Mint STR Hosting (2024)

05/06/2024

Things you can do in bed 🤍☕️📗 Vol.1

Patio Elba | Boutique hotel in the heart of San Juan, Puerto Rico

A seamless blend of past and present. Modern touches mixed with perfectly preserved ancient elements. Our stay was filled with melancholy, relaxation, and a chance to unwind and reconnect 🤍

Stay tuned for more of our experience staying at Patio Elba, Santurce | San Juan, PR.

03/05/2024

This is how I would plan your cabin feed →⁣
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1️⃣ Based on the content pillars, I create content and select the images that best align with them.⁣
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2️⃣ I arrange the feed so it is balanced & properly portrays a desirable lifestyle.⁣
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Why is this important? ✨⁣
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I have worked with many rentals managing their social media since 2019, and the ones that make bank, are the ones that successfully create and share content that portrays lifestyle! ⁣
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People are drawn to images and stories that evoke a desirable lifestyle = which means it can help attract more attention and ultimately lead to bookings of your ideal guests. ⁣
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If you wish to change the trajectory of your STR, hit the link in bio and apply to work with me, or comment below and let’s get the conversation started! ⁣
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30/04/2024

I will say this with so much love because I want to see you thrive. You won’t stand out doing what everyone else is doing 🟰 putting little to no effort on creating visual content that converts! ⁣
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The competition is fierce out there… they say Airbnbs are saturated… but do you know what I believe is saturated? Instagram profiles for Airbnbs/STR with no branding, and real estate-type photography that makes me do that silent scream 😫 I want you to do better on the ‘gram! ⁣
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Here’s how you can start planning your content to make your profile stand out and grab the attention of your potential guests!⁣
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1️⃣Optimize your bio! Make sure you include keywords in your name, your bio description should highlight your amenities, location, how your guests will feel when staying in your property, and a call to action so they can book using the link in your bio. ⁣
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2️⃣Select your brand colors and stick with them when creating content - don’t know how to select your colors? Comment “Colors” below and I’ll send you a quick video on how to do this. ⁣
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3️⃣Focus on how you can sell an experience. Is it the views, the sound of birds in the morning, the starry sky at night, the coffee shop that’s walking distance? ⁣
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4️⃣Create engaging content, not just boring images. Record videos of the flowers, the morning coffee, the sun rays coming through the window and use it as reels.⁣
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You might be thinking “it’s easier said than done”. But that’s what I’m here for! ⁣
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This 👆🏼is what I do day-in and day-out. Hiii - I’m Lace, UGC Creator and social media manager for STRs! Send a DM and let’s chat!

07/02/2024

Mint STR Hosting is growing! Yay 🤩 We’re hiring a part-time Digital Content Creator to join our team. ⁣
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We’re seeking for a creative and dynamic Digital Content Creator to manage and grow our clients’ brands across various social media platforms. DM for details! ✨

15/12/2023

It’s Day 11 and my gift 🎁 for you is an IG Bio Audit! Comment below and I’ll send you a personalized video with my recommendations to improve your short-term rental’s IG bio🎄Valid until December 15th, 2023!

04/08/2023

If you're anything like me, you probably dread showing off your face on IG! I totally get it... while working from home, I constantly come up with excuses to avoid putting on makeup, making my hair look decent, and hitting record.

While it is important to create connection with your followers, not every day you want to show your face, and that is totally ok!

Swipe to read some ideas that you can come up with without showing up your face, but most importantly, showing up features of your property!

24/07/2023

If you want to increase your reach and be found by potential guests, adding keywords to your posts is something you need to start incorporating asap!

➡️ Add keywords to your name, description, and captions to increase the chance of others finding your account.

❓What keywords should you use? That will depend on your specific niche... but for starters, here's a few you can use:

[Location] airbnb vacation rental
[Location] beachfront rental
[bohemian, modern] getaway for [couples, family, retreats]

🌱 Send a DM if you need help! I'll be happy to answer any questions 😊

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airbnb social media, short-term rental marketing, hospitality marketing, airbnb social media management

04/01/2023

It is time to invest in YOU! Join us this January 24-26 on the STR Virtual Summit for Women 💕 An immersive, interactive experience, with experts in the STR industry covering topics from Finance, Marketing, Interior Design, and much more! ✨Go to the link in bio to register today!

28/09/2022

Is your follower count going down? READ THIS! 👇
So you've lost followers... I know, It can be sad... but it's actually not! Let's go all Marie Kondo on this. Do you actually want followers who have no interest in what you offer? Absolutley not! Picture this: you are at a festival selling a product and everyone is inside your tent, but they actually have no intention of buying... don't you want them out? Yes!! Shoo, shoo... you need space for those who actually appreciate what you offer. Next time you see your followers count go down, do these two things:

1⃣ Make sure you are still sharing relevant high-quality content aligned with your niche, values, and target audience

2⃣ Smile and appreciate those that appreciate you 😁

03/05/2022

I had to.

29/04/2022

Did you notice I was gone for a few months? And, oh I wanted so badly to be back, and show up regularly. But my body and mind were both screaming "Pls take a break!". 🤯 Between a very demanding full-time job, to managing multiple social media accounts, and launching a product. Burnout might be an understatement.

I was forced to rest and take care of my mental health. Was I worried I would lose my business? Yes. Was I losing followers every day? Also, yes. Was that more important than my well-being? Absolutely not.

We cannot pour from an empty cup. So if you, my host friend, feel like social media is affecting your focus, mental health, and time management, this is your call to pause and weight what matters the most.

I hope you always choose yourself! 💚

27/04/2022

Isn’t this still so valuable? 2 years later - still on point and even more relevant with so much competition! Data is queen 👑!

20/04/2022

Our brand is getting a makeover! 🌱💜 I can’t wait to start sharing our transformation. ✨ STAY TUNED ✨

💻 Rebranding by

13/07/2021

Reels vs Stories. Which one should you use? Read below.

Instagram keeps pushing new features, and I have to say - I love it! It keeps this interesting... but also overwhelming! New things to learn all the time. I will give you a few tips on how you can use each to market your STR.

👉 Reels: Use them to get discovered. Create your reels using trending music. Give a tour of the property or highlight a specific area of your rental.

👉 Stories: Use them to connect with your audience and create more personal conversations. It's also good to keep them updated of your plans, how's the rental business going, what changes are you incorporating.

If you want reels and stories ideas, keep an eye for my next reels! I'll be sharing some.

Was this helpful? Let me know in the comments.

07/07/2021

If you host remotely, there's no excuse for you to not be making reels!

Canva is a great tool to create reels using pictures and videos that are already saved to your phone.

So, make a video, look for trending audio, and start sharing about your amazing rental for others to discover!

Don't forget to include your hashtags!.. all 30 of them! 😊

29/06/2021

Your bio, aka your 150-characters elevator pitch,

NEEDS . TO . BE . OPTIMIZED!

What do I mean by "optimized"? I'm breaking it down here:

✨Name: your name should be descriptive of what you are. A cabin in the woods, a beach condo? Keywords are a thing! You must use them.

✨Description: in 150 characters you should tell us what makes you unique, what locations are nearby (if relevant), and what you offer (i.e. romantic getaway, photoshoots, culinary experience)

✨Website: Add your links and make sure they work properly!

Not sure if your bio is on-point? Send me a DM, let's review it!

31/05/2021

5 Pet-friendly Airbnbs in Puerto Rico by Pet Friendly PR

29/05/2021

I know how difficult it can be to come up with ideas for your weekly content!

Sometimes you feel like you're being repetitive, talking about the same things over and over again.

Well, let me tell you something: even the big companies need to market their products over and over again - so there must be a reason for it!

Whenever you feel like you don't know what to write about, remember that you don't need to talk about new things all the time. Scroll down to your past posts and repurpose them!

Chances are:
- People won't remember you already posted about it!
- Many missed it the first time you shared it.
- You have new followers that have never seen it.

Creating content shouldn't be that hard! 😉

11/05/2021

This is why you should add a virtual tour to your highlights

🌱The images shared on your posts don’t necessarily provide a view of all the areas in your rental. Virtual tours help your prospective guests see every space without scrolling all the way down.

🌱Having your virtual tour on your story highlights makes it accessible for prospective guests to see what they need before they decide to book

🌱It is an easy way to share content easily and aligned with your goal of attracting prospective guests.

Don't forget to add branded covers to your story highlights! has beautiful templates you can choose from to make your profile look beautiful and on-brand! 👌

If you want a free trial for , check out the link in my bio! @ Washington D.C.

03/05/2021

Life sometimes knocks you! Juggling between side hustles, full time jobs, family, ad whatever life throws at you can be hard!

🍃Prioritize yourself and your mental health!

Social media will still be here... your business will not end if you take time for yourself!

Rest, enjoy, recharge, and come back stronger! 💕

📸:

29/03/2021

Ready to create & schedule your April’s content?

Here are some fun ideas and days to celebrate for the first week of April! 🥳

Whether it’s on your posts, captions and stories, remember to:
✅ have fun
✅ get creative
✅ add the related hashtag to get more visibility! @ Maryland

29/03/2021

This is me right here! 😅

27/03/2021

Gentle reminder that your business will not fail if you take some time off your phone.

Have a wonderful weekend, my friends!

16/03/2021

Three simple reasons why you should add guests' reviews to your stories:

1. It’s easy content that you can consistently share and keeps you in your followers’ eyes.

2. It’s already created for you! Just copy/paste and share.

3. It helps to put a good word for you to your prospective guests. They constantly see excellent reviews and, when looking for a place to stay, they’ll feel confident about your rental.

Are you constantly sharing your awesome reviews?

💡Here's a tip: when planning for your content, select a day of the week where you'll always share a review.

➡️ This helps with consistency and gives you peace of mind! @ Airbnb

15/03/2021

Who’s behind the screen?

I bet you started this journey without ever thinking of being on social media, and even less, becoming an influencer on the industry.

But hey, I’ve seen so many of you doing lives and collaborations, and wow! You’re rockstars! 🤘

Yet, there are sooo many of you that have never shown your face. And this is the sign from the universe you’ve been waiting for (or not!) to tell you it’s time to SHOW YOUR FACE!

☝Yes, I am talking to you, introvert lady (hi, I’m also an introvert), and yes, I am talking to you, Mr. Host, who refuses to show your face.

I will give a little shoutout to because I adore how they both show up and let us all know it’s a family business and Dusty has no shame in showing up on Insta.

This is more than overcoming the fear of showing your face to the cyber-world. It’s really about creating connections with real people!

We want to know who’s behind it all. Connections are super important to the success of a business, and STR industry is no exception.

🤗 If you’re up for the challenge, go to your stories and tell us 3 facts about you!

Tag me on your stories and use .

❗There’s no judgement, but lots of encouragement on the other side!

11/03/2021

Are you ready? Let's punch those myths to the ground!

1. Hashtags
✖️Myth: Hashtags in captions perform better.
✔️Truth: In captions or comments, hashtags perform the same. It's user preference where to place them.

2. Using a Scheduler
✖️Myth: IG punishes me for using a 3rd party Scheduler like Later or Plann
✔️Truth: Legit apps like Later or Plann connect with Instagram's API. This API exists so other apps can connect to IG and schedule posts.

3. The Algorithm
✖️Myth: The algorithm is hiding my posts.
✔️Truth: IG shows posts in feeds based on what people interact with. Focus on creating content that will generate engagement from your audience.

What other myths have you heard about Instagram? 👇🏼
@ Washington D.C.

08/03/2021

Ready to take your rental’s IG to the next level?

Here are 3 ways you can work with me during March:

✅ 𝟑 𝐒𝐩𝐨𝐭𝐬 𝐟𝐨𝐫 𝐁𝐫𝐚𝐧𝐝𝐞𝐝 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 (Reels & Story templates)
Receive customized branded templates for your reels and stories. Plug your images and share consistent content all week long to be on your prospective guests eyes!

✅ 𝟏 𝐒𝐩𝐨𝐭 𝐟𝐨𝐫 𝐌𝐨𝐧𝐭𝐡𝐥𝐲 𝐈𝐆 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐫𝐞𝐚𝐭𝐢𝐨𝐧 & 𝐒𝐜𝐡𝐞𝐝𝐮𝐥𝐢𝐧𝐠
Don’t have time to create and schedule your content? I do the work while you host and enjoy your free time. I’ll make sure to share what your prospective guests need to see to fall in love with your rental & book!

✅ 𝟑 𝐒𝐩𝐨𝐭𝐬 𝐟𝐨𝐫 𝐈𝐆 𝐀𝐮𝐝𝐢𝐭
You know your IG is not looking its best but you’re not sure how to make it better? My IG audit will give you a thorough report and a list of actions to improve your IG so that it works for you!

💌Send me a DM with “Brand”, “Content”, or “Audit” to save your spot for March.
@ Washington D.C.

04/03/2021

It’s already March 2021! Can you believe it? 😱

I must admit, I got stuck celebrating my birthday and enjoying my out of office that I completely ignored the fact that March is here!

🌱But, better late than never… so here they are!

Save this post and remember to get creative! You can celebrate these national days with local recommendations, funny memories and shoutouts of favorite places/products.

#️⃣ Don’t forget to use hashtags to get more visibility on your posts!

March 6th - National Day of Unplugging
March 8th - International Women’s Day
March 9th - Organize your Home Office Day
March 14th - Pi Day
March 17th - St. Patricks Day
March 19th - World Sleep Day
March 20th - International Day of Happiness
March 22nd - World Water Day
March 23rd - National Puppy Day
March 27th - Earth Hour
March 28th - Palm Sunday
March 29th - Holi

✨ Share it with a friend!
@ Maryland

01/03/2021

While I’m not talking about having a perfect feed (does that even exists, anyways?!), there’s a reason why cohesive feeds often perform way better than those who share random content.

✨Instagram is a platform for the visuals (hi, that’s me!).

👆🏻We double-tap those pretty pictures that catch our eyes & attention. Take a look at your behavior while you scroll… what do you usually like? what accounts do you follow? It’s very likely that you are attracted to a profile because of the colors and the quality of the images.

Consistency helps with creating a cohesive feed that people like to see. It just makes us happy! But it also helps with creating brand recognition!! And that is even better!

Ok, ok, but how can you achieve this?
✔️Edit your images with the same filter. Presets work perfectly!
✔️Balance the colors in your feed by planning in advance. Use Plann or Later to preview your grid before posting.
✔️Select a grid layout. Using a layout helps keep cohesiveness and order.

Remember, you can change your colors, layouts and editing style every now and then. Don’t be afraid to try a new look. Seasons are perfect for a new color palette.

16/02/2021

Should you have a website for your rental?

Let's remember one thing: with your rental, you are giving Airbnb business, not the other way around.

Airbnb is a great platform to get discovered by travelers, but it is a platform you have no control over.

If you are receiving good traffic on Airbnb and Instagram, it might be time to invest in a website.

✨Here are some benefits:
1️⃣ You are not building your business in borrowed land.

2️⃣ No service fees! You may be paying less in building and maintaining your site than what you pay for fees.

3️⃣ You are in control, you make the rules. This is now more relevant than ever as many hosts are disappointed with how Airbnb has been handling cancelations.

Do you have a website? Share your thoughts below! I'd love to learn about your experience! ⬇️

Mint STR Hosting

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