Reknown

09/02/2018

Great read: Text communications are in decline; the future is audio and video, says Farhad Manjoo of The New York Times. https://www.nytimes.com/interactive/2018/02/09/technology/the-rise-of-a-visual-internet.html

The internet was born in text. Now, video and audio are ascendant, writing is being left behind, and everything will be different.

25/01/2018

Join us for our next webinar with ReviewPro and Simone Puorto, where we'll discuss the latest at Google, TripAdvisor and Expedia as well as digital communications, voice technology and big data. http://reknown.com/2018/01/7128/

Our 2018 hotel industry trends webinar covers the latest from Google, TripAdvisor and online travel agencies, digital guest messaging, voice technology and data-driven decision making.

02/11/2017

With Google's new Message feature, businesses can invite customers to contact them by SMS/text message. Here's how to enable the service on your listing. https://support.google.com/business/answer/7177958

Chatting with customers is a new Google My Business feature that’s currently available in select countries. Google My Business allows you to chat directly with customers who find your business

20/09/2017

Hoteliers, the next installment in our webinar series with is all about managing digital guest communications. http://reknown.com/2017/09/join-our-webinar-on-managing-digital-guest-communications/

Adapting to new trends and technology in digital communications.

23/08/2017

But Taylor, we've been singing this tune for almost a decade. https://www.theguardian.com/music/2017/aug/23/taylor-swift-reputation-new-album

After an extended hiatus, Taylor Swift announced via her social media channels Wednesday a still-unnamed lead single and a new album, dropping in November

03/08/2017

The hotel industry needs to rally to counter threats from Airbnb, but the messaging in this ad is harsh and unnecessary. And Airbnb's aggressive counterattack sounds right out the Trump administration playbook. Let us not forget the values at the core of the hospitality industry. http://www.nydailynews.com/new-york/new-york-city-hotel-industry-links-airbnb-terror-harsh-ad-article-1.3370202

ALBANY — New York City’s hotel industry is set to deliver its harshest attack yet on Airbnb.

18/07/2017

Our top tips for managing your business's online reputation. http://reknown.com/2017/07/6-lessons-ive-learned-managing-online-reviews/

14/07/2017

As more travelers turn to technology, hotels and destinations are providing training programs in good old-fashioned customer service. https://www.nytimes.com/2017/07/10/business/hotels-employee-training-hospitality.html?partner=rss&emc=rss

Hospitality workers are finding that technology has its limits and are being encouraged to embrace their roles as ambassadors for their cities.

11/07/2017

Today on the Reknown blog we demystify TripAdvisor's new default search ranking. http://reknown.com/2017/07/tripadvisors-new-best-value-ranking-mean-hotels/

With TripAdvisor's new Best Value default ranking, hotels can no longer rely on traveler reviews and popularity rankings to maximize referrals and bookings.

20/06/2017

The latest from the Reknown blog. http://reknown.com/2017/06/will-technology-replace-customer-service-in-hotels/ -7005

As digital technology becomes more prevalent in hotels, it's more than ever for employees to excel in the human side of hospitality.

19/06/2017

A great read for hoteliers. https://www.nytimes.com/2017/06/07/fashion/ian-schrager-public-hotel-studio-54-pardon.html

The godfather of exclusivity with Studio 54 and boutique hotels is turning populist with the Public, a new “luxury for all” hotel.

09/06/2017

Finally, a hotel executive with the courage (and foresight) to publicly admit the real threat of Airbnb. https://www.bloomberg.com/news/articles/2017-06-07/four-seasons-ceo-sees-airbnb-as-formidable-force-in-luxury-space

Four Seasons isn’t taking Airbnb’s push into high-end lodging lightly.

05/06/2017

http://reknown.com/2017/06/so-you-want-to-be-a-consultant/

Tips and advice on starting and maintaining a successful consulting business.

25/05/2017

Gearing up for a busy season? Join us for our next webinar with Opus Hotel and ReviewPro and learn how to maintain high guest satisfaction ratings all summer long. http://reknown.com/2017/05/high-rates-high-expectations-how-to-maintain-guest-satisfaction-during-the-busy-season/

Reknown and ReviewPro host a free webinar for hotels on how to maintain guest satisfaction during high season.

25/05/2017

Is Google finally giving its review product the attention it so desperately needs? http://searchengineland.com/google-confirms-rolling-new-reviews-format-hotels-275754

It's official, Google is rolling out the more graphical user interface for hotel reviews.

10/04/2017

Reknown weighs in on the latest PR nightmare for United Airlines. http://www.adweek.com/brand-marketing/will-uniteds-pr-disaster-finally-make-airlines-reconsider-the-hated-practice-of-overbooking/

Now that it’s gone viral, the video showing three burly airport security officers physically dragging a screaming passenger off United Airlines Flight 3411 yesterday has left the carrier with quite [...]

23/03/2017

Hotels can now track guest sentiment data related to up to 30 amenities with Expedia's Guest Review Insights tool. https://discover.expediapartnercentral.com/2017/02/16/transform-guest-reviews-into-actionable-insights/

Introducing Guest Review Insights with sentiment analysis.

14/03/2017

Did the hotel industry invent fake news? Not exactly, but here are a few ways marketers can build trust.
http://reknown.com/2017/03/brand-storytelling-in-the-era-of-fake-news/

In the era of fake news, building trust with travelers has never been more important for hotel brands.

13/03/2017

Spreading the gospel of Online Reputation Management on Friday at the Revolution E conference in beautiful Co Kerry, Ireland.

Loads of questions for Daniel Craig Reknown at the workshop today

13/03/2017

Reknown shares the latest tips for managing your Google presence. http://www.hotelnewsnow.com/Articles/122875/What-Google-wants-from-your-website

Google constantly is updating what it wants from websites to enhance the user experience. Follow these five guidelines to help with your search success.

08/03/2017

Here's a great summary of Reknown's presentation on "Building Trust in the Era of Fake News" at HSMAI's Digital Marketing Conference in New York last month: http://www.brandingmagazine.com/2017/03/08/using-storytelling-to-build-trust-in-the-era-of-fake-news/

What’s the biggest fake news story in the hotel business today? Booking direct for best rates.

23/01/2017

In our next webinar, we explore three disruptive trends in the hotel industry and what hoteliers can do about them. With ReviewPro and WIHP, The Direct Booking Company. http://reknown.com/2017/01/disruption-2017-three-major-trends-in-the-global-hotel-industry/

How hoteliers can harness the disruptive forces of the rise of megabrands, growth in private rentals and digital customer service in 2017.

13/01/2017

Need a refresher in online reputation management essentials? Check out Reknown's new podcast with Hospitality Academy. http://www.hospitalityacademy.net/27/

Thanks to social media, reviews are available to anyone almost anywhere at the touch of a button. But many hoteliers and management staff in the travel industry don’t know how to handle both negative and positive online guest feedback. Our guest today, Daniel Craig, has the answers! Daniel spent mos...

03/01/2017

Check out Reknown's article in The Hotel Yearbook 2017. http://reknown.com/2017/01/online-reputation-management-hotels-2017-beyond/

As the online reputation management function reaches a maturity level in the hotel industry, in 2017 it requires laser focus on quality, service and value.

19/12/2016

Will Google finally give its review product the attention it merits? http://reknown.com/2016/12/google-reviews-ubiquitous-powerful-and-flawed/ With Martin Soler

Recently, Google has made improvements to its review product for hotels and local businesses, but much work remains to be done.

14/11/2016

Reknown weighs in on the evolution of the cruise industry. http://www.adweek.com/news/advertising-branding/how-carnival-changed-way-we-think-about-cruises-174452

In the past few weeks, the travel industry's been buzzing with talk of a new resort destination called the Vista that's so packed with amenities that boredom seems impossible. The place boasts an IMAX theater, a brewery, a water park, a golf course, three pools, 13 clubs and bars, 19 restaurants and...

25/10/2016

What is the impact of Trump's campaign on employees and owners of his hotel company? http://reknown.com/2016/10/trump-hotels-reputation-problem/ -6797

Given that so many people have a stake in the Trump brand, was it responsible or prudent for Trump to run for presidency on such a contentious platform?

17/10/2016

Can travelers really trust hotels to uphold best rate guarantees? http://reknown.com/2016/10/really-pay-book-direct/

By Daniel E. Craig, Reknown These days, hoteliers talk a good game when trying to convince travelers to book directly. “Stop Clicking Around,” Hilton urges in a current campaign. “It Pays to Book Direct,” Marriott promises. “The Best Place to Book is Right Here,” proclaims Hyatt. Most major hotel br...

06/10/2016

How hospitality leaders can integrate data into decision making SnapShot http://blog.snapshot.travel/enterprise-data-and-the-future-of-hospitality

Integrating data into an organization's decision making requires a shift in mindset and strong leadership. Here are six principles to guide hospitality leaders.

22/09/2016

Join us for our next free webinar with ReviewPro, in which we show you how to protect your hotel's online reputation. http://reknown.com/2016/09/hotel-safe-reputation-threats/

How to protect your hotel from reputation threats, everything from a bad review to a full-blown social media crisis.