New Haircut

New Haircut Innovation consulting. Design thinking.

With offices in NY and Timisoara, the company specializes in building web and mobile applications, designing user-centered visual experiences and developing digital infrastructures for startups and Fortune 500 companies.

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Our own story of digital transformation

We started as a team of product managers, designers, and developers with a vision of building beautiful, perfectly-crafted products.

Our hearts were in the right place but our process was broken. We poured all of our energy into things like Agile and lean. Still, the products we launched failed.

On the other hand, we knew product strategy was important but believed that discovery, research, UX, and design thinking were tools for other types of people.

F*#k it! we thought... and began experimenting. We relearned everything we knew about designing exceptional products. And from that point on, our team, process, and products we created were never the same.