propensity! 🚀 Check out our latest "ABX & Cocktails” podcast episode as Sumner shares insights into Propensity's innovative ABM platform, tailored specifically for smaller growth teams. Learn how
Propensity streamlines ABM campaigns, integrates seamlessly with sales automation tools, and generates highly qualified MQLs. Discover the importance of aligning marketing and sales strategies, and explore the myriad channels available for ABM success. Don't miss out on this fascinating discussion - tune in now! https://hubs.la/Q02wT3mq0

15/05/2024

🚀 "ABX & Cocktails" met up with Jonathan Raveh, Founder of GRAND, where we dove into the power of thought leadership on LinkedIn and the evolving landscape of professional content creation. At GRAND, Jonathan specializes in crafting and elevating professional brands for founders, executives, and employees, driving impact for both individuals and their organizations.

Our discussion highlighted several key points:

📝 Outsourcing Thought Leadership Writing: The trend towards outsourcing thought leadership writing underscores the growing recognition of its importance in shaping professional reputation and influence.

🤖 Role of AI in Writing: While AI tools are advancing, they still fall short in capturing the nuances and emotional resonance necessary for compelling content on platforms like LinkedIn.

📈 Measuring Impact: Evaluating the effectiveness of LinkedIn posts can be nuanced, but indicators like network requests, profile views, and shares offer valuable insights into audience engagement.

💡 Tips for Effective Writing: Jonathan emphasized the significance of addressing industry-specific challenges with valuable insights and solutions, while maintaining authenticity and avoiding overly promotional content.

📝 Frequency vs. Length: Short, frequent posts often outperform lengthy, sporadic ones in engaging the target audience and fostering meaningful connections.

Tune in to learn how to make a lasting impact on LinkedIn. https://hubs.la/Q02ww5980

08/05/2024

🚀 Check out the latest insights from our recent podcast featuring Yuval Tesler from SysAid! 🎙️

Yuval dives deep into the realm of AI and its transformative impact on service desk operations, hinting at a future with quicker issue resolution and streamlined support processes. But it's not just about efficiency; AI has the potential to reshape organizational structures, possibly reducing the need for extensive support staff.

Moreover, Yuval sheds light on his strategic role in acquiring new businesses, stressing the importance of engaging diverse personas throughout the sales journey. It's all about understanding the varied needs and perspectives within your target audience to drive successful deals.

And let's talk tools! Yuval walks us through the power of platforms like Drift and SalesLoft in revolutionizing sales engagement. With tangible impacts on pipeline creation and deal cycle reduction, these tools underscore the significance of seamless orchestration and integration in modern sales strategies.

Tune in to our podcast to explore these topics and more! https://hubs.la/Q02wl6Md0 🎧

02/05/2024

In our latest episode, Roi Kaufman from Kaltura discusses the essentials of ABX success:
1️⃣ Alignment is Key: Marketing and sales must sync for ABX success.
2️⃣ Focused Approach: Precision in account selection is crucial.
3️⃣ Data-Driven Personalization: First-party data fuels tailored marketing.
4️⃣ Tailored Content: Industry-specific initiatives boost engagement.
5️⃣ Continuous Optimization: ABX strategies require constant refinement.
Unlock ABX success with us!
https://hubs.la/Q02vQqzM0
🌟

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