“HALAL FRIENDLY” is Muslim friendly since it is a new way of promoting tourism in non-Muslim countries for Muslim tourists and their families so that they may continue to perform Halal activities (praying/Salat, food, etc.) during their holidays or business travel. VISION
The company seeks to be one of the pillars in the promotion and development of the Philippine Halal Tourism Industry and respon
sible in establishing linkages between the Philippines and other global stakeholders of the growing billion dollar Halal tourism industry. The company also intends to be the lead agency in ensuring that the travel and stay of Muslim visitors coming to the Philippines for tourism, business and education are pleasant and enjoyable. MISSION
The company shall disseminate knowledge and information on Halal and Muslim-friendly services to business establishments in the tourism industry and at the same time introduce and promote Halal Friendly Tourism and Halal Friendly Medical Tourism to Muslim visitors in the Philippines. The company also aims to contribute to the development of Philippine tourism by introducing Halal services suitable to the unique needs of Muslim tourists. It shall continue to conduct Halal Friendly research and development.
