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Atama Europe

The best kimono in the world, period. Visit our store www.atamaeurope.com

18/02/2025

Got a cauliflower ear? Then you’re already part of the Cauliflower Ear Jiu Jitsu Club. This exclusive shirt is available in limited sizes — grab yours before it’s gone!🥋✨

📸: Felipe Diniz

Athlete:

15/02/2025

Tradition That Stands the Test of Time.

Atama is and always will be the choice of champions. For decades, we’ve set the standard in Jiu Jitsu, combining tradition, durability, and performance in every kimono.

No matter where you roll, make sure you’re wearing the best. 🥋🔥

Visit www.atamaeurope.com and get yours today!

13/02/2025

TBT: Honoring Yvone Duarte – A Pioneer in Women's Jiu Jitsu

Today, we remember Yvone Duarte, the first woman to earn a black belt in Brazilian Jiu Jitsu in 1990. Her hard work and persistence opened the door for women in the sport.

Yvone started training at 14 in Boa Vista, Roraima, with her brother and his friend, Sérgio Penha. In 1985, she pushed for women to compete, which led to the creation of a female division in Rio de Janeiro’s BJJ federation. She went on to dominate this division for over ten years, staying undefeated and winning many titles.

In 1990, she earned her black belt under Master Osvaldo Alves, becoming the first woman to do so. Beyond competition, she opened her academy, Equipe Yvone Duarte, in Brasília, helping more women get involved in Jiu Jitsu.

In 2021, Yvone made history again by receiving the 7th-degree coral belt, becoming the first woman to reach that rank.

We are grateful to Yvone for breaking barriers and helping women’s Jiu Jitsu grow into what it is today.

10/02/2025

🔵 ROOKIE GI – A CLASSIC, REINVENTED! 🔵

One of Atama’s most iconic designs from the ‘90s is back with a fresh new look! Ultra-light, durable, and built for peak performance. Quick-dry fabric, full range of motion, and reinforced stitching for intense training.

🚨 Available only in blue – secure yours now! 💥🔥

https://atamaeurope.com/blogs/news/atama-rookie-kimono

📸

06/02/2025

The 1996 World Championship and the Blue Gi Revolution

Today, colored gis are common in competitions, but that wasn’t always the case. At the first Jiu Jitsu World Championship in 1996, Carlão Barreto () and Marcello Tetel (.tetel) made history by stepping onto the mats in blue gis—both wearing Atama.

Initially, Carlinhos Gracie, the federation’s president, opposed the idea and tried to prevent them from competing. After much debate, the use of blue gis was finally approved, and both athletes fought and reached the podium, marking a turning point in Jiu Jitsu competition attire.

We’re proud to have been part of this moment and grateful to Carlão and Tetel for paving the way. 🔵🥋

30/01/2025

Reyson Gracie: Spreading Jiu Jitsu Beyond Borders

A 9th-degree red belt and son of Grandmaster Carlos Gracie, Reyson Gracie played a crucial role in expanding Brazilian Jiu Jitsu beyond Rio de Janeiro. His journey took him to Amazonas in 1976, where he introduced the art to a region that would later become a powerhouse in the sport. Many of the top black belts from the north of Brazil trace their lineage back to his teachings.

Beyond Amazonas, Reyson also made a lasting impact in Bahia, leading the local federation and continuing his family’s legacy of spreading Jiu Jitsu across Brazil. His dedication to the art and his influence on its growth remain undeniable.

Atama is proud to honor those who shaped the history of Jiu Jitsu. Oss!

25/01/2025

That’s a wrap, Europeans 2025! 🥋

These unforgettable days went far beyond just a week.

Thank you to everyone who visited our stand, shared their passion, and made this experience so special.

The most prestigious championship delivered once again, and we’re proud to have been part of it.

See you next time! 👊

https://atamaeurope.com/blogs/news/2025-european-ibjjf-championship-wrap-up-atama-europe

21/01/2025

What a phenomenal start to 2025! 🥋✨

Over the past two weeks, athletes wearing Atama kimonos have delivered breathtaking performances in tournaments across the globe. Let’s recap these incredible achievements:

On January 12th, in Rio de Janeiro:

Cauã Leonor, newly promoted to black belt, dominated the Black Belt / Adult / Rooster division, taking gold in both gi and no-gi. At just 18 years old, this young talent is already on a fast track to greatness!

Gabriela Brêtas claimed gold in the Master 1 / Brown Belt / Medium-Heavy division, showcasing her strength and determination.

Gabriela Camara took double gold in the Blue Belt / Weight and Absolute divisions, showing why she’s one of the rising stars in Jiu-Jitsu.

Leandro “Tatu” Escobar secured gold in the Master 3 / Black Belt / Feather division, proving his consistency and mastery in the sport.

Alexandre Baraúna dominated the Master 5 / Black Belt / Ultra-Heavy division, adding another gold medal to his collection.

Mariah McKennitt captured gold in the Adult / Brown Belt / Middle division, continuing to impress with her incredible technique.

As the European Championship heats up, we’ve already seen more amazing performances:

Gabriela Camara continues to shine, winning her weight class with an impeccable performance and earning her purple belt! 💜

Jonathan Becker clinched the silver in the Juvenile 2 / Blue / Rooster division, showcasing his incredible potential.

Rodrigo Lopes showcased his exceptional talent at the New Orleans Winter Open on January 18th, earning 3 medals in the Master 1 / Black Belt / Middle division: gold in weight, silver in the absolute, and gold in no-gi.

These athletes represent the future of Jiu Jitsu, and we couldn’t be prouder to have them wearing Atama. Stay tuned for more updates on the European Championship next Monday! 🔥💥

18/01/2025

Visit our stand at Day 2 of the 2025 European Jiu Jitsu Championship! 🥋✨

We’re excited to unveil our new product launches, available at special prices exclusively for the Europeans.

📅 Come find us and let’s make your European Championship unforgettable!

17/01/2025

Day 1 of the European Championship 2025: Complete! 🌟🥋

What an incredible start! From Juvenile to Master 5, the white belts delivered a show of skill and dedication that set the bar high for the days ahead. 👏✨

Thank you to everyone who stopped by to explore our newest products and exclusive deals. If you haven’t yet, don’t miss your chance to visit us tomorrow—we’ve got even more surprises waiting for you! 🔥

Here’s to an unforgettable championship, and we’re just getting started! 💪

16/01/2025

The TBT of today brings another memory of Atama’s happiest moments at past European Championships. 🥋✨

As we gear up for the European Championship 2025 at the Pavilhão Multiusos de Odivelas in Lisbon, from January 17th to 25th, we’re excited for the return of this incredible event and working hard to make this year even more spectacular!

Stop by our stand—it’ll be packed with exclusive surprises, special promotions, and new products you won’t want to miss. We can’t wait to see you there and celebrate Jiu Jitsu together!

See you on the mats tomorrow! 🙌

13/01/2025

The 2025 European IBJJF Jiu Jitsu Championship is almost here, and we’re gearing up for an unforgettable experience! 🥋✨

Our stand will be packed with exclusive surprises, including special promotions and new products you won’t want to miss.

💥 Get ready to be part of the biggest European Championship in history, with over 6,000 athletes from around the world.

📅 See you on the mats starting January 17! Let’s make history together.

09/01/2025

The European Jiu Jitsu Championship 2025 is almost here, and Atama Europe is proud to stand alongside this historic event. 🇪🇺✨

Since 1989, Atama has been a pioneer in the Jiu-Jitsu world, supporting athletes and fueling the growth of the sport. From the mats of Rio de Janeiro to the biggest arenas in Europe, our legacy is built on quality, tradition, and passion for the gentle art. 🌍🥋

As we celebrate this incredible journey, we want to thank every athlete who has been part of our history. Your dedication and achievements have shaped who we are today, and we’re honored to continue supporting the sport we all love. 🙌✨

This year, with over 6,000 competitors, the European Championship is set to break records—and we’ll be there, bringing our signature craftsmanship and exclusive deals to the heart of the action.

Stop by our stand to explore our newest products, enjoy special offers, and grab some surprises along the way! 🛍🔥

📅 Let’s meet at the championship and keep building this incredible journey together.

Add your photo to this post and share your moment of Atama on the mats! We can’t wait to see your story become part of ours. 🥋📸

08/01/2025

The European IBJJF Jiu Jitsu Championship 2025 is just around the corner, and Atama Europe is ready to be a part of this incredible journey. 🇪🇺 ✨

With 6,000 athletes from around the world, the 2025 European Championship will be the biggest in history, making this an unmissable moment for all passionate Jiu Jitsu practitioners, just like us. 🥋🔥

Atama, born in the heart of Rio de Janeiro, brings the unmatched quality of Brazilian cotton and decades of tradition to the mats. 🌎✨

Visit our stand for new products, special prices, and giveaways you won’t want to miss!

💥 Stay tuned for exciting updates.

📅 See you at the championship! Let’s make history together.

02/01/2025

: Fredson Paixão – A Legacy in Jiu-Jitsu

Fredson Paixão is a name that resonates deeply in the history of Brazilian Jiu Jitsu. Born in Parintins, Amazonas, he started training at the age of 13 and quickly found his path under the guidance of Master Osvaldo Alves. His dedication and focus set him apart, leading to an impressive list of accomplishments that shaped the competitive landscape of Jiu Jitsu in the early 2000s.

Fredson’s record includes three IBJJF World Championships (2001, 2002, 2005) and five consecutive CBJJ Brazilian National titles (2000–2004). These victories were not just milestones; they marked a golden era in the lightweight divisions, where Fredson Paixão reigned with unmatched consistence. His dominance during these years established him as a standout.

One of the defining moments in Fredson’s career came when he faced Ricardo de la Riva at the 2002 World Championship. Fredson’s dedication to studying de la Riva’s techniques, watching his matches over and over until his VHS tapes wore out, prepared him for this showdown. This focus helped him become one of the top fighters in his weight class.

Fredson’s contributions to Jiu-Jitsu go far beyond his time as a competitor. We are grateful for everything he has done—and continues to do—for the sport, inspiring practitioners worldwide and ensuring his legacy remains a vital part of Jiu Jitsu’s evolution.

31/12/2024

Cheers to 2025! Wishing you all a year full of success and great moments! 🌟

25/12/2024

🎄🎅 MERRY CHRISTMAS FROM ATAMA EUROPE! 🎅🎄

Wishing joy, peace, and the spirit of Jiu Jitsu to everyone this holiday season.

19/12/2024

: Georges St-Pierre – Dominating the UFC

Georges St-Pierre, or GSP, is one of the most dominant fighters in UFC history. Starting his journey in karate, GSP quickly made his mark in MMA with his technical skills and fight IQ, becoming a two-weight UFC champion.

With 9 title defenses at welterweight, he controlled his division for years, showing incredible versatility and composure under pressure. His return at 36 years old to capture the middleweight title from Michael Bisping proved that GSP’s legacy was far from over.

GSP didn’t just break records; he redefined what it means to be a complete fighter. His ability to adapt and evolve in the cage is a major reason why he’s considered one of the greatest of all time.

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Gabriela Camara: Building Her Legacy in Jiu Jitsu At the 2025 European Championship, Gabriela Camara (@camaragabi) not only added another major title to her resume but also experienced a milestone moment—earning her purple belt on the podium. With two South American IBJJF titles, two European IBJJF titles, and two Brazilian Nationals (Gi and NoGi), she continues to prove that talent and dedication go hand in hand. Women’s Jiu Jitsu has gained another rising star, and this is just the beginning. #Atama #AtamaOnTop #JiuJitsu #BJJ #TheBestGi

We had the pleasure of welcoming our good friend Carlson Gracie Jr. to the Atama stand at the 2025 BJJ European Championship. It’s always great to catch up and share stories with someone who has been such a big part of the BJJ community for so many years. Carlson Jr. has a deep connection with Atama. Thanks for the good laughs and for the long time support! OSS!

It was a pleasure having Álvaro Fontes (@alvarofontes) visit our stand! 🙌 A dedicated black belt from Ser Jiu Jitsu (@serjiujitsu) with 24 years of experience in the sport, Álvaro has been a part of the Jiu Jitsu journey for many years, and we are proud to see him choose Atama gis. Thank you for trusting our kimonos! We wish you all the best at the Pan-American Championship and in every competition you take part in. OSS! 🥋✨

The wait is over! 💥The biggest IBJJF Championship ever has just kicked off, and we’re here to celebrate the art, the grind, and the community! 🥋 Stop by the Atama booth to check out our latest kimonos, exclusive gear, and connect with the heart of the BJJ world. Let’s make history together—see you there! 💪 #AtamaKimonos #IBJJF #BJJLife #ChampionshipReady

🥋 Cyber Monday: Final Exclusive Offers! 🥋 It’s your LAST chance to get a FULL 20% OFF discount with NO MINIMUM order. Now live at Atama Europe! ⏳🔥 Secure your premium gear before the deals disappear! 🛒 👉 Shop now: https://atamaeurope.com #AtamaEurope #CyberMonday #LastBigSale

Turn up the volume and journey through time with us! 🔊🥋 In our last TBT, where we highlighted the fundamental role of BTT in the history of fighting, we were blessed with an amazing interaction on our page, and we want to express our gratitude for that. One of the most requested names was the legend Ricardo Arona, and today, we are here to pay tribute to him with a journey through time along his inspiring journey. Ricardo Arona is more than just a fighter. He embodies the essence of the sport, serving as a source of inspiration for many. His determination, skill, and passion for fighting elevated him to legendary status. From the beginning of his career to the glory days in the ring, Arona has won the hearts of fans around the world. Born on July 17, 1978, in Niterói, Arona's life was transformed in 1991 when he witnessed a Vale Tudo challenge between Jiu-Jitsu and Luta Livre. His success in Jiu-Jitsu was just the beginning of a brilliant career. Arona achieved international fame by becoming the ADCC champion in 2000 and 2001, winning titles in both weight and open class categories. With a MMA record of 19 fights, including 14 wins and 5 losses, Arona was synonymous with grit and skill when he stepped into the ring. His legacy as one of the greatest fighters of his generation is undeniable. Today, we fondly remember the incredible moments of Ricardo Arona's career. May his story continue to inspire future generations of fighters, and may his legacy endure forever in the world of sports. Thank you, Arona, for teaching us what it truly means to be great. Photo: Marcelo Alonso #JiuJitsu #BJJ #BJJHistory

Exciting news, everyone! 🔥 We're thrilled to announce that our renowned Mundial Gis will soon be back in stock! Coming all the way from Brazil, we take immense pride in being 100% made in Brazil. 🇧🇷 Stay tuned for the restock announcement and get ready to grab yours by visiting our website. 🥋

Being a woman is already a struggle in itself. We wish for you to be free to simply exist, with your rights and desires respected. March 8th, International Women's Day.

#repost @khonrygracie We wholeheartedly agree that these kimonos should be in a museum! And it's truly an honor to be somehow part of epic moments in Jiu-Jitsu. Over 35 years, there are countless memories, stories to tell, and great champions. Thank you to the legend @realroyce for sharing this relic with the world! An immeasurable legacy for BJJ! #JiuJitsu #BJJ #BJJHistory —— We couldn’t agree more that these gis should be in a museum! It’s an honor to somehow be part of lots of epic BJJ memories, stories and so many incredible champions ! Thank you legend @realroyce for sharing this true gem with the world! This is a real legacy to leave for the BJJ history! #atama #atamakimonos #atamateam #jiujitsu #bjj

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