Professional Crisis Management Association

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Professional Crisis Management Association PCMA Board Certified Behavior Analysts are leaders in the field and have the skills and experience to help your organization and the people you serve succeed!

The Professional Crisis Management Association (PCMA) has been providing crisis management and behavior analysis training, certification, consulting and technology-based solutions that help individuals and organizations since 1981.

CORRECTING BEHAVIOR THE RIGHT WAY - HELPING, NOT HURTINGPeople say correcting behavior is bad...that it’s harmful, disco...
10/02/2025

CORRECTING BEHAVIOR THE RIGHT WAY - HELPING, NOT HURTING

People say correcting behavior is bad...that it’s harmful, discouraging, or unnecessary. But that’s not true. The problem isn’t correction itself; it’s how it’s done. When correction is misused, overused, or disconnected from reinforcement for value-added behavior, it becomes punishment that stifles growth rather than shaping success.

Therefore, we must correct behavior the right way by embedding it in a system rich with positive reinforcement, ensuring it’s fair, predictable, and constructive. Correction should guide, not punish. When done right, it helps, not hurts.

💡 Want to learn more? Check out PCMA’s latest Behavioral Brief for practical insights on effective behavior correction.

📩 Plus, grab your FREE copy of the Performance Diagnostic Checklist for Educators by emailing [email protected] with "FREE PDC" in the subject line!



A Tale of Two Classrooms Both Ms. Taylor and Mr.

Burnout doesn’t happen overnight. It’s actually a slow process that builds over time when staff are overwhelmed, unsuppo...
07/02/2025

Burnout doesn’t happen overnight. It’s actually a slow process that builds over time when staff are overwhelmed, unsupported, and stuck in reactive cycles. In behavioral health settings, where crisis management and emotional demands are constant, preventing burnout requires more than just self-care reminders. It requires systems that set people up for success.

When staff feel confident in their skills, have clear processes to follow, and receive meaningful support, they’re more likely to stay engaged and resilient. This isn’t just about making the workplace easier. Rather, it’s about making it more sustainable. Coaching plays a huge role in this, reinforcing effective behaviors and ensuring that people feel valued and capable in their roles. Without it, even the best systems fall apart.

The strategies in this infographic are behaviorally sound solutions that address the root causes of burnout. At PCMA, we believe that when staff are supported through ABA-based systems, everyone benefits, including the individuals they serve. Check out the infographic below for key ways to build a culture that prevents burnout instead of reacting to it.

If you'd like to bring PCMA's training solutions grounded in behavior analysis to your school or facility, reach out to [email protected]!

[Sponsored by the Professional Crisis Management Association]

06/02/2025

🛡️ Become a Certified PCM Instructor or an EveryDay BehaviorTools Instructor – Reserve Your Seat Today! 🛡️

Looking to improve behavior and safety culture in your organization? Or maybe you're ready to expand your impact and generate more income by training others? Either way, PCMA has you covered!

✅ Become a PCM Instructor – Equip yourself with the skills to enhance crisis management and behavioral safety within your organization or as an independent trainer.
✅ EveryDay BehaviorTools Instructor – Fully remote certification that can be delivered online, hybrid, or in person to future practitioners.

February's courses are booking up FAST – only a few seats left! But don’t worry, we’ve got courses scheduled throughout the year. Check out the latest training schedule and reserve your spot today!

🔗 Sign up now at https://www.pcma.cc/training/scheduletraining.aspx or reach out to [email protected] if you have questions!

05/02/2025

The Truth About Prone Restraints: Not All Are Created Equal

When tragic incidents happen, we must learn and improve. Let's ban approaches and restraints that are harmful, but lumping all approaches and restraints into the "do not use" category because they share a common name and some features is not the answer.

The case of Max Benson in California was devastating. A prolonged, unsafe prone restraint was used for nearly two hours, restricting breathing and leading to his death. That type of restraint should absolutely be banned—just like the Ford Pinto, which exploded when hit from behind. But should we ban all cars because of one faulty model? Of course not. And yet, that’s exactly what’s happening with prone restraints.

The unintended consequences of banning all prone restraints:
❌ More injuries to individuals and staff
❌ Increased law enforcement involvement
❌ Greater reliance on medical restraints and sedation
❌ Fewer services for individuals with severe behavioral challenges
❌ Hiding and underreporting prone restraint out of fear of retribution, reducing oversight and accountability
❌ People making up their own procedures (e.g., the case of Max Benson)

For over 40 years, PCMA has provided safe, evidence-based crisis management training. PCMA is the only fluency-based, prevention-focused crisis management system in the world, prioritizing skill-building, relationships, and de-escalation before any intervention is considered.

PCMA is dedicated to providing multiple safe intervention strategies, including:
✔️ Prevention first—teaching skills, building relationships, and reinforcing positive behavior
✔️ Verbal de-escalation and personal safety
✔️ Standing & vertical immobilizations when movement control is needed
✔️ Two options of horizontal immobilization:
1) Supine (face-up) and 2) Prone (face-down) only where permitted by law, organizational policy, and clinically warranted

PCMA’s system is built on a wide range of evidence-based interventions and precise criteria to promote a least restrictive, safe, and supportive environment by:
✔️ Offering a continuum of procedures tailored to meet each learner’s needs
✔️ Establishing clear criteria for when physical intervention may be considered
✔️ Incorporating mats and a structured release process, with release beginning within three seconds of calming—even for non-vocal individuals
✔️ Providing fluency-based training, so staff can apply interventions effectively, safely, and confidently

In the end, this shouldn't be about about banning all prone restraints. The focus should remain on prevention while ensuring that when a prone restraint is used, it is warranted and done correctly by trained professionals with strict safety guidelines and clinical oversight. PCMA has developed every intervention with safety, dignity, prevention, and transparency as the priority.

🔗 Go to pcma.com or contact [email protected] with any questions.

🚨 New Article Alert! 🚨How do we create crisis-resistant schools? It starts with prevention and preparation, not just rea...
04/02/2025

🚨 New Article Alert! 🚨

How do we create crisis-resistant schools? It starts with prevention and preparation, not just reacting to student behavior, but shaping the behavior of educators, administrators, and staff to build safer, more supportive learning environments.

In this month’s issue of Behavior/Brain Magazine, PCMA-sponsored content dives into Behavior-Based Crisis Management, exploring strategies like Positive Behavior Intervention and Support (PBIS) and Data-Driven Decision Making to prevent disruptions before they escalate.

If you’re an educator, school leader, or behavior analyst, this is a must-read! 📖 Check it out now and join the conversation on proactive crisis prevention.



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03/02/2025

New Quick Behavior Byte is live!
Today’s topic: Redirection with Choice. 🎙️

When emotions run high, direct demands can fuel resistance and escalate situations. Instead of forcing compliance, structured choices provide a sense of control while still guiding individuals toward the desired behavior.

For example, if a student refuses to start an assignment, instead of saying, “Do your work now,” try, “Would you like to start with the first problem or pick one you feel comfortable with?” This shifts the focus from resistance to engagement.

Procedure for Redirection with Choice:
1️⃣ Identify the Desired Outcome – Determine what you need the individual to do.
2️⃣ Offer Two Acceptable Options – Both should lead toward the goal while giving them some control.
3️⃣ Keep it Simple & Neutral – Avoid power struggles by delivering choices calmly.
4️⃣ Reinforce the Choice – Acknowledge their decision and encourage follow-through.
5️⃣ Stay Consistent – Make choice-giving a regular strategy to encourage problem-solving and cooperation.

By using structured choices, you can reduce defiance and encourage cooperation without escalating the situation.

Are you interested in becoming a certified Professional Crisis Management or EveryDay BehaviorTools instructor so you can learn and teach more strategies like this? If so, email [email protected].

[Sponsored by the Professional Crisis Management Association]

In this episode of the Crisis in Education Podcast, host Dr. Paulie welcomes his good friend and former colleague, Pierr...
31/01/2025

In this episode of the Crisis in Education Podcast, host Dr. Paulie welcomes his good friend and former colleague, Pierre Louis. As a long-time leader and one of the founders of Ovation Behavior Group, Pierre brings deep insights into the intersection of behavior science, leadership, and education.

Dr. Paulie and Pierre discuss:

✅ How behavior science drives effective leadership in education
✅ Challenges and successes in implementing behavior-based strategies
✅ The power of mentorship and leadership in fostering meaningful change

This engaging conversation is packed with practical takeaways for educators, behavior analysts, and leaders committed to improving systems through evidence-based practices. Don't miss it! ​

https://www.buzzsprout.com/1931996/episodes/16538320

In this episode of the Crisis in Education Podcast, host Dr. Paulie welcomes his good friend and former colleague, Pierre Louis. As a long-time leader and one of the founders of Ovation Behavior Group, Pierre brings deep insights into the intersec...

FREE for Behavior Analysts in Missouri! Join behavior analysts, managers & educators for an immersive journey into OBM s...
30/01/2025

FREE for Behavior Analysts in Missouri! Join behavior analysts, managers & educators for an immersive journey into OBM strategies to elevate success in organizations & schools.

At PCMA, we are proud to support the dissemination of behavior analytic principles by contributing to conferences like the OBM Experience and through our own training solutions grounded in ABA. Events like these are vital for advancing our field and equipping professionals with actionable strategies to create safe and positive learning environments for all. Join Dr. Gavoni and other leaders in behavior analysis at the Lindenwood University campus for this incredible event!

Title:

A Behavioral Crisis in Education: Organizational Behavior Management for Improving Educational Outcomes

Abstract:

Educators are the backbone of our nation, and education is its lifeblood. Yet, due to numerous challenges amplified by politics, policy, and inadequate preparation, our education system is steadily faltering. From teacher shortages and struggling schools to escalating behavioral and mental health issues, a crisis is emerging at the individual, classroom, and school levels. However, within every crisis lies an opportunity.

Through approaches rooted in behavior analysis, this crisis can become a catalyst for transformative improvement. Professionals working in schools must go beyond addressing student behavior, broadening their focus to include the systems and practices of classroom, school, and district leaders. By leveraging the principles of Applied Behavior Analysis (ABA) through Organizational Behavior Management (OBM), behavior analysts and those supporting school improvement can design and implement strategies that accelerate and sustain effective practices across educational settings.

This presentation will explore how OBM can drive meaningful behavior change in education by facilitating system-wide improvements, closing gaps in educator performance, retaining and developing faculty and staff, and supporting student achievement. By focusing on systems, processes, and leadership behaviors, behavior analysts and professionals can create sustainable solutions that enhance student behavior, empower educators, and elevate outcomes across classrooms and schools.

Check out the other presentations by industry leaders and sign up today! https://www.eventbrite.com/e/the-obm-experience-tickets-1075848354389?fbclid=IwY2xjawIIPtJleHRuA2FlbQIxMAABHVVSHqYD-2RaIABOm00gLbdx7MkIAwmYfcyzIaH0A4p0dixWcYB0VAk-Lg_aem_0ofSeX-J4kM7uhOz0wyoqQ

Setting clear expectations doesn’t have to feel restrictive. Instead of saying "no" or "stop," try using "when-then" sta...
28/01/2025

Setting clear expectations doesn’t have to feel restrictive. Instead of saying "no" or "stop," try using "when-then" statements to guide behavior. This approach focuses on what can happen, creating clarity and motivation.

Procedure:
1️⃣ Identify the desired behavior (e.g., putting materials away).
2️⃣ Frame the statement positively: “When [desired behavior], then [reward/activity].”
3️⃣ Deliver the statement calmly and consistently.
4️⃣ Reinforce immediately once the individual meets the expectation.

This simple shift reduces resistance and helps individuals understand exactly what’s expected of them!

[Sponsored by the Professional Crisis Management Association]

clear expectations doesn’t have to feel restrictive. Instead of saying "no" or "stop," try using "when-then" statements to guide behavior. This approach focuses on what can happen, creating clarity and motivation.

Procedure:
1️⃣ Identify the desired behavior (e.g., putting materials away).
2️⃣ Frame the statement positively: “When [desired behavior], then [reward/activity].”
3️⃣ Deliver the statement calmly and consistently.
4️⃣ Reinforce immediately once the individual meets the expectation.

This simple shift reduces resistance and helps individuals understand exactly what’s expected of them!

27/01/2025

Reinforcement is one of the most powerful tools in behavior science, but it’s also one of the most misunderstood. Many people assume all positive reinforcement is good and all negative reinforcement is bad, or that reinforcement works the same way for everyone. But the truth is that reinforcement is complex, and its effectiveness depends on how it’s used and what it’s applied to.

Think about this: Positive reinforcement can build confidence and healthy habits. For example, someone might feel motivated to exercise regularly because they enjoy the boost in energy and the compliments they get from friends. But if the focus shifts to excessive external validation, it could lead to unhealthy behaviors, like overtraining or ignoring the body’s need for rest.

Now, let’s talk about negative reinforcement. Imagine taking Tylenol to get rid of a headache. It removes the discomfort, making it more likely you’ll take it again the next time you’re in pain. That’s negative reinforcement in action, and it works well for reducing stressors. But what happens when this principle is misapplied? Consider someone who starts using substances not to feel good, but to avoid feeling bad. Over time, they might spiral into a cycle of dependency, driven by the desire to escape discomfort rather than build something positive.

The same applies to performance: Have you ever worked hard just to avoid being reprimanded? Maybe you stayed late at work, not to excel, but to avoid your boss’s criticism. Did it push you to do your best, or just enough to avoid the consequences? If this became the norm, how did it impact your motivation, confidence, or even your well-being? When fear becomes the main driver, it might get short-term results, but it rarely leads to lasting, meaningful success. And it often leads to burnout or resentment.

Reinforcement explains so much about our behavior. Not just why we avoid challenges, but also why we go above and beyond to succeed. Often, behaviors are shaped by multiple reinforcers. For example, someone striving for a promotion might enjoy the sense of accomplishment, seek recognition from colleagues, and also want to avoid the discomfort of staying in a stagnant role.

Ready to separate fact from fiction? Check out the myths and realities about reinforcement below to learn how to make it work for you.

At PCMA, our training solutions are meticulously crafted around the effective application of reinforcement to create positive and safe learning environments for all. Interested in becoming a certified instructor of Professional Crisis Management or EveryDay BehaviorTools? Reach out to us at [email protected] to learn how you can bring these powerful tools to your organization.

More Than Ever, We Need a Crisis Management CultureIn critical moments, even the best teams can falter without the right...
26/01/2025

More Than Ever, We Need a Crisis Management Culture

In critical moments, even the best teams can falter without the right foundation. A true crisis management culture isn’t just about training - it’s about creating a system where every team member is prepared to act with confidence when it matters most.

In PCMA’s latest Behavioral Brief Newsletter, Building a Crisis Management Culture: The Role of Leadership and Organizational Systems, we explore what it really takes to create safety and stability in any organization. There’s one thing that must be a part of any crisis management training if it’s going to succeed—and without it, the risks are real.

Don’t leave your team’s safety to chance. Read now and find out what makes all the difference!



It was a typical Wednesday afternoon at Fairview Middle School. The principal, Ms.

🌟 Exciting Announcement from PCMA! 🌟PCMA is proud to announce that our very own Dr. Paul Gavoni will be a featured speak...
25/01/2025

🌟 Exciting Announcement from PCMA! 🌟

PCMA is proud to announce that our very own Dr. Paul Gavoni will be a featured speaker at the 11th Annual Conference for the Association for Maine Behavior Analysis (AMeBA) on Friday, May 2, 2025!

Dr. Gavoni, a Wall Street Journal and USA Today best-selling author with extensive experience applying behavior analysis across education, human services, and even professional sports, will deliver two impactful presentations:

📌 The 4 Pillars of Ethical Behavioral Leadership
📌 Deliberate Coaching: A Toolbox for Accelerating Supervisee Performance

At PCMA, we are proud to support the dissemination of behavior analytic principles by sponsoring and contributing to conferences like AMeBA and through our own training solutions grounded in ABA. Events like these are vital for advancing our field and equipping professionals with actionable strategies to drive meaningful change.

Join Dr. Gavoni and another thought leader in behavior analysis, Matt Cicoria, at the USM Lewiston-Auburn campus for this incredible event. Stay tuned!

Working with a Behavior Analyst: A Practical Guide for TeachersBuilding a strong teacher-behavior analyst partnership is...
23/01/2025

Working with a Behavior Analyst: A Practical Guide for Teachers

Building a strong teacher-behavior analyst partnership is key to supporting positive student behavior. Our new video explores what teachers can expect when collaborating with a behavior analyst, from analyzing the ABCs of behavior to designing effective interventions.

[Sponsored by the Professional Crisis Management Association]



Building a strong teacher-behavior analyst partnership is key to supporting positive student behavior. Our new video explores what teachers can expect when c...

Why PCM Stands Above the Rest: A Fluency-Based Approach to Crisis ManagementWhat truly sets Professional Crisis Manageme...
22/01/2025

Why PCM Stands Above the Rest: A Fluency-Based Approach to Crisis Management

What truly sets Professional Crisis Management (PCM) apart from all other systems? It's not just the prevention-first mindset or the emphasis on ethical, evidence-based strategies—it’s PCM’s fluency-based approach that revolutionizes crisis management training.

🚀 Fluency-Based Training for Mastery
PCM ensures fluency—where skills become second nature. This means:
-Faster, more confident decision-making during high-stress situations.
-Smooth, precise ex*****on of techniques, even when emotions are running high.
-Lasting mastery that reduces the likelihood of errors and increases safety for everyone involved.

🔑 Certified Instructors Tailored to Your Needs
PCM Certified Instructors are uniquely equipped to deliver up to seven different training programs. These programs allow instructors to meet:

-The specific needs of your consumers.
-The abilities and experience of your practitioners.
-The policies of your organization.
-The laws and regulations of your state.

This flexibility ensures that PCM aligns seamlessly with your environment while maintaining the highest standards of effectiveness.

🔑 Prevention-First Approach
Most systems focus on reacting after a crisis has started. PCM is built on prevention as its foundation, using proven ABA principles to stop crises before they begin.

💡 Evidence-Based Excellence
Unlike other programs, PCM is grounded in Applied Behavior Analysis (ABA)- a science with decades of research behind it. Every technique is data-driven and tested for real-world effectiveness.

🤝 Ethics and Respect at the Core
PCM emphasizes natural body positioning to ensure all interventions are pain-free and preserve dignity. This ethical approach prioritizes the safety and well-being of everyone involved, reflecting a deep commitment to respect and professionalism.

🌟 More Than a Crisis System
While other systems stop at intervention, PCM goes further with a focus on prevention, de-escalation, and reintegration. It’s a complete framework for lasting success.

Watch Now to Learn More

Take the first step toward becoming a leader in crisis management. Watch this video and discover why PCM is the gold standard:

👉 https://www.youtube.com/watch?v=FMqEy4P1a-4

Lead with fluency. Build with confidence. Transform lives.

✅ Visit PCMA.com and click on the Traning Schedule link to sign up for your course today!👍 Let’s Connect!📧 Get in contact anytime: [email protected]✨ And don...

Looking for a simple way to guide behavior and reduce confusion? Try using visual supports! Tools like schedules, charts...
21/01/2025

Looking for a simple way to guide behavior and reduce confusion? Try using visual supports! Tools like schedules, charts, or signs provide clear cues that help individuals understand expectations and stay on track.

Procedure:
1️⃣ Identify the behavior or task you want to support (e.g., following a daily routine).
2️⃣ Create a visual aid (e.g., a checklist or picture schedule).
3️⃣ Teach how to use it and refer to it consistently.
4️⃣ Reinforce success when the individual uses the visual support independently.

Visual supports enhance independence and make expectations easy to follow. A little clarity goes a long way!

The Importance of Preparing Students for TransitionsTransitions are a significant part of every school day, and their ef...
20/01/2025

The Importance of Preparing Students for Transitions

Transitions are a significant part of every school day, and their effectiveness can make or break a student's ability to stay engaged, feel secure, and remain on task. Unstructured or poorly managed transitions can lead to disruptions, increased anxiety, and lost instructional time. Conversely, a well-planned and rehearsed transition sets the stage for success, creating an environment where students feel supported and ready to move from one activity to another.

Here’s a step-by-step procedure to prepare students for smooth transitions:

Procedure: Preparing Students for Transitions

1. Establish Clear Expectations

Why: Students thrive on predictability. Knowing what is expected reduces confusion and increases compliance.

How: Use visual schedules, verbal instructions, or written steps that clearly outline the transition process. For example, “When the bell rings, put your materials away, stand quietly, and wait for the teacher’s direction.”

2. Provide Advance Warnings

Why: Sudden changes can be jarring. Giving a heads-up allows students to mentally prepare.

How: Use cues like a timer, clapping pattern, or a simple verbal reminder (“We have 2 minutes before we clean up”). Tailor the warning system to the students’ developmental levels and needs.

3. Use Positive Reinforcement

Why: Reinforcing appropriate transition behavior motivates students to replicate it.

How: Acknowledge and praise students who transition smoothly, using statements like, “I love how quickly and quietly Sarah moved to her next activity. Great job!” Group rewards can also be effective, such as earning points toward a collective goal.

4. Teach and Practice Transition Routines

Why: Practice builds fluency, making transitions more automatic and less stressful.

How: Break down the steps of each transition and role-play them with the class. For example, demonstrate how to move from independent work to lining up for lunch. Practice multiple times until students consistently meet expectations.

5. Monitor and Provide Feedback

Why: Continuous monitoring helps identify and address issues before they escalate.

How: Observe the transition process and offer immediate feedback. For instance, if students are moving too slowly, say, “I see some students are still at their desks. Let’s all try to move efficiently so we can maximize our recess time.”

6. Incorporate Visual and Auditory Cues

Why: Multisensory cues accommodate diverse learning needs.

How: Use tools like picture cards, color-coded signals, or chimes to signal transitions. These cues help students who struggle with verbal instructions.

7. Reflect and Adjust

Why: Continuous improvement ensures transitions stay effective.

How: After each transition, reflect with the class. Ask, “What went well? What can we do better next time?” Adjust routines as needed based on their feedback and observed challenges.

17/01/2025

Despite decades of scientific evidence supporting positive reinforcement, even well-known best-selling authors like Daniel Pink and Alfie Kohn have mischaracterized it, fueling myths that undermine its value. These misconceptions can discourage educators from leveraging one of the most effective tools for improving student behavior and outcomes. Let’s set the record straight:

❌ Myth: Positive reinforcement is bribery.
✅ Reality: Reinforcement happens after the behavior to strengthen it - it’s not about bribing students, but teaching and encouraging desired actions.
❌ Myth: You need expensive rewards for positive reinforcement to work.
✅ Reality: The best reinforcers are often free - praise, attention, privileges, and preferred activities. It’s all about what matters to the student.
❌ Myth: Positive reinforcement takes too much time.
✅ Reality: Investing in reinforcement now saves time later by reducing disruptions and fostering cooperation.

💡 Want to learn how to use positive reinforcement effectively in your classroom?

🔗 Subscribe to PCMA’s Behavioral Brief series for actionable strategies and insights on using positive reinforcement and more to transform classroom behavior!

[Sponsored by the Professional Crisis Management Association]

New Quick Behavior Tip is live!Today’s topic: Shaping Behavior. Shaping behavior happens all the time in education. It’s...
15/01/2025

New Quick Behavior Tip is live!

Today’s topic: Shaping Behavior.

Shaping behavior happens all the time in education. It’s how we teach complex skills. Think about it: you don’t start by asking a student to write an entire essay. First, they learn letters, then words, then sentences. Over time, these small steps build into a full composition.

The same principle applies to shaping behavior. By reinforcing small, manageable steps toward a bigger goal, you can guide individuals to success without overwhelm.

Procedure for Shaping Behavior:

1️⃣ Define the Goal – Identify the final behavior you want to achieve.
2️⃣ Start Small – Reinforce the first small step toward the goal (e.g., initiating the task).
3️⃣ Gradually Increase Expectations – Once the initial step is consistent, reinforce the next step closer to the goal.
4️⃣ Be Patient – Progress takes time. Focus on celebrating each step forward.
5️⃣ Maintain the Momentum – Fade reinforcement as the full behavior becomes routine.

With shaping, small steps lead to big wins. Ready to put this into practice? Email [email protected] to learn more!

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