Words Up Co.

22/01/2020

We are back to bashing the keys this week after our summer break and taking on select clients in 2020. If you need a copywriter to help you achieve your business goals this year, contact us for a chat today.

09/12/2019

Mine is Yipee-ki-yay. What’s yours? 😂😂😂

Feeling festive. ⛄️

06/12/2019

Shopping ethically? Ok that’s not really even possible... But shopping just a little MORE ethically? It can be done I reckon!

Oxfam has released it's Naughty or Nice 2019 list in time for Christmas - calling out the brands that are the most crappy in the things they do to get products on the shelves.

I try to find a feel good factor when it comes to holiday spending by forgoing name brands and shopping local, handmade or independent - mainly because it’s much more fun! You can have great conversations with sellers about their passion projects - and even find out more about their supply chain if you want to.

Happy shopping! *Not at Peter Alexander*

This Christmas some brands have been behaving better than others. Which brands have made a real commitment to a living wage, which would lift the women who make our clothes out of poverty?

03/12/2019

Did you know that today is ?

If you’re ever puzzled about what to get friends or loved ones, gifts to charity can be a wonderful option this time of year.

And far from being a boring gift you can make it cute and fun with things like happy goats for rural farmers, adoptions of fire injured koala bears and training for adorable puppies to become service dogs!

💝🐐🐨🐶 💝🐐🐨🐶💝🐐🐨🐶💝

Christmas is the time for giving, but with Australia's manic sales' season, you could be forgiven for thinking it's the season for spending.

24/11/2019

When advertising gives you advice...😂😂

15/11/2019

“I am a journalist,” he told Guardian Australia in 2015. “I am still a journalist in this place. This is my work, my duty.”

Great news to wake up to! Albert Camus once said, "where there is no hope, one must invent hope." Throughout his time in offshore detention, Behrouz's writing has been more than journalism, each word an act of defiance, and of hope. Congratulations to Behrouz and all the activists, charities and community organisations that supported him on his path to freedom.

Kurdish Iranian refugee and journalist – a multiple award-winner for documenting life in Australia’s offshore detention system – has left Papua New Guinea•The story behind Behrouz Boochani’s flight to freedom

10/11/2019

3pm. Does that mean it's officially Smonday yet?

How is it already Smonday again?

06/11/2019

It's always great to see charities invest in high-quality TV advertising. Especially when it's done right. 👏👏👏 This recent ad from the Missing Persons Advocacy Network had me engaged from start to finish. Wonderfully written and beautifully shot. Pass the tissues! 😥

04/11/2019

What do Kendall Jenner, a bacon sandwich and a razor have in common? It’s that they’ve all been part of campaigns accused of ‘woke-washing’, by attempting to co-opt a set of social values for corporate gain.

Whether it is Black Lives Matter, or LGBTQI rights, corporate engagement with charities and social causes is clearly tactical, but does that mean it’s always cynical?

Often, it’s the audeince that decides. If there are big holes in a CSR agenda, modern consumers will revel in poking around. Clearly, campaigns from Pepsi, M & S and Gillette offered too many inherent contradictions to pass the pub test.

Given how easy it is to miss the mark, the question for charities will be: Is pursuing a corporate partnership campaign still worth the risk?

With millions of dollars at stake, most would say yes, but to proceed with caution. The perils of call-out culture mean a ‘take the money and run attitude’ will spell disaster, but a carefully considered partnership could mean corporate dollars swing your way without the added controversy.

https://www.theguardian.com/media/2019/may/23/woke-washing-brands-cashing-in-on-culture-wars-owen-jones

https://www.marketingdive.com/news/the-year-of-woke-washing-how-tone-deaf-activism-risks-eroding-brands/557606/

https://www.adnews.com.au/news/a-bad-dose-of-woke-washing-is-infecting-advertising

From M&S’s LGBT sandwich to Kendall Jenner stopping a riot with a Pepsi can, corporate business is adept at adopting our concerns. But is it all a cynical marketing ploy?

25/10/2019

"I’d say to the general public, in the process if reconciliation, upholding the values of our First Nations people is extremely important. I’d ask the Australian public to try and understand that."

- National Native Title CEO Jamie Lowe

No arguments here! Congratulations to the Anangu people, indigenous and non-indigenous campaigners on securing the right to protect this sacred site.

The last of hundreds of visitors who flocked to Uluru to climb have returned to the ground allowing a permanent ban to come into force.

24/10/2019

Did you know that Australia is home to world-leading medical research? I'm proud to work with the Prince Charles Hospital to help deliver their Annual Research Review every year.

You can find out what they discovered in the past 12 months here:

https://www.thecommongood.org.au/publications/

Learn more about The Common Good through our publications including the annual research report, annual financial report and statements.

17/10/2019

This made me laugh because one of the phrases struck a cord with me...

Can you guess which one?

Have you ever struggled to make sense of a message because its author didn’t write clearly? Or maybe you wrote something that was misunderstood by…

10/10/2019

Here's a link to an article I wrote about how to use statistics when campaigning.

If you're feeling under the pump, contact us today to find out how we can lighten your load this appeal time with our bespoke copywriting and consulting services.

Learn how statistics are key to writing successful fundraising appeals in our latest blog; perfect your storytelling strategy by knowing how to use facts and figures.

16/09/2019

There is still time to get involved in this brand new campaign for mental health starting in October!

02/09/2019

Exciting to have connected with the passionate entrepreneurs at this funky restaurant on a recent project. If I'm ever down in Newcastle I'll be checking them out for sure!

It’s all about choosing the finest chicken, our preparation, marination, pickling and combining techniques used by top chefs in the world's top restaurants.We craft our own sauces, we pickle our own pickles and marinade our chicken so it’s juices run free with our special Wu-Cha flavour. Setting...

01/08/2019

Always great to see a new project to go live. Proud to have been a part of bringing this exciting, no-nonsense wellness brand to life!



https://aj.life/

A new way to personal wellness that's centered around you. Wellness Coaching and Unique Self Discovery Retreats. Book your free conversation and get started.

27/07/2019

New fundraising campaign launched this week. Exciting!

Want to create a better mental health future for all Australians?

Colour Your Hair for Mental Health is a brand-new fundraising event by NeuRA. It’s about showing your passion for improving the mental health of all Australians by raising funds for research

This October, we are asking you to take on a hair colour challenge and start fundraising. It doesn’t matter if you dye it, wig it or streak it, you just need to get your colour on during mental health week.

With nearly half of us experiencing a form of mental illness in our lifetime, it’s time to get our colour on for mental health.

To register and find out more visit: colouryourhair.com.au