01/08/2021
Please read the guidelines for the GCQ with heightened restrictions.
Stay safe and healthy, friends.
ASTREX 2020 is organized by a team of travel professionals, event managers, and marketing executives
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Mr. Michael Reyes is a business professional and a Certified Franchise Executive conferred by H. Wayne Huizenga School of Business Entrepreneurship, Institute of Certified Franchise Executives, USA. His decades of business experience cover different aspects of sales and client services. In 2010, he established a food cart business that grew into more than 100 branches within SM Malls, Robinsons Malls, Walter Mart, and other community malls all over the Philippines through franchising, before it was transitioned into a new business model under a partnership venture.
Mr. Reyes is a travel enthusiast, which drove his decision to shift focus to the travel business in 2013. Since then, he persistently built the business to be one of the consistent performers in the country. His travel firm offers inbound and outbound services. It is also a wholesaler of different tour packages from the Philippines and other countries.
He establishes strong partnerships with different travel agents and tour operators locally and internationally. He conducts product updates, product launches and road shows. Likewise, he strategically attended local and international familiarization tours and business meetings (B2B) in a regular basis.
Coming from these experiences and having gained industry insights, Mr. Reyes conceptualized Asian Travel Exchange Business-to-Business event (ASTREX B2B) as a response to the need to enhance the current way of facilitating trade among travel business owners.