Atama Europe

31/12/2024

Cheers to 2025! Wishing you all a year full of success and great moments! 🌟

25/12/2024

🎄🎅 MERRY CHRISTMAS FROM ATAMA EUROPE! 🎅🎄

Wishing joy, peace, and the spirit of Jiu Jitsu to everyone this holiday season.

19/12/2024

: Georges St-Pierre – Dominating the UFC

Georges St-Pierre, or GSP, is one of the most dominant fighters in UFC history. Starting his journey in karate, GSP quickly made his mark in MMA with his technical skills and fight IQ, becoming a two-weight UFC champion.

With 9 title defenses at welterweight, he controlled his division for years, showing incredible versatility and composure under pressure. His return at 36 years old to capture the middleweight title from Michael Bisping proved that GSP’s legacy was far from over.

GSP didn’t just break records; he redefined what it means to be a complete fighter. His ability to adapt and evolve in the cage is a major reason why he’s considered one of the greatest of all time.

16/12/2024

at the World IBJJF Jiu-Jitsu No-Gi Championship 2024 in Las Vegas!

What a weekend! Cauã Leonor (), just 18 years old, dominated the brown belt Rooster division and was promoted to black belt by his professor, Leandro “Tatu” Escobar. A true talent with a bright future ahead.

Leandro “Tatu” Escobar () took 2nd place in the Master 3 black belt division, showing his consistency and skill at the highest level.

Roldrigo Lopes () earned two bronze medals in the Master 1 black belt division, with strong performances in both weight and absolute.

The Becker twins (), Jaden and Jonathan, had their own standout moments in the blue belt Feather division, with Jaden taking silver and Jonathan earning bronze.

We’re proud to see these athletes using Atama gear. Thank you for trusting us on your journey!

12/12/2024

: Helvecio Penna – Proof That Passion Never Stops

Helvecio Penna is living proof that passion knows no limits. Starting his martial arts journey in judo as a child, he represented Brazil on the world stage before discovering Jiu Jitsu at 31. What began as a way to improve his ground game turned into a lifelong pursuit of excellence.

At 42, he earned his black belt from the legendary Ricardo de la Riva and became a dominant force in Masters and Seniors divisions. But Helvecio’s mindset was always: never stop. In 2006, at 45 years old, he entered the IBJJF Worlds—competing in the adult division. Against younger athletes, he reached the quarterfinals and fought the legendary Xande Ribeiro. Though he didn’t win, his fearless performance earned a standing ovation, solidifying his place as an icon of perseverance.

Helvecio’s story inspires us all to keep pushing forward. Follow him at and remember: true passion never stops.

12/12/2024

🎄 Christmas Season Sale: It’s On! 🎄

The holiday spirit has arrived—UP TO 10% OFF to kick off the season! 🎁✨

Don’t wait to grab your favorite gear and make this Christmas extra special! 🛒 👉

Shop now: https://atamaeurope.com

Atama Kimonos set the global standard for BJJ Gi's and Grappling technology, durability and innovation. Find out what makes Atama the best BJJ Gi in the world. Shop now for top quality BJJ kimonos, unmatched durability, performance and comfort. Join the Atama family of champions, unleash your full p...

05/12/2024

| Remembering Master Osvaldo Alves

Master Osvaldo Alves was a true architect of modern Jiu Jitsu, shaping the art with unmatched dedication and innovation. Known for his deep knowledge and technical precision, he trained countless world champions, including names like Rodrigo Minotauro, Vitor Belfort, and Ronaldo Jacaré.

In Manaus, he established a training hub that became a global reference for excellence in Jiu Jitsu, fostering a generation of athletes who carried his teachings onto the world stage.

Osvaldo was not just a teacher but a visionary. His refinements to techniques and strategies elevated Jiu Jitsu to new heights, leaving a legacy that continues to inspire practitioners worldwide. His wisdom and passion will forever echo through the sport, ensuring his name remains synonymous with its greatness.

01/12/2024

🥋 Black Belt Friday: Final Hours! 🥋

Time is running out—UP TO 20% OFF ends soon at Atama Europe! ⏳🔥

Don’t miss your chance to grab premium gear before it’s gone! 🛒

👉 Shop now: https://atamaeurope.com/pt/collections/sale

29/11/2024

🥋 Black Belt Friday: Deals You Can’t Miss! 🥋

The Last Big Sale of the Year is here—UP TO 50% OFF at Atama Europe! 🔥

Gear is flying off the shelves, so grab yours before it’s too late! 🛒

👉 Shop now: https://atamaeurope.com/pt/collections/sale

Atama Europe Sale, it's time to get your Atama BJJ Gi, Rash Guards, Grappling shorts and BJJ belts with unbelievable prices. Limited stock, don't miss it!

29/11/2024

🥋 Black Belt Friday: Stock’s Flying! 🥋

The Last Big Sale of the Year is happening now—UP TO 50% OFF at Atama Europe! 🔥

Don’t wait too long—gear up before your favorites disappear! 🛒

👉 Shop now: https://atamaeurope.com/pt/collections/sale

Atama Europe Sale, it's time to get your Atama BJJ Gi, Rash Guards, Grappling shorts and BJJ belts with unbelievable prices. Limited stock, don't miss it!

28/11/2024

🥋 The Last Big Sale of the Year is ON! 🥋

Don’t miss UP TO 50% OFF during Black Belt Friday at Atama Europe! 🔥

The perfect time to gear up is NOW—grab your favorites before they’re gone. 🛒

Shop now! www.atamaeurope.com

Atama Kimonos set the global standard for BJJ Gi's and Grappling technology, durability and innovation. Find out what makes Atama the best BJJ Gi in the world. Shop now for top quality BJJ kimonos, unmatched durability, performance and comfort. Join the Atama family of champions, unleash your full p...

25/11/2024

Just as Jiu Jitsu thrives on the balance of technique and strength, Atama brings harmony to style and performance. Discover our latest shirt designs—crafted for those who live the Gentle Art on and off the mats. 🥋✨

📸: Felipe Diniz

Athletes:

21/11/2024

Happy Birthday, Rickson Gracie! 🥋🎉

Today, we celebrate not only your legacy in Jiu Jitsu but also your spirit of resilience and strength. Your words, “I’m not here to be defeated by Parkinson’s; I’m here to fight,” resonate deeply, embodying the indomitable warrior mindset that has inspired generations.

Thank you for teaching us that the true essence of a fighter lies in perseverance, adaptability, and hope. May this year bring you continued health, joy, and victories in every sense.

Oss, Master Rickson! 🙏✨

21/11/2024

🥋 The Legacy of Nova União: Dedé Pederneiras & Wendell Alexander 🏆

Brazilian Jiu Jitsu is filled with stories of visionaries, and Dedé Pederneiras and Wendell Alexander stand out as two of its greatest. Together, they founded Nova União, a team that not only shaped the competitive landscape of Jiu Jitsu but also redefined what it means to lead with purpose.

Dedé, a black belt under the legendary Carlson Gracie, brought innovation and inclusivity to the sport, creating opportunities for underprivileged youth and blending new training methods to push athletes to the top of BJJ and MMA. Wendell, with his deep knowledge and passion, worked tirelessly to nurture talent and strengthen the technical foundation that made Team Nova União a global powerhouse.

Even today, their work resonates beyond titles and medals. Dedé continues guiding champions and expanding access to the sport, while Wendell remains dedicated to mentoring the next generation, ensuring that Nova União’s legacy endures.

Thank you, Dedé and Wendell, for your commitment to Jiu Jitsu and the inspiration you bring to fighters everywhere. 🌟

📸 Marcell Fagundes

Atama Kimonos set the global standard for BJJ Gi's and Grappling technology, durability and innovation. Find out what makes Atama the best BJJ Gi in the world. Shop now for top quality BJJ kimonos, unmatched durability, performance and comfort. Join the Atama family of champions, unleash your full p...

18/11/2024

with a true champion family dominating the mats this past weekend!

At the South American Championship, Mauro Ayres claimed the title in the Master 4 black belt division! 🥇🔥

Meanwhile, Ellen Mayra, his equally talented wife, conquered the Master 3 blue belt category, securing another gold medal for the family. 🥇✨

Young Romeu Ayres, their son, shone brightly at the AJP Tour Rio de Janeiro, earning a gold medal in the Kids 3 yellow belt division! 🥇🌟

Three champions, one family. A legacy of dedication, skill, and love for Jiu Jitsu! 💪👊

A heartfelt thank you to the Ayres family for representing Atama with such pride and passion. Your achievements inspire us all! 🙌

14/11/2024

Celso "Celsinho" Venicius - A Legend in the Lightweights

In the 2000s, Celso Venicius shone as one of the greatest lightweight competitors in the world of Jiu-Jitsu. Trained by master Roberto "Gordo" Correa, Celsinho built a career marked by titles and memorable performances, with three World Championship victories at the IBJJF (2005, 2006, and 2008). Additionally, his journey includes wins in major tournaments, such as the Pan-American Championship, where he also stood out as a champion.

Thank you, Celsinho, for elevating Jiu-Jitsu and keeping its flame alive! 🌟🙏