A beloved community institution conceived and produced under the auspices of the City of Los Angeles Department of Cultural Affairs by James Burks, The African Marketplace and Cultural Faire, Inc. (AMP) was selected twice to the list of top 100 events in North America, and was perhaps the nation’s longest running cultural event during it's 25 year run. The AMP was iconic in the Pan-African America
n community, having firmly established itself as an advocate for promoting urban communities as tourist destinations to regional, national and international audiences. It became a source of pride not only in Los Angeles, but also throughout the African Diaspora and partnered with many other ethnic groups and cultures in Los Angeles. The AMP was a huge city-wide celebration tracing African Diaspora cultures and experiences of people living in the United States, Latin America, the Caribbean, the Pacific Rim, Europe and Africa. More than forty five countries participated including Mexico, Brazil, Jamaica, Colombia, Cuba, Haiti, Uganda, and Ethiopia. With an annual attendance record of well over 100,000 people, food, music, dance, theater, photography, arts and crafts, health exhibits, business workshops, film festivals and more encompassed the annual three weekend event in August/September. On an international and national level, AMP participants and attendees coordinated their summer vacation schedules around the AMP and visiting Los Angeles! Local youth and community members looked forward to working at the AMP. Additional services spawned from the original idea and supported by the organization include an Annual Global Film and Urban Media Conference; a Diabetes program in Salvador, Bahia, Brazil; the African American Tourism and Hospitality Council in Los Angeles; two Small Business Incubator retail centers in the Fox Hills and Crenshaw/Baldwin Hills Malls; and the Small Business Center in Leimert Park which developed several local businesses.