Re-engineering Greek Tourism aims to engage in a dialogue to promote modern strategic management and marketing techniques for tourism in Greece to gain sustainable competitive advantage. Re-engineering Greek Tourism is an initiative to bring together the best practice, expertise, talent and innovations that will help Greece re-engineer its tourism offering and create synergies to enhance the compe
titiveness of both the private and public tourism sectors. Reengineering Greek Tourism will engage in dialogue all stakeholders and generate synergies that will support both Greek enterprises and destinations to redefine their tourism products, enhance collaboration, explore economies of scope and clusters to enhance value, improve competitiveness, and achieve sustainable collective profitability. To achieve this, Greek tourism needs re-engineering, new processes and paradigms that take advantage of global expertise and aim to maximise benefits for tourists, enterprises and local residents. Re-engineering Greek Tourism aims to engage in a dialogue to promote modern strategic management and marketing techniques to ensure that all stakeholders involved in tourism in Greece gain more value and benefits whilst the activity generates sustainable competitive advantage for the region. This initiative will engage all stakeholders in a public dialogue to:
• Demonstrate how global best practice can assist Greece to reengineer its tourism product
• Engage all stakeholders to enable the creation and development of memorable experiences
• Use scientific methods for tourism planning, management and marketing
• Foster innovations, start-ups, and entrepreneurship in tourism
• Use cutting edge, scientific, technology-empowered marketing and branding techniques
• Focus on Small & Medium Tourism Enterprises as the engine of Greek tourism with high impact
• Employ technology to implement latest eTourism solutions to maximise the collective competitiveness
• Develop research and education to enhance tourism competitiveness
• Promote design for all practice and addressing the widest range of market segments
• Encourage investments in new and innovative tourism propositions
• Engage with the Greek education system to improve tourism understanding and professionalism
• Involve traditional and new media in generating and distributing stories and themes of the emerging Greece
• Support synergies between initiatives to help Greek Tourism
• Engage the young talent of Greek tourism to develop innovative tourism products
• Create dynamic and agile opportunities to foster strategic dialogue and implementation synergies
Reengineering Greek Tourism is initiated by Professor Dimitrios Buhalis of Bournemouth University in collaboration with many partners.