The story of Latitude six-six began with a question, “How do you create a dollar?” The question was posed to Sam as a child by his father, then Chief of the Gwich’yaa Gwich’in Tribe of Northern Alaska. While Chief, Sam’s father built many organizations that addressed the social and health issues that plagued their people, but he and the tribe struggled to create sustainable economic opportunitie
s for their village that didn’t rely on federal or state funds. The question of creating a dollar, of creating a sustainable economy for rural Alaska, drove Sam to leave the US Army Special Forces and attend business school at The Tuck School of Business at Dartmouth. While visiting home prior to matriculation, Sam noticed adventure travelers passing through his town and other villages, yet none had any contact with the locals. These adventurers seemed to be shielded from the Native Alaskan culture by the companies that ran the guided tours through the areas, and none of these tour operators were locals! Their trips had no positive economic impact on the communities they passed through. In the fall of our first year at Tuck, a few friends were talking about how much fun it would be to take our classmates on a Spring Break trip up in Alaska, skiing cabin to cabin up in the mountains. This sparked the idea that we could bring travelers to places in Alaska which are typically off limits to outsiders – the traditional areas of Sam’s tribe – as well as to remote places that few had the skills to reach, especially in the cold Alaskan Winter. We thought that we could immerse travelers in the full Alaska experience, seeing the land and the local Native culture via trips led by Native guides and by visiting the local communities along the route. The potential economic impact would be huge on the Native people of Alaska. Sam’s father’s question was answered and Latitude six-six was born. The name refers to Latitude of the Arctic Circle, land of the midnight sun, land of the Aurora Borealis, and the approximate latitude of Sam’s village and our headquarters: Fort Yukon, Alaska (66°34′3″N 145°15′23″W). We have spent our time at one of the top business schools in the country working to develop and refine our business concept, leveraging Tuck’s entrepreneurial curriculum, independent studies, and the Barris Incubator. We are currently in the business accelerator MassChallenge, which has been extremely helpful in making our business better on a daily basis. Want to learn more? Interested in coming on a Latitude six-six adventure? Contact us at [email protected]