Alight Public Relations

31/10/2017

Ride-hailing rival and market leader Uber partners with startup Circulation, which provides a similar service, as well as health system MedStar Health, among others.
While data is spotty, an estimated $2.9 billion in federal funds was spent on non-emergency medical transportation in 2013, so the market opportunity is massive.
Read more from Entrepreneur article below.

Lyft saw an unmet need and partnered with transportation coordinators to make sure people could consistently get the care they needed.

24/10/2017

Game developer tools outfit Unity Technologies SF today announced a partnership with blockchain company GameCredits Inc. to accelerate the adoption of digital assets in the gaming industry.
The partnership would potentially bring assets to 3 billion unique mobile devices running Unity-made games and apps.
Read more from SiliconAngle.com report below.

Unity partnership with GameCredits will bring blockchain to mobile games - SiliconANGLE

18/10/2017

Diverse teams make better decisions 87% of the time.
Inclusion instantly activates existing gender, age and geographic diversity for better business decision making.
Learn more from Cloverpop link below!

Diversity and Inclusion Infographic: Inclusion activates existing diversity for better performance. Diverse teams make better decisions 87% of the time.

18/10/2017

Based in San Francisco and founded in 2004, Unity Technologies has taken in a whopping $689 million in total funding [...]. It makes a gaming development platform that lets creatives and engineers collaborate to create games across the spectrum—2D, 3D, , and experiences. [...]
It doesn’t take that long though to become somewhat awed [...] at how much of a footprint Unity has in gaming—not to mention its potential applications in other sectors. In short, Unity is the most popular game engine around, with innovations that could make it one of the most widely used tech companies in the world.
Read more from Nanalyze feature below!

Unity Technologies has built one of the world's leading game engine (Unity) that's used for everything from building virtual worlds to creating movies.

16/10/2017

"One of the most crucial ( ) design considerations is how to tell a story that actually makes use of a 360-degree space. We need more of this creativity to help mainstream audiences appreciate the capacity VR has to blow our minds. To say this another way – turn me around! I want to be surrounded by what you’ve created. Otherwise I might as well be sitting on a couch watching it in 2D.”"

- Tony Parisi, Unity's Global Head of VR

Read more from VFX Voice article below!

Subscribe now to the VFX Voice Quarterly Print Edition.

13/10/2017

Unity 2017.2 introduces new 2D world-building tools, support for new XR platforms, and thanks to an exclusive collaboration between Unity and Autodesk, fas...

13/10/2017

Unity announced that Unity 2017.2 is now available. The latest revision of the Unity development platform includes optimizations for Apple ARKit, Google ARCore, and Qualcomm's Vuforia , plus Microsoft's Windows platforms.
“Unity 2017 was the start of a new cycle that evolves the world’s most popular game engine into an ever-expanding creation engine for gaming and a wide range of real-time entertainment,” said Adam Myhill, Head of Cinematics, Unity.
Read more from Tom's Hardware article below!

Unity announced that Unity 2017.2 is now available. The latest revision of the Unity development platform includes optimizations for Apple ARKit, Google ARCore, and Qualcomm's Vuforia augmented…

12/10/2017

Research Shows + = Better Decision Making At Work:
Diverse teams make better business decisions up to 87 percent of the time
Teams that follow an inclusive process make decisions 2X faster with 1/2 the meetings.
Decisions made and executed by diverse teams delivered 60 percent better results.
Read more about Cloverpop's recent white paper, "Hacking Diversity
with Inclusive Decision Making" below.

Read how inclusive decision making helps drive change in months by activating the power of diversity already present in high-performing global workforces.

10/10/2017

Lionsgate and Unity Technologies have teamed up to create a virtual reality ( ) ad to promote the release of , the latest movie in the long-running franchise
Read more about this story from Marketing Dive article below!

Unveiled at New York Comic-Con, the experience lets users immersively explore the latest "Saw" entry and even enter a panel of a tie-in virtual graphic novel.

10/10/2017

Circulation vastly improves on the status quo by introducing technology that enforces business logic and captures real-time data to analyze and share.
(It is ) a new platform that is improving service quality and reducing fraud in the health care sector and serves as a valuable example that government can follow.
Read more about Circulation in the StateScoop feature below!

Commentary: A new platform that is improving service quality and reducing fraud in the health care sector serves as a valuable example that government can follow.

04/10/2017

Rock Health reports 16% of digital health companies funded in Q3 2017 were led by women, including Robin Heffernan, co-Founder and CEO of Circulation.
Robin led the company to raise $10.5 million in Series A financing last July.
Read more about the report from MedCity News's article below.

Among the digital health trends in the third quarter highlighted in Rock Health's report: More companies led by women secured investment than in first half and consolidation slowed.

04/10/2017

Unity partners with online learning platform Udacity on nanodegree program credentials to help / get hired

Read more from Unity blog announcement below!

VR job openings are up 800% year-over-year. Combined with the release of ARKit, which now puts AR capability in the pockets of nearly 400 million consumers...

03/10/2017

Unity, already a dominate force in the creation of video games, decided about four years ago that it wanted to get more involved in film making [...]
“Games were becoming more cinematic and films were becoming more interactive,” Sylvio Drouin, vice president of research labs at Unity Technology, tells Glixel. “We need directors like Neill Blomkamp who like to push the boundaries of film,”
Read more from Rolling Stone feature below.

How the sequel to Short 'Adam' might inform 'District 10'

03/10/2017

Yay, Unity's annual developer conference starts today!

Oscar nominee and cult/scifi Oats Studios director Neill Blomkamp will headline tonight's keynote!

Can't come? Watch & livestream keynote at 4pm PT by clicking here:

Join us LIVE from Austin for the Unite Austin 2017 Keynote!

28/09/2017

Julie Shumaker is VP of advertiser solutions at Unity Technologies, whose flagship game engine has been used to create more than two thirds of all immersive content on the planet.
She explains that it’s a matter of scale: What makes experiential campaigns special also hampers their reach.
“What historically has been meant by ‘experiential’ were these very low-reach, high-immersive experiences,” Shumaker says. “On a per-user basis, those have historically been some of the most powerful ad experiences; however, they have no efficiency, no scalability.”
Read more from the Quartz article below!

You can thank them later.

26/09/2017

It's never too early to think about holiday gift ideas.
Discover a new world of unexpected gaming & entertainment experiences with !
Check it out, here: https://buff.ly/2fwSpe3

21/09/2017

Unity Technologies recently announced Unity Machine Learning Agents—open-source software linking its game engine to machine learning programs such as Google’s . It will allow non-playable characters, through trial and error, to develop better, more creative strategies than a human could program, says Danny Lange, the VP of and at Unity, using a branch of machine learning called deep reinforcement learning.
Read more from Fast Company article below!

Unity Technologies has linked its game engine to machine learning software, in order to train better virtual characters and physical robots.

19/09/2017

Check out New Learning Times (Columbia University in the City of New York's EdLab)'s Q&A with Unity's Global Head of Education Jessica Lindl on democratizing creativity for all through !

Democratizing creativity for all through VR and AR content.

18/09/2017

"Unity is being used in 90 percent of all VR experiences." - Patric Palm, Favro CEO
See how Unity and Is changing the film industry from Backstage article below.

Virtual Reality is set to impact the way we consume, create, and act in movies. Read what the founder of VR/AR collaboration app Favro has to say about it.

15/09/2017

Check out these amazing games that made it in this year’s Showcase at !
• Antigraviator by Cybernetic Walrus
• Blocks by Google
• Bounty Battle by Darkscreen Games
• Cadillac Virtual Showroom by All.Things.Media
• Children of Morta by Dead Mage
• Crowfall by ArtCraft Entertainment, Inc.
• Gigant Shock by Carbon Eyed
• I Expect You to Die by Schell Games
• Pikuniku by Sectordub
• Super Lucky’s Tale by Playful Corp
• Pixel Ripped 1989 by Pixel Ripped
• Tiny Bubbles by Pine Street Codeworks
• To the Top by Electric Hat Games
• Underworld Ascendant by OtherSide Entertainment
• Waggle Words by Vermont Academy Digital Arts Lab
• Wartide: Heroes of Atlantis by Outact, Inc.

First, a big thank you to everyone who submitted to our Made with Unity Showcase at Unite Austin 2017! Our goal was to pick unique games of varying styles,...

13/09/2017

(Circulation CEO Robin) Heffernan has noticed an uptick in interest from homeless shelters, and clinics focused on behavioral health and addiction treatment. “Particularly in the drug rehabilitation and behavioral health space, people have to go in for appointments several times a week–with methadone, it’s sometimes twice a day,” Heffernan says.
[...] “If you can get a car to just show up in front of their house, take them to their appointment, and bring them home, that really can be the difference between them accessing treatment or not, and potentially relapsing."
Read more about Circulation in Fast Company feature article below!

Even affordable treatment is useless if patients have no way to make it to their appointments. Circulation, a new Boston-based startup, is partnering with Uber to bring on-demand rides to the…

12/09/2017

“Our philosophy is to put powerful tools in hands of developers, but also to support every meaningful platform so they can have success — whether that’s Apple or Google or even Amazon."
-- John Riccitiello, CEO
Unity Technologies
Read John's insights below from TechCrunch Q&A article below.

Presumably, it would be good for business to speak onstage at an Apple event. But John Riccitiello, the CEO of Unity Technologies, says you won't see him..

11/09/2017

"Assembling a live-action interactive experience requires an interactive engine to put it all together. [...] We’ve been working with Unity game engine and have been developing techniques to create editing and transition effects to make “Trinity” a seamless cinematic experience. The Unity team has been extremely helpful and forward-thinking and has worked with us to develop an interactive/immersive content platform that we plan to build many future feature and series VR experiences on."
Read more from UploadVR article below

Back in early fall 2014, I was shown my first virtual reality experience on a Samsung Gear VR developer kit. I was so overwhelmed and excited by the possibilities of what I just seen that I basically…

07/09/2017

: Using Unity game engine, Disney's new Museum brings interactive play to classic Art and beyond!
Read more from VR Scout article below!

Share TweetAR Museum lets you create your own masterpiece with augmented reality. Back in 2015, Disney developed AR technology that could bring coloring books to life through live texturing, the…

31/08/2017

The Coming Wave of Virtual Reality Creation Tools: A deep dive on Google Blocks, Unity and the future of content.
Read full UploadVR article below!

VR creation apps like Blocks, Tilt Brush and Medium try to fundamentally change the process of 3D art and asset creation .

30/08/2017

"AR represents the beginning of a fundamental shift in how we perceive and interact with physical and digital environments by merging them," says Scott Flynn, director of development for and at Unity, which is working to support both AR platforms.
"At its core, AR will remove the barriers between us and the intrinsic data associated with every object, person, or place in the world."
Read more from Mashable article below

The AR wars have begun.

30/08/2017

Google launched a new type of augmented reality technology called earlier today, and now Unity Technologies announced that it has fully integrated ARCore into its , allowing anybody who can make things in Unity to create competent, cross-platform experiences.
Read more from Androidheadlines.com , Android News Site article below.

Google launched a new type of augmented reality technology called ARCore earlier today, and now Unity Technologies announced that it has fully integrated A

28/08/2017

Visa and Unity are bringing the world’s first frictionless live VR payment service designed to help brands monetize the immersive side of .
Read more from VentureBeat article below.

Virtual reality is an entirely new way of interacting with content, but is the technology too new to engender consumer confidence? Join our latest VB Live event for insight into the future of VR co…

25/08/2017

Unity empowers skilled creators using the toolset to produce virtual worlds that could work on any personal gadget.
“Games want to be cinematic quality and film wants to be interactive. So we see a new category of content that is linear interactive storytelling,” said Sylvio Drouin, vice president at Unity Labs.
Read more from UploadVR article below.

For Jules Urbach, CEO of Los Angeles-based OTOY, realizing Star Trek's Holodeck is more than a dream.

24/08/2017

Rewarded ads are changing so many developers’ minds.
Some 62% of say player retention increased or stabilized after they introduced video ads with rewards, according to a 2016 study from Unity Technologies Inc., whose game-creation software includes tools for advertising.
Read more from The Wall Street Journal article below.

Mobile developers such as Activision Blizzard Inc.’s King Digital have stopped resisting in-game ads and are ringing up revenue gains with messages from companies like Nestlé SA and Visa Inc.