17/12/2024
Another auction is in the books and I just want to remind every one you of how grateful we are that all of you believe in this little show of ours, and in what we are trying to do. You all make this magic happen for us EVERY. YEAR. You’d think at some point it would stop bringing me to tears, but it still hasn’t yet.
It seems like most ideas reach a point where they play out. As the idea gains traction, the ideology becomes commodified and sold. Thank you to all of the donors, buyers, and supporters—past, present, and future—for ensuring that we don’t have to do that.
We know this idea has become lucrative in the Yellowstone age. People have tried to get us to sell it out. People have criticized us for not doing so. People have attempted and are attempting to replicate what we do for profit, shamelessly so. It never hits the same. What makes this show so special is also what holds it back in the eyes of many folks out in the world: it’s not about money. It’s about giving back. It’s about acknowledging this community, acknowledging the sacrifices we all make to live this way, acknowledging that exploiting this way of life to sell tickets or products or TV shows is bu****it, and acknowledging that tradition, truth in story, and authenticity in art still matter. We aren’t commodifying this because, in our eyes, The West isn’t for sale.
The future is coming at us quickly. The lines are blurring on what the definition of the word “cowboy” actually is, but we haven’t forgotten. It’s a job. The best damn job in the world as far as we are concerned. But it’s a job. It’s not just a mindset. It’s not a fashion trend. It’s not something you dress up as on the weekend to impress your friends. It is as much a verb as it is a noun, maybe more so. It is a life built upon tradition, handiwork, and the relationship between earth, man, and animal that is foundational to our existence—but it is also home to one of the greatest skill-to-pay disparities in our 1st world nation, and the better you are at this job, the more likely you are to make much less than what your skillset, training, capabilities, and knowledge should infer. Until a person understands what it takes to live this way, they typically cannot understand why any of this matters to any of us. This thing we are doing still hasn’t played out because some of you out there understand. Some of you care—and that is a powerful thing.
Thank you from the very bottom of our hearts. There are no words for the amount of gratitude we feel, yet again. We are doing everything in our power to create meaningful experiences for this community and to give it the support it deserves. As we continue on, we hope you all know how valuable you are to us, and the purpose and meaning you give to what we are doing. Thank you so very much.
Long live cowboys. 🖤