Match Branding

21/04/2015

The Nifty Guide to Local Content Strategy and Marketing

Learn how to grow your target audience and improve your local SEO with a strong local content strategy.

22/01/2015

Five Tips for Writing Case Studies That Aren't Boring as Hell

Case studies are often dry, generic, or pretty much just a high school pep rally (minus the cool letterman jackets) cheering on the company. But they don't have to be.

21/01/2015

What Artisanal Brands Can Teach Us About Using Technology to Humanize Business

In an increasingly automated world of interconnected everything, consumers may turn to customized products that they can emotionally connect with.

21/01/2015

7 Key Pieces of Advice about Web Content Strategy from Matt Cutts

In over 500 videos, Google’s Matt Cutts answered the questions businesses asked. TheShortCutts.com abbreviates them all. Want to learn his insight into website content? Start with these seven abbreviated...

21/01/2015

9 Ways to Recycle Your Blog Posts Into Other Content Formats

Learn how to get more bang for your blog post buck through repurposing.

20/01/2015

The Ultimate SEO Checklist: 25 Questions to Ask Yourself Before Your Next Post

Do you know what the largest traffic source for your blog is? It’s not social media or direct visitors… It’s actually Google. And if it isn’t, t

20/01/2015

How to Develop and Evaluate Your Startup's Value Proposition

It's not enough to be able to do, make or provide something: It must be worth something to potential customers

13/01/2015

Good design is good business.

13/01/2015

5 Ways to Use Shapes Creatively in Your Designs – Design School

Love adding creative elements to your designs? Discover 5 easy ways to create interesting layouts using shapes.

13/01/2015

Branding Beyond the Logo

It's Friday and the week has been long and busy. You’ve made plans to go out to a restaurant that everyone’s talking about, and you get there early out of fear of having to wait two plus hours for...

12/01/2015

A Month Without Sitting

My calves weren’t happy. Neither were my kids.

12/01/2015

13 Steps to Effective Emails That Don't Suck

Before you hit 'send,' check this list and make sure its a letter customers will want to open.

05/01/2015

10 big companies that had a logo redesign in 2014

With the evolving technologies and trends, it is vital to rebrand and redesign the products in order to fit in the changing environment. Today in this blo

05/01/2015

Stopping SEOcentrism: What Lego Can Teach All Web Marketers

In the past weeks I have been asked several times what my previews about SEO and marketing are for 2015. In this post, I'll use Lego as a shining example of just where we're heading.

04/01/2015

15 Ways to Grow Your Business This Year

Call someone -- a client, a business contact, a mentor. Make a connection. Then put your phone away for at least two hours. Seriously. Photo: Alfredo Cacer

04/01/2015

Start Your 2015 ‘Up-My-Game’ Plan for Content Marketing

There’s always time to up your game when it comes to content marketing. If you want to start the new year feeling prepared and ready to tackle any content marketing challenges that come your way, read...

02/01/2015

Branding Strategy Insider: Our Greatest Hits 2014

Our ten most popular posts on brands, branding and brand strategy in 2014. Plus thoughts on what matters for brand right now and into 2015.

02/01/2015

14 Ways to Amp Up Your Content Marketing Strategy | SEJ

You've heard it many times before: "Content is king." We asked 14 entrepreneurs from YEC what they think will change in content marketing in 2015.

02/01/2015

7 Steps to Defining Your Niche Market

Aiming for the right customers? Use this seven-step process to develop a profitable niche.

01/01/2015

The Best Email Marketing, Copywriting, Social Media and Content Marketing Posts of 2014

What I’m looking at are the posts that not only give you the best possible tips and techniques to round off this year, but will also keep your marketing momentum going strong well into 2015

01/01/2015

Generate Traffic With a Well-Rounded Content Marketing Strategy

Ready to take your website to the next level? Adding these four content strategies to your marketing plan offers a wealth of benefits.

01/01/2015

Using WordPress as a Backend

These days, it's hip to say that you're either working with a framework or you're working with a content management system. And, for one reason or another, Team Frameworks frowns upon using a CMS f...

31/12/2014

"10 Ways to Write Better Emails"

Want to make a new year’s resolution that you can actually stick to?

One that will instantly improve your life and career, make your colleagues’ lives easier — and maybe chan...

31/12/2014

"A 3-Step Beginner's Guide to Social-Media Marketing"

So you can create a Facebook post -- congratulations! However, that isn't social-media marketing.

15/12/2014

Looking for a part time GRAPHIC DESIGNER. Must be awesome at graphic design...

18/11/2014

"How Being More Self-Aware Can Help Your Brand Succeed on Social Media" http://buff.ly/1zzmJn0

Remember: Brands are not people.

14/11/2014

"Your Brand Depends on Your Great Business Name Being Protected" http://buff.ly/1BnJ3oe

Here are six strategies to craft a name that grabs attention, but not for legal reasons.

14/11/2014

"3 Secrets to Making Your Online Customer Support a Success" http://buff.ly/1pYIdK3

Online customer service should make processes easier, not harder. Here's how your company can streamline its online customer-service approach,

11/11/2014

"The Quick and Dirty on Marketing, Advertising and Branding" http://buff.ly/1AYA0Kn

Misunderstanding the differences between these terms can create a situation as uncomfortable as wearing pajamas to a professional networking event.

07/11/2014

"Do exact match domains still work as an SEO tactic?" http://buff.ly/1Gt0fc9

While Google has set out to tackle exact match domains of dubious quality, it seems this is an SEO tactic that may still work.