Airpinion.com is an airport review, ratings and rankings website designed to harness and develop a community of opinionated airport users, giving them a unique home to comment on all facets of the airport experience – from Check-in, Security and Toilets to Wi-Fi, Shopping and Dining. In addition to the extensive review element, Airpinion.com also features a ‘plane rating’ system (1 to 5), allowing
the ranking and league-tabling of airport functions and facilities as well as the airports, terminals, outlets and eateries themselves. Airpinion.com also gives airport retailers a unique opportunity to micro-market directly to travellers who will be using a specific store. A single retail unit can promote itself via key advertising positions or it can offer digital voucher coding to the consumer, via Airpinion’s mobile-optimised platform.
“The launch of Airpinion.com marks an important point in the evolving relationship between the airport, the retailer and the traveller,” said The Moodie Report Executive Director of Business Development & Innovation Matt Willey.
“Not only can travelling consumers now make informed purchasing decisions guided by fellow travellers’ reviews before reaching the airport, but they can also express their own opinions on every element of their airport experience.”
“Consumer feedback plays a vital role for airports, retailers and brands in understanding where a business or function is succeeding or failing. Listening to the valid concerns of travellers, and acting on them to improve service, can only result in a raising of the qualitative bar across the industry,” Willey concluded. “Airpinion.com provides all stakeholders with the platform to do just that.
