PMG- The Buyer Engagement Company

17/07/2024

Tune in🚀 We have reached an amazing milestone: Episode 20 of "ABX & Cocktails"!🚀

Join Kfir & Or as they sit down with Avishai Sharon, CEO and co-founder Trendemon, to discuss the challenges and opportunities in B2B marketing.

Avishai shares his thoughts on:

🔍 The rise of buyer anonymity and understanding buyer interests
🤝 The need for alignment between teams to achieve unified revenue intelligence
🎯 Shifting from intent-based to interest-based marketing
🖋️ The value of quality human-produced content in the age of AI
🌐 Trends in website journey optimization
📈 Practical strategies for demonstrating marketing ROI and adapting to changing buyer behaviors

Tune in now to gain valuable insights and strategies: https://hubs.la/Q02G9Fhh0

10/07/2024

In episode 19 of “ABX & Cocktails,” Kfir and Or sit down with Daniel Zacks, Senior Manager of Revenue & Marketing Operations at Panorays, to dive deep into the world of tech stacks in marketing and revenue operations. 🎙️

Key Takeaways from the Discussion:
1️⃣ Evaluate tools based on their value and fit for your organization's specific needs, rather than just opting for the most popular solution.
2️⃣ Understand the impact had COVID-19 on purchasing decisions, emphasizing the necessity for data-driven justifications for expenses.
3️⃣ Daniel shares his approach to evaluating tools, recommending careful consideration of integration, cost, and onboarding ease.

Tune in to gain valuable insights for anyone involved in marketing and revenue operations. https://hubs.la/Q02zCl340

03/07/2024

Episode 18 is out! Join Kfir, Or, and Alexis Martial from SaaScale as they dive into the use of AI in sales processes and enhance personalization strategies! 🚀

Key topics covered include:

1️⃣ The challenges of implementing AI tools and the significance of understanding the buyer's journey.
2️⃣ The strategic approach to AI and the importance of validating hypotheses before scaling.
3️⃣ Navigating intent data and overcoming its challenges for effective utilization.
4️⃣ A focused strategy for leveraging AI in sales and marketing.

Don't miss out on these invaluable insights! Tune in to gain a deeper understanding of how AI can improve your sales and marketing efforts. https://hubs.la/Q02yBzhv0

26/06/2024

Join us on “ABX & Cocktails” as we delve into the power of second-party data with Robin Izsak-Tseng, VP of Revenue Marketing at G2! 🎙️

Discover actionable strategies to leverage intent data effectively across your marketing and sales endeavors, translating understanding into tangible results.

Key topics include:

🔍 Unveiling Buyer Intent's Three Pillars for market dominance and revenue efficiency.
🛣️ Decoding the Buyer's Journey to personalize your marketing strategies.
💼 Activating Intent Data for effective enterprise engagement and revenue growth.

Don't miss out on this invaluable discussion! Tune in now: https://hubs.la/Q02yBy4M0

19/06/2024

In episode 16 of "ABM & Cocktails" features, Adir Ron, CMO of Duve, a guest experience platform for the hospitality industry. Adir dives into transitioning to larger hotels and chains, discussing realignment of teams, reshaping materials, and implementing ABM. Join us as we explore tailored messaging, technical challenges, ABX strategy, and aligning Salesforce. https://hubs.la/Q02yz93B0

12/06/2024

What do lemons🍋 have to do with conferences? Our latest episode of "ABX & Cocktails"🎙️🍹, featuring Shiri Katalan, Head of Growth at GlobalDots, will be answering that question and more as we explore the world of unconventional marketing strategies.

In this conversation, we will discuss:

✨ The significance of crafting memorable experiences at conferences and events.
🍋 Shiri's innovative use of fruit and origami to engage potential customers.
💡 Emphasizing the importance of thinking outside the box and infusing fun into marketing efforts.
🌟 Plus, tips from Shiri on generating creative ideas.

Don't miss out on this insightful discussion! Join us on "ABX & Cocktails" to elevate your marketing game. https://hubs.la/Q02wT3HF0🎉 🚀🍹

05/06/2024

Excited to share our latest episode of "ABX & Cocktails"! 🎙️ In our third gifting installment, we dive into the power of gifting as a marketing and sales strategy, emphasizing personalization and recipient understanding. Tune in to explore how different departments can leverage gifting, integrating it into workflows, and measuring success. https://hubs.la/Q02yfm1T0

04/06/2024

Let's talk G2 buyer intent! With over 90 million verified users, G2 is the cornerstone for software buyers globally, offering data that lets teams engage with potential buyers at just the right moment. Find out more here: https://hubs.la/Q02zsLqS0

29/05/2024

Our recent in-person intent meetup provided amazing tips on leveraging intent data in sales and marketing strategies, featuring industry experts from leading companies:

🚀 Or Moshkovitz - AppsFlyer: Or stresses the importance of understanding individual motivations beyond demographics, introducing the concept of intent signals like online behavior for effective sales and marketing.

🔍 Kfir Pravda - PMG- The Buyer Engagement Company: Kfir emphasizes readiness and specific goals before investing in intent platforms, offering cheat sheets for evaluation and insights into automating intent-based workflows for scaling revenue operations.

📊 Roi Kaufman - Kaltura: Roi highlights leveraging first-party data, particularly from events and webinars, for better ABM outcomes, emphasizing prioritization, personalization, and sales collaboration.

🎯 Adi Hagag - metadata.io: Adi discusses the significance of second-party intent data, advising on crafting compelling messaging and multi-channel experiences, along with aligning conversion mechanisms with buyer perspectives.

💡 Daniel Bleichman - Cato Networks: Daniel shares Cato's success story in using intent data for marketing and sales, focusing on reaching relevant buyers effectively through personalization and sales alignment.

The panel explored various aspects of intent data's application, offering valuable insights for enhancing sales and marketing strategies. Thanks to all the panelists for their valuable contributions! You can tune in here: https://hubs.la/Q02yflk50

22/05/2024

🌟 Dive into the world of account-based marketing (ABM) with Sumner Vanderhoof, CEO of Propensity! 🚀 Check out our latest "ABX & Cocktails” podcast episode as Sumner shares insights into Propensity's innovative ABM platform, tailored specifically for smaller growth teams. Learn how
Propensity streamlines ABM campaigns, integrates seamlessly with sales automation tools, and generates highly qualified MQLs. Discover the importance of aligning marketing and sales strategies, and explore the myriad channels available for ABM success. Don't miss out on this fascinating discussion - tune in now! https://hubs.la/Q02wT3mq0

15/05/2024

🚀 "ABX & Cocktails" met up with Jonathan Raveh, Founder of GRAND, where we dove into the power of thought leadership on LinkedIn and the evolving landscape of professional content creation. At GRAND, Jonathan specializes in crafting and elevating professional brands for founders, executives, and employees, driving impact for both individuals and their organizations.

Our discussion highlighted several key points:

📝 Outsourcing Thought Leadership Writing: The trend towards outsourcing thought leadership writing underscores the growing recognition of its importance in shaping professional reputation and influence.

🤖 Role of AI in Writing: While AI tools are advancing, they still fall short in capturing the nuances and emotional resonance necessary for compelling content on platforms like LinkedIn.

📈 Measuring Impact: Evaluating the effectiveness of LinkedIn posts can be nuanced, but indicators like network requests, profile views, and shares offer valuable insights into audience engagement.

💡 Tips for Effective Writing: Jonathan emphasized the significance of addressing industry-specific challenges with valuable insights and solutions, while maintaining authenticity and avoiding overly promotional content.

📝 Frequency vs. Length: Short, frequent posts often outperform lengthy, sporadic ones in engaging the target audience and fostering meaningful connections.

Tune in to learn how to make a lasting impact on LinkedIn. https://hubs.la/Q02ww5980

08/05/2024

🚀 Check out the latest insights from our recent podcast featuring Yuval Tesler from SysAid! 🎙️

Yuval dives deep into the realm of AI and its transformative impact on service desk operations, hinting at a future with quicker issue resolution and streamlined support processes. But it's not just about efficiency; AI has the potential to reshape organizational structures, possibly reducing the need for extensive support staff.

Moreover, Yuval sheds light on his strategic role in acquiring new businesses, stressing the importance of engaging diverse personas throughout the sales journey. It's all about understanding the varied needs and perspectives within your target audience to drive successful deals.

And let's talk tools! Yuval walks us through the power of platforms like Drift and SalesLoft in revolutionizing sales engagement. With tangible impacts on pipeline creation and deal cycle reduction, these tools underscore the significance of seamless orchestration and integration in modern sales strategies.

Tune in to our podcast to explore these topics and more! https://hubs.la/Q02wl6Md0 🎧

02/05/2024

In our latest episode, Roi Kaufman from Kaltura discusses the essentials of ABX success:
1️⃣ Alignment is Key: Marketing and sales must sync for ABX success.
2️⃣ Focused Approach: Precision in account selection is crucial.
3️⃣ Data-Driven Personalization: First-party data fuels tailored marketing.
4️⃣ Tailored Content: Industry-specific initiatives boost engagement.
5️⃣ Continuous Optimization: ABX strategies require constant refinement.
Unlock ABX success with us!
https://hubs.la/Q02vQqzM0
🌟

30/04/2024

🚀 Mastering Enterprise Sales: It's All About Showing Up and Managing the Process! 🚀

In sales, showing up means more than just being present; it's about managing the sales process with precision. A great product alone won't win deals—you need project management chops to navigate complex sales cycles. 📊

Because in enterprise sales, how you sell is as crucial as what you sell.

There's a saying that 80% of the job is showing up. In Enterprise sales, it's definitely the case. And by showing up, I mean properly managing the sales process. See, selling to enterprise customers requires project management skills as much as sales proficiency. Your product could be awesome, bu

24/04/2024

Check out our second gifting session on the "ABX & Cocktails" podcast! Meet Alex Olley, co-founder of Reachdesk, who enlightened us on the power of personalized gifting in B2B marketing and sales. From the importance of choice for recipients to measuring success with metrics like pipeline generated and closed-won revenue, our chat covered it all. Stay tuned for more! https://hubs.la/Q02tx_-k0

17/04/2024

Excited to present insights from Maya Erenberg, Co-Founder of CorporateGift.com in our gifting podcast episode "ABX & Cocktails". We explored the impact of corporate gifting on engagement, brand awareness, and relationships, delving into personalized, trackable gifting tech for maximum effect, and customizing strategies to engage decision-makers. Tune in for more: https://hubs.la/Q02swN1k0

11/04/2024

We are excited to announce the launch of our ABX and Cocktails podcasts, where we dive deep into the latest trends in ABX strategy! 🎙️
Our initial episode features a captivating conversation with Joe McNeill, Chief Revenue Officer at Influ2.
In this episode, we discuss aligning marketing and sales efforts, leveraging historical data, breaking down silos, and the future of AI in sales. Tune in for insights and strategies!

Listen to this episode from ABX & Cocktails on Spotify. We had the honor to host Joe McNeill, CRO at Influ2, to discuss with us how growth teams are leveraging this technology to better engage their prospects.This was our first episode in English and more to come.During this episode we discuss:What....

04/04/2024

🚀 Exciting News for B2B Marketers & Sales Pros! 🚀

G2's latest integrations with 6sense & Gong are transforming intent data into actionable insights for revenue growth. 📈

✅ Precision targeting with enhanced predictive models
✅ Contextual engagement for smarter selling
✅ Simplifying success with intent in your tech stack

Discover how these integrations can elevate your sales and marketing strategies. Read more about it here:

As you know, intent isn't worth a lot unless it is put in the hands of those who need it; in the hands of sales, marketing, revops and customer success teams. This is why an investment in the activation of intent is key to generating ROI from these (expensive) technologies. Turning Intent in

19/03/2024

🎁 Unwrapping Success: The Strategic Impact of Corporate Gifting 🎁

We delve into the impact of corporate gifting on business relationships and organizational growth. Drawing insights from our recent discussions on the ABX and Cocktails podcast with industry specialists Maya Erenberg (CorporateGift.com) and Alex Olley (Reachdesk), we explore how personalized and strategic gifting can enhance stakeholder relationships, boost brand visibility, and significantly impact engagement and sales outcomes.

Key takeaways include:

- The importance of personalization in gifting to strengthen connections
- Strategic planning and coordination among departments to align gifting with overall marketing and sales goals.
- Enhancing engagement through meticulous follow-up actions post-gifting.

Corporate gifting is not just about giving; it's a strategic tool for business growth and relationship building. Dive into our analysis and discover how you can leverage corporate gifting to increase success for your organization.

🔗 Read the article!

Corporate gifting has become an integral strategy for enhancing stakeholder relationships, promoting brand visibility, and increasing engagement and conversion. Our recent two-part discussion on the ABX and Cocktails podcast explores the topic of corporate gifting with insights from specialists Maya

18/03/2024

There’s still time to register for our event tomorrow: How To Master Intent, hosted by PMG and the ABX Israel community.
You’ll hear from top speakers from Kaltura , metadata.io and Cato Networks, diving into the different types of intent, how industry leaders leverage them to scale and optimize their GTM efforts, and practical methods for piloting intent.
Meet us tomorrow at 18:00 at the Appsflyer “Space” in Herzliya, Register here!

How to Master Intent Tuesday, 19/03/24 , 18:00-20:00 AppsFlyer “Space” – Maskit 14th st. Herzliya Thank You! Redirecting to PMG Website… Speakers Kfir Pravda CEO Or Moshkovitz Global ABX Lead Adi Hagag MetaMatch GM Roi Kaufman VP Growth Daniel Bleichman Director of Inbound Marketing Buyer in...

14/03/2024

Waiting to see you at our upcoming event on How To Master Intent, hosted by PMG and the ABX Israel community. You’ll hear from top speakers from Kaltura, metadata.io and Cato Networks.
We will be covering the different types of intent, how industry leaders leverage them to scale and optimize their GTM efforts, and practical methods for piloting intent.
Register here!

How to Master Intent Tuesday, 19/03/24 , 18:00-20:00 AppsFlyer “Space” – Maskit 14th st. Herzliya Thank You! Redirecting to PMG Website… Speakers Kfir Pravda CEO Or Moshkovitz Global ABX Lead Adi Hagag MetaMatch GM Roi Kaufman VP Growth Daniel Bleichman Director of Inbound Marketing Buyer in...

07/03/2024

In a world awash with data, we should be prioritizing source credibility, current relevance, and method transparency. Questioning biases, assumptions, and seeking the full story behind the stats. Comparing findings with established research and consulting independent experts helps us sift through the noise.

Data is just another form of storytelling – make sure that you know which book you are reading – and whether it’s a documentary or a fairy tale. 📚✨

Read more here:

In an uncertain world, people would cling to anything presented as a graph. There’s a lot of research about buyer behavior, winning sales motions, and outstanding marketing tactics. While making data driven decisions, we should use a critical approach to these research papers, regardless of the a

06/03/2024

Join us for a F2F event on How To Master Intent, hosted by PMG and the ABX Israel community.
Roi Kaufman, VP Growth at Kaltura, Adi Hagag, MetaMatch GM at metadata.io, Daniel Bleichman, Director of Inbound Marketing at Cato Networks, Or Moshkovitz from ABX Israel and Kfir Pravda, CEO at PMG, we be discussing how to leverage buyer intent to generate more pipeline, close it at a higher rate, faster.

You will learn how to:
Breakdown the different types of intent and how to tailor them to your organization.
Use intent to focus your sales efforts and keep customers happy.
Dip your toes into intent before diving in.
As well as an open panel where you’ll hear stories and find solutions to common challenges that actually move the needle.
Secure your spot now:

How to Master Intent Tuesday, 19/03/24 , 18:00-20:00 AppsFlyer “Space” – Maskit 14th st. Herzelia Thank You! Redirecting to PMG Website… Speakers Kfir Pravda CEO Or Moshkovitz Global ABX Lead Adi Hagag MetaMatch GM Roi Kaufman VP Growth Daniel Bleichman Director of Inbound Marketing Buyer in...

29/02/2024

🌟 Elevate Your Enterprise Selling with Intent Data! 🌟

Join us for an exclusive live session with G2’s Robin Izsak-Tseng and PMG’s Kfir Pravda. Unlock the secrets to maximizing buyer engagement and revenue efficiency using second-party data.

🛠️ Learn How To:

Master the Three Pillars of Buyer Intent.
Personalize your approach to the Buyer's Journey.
Activate Intent Data for enterprise growth.
Use G2 Data to understand enterprise buying patterns.

🔗 Secure your spot now: https://hubs.la/Q02mBjmp0

19/02/2024

🚀 Navigating the waters of innovation in enterprise? It's a journey filled with unique challenges, especially when it comes to transforming your revenue. Whether you're launching ABX programs, enhancing revenue intelligence, or improving sales processes, it's no small feat.

But here's the good news!

🌟 PMG RevenueFlow is designed to guide enterprise companies through these transformations smoothly. From educational workshops and managed pilots, to integrating cutting-edge technologies without the hassle, we've got you covered.

Discover how PMG RevenueFlow for Enterprise not only tackles the common hurdles but also ensures your team is up-skilled and ready to embrace new methodologies with confidence. It's not just about the tech; it's about empowering your people and processes for sustainable growth. 🌱

Ready to transform your revenue and drive innovation within your enterprise? Click here to read more and find out how PMG can unlock your organization's full potential.

Innovation is a crucial aspect of any business, but when it comes to enterprise organizations, driving innovation can be even more challenging. This also applies to revenue transformation initiatives such as launching and scaling ABX programs, improving revenue intelligence accuracy, introducing

07/02/2024

Introducing RevenueFlow: Overcoming the Challenges of Scaling Your Go-to-Market. Read all about it!

Working with over 100 companies, we often see common challenges they face when trying to scale their go-to-market efforts, either by increasing revenue efficiency, going up market or to new verticals. These challenges include aligning with buyer interests, gaining visibility into client and pros

06/02/2024

Exciting News from PMG
After two years of dedication, we're thrilled to unveil RevenueFlow – a culmination of our expertise, client insights, and collaborations with top tech vendors.
Already making waves in companies like Algosec, Pentera, Amdocs, and more, RevenueFlow is your go-to for comprehensive solutions.
Ready to elevate your business? Let's make growth happen together!
VIsit us here:

RevenueFlow Where scale meets GTM Let’s talk Scaling is Hard. We’ve got you Covered The RevnueFlow service suite provides strategic insights, methodologies, implementation services, cutting-edge tools, and valuable resources to supercharge your Go-To-Market and reach unparalleled growth. Solving...

24/01/2024

A common challenge in the sales world is a deal slipping through our fingers at the last minute. We've put together a guide of key strategies to prevent this. Check it out!

For any salesperson, the worst thing that can happen is a potential deal slipping away at the last minute. Deal slippage is a common problem that businesses face, but it can be reduced with the right strategies in place. Here are the most important ones:1 - Accurate Forecasting: Sales forecasting is

02/10/2023

Mark your calendars for December 5th, 2023, we will be hosting an exclusive event for revenue leaders. The event will feature top executives from G2, Salesloft, 6sense and a renowned Forrester analyst. Check out the link for further details.

Revenue Leaders Conference 2023, Tel Aviv, Israel

06/09/2023

By analyzing 20+ sales engagement setups, we’ve found patterns in the missteps. Learn with us and Salesloft how to avoid them. Register here: https://hubs.la/Q02198Bs0