A fun infographic created for University of Minnesota Foundation's "Discovery" magazine to highlight all of the ways M Health Fairview works to combat food insecurity and partner with local farmers and organizations to provide fresh fruits and vegetables as well as shelf-stable foods throughout the year. Read the full article at https://discoverymag.umn.edu/stories/a-fresh-prescription
A new logo for K. Rose. We moved away from the obvious flower visual (roses aren't her favorite) and explored designs that highlighted the strong direction and leadership Karen brings to her partner organizations. This strength is tempered with a colorful palette that's vibrant and fresh.
Finally sharing: the 2020 annual report for Greater Minnesota Housing Fund (GMHF). They are a fabulous organization that works to connect communities, developers/builders, and funding to preserve and/or create affordable housing in Minnesota. Featured projects and their details, as well as icons and data points highlight the obvious—and not as obvious—importance of a place to call home.
The fall 2021 Med Matter series of direct mailers for the University of Minnesota Foundation. Different covers and messages to speak to different audiences—all with a common interior that showcases big stories in medicine at the U.
This past fall, I was fortunate to work again on the Diamond Awards for the University of Minnesota in partnership with the Minnesota Twins to support the Bob Allison Ataxia Research Center. Moving back to a premier in-person event, the logo and brand was finessed to reflect an elegant evening. Script fonts were refined, and a palette of deep blues and reds with accents of gold were created. The brand was then extended to permeate all materials to create a full package: sponsor kit, social media graphics, viewer kit (for the shift to a hybrid event), a promo card, and a Powerpoint presentation template.
To solve the issue of a huge event space to celebrate 50 years of the Minnesota Governor's Council on Developmental Disabilities, we created oversized posters to decorate the room and capture, int their own words, the spirit and struggle of people with developmental disabilities.
An amazing project with the Minnesota Governor's Council on Developmental Disabilities kept me busy late summer. Celebrating their 50th anniversary, we culled through years and years of photos to assemble a coffee table visual history. We included images prior to 1971 as well, as so few images exist due to peoples' perspective on those with DD. Fascinating, sobering, hopeful and celebratory. A lot of progress has been made. Some definite steps backwards, but also hope for a fully inclusive future. It was such a gift to be a part of this.
Making numbers fun: Minnesota Housing has some great numbers from the past 50 years. To celebrate, we created a short animation that hits the highlights and sits within the anniversary brand. These are great spots for social media and for reception area monitors (and are super fun to create!)
The design nerd in me loves to take complex information and organize it into something digestible—and beautiful. This info graphic was built for a client who needed to show their organization's structure and each departments project list, identifying team member names and roles. It also needed to include upcoming projects, both assigned and unassigned. Though only one is shown in the example, each department's project list was illustrated.
Another fantastic event with Hannah at Do Good Events: the 2021 version of an annual Golf Classic for the Hennepin County Sheriff Foundation at Edinburgh USA. First up was establishing this year's brand. Then we followed it through with a sponsor kit, social media animated invitation, tons of signage for sponsors and games, golf tees, a simple program and a title and template slides for the presentation. Word is it was a hit!
Info graphics can offer a visual representation of complex ideas. Here, Headway Emotional Health wanted to talk about their model of care and how it's centered around every client. A basic bulls eye graphic seemed too detached and a bit alarming—setting up clients as the target, rather than surrounding them with layers of care. A rainbow of blocks was the perfect solution to capture the structure and hope offered. A simple animation makes it even more engaging.
The new logo for the Patent Law Program at Mitchell Hamline School of Law (MHSL). The mark needed to work within the MHSL brand and distinguish the Patent Law Program. The challenge was the conceptual nature of intellectual property law that deals with new technological inventions. We incorporated an book's pages, which represents the tangible aspect of study and regulations, and morphed it into an abstract tech pattern that captures the spirit of innovation. The logo also works strongly in black and white.
The invitation for the 50th Anniversary celebration of the MN Governor's Council on Developmental Disabilities. An amazing organization that works diligently to support people living with developmental disabilities. The Council helps to facilitate self-advocacy and to make system changes to breakdown barriers. We designed a printed invitation and RSVP with return envelope, though ultimately opted to use a SNAP program to increase accessibility. Despite the constraints of the program, we were still able to capture the event brand and generate excitement for the event.
The best projects are those with a great team. The Bob Allison Ataxia Research identity was due for a refresh to align with the University of Minnesota branding. The process involved creating designs that spoke to the tie between Bob Allison's baseball fame, research, and the science behind ataxia. The wide range of exploration helped bring into focus the final logo that emphasizes their acronym and speaks to the science of ataxia in a simple and bold manner, in color and in black and white.
Case studies are a great way to highlight complex projects, showcase unique solutions, and share lessons learned. This report from Greater MN Housing Fund presents the Technology Park Apartments development in a user-friendly format. Highlighting key information, setting up easy-to-access tables, creating icons to call out points, and incorporating photos all work to generate excitement and possibilities for similar projects.
